article thumbnail

Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing

KoMarketing Associates

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. Furthermore, most B2B buyers (84%) stated that winning vendors have provided content that made a significant impact on their purchasing decision in the past.

Relevance 232
article thumbnail

Are Social Reels Relevant for Brands?

Contently

Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. With that in mind, here are five best practices—with some examples—for delivering engaging and relevant social Reels on Instagram and Facebook. Learn more about content strategy every week.

Relevance 201
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

23% of Marketers Still Struggling to Produce Relevant Content

KoMarketing Associates

Marketers have a wide array of data at their fingertips, but new research suggests that many of them are still struggling to deliver relevant content to their customers and prospects. This is followed by aligning multiple teams around a unified content strategy (17%), and hiring the right skills/people (16%).

Relevance 169
article thumbnail

Can Marketing Agencies Create Content for Any Industry?

Marketing Insider Group

However, an important question remains: Can marketing agencies tailor their content for any industry? Answering that question involves taking a deep dive into content creation and its purpose. In short, your social media and website content aims to inform, entertain, drive engagement, and shape perceptions of your company as a whole.

article thumbnail

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

The right site search solution will help drive traffic by providing relevant results to visitors' search queries. Tracking this trend data can demonstrate what content or products offer the most value to your visitors, making it easier to improve upon the user experience as a whole.

article thumbnail

Engaging 404s: Keep Users on Site With AI-Powered Relevant Content

RebelMouse

There’s no reason why a 404, also known as a “Page Not Found” error, can’t provide relevant, contextual content based on what the user was originally seeking out. That’s especially true now with the potential for AI to find and surface the best related content.

article thumbnail

How to Make Your Content More Relevant with Original Research

Marketing Insider Group

You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

Relevance 191
article thumbnail

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

One way we can keep our relevance is by continuing to look for ways we can add context throughout the sales process. If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing. You’ll learn: The current sales process and why it’s broken.

article thumbnail

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.

article thumbnail

How to Match Online Customers with the Products They Are Searching For

Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.