Delivery relevancy


Creating value and remaining relevant is critical. Organizations, especially with bigger names, failed to understand the importance of relevancy went out of business, lost market share, or were acquired by another name. People nowadays are widely influenced by asymmetrical points of interests, new triggers, content, services, reviews, comments. Relevancy for brands means revenues. The post Delivery relevancy appeared first on Biznology.

Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing

KoMarketing Associates

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. B2B Marketing News Industry News B2B Marketing content marketing digital marketing


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 Steps to Keep Your Blog Relevant and Updated


A company’s blog is arguably its most valuable property when it comes to content marketing. However, it’s only going to drive value if it's relevant and compelling to your audience. So how do you keep your blog relevant?

23% of Marketers Still Struggling to Produce Relevant Content

KoMarketing Associates

Marketers have a wide array of data at their fingertips, but new research suggests that many of them are still struggling to deliver relevant content to their customers and prospects. clicks, shares, comments, mentions) to measure how their content is performing.

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

Content Relevance: A Starter Guide

Content Science Review

Use this starter guide to learn how to begin improving content relevance. Article

Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals

Content Marketing Institute

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics.

Why Relevant Content Is Not Enough


With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend on the creation of new content. of organizations have indicated that they are spending more on content development than they did in 2014. However, just producing this content is not enough as it is only a part of the equation. It takes more than just relevant content to drive real results.

How to Make Your Content More Relevant with Original Research

Marketing Insider Group

You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. Content Marketing

Five levers of relevance for digital authors


In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. This post is just for those who don’t want to geek out on it but just want some practical advice on how to increase relevance for their audiences. Before I do that, I want to make sure we are all talking about the same thing we use the term “relevance.”

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

Content Relevance- Keeps It Far From Boring


Why do some company’s struggle developing effective content and others seem to hit it out of the park every time? It could be a few reasons, but most of all, it has to do with relevance of the content. According to the Content Marketing Institute 2014 B2B Content Marketing Benchmark Study, 93% of marketers say they use content marketing, up from 91% last year. But how can marketers ensure their content is consumed? Relevance.

Crisis Content: Stick to Helpful and Relevant


In our efforts not to be tone deaf, it seems we’re not only being tone deaf but also forgetting the number one rule of B2B content marketing: Begin with the buyer. Urgency and Relevance Should Guide Messaging So, what should you say to your market about COVID-19?

Digital Relevance – An Interview with Ardath Albee


However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. See what author, speaker and CEO of Marketing Interactions , Ardath Albee had to say about her newest book, Digital Relevance and why marketers need to constantly stay on their toes to remain relevant. Read the full introduction to Digital Relevance here.

Native Curated Packages: Driving relevance and engagement for advertisers


Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. With NCP, you can seamlessly blend your marketing messages into premium email newsletter content. And, because NCP runs on vertically-aligned newsletters, you get an added layer of relevance.

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

Relevant B2B Content on the Decline


Only a quarter of marketing professionals believe their B2B content marketing strategy is effective. Most B2B content is missing the mark, according to a January research study by Heinz Marketing and ON24. Content Marketing B2B marketing tactics

Making Job Ads More Relevant

Excelsior Research

Making Job Ads More Relevant. Making Job Ads More Relevant. You need to proofread your content. Put your content through grammar and spellcheck. Tone of your content: Your content tone should be drafted according to the candidate you want to hire.

Navigating the Buyer’s Journey with Relevant Content – Part 1


Creating relevant content begins with mapping the buyer’s mind and understanding the stages in a buyer’s journey. Find out more in this two-part blog series. Blogs

Create relevant content based on personality profiles

Marketing Insider Group

We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. Content MarketingMy first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. The engine underneath is training, governance and a modern content and communications organization.

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

IMO, they are and will continue to be very useful provided your content is relevant. The solution – use dynamic content to boost relevancy of your emails and make them highly personalized in order to truly engage with your audience of engineering, technical and industrial professionals. What is dynamic content in emails? Simply stated, dynamic content is mail merge on steroids. Why do you need dynamic content? When should you use dynamic content?

Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It

Content Science Review

Here are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience. Article

Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

Creating content that an industrial and technical audience will find relevant is not easy. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing ManufacturersI am not referring to the age-old question, “What will we write about?”

4 Strategies to Increase Content Relevance and Reignite Your B2B Content Marketing Plan

Hinge Marketing

They are fully aware that their firm ought to be producing relevant content as a marketing strategy, but they’re stuck on the starting line wondering how to even get started. And the frustrated marketer can, too—by reframing and looking at it through the lens of content relevance.

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

Radical Relevance: Jay Baer’s Lessons for Creating Relevant Content


These stats grabbed the audience’s attention as Jay Baer , keynote speaker and founder of Convince & Convert, opened his presentation about relevant content, “ The 3 Drawbridges: How to Cross the Moat of B2B Buyers’ Attention, ” at the B2B Marketing Exchange.

6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation

But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. Their creative and graphics-laden emails don’t speak to my concerns or motivations at all, and each non-relevant message I receive is basically programming me to ignore or delete future messages from them. What content do they need?

Inclusive Relevance: Your Content’s Job Description

Marketing Interactions

Let’s back it up with a few more stats: 82% of VPs say not understanding content slows down the buying process ( source ). 70% of content sits unused (Sirius Decisions). Only 40% of content read by buyers is considered relevant (IDG). So, if your content is sitting unused or isn’t relevant, how many deals are you not even aware you’re missing? Way too much time and effort is spent on content to have it sit languishing on a server or fail to do its job.

How to Make Your Emails More Relevant and Effective

Marketing Insider Group

The post How to Make Your Emails More Relevant and Effective appeared first on Marketing Insider Group. Content MarketingAs an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, you have to live up to the promises you make to your […].

How to Match Online Customers with the Products They Are Searching For

Site search is one of the most important tools eCommerce merchandisers have at their disposal. A proper site search solution can match site visitors with the relevant content they need and help the website owner better understand their own audience.

Are MQLs Still Relevant?


MQL remains relevant in today’s client acquisition process. Having relevant, accurate, and near real-time intent data provides a richer understanding of prospects and their needs. The post Are MQLs Still Relevant? What is the value of a lead if it cannot be converted into a sale?

Is the Classic Webinar Still Relevant?


So goes the standard webinar, a content format that has become a key pillar of content marketing in the last decade. Or maybe it’s a product of our digitally distracted and content-saturated age , where attention spans are in high demand and a webinar can sometimes fade into background noise. A fresher webinar format is but one way content marketing will evolve this year. The post Is the Classic Webinar Still Relevant? We all know the drill.

Is programmatic advertising relevant in B2B?


Yet, most B2B marketers still don’t see it as relevant. That’s got to be attractive, so why isn’t it also seen as relevant? Well, a recent study by Appnexus identifies two key challenges hindering the wider adoption of programmatic – a lack of understanding about how to use it and a fear that ad content will end up on undesirable sites. demographics like gender are of less relevance in B2B markets). The post Is programmatic advertising relevant in B2B?

Industrial Content Reengineering for Improving WIFM Relevance

Industrial Marketing Today

Tweet The challenge for many industrial marketers is making their content relevant to their prospects and customers. It is not possible to automatically trigger content when there are no regular behavioral patterns to measure and score. One solution that I’ve found to work well is to reengineer your existing content to focus on answering the “What’s in it for me (WIFM)?” Why is industrial content reengineering important?

It’s Not the Format of Your B2B Content, It’s the Relevance

Marketing Interactions

Every year, reports come out that tout which content type works best at which stage in the funnel and has marketers responding to which format drives the most ROI in buyer engagement. You pull analytics on content performance and see that your infographic (or blog, or case study, etc.)

8 Books Every Content Marketing Manager Should Read At Least Once


Content marketers love words, so they're usually avid readers. But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Creating Relevant B2B Marketing Content: Walk the Talk by Achinta Mitra on June 19, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing There is plenty of advice out there about engaging B2B and industrial buyers with relevant marketing content at every stage of the buying cycle.

Using Search Intent to Boost CTR and Relevancy


The post Using Search Intent to Boost CTR and Relevancy appeared first on Spiralytics Inc. Content Marketing Search Engine Optimisation CTR search intent SEO tipsAre your click-through rates (CTR) lower than usual?

CTR 101

Create relevant content based on personality profiles


We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? The post Create relevant content based on personality profiles appeared first on Avitage. Content Marketing Content OperationsMy first “real job” (working since age 9) was for ADP. One year later I moved into sales.