Using psychology to make your content relevant

grow - Practical Marketing Solutions

The train wasn’t relevant to Donald, therefore his subconscious paid no attention to it when it went by. It’s a set of nuclei in the brain that controls what is relevant (things you pay attention to), and what isn’t. Creating relevance. Content. Creating relevance.

Why Relevant Content Is Not Enough

ANNUITAS

With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend on the creation of new content. of organizations have indicated that they are spending more on content development than they did in 2014.

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Five levers of relevance for digital authors

Biznology

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. ” What is relevance? In rough terms: Relevance = interest/effort.

Accelerate Conversions with Clean Data and Relevant Content

Modern Marketing

Among some of the most frustrating challenges marketers face, easy access to relevant content, a clean integrated contact database, and responsive cross device email options create hurdles on a daily basis.

Digital Relevance: Developing Marketing Content and Strategies that Drive Results

ViewPoint

Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). Developing Marketing Content. Marketing Strategy Content Marketing

Digital Relevance – An Interview with Ardath Albee

ANNUITAS

However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. See what author, speaker and CEO of Marketing Interactions , Ardath Albee had to say about her newest book, Digital Relevance and why marketers need to constantly stay on their toes to remain relevant. Read the full introduction to Digital Relevance here.

6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation Blog

But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. What content do they need?

How to Use Data to Create More Relevant Content

Hubspot

Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published.

Create relevant content based on personality profiles

B2B Marketing Insider

We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? Content Marketing

Mat Release Relevancy

Brandpoint

What PR Pros Need to Know About Content Services. These dilemmas are why content services become more relevant with each passing day. Here are the top reasons to add content services to your PR plan. The post Mat Release Relevancy appeared first on Brandpoint.com.

Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

Creating content that an industrial and technical audience will find relevant is not easy. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing ManufacturersI am not referring to the age-old question, “What will we write about?”

How to Assess the Relevancy of 3rd Party Intent Data

Modern B2B Marketing

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business?

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. Simply, the economics of content are changing. They opined that Content Shock had something to do with it.

Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers

Vidyard

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. In addition, a lot of the content created for sales teams are top- to mid-funnel resources.

Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’

How CMOs Can Make Big Data Relevant to the Sales Team

Crimson Marketing

Most large companies do a decent job of tracking large amounts of structured data, such as information found in their CRM, marketing automation, data management, web analytics and content management systems. The post How CMOs Can Make Big Data Relevant to the Sales Team appeared first on.

Content marketing 2017: revisit your strategy – relevance is not enough anymore

i-Scoop

Content marketing has become mainstream. Content marketing experts look at 2017 and the next years with predictions which are increasingly related with emerging or maturing technologies. What’s the role of artificial intelligence in content marketing? How can we leverage the Internet of Things in content […]. Content marketingFor many companies it’s a component of their marketing strategies.

Is Author Rank Really Relevant?

Hubspot

If you’re a content marketer, you can scramble, scratch your head, or just go back to scribing. Create relevant content. They must create content to help buyers make intelligent decisions. ” so searchers understand the value of your content.

Why Relevance Outsmarts Personalization in B2B Marketing

Kapost

Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey. We must know why they are looking for a solution to a particular problem to ensure we’re delivering the appropriate content at the right time.

Be Relevant or Die: The New Nature of Nurture

Modern B2B Marketing

Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before.

5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield.

Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

In a landscape where most of the content we produce is like breadcrumbs cast out across social media to be chewed up and swallowed by the birds, a press release serves as the rock, stationed in a place and time, acting as a sturdy documentation of where the story began.

Press 51

On the limited value of branded content

Biznology

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. None of them could understand why we were promoting the practice of content marketing when it is so fraught with failure.

Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation Blog

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals. Is this a content-focused or promotional email?

5 Reasons Email Marketing is Still Relevant

Puzzle Marketer

With e-mail, you have complete control over the content, delivery method and recipient list. You can divide your contacts into groups based on their purchase history and market directly to their specific interests so that every newsletter is relevant to their preferences. Through targeted advertising and personalized content, you can reach people on their terms wherever they are.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content.

Why Benchmarks Matter – Relevant Data

ANNUITAS

The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. They attempt to measure the performance of their marketing, optimize technology platforms, deliver relevant content to their buyers and struggle to address the marketing skills gap like most organizations. Less than 50 percent put lead scoring value on their content based on where it falls in the purchase process.

Cognitive content strategy

Biznology

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Cognitive content markup.

Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast]

Crimson Marketing

billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more. The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on. With more than 1.5

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Modern Marketing

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy that aligns with content. Just publishing content on its own doesn’t accomplish this."

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization.

Is Facebook Still Relevant for B2B?

EMagine B2B Blog

If your B2B does not have the content, subject matter, or audience for Facebook, then don’t force it. As a digital marketing firm we get questions daily about how different strategies can work for our clients.

In Praise of the Automaton: How Humans Can Stay Relevant in the Face of Marketing Automation

Content Standard

Want to stay relevant? Seek out influencers who have a grasp on the latest trends affecting your industry, sign up for relevant newsletters, and seek out social groups that comprise people in your same specialty.

Why the Word Relevant is More Important Than Ever for CMOs

Modern Marketing

From the apps to the games to the videos, there is so much "stuff" that's fighting for the attention of YOUR customer or buyer - the need to be relevant has never been more important.

Is programmatic advertising relevant in B2B?

The B2B Research Blog

Yet, most B2B marketers still don’t see it as relevant. That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). The post Is programmatic advertising relevant in B2B?

Where Content Marketing Meets Customer Experience, Part 2: Relevancy

Marketing Action

Act-On sponsored the webinar: “Where Content Marketing Meets Customer Experience” hosted by Social Media Today and moderated by Paul Dunay , Financial Services Marketing Leader for PwC , and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog.

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

Delivery relevancy

Biznology

Creating value and remaining relevant is critical. Organizations, especially with bigger names, failed to understand the importance of relevancy went out of business, lost market share, or were acquired by another name. Relevancy for brands means revenues.

Permission Marketing Drives White Paper Relevance

NuSpark

Your prospects have access to vast amounts of content, and they want it on their terms. Not only is there too much going on in our lives, but also we have greater access to the content that will educate and entertain us. They offer quality, relevant educational content. Related Posts: Sales Best Practices include Marketing-Sales Alignment How B2B Buyers Have Changed- and the Role of Content & Social Media Is Blogging Right for my Business?