grow - Practical Marketing Solutions

Trending Sources

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

. Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

What to do if the president tweets you

grow - Practical Marketing Solutions

Paul Kagame , the president of Rwanda, may have been the first national leader to tweet freely, as far back as 2010. By Mark W. Schaefer. I was interviewed this week about my views on how the new U.S. President has used and abused Twitter.

How to write 3,000 words every day when you don’t feel like it

grow - Practical Marketing Solutions

Here is my Kaizen at work over my five-year writing journey: 2010: average word count: approx. So, I started writing only 200 words a day in 2010 and upgraded to about 3,000 words a day within five years. By Mars Dorian, {grow} Contributing Columnist.

Words 123

The dangerous confusion of sales and content marketing

grow - Practical Marketing Solutions

stat, in 2010, that number was a little over 5. stat, in 2010, that number was a little over 5. By Tom Webster, {grow} Community Member.

Sales 115

Four ways customer connections will change by 2020

grow - Practical Marketing Solutions

Let’s compare that to the “norm” just five years ago in 2010 … Most people searched online via a laptop or desktop, since smartphone adoption had risen to only about 20 percent. 2010 was the year everybody thought QR codes would be the rage.

Are you becoming an obsolete marketing professional?

grow - Practical Marketing Solutions

Augmented Reality is an area I’ve been focused on since 2010 … and we’re just now seeing the news cover many of the Immersive Technologies (AR, VR, MR). I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now.

Class 93

The five elements of a perfect blog post

grow - Practical Marketing Solutions

“How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. After all, is there such a thing? I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes.

20 of the all-time best Twitter bios

grow - Practical Marketing Solutions

Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story! Here are 20 great mini-biographies that caught my eye and stole my heart. Enjoy! QueenRania. A mum and a wife with a really cool day job…. Glinner. I apologise in advance.

The 20 craziest things you can do on Twitter

grow - Practical Marketing Solutions

OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter.

How Do You Start Over After Building a Successful Blog?

grow - Practical Marketing Solutions

In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. By Jason Falls, {grow} Community Member.

SME 86

Twitter leads Fortune 500 social media surge

grow - Practical Marketing Solutions

Pinterest has grown in membership since its public debut in 2010 and is showing up in the F500. Google+ and others Pinterest has grown in membership since its public debut in 2010 and is showing up in the F500.

8 Shocking New Social Media Facts

grow - Practical Marketing Solutions

Since 2010, human nature has not necessarily changed so that we are more open to “following” brands and companies. I’m pleased to be a collaborator with Edison Research on the new Social Habit Project.

Should Facebook be regulated?

grow - Practical Marketing Solutions

I found a few blog posts in 2010 on Facebook and regulation. Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different?

Is a career in social media marketing secure?

grow - Practical Marketing Solutions

I don’t think “social media” is an effective stand-alone marketing channel as we might have thought when we had our discussion in 2010. I don't think “social media” is an effective stand-alone marketing channel as we might have thought when we had our discussion in 2010.

The Psychology of Selfies

grow - Practical Marketing Solutions

In 2010, a front-facing camera was built into the iPhone 4, eliminating the need for “bathroom views.” In 2010, a front-facing camera was built into the iPhone 4, eliminating the need for “bathroom views.”

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Blogging had been steadily climbing as a corporate communications tool — 19% of the INC 500 blogged in 2007, 39% in 2008, 45% in 2009, 50% in 2010 and just 37% last year. Within the stated sampling errors, it is possible to conclude that the 2010 data and 2011 data are nearly identical.

Pinterest drives enormous blog and business success

grow - Practical Marketing Solutions

Created in March 2010, it’s still only available by signing up for a waiting list. Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina.

My five biggest blogging mistakes

grow - Practical Marketing Solutions

Blog readership grew 400% between 2009 to 2010 and another 300% from 2010 to the end of 2011. I am creeping up on 1,000 blog posts — I’ve probably blogged “a bible!”

Bringing down the Twitter snobs

grow - Practical Marketing Solutions

It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong.

Straight Talk on Social Media Gurus

grow - Practical Marketing Solutions

I learned early on that starting a blog in 2010 was a lot different from starting one in 2006. By Stanford Smith, Contributing {grow} Columnist. I love experts. These folks have invested their own time and money learning something so I don’t have to.

The Secret History of Pinterest — REVEALED!

grow - Practical Marketing Solutions

INFOGRAPHICS A-GO-GO: 2010 – 2011. Do you feel like you woke up a week ago and Pinterest had taken over the world?

The Spirituality of Social Media

grow - Practical Marketing Solutions

Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way. Here are a couple of personal observations. I would love to hear what you think!

Why Facebook is more important than your house

grow - Practical Marketing Solutions

“What’s going to be the next Facebook?&#. I love debating the implications of social media trends with my students and this question comes up a lot. . My short answer is “There isn’t going to be one&# … a response which always results in surprised and confused faces!

Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

Of course I’m talking about the Old Spice The Man Your Man Could Smell Like campaign of 2010. In 2010 using social media to promote a product was a novelty but most big brands should have it figured out by now.

Help 74

Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

Spammers almost killed Twitter in 2009 and Quora in 2010. Klout announced a radical overhaul to its scoring system, site design, and score transparency. But what is the real impact? Will it make a difference?

New research shows Facebook impacting behaviors in formative years

grow - Practical Marketing Solutions

Indeed, the 12-34 demographic has largely been static since 2010. As I noted earlier, usage by the 12-24′s haven’t really grown appreciably since 2010. Guest post by {grow} community member Tom Webster.

Can social brands provide meaning to your life?

grow - Practical Marketing Solutions

A 2010 study out of Duke University and NYU, “ Brands: The Opiate of the Nonreligious Masses? A 2010 study out of Duke University and NYU, “Brands: The Opiate of the Nonreligious Masses?” By Chuck Kent, {grow} Community Member.

Brand 85

When social media destroys a career — The business case for being a fake

grow - Practical Marketing Solutions

All of that ended in early 2010 when someone launched an online smear campaign against me, with allegations that were wholly baseless and untrue but were professionally damaging. In December of 2010 I inched back online, using Twitter with a pseudonym.

The anti-prediction of 2012 social media predictions

grow - Practical Marketing Solutions

Facebook started dipping its toe into micro payments in 2010 by giving out free credits to help condition customers use the new credit system. This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too?

Social Media and the Stock Market: A Lesson in Global Manipulation

grow - Practical Marketing Solutions

In 2010, Australian airliner QANTAS first felt the brunt of social media’s inclination to trust “straight from the horse’s mouth” sources when a misinformed tweet about a plane crashing in Indonesia lead to false media reports and a huge drop in the company’s share price.

2011 Social Media Forecast: Digging deeper

grow - Practical Marketing Solutions

Facebook have been dipping its toe into micro payments in 2010 by giving out free credits to help condition customers use the new credit system. It’s traditional to make predictions for the upcoming year but I hate being traditional.

Five steps to create breakthrough actions toward “Everest Goals”

grow - Practical Marketing Solutions

In 2010, I set my own Everest goal. By Shauna Chymboryk, {grow} Community Member. Personal power is the ability to achieve what you want. More than anything else, it is personal power that brings you success and happiness. So, how do we go about increasing our personal power?

The hidden costs of social media conversation

grow - Practical Marketing Solutions

For proof of this, look at the list of the Top 10 You Tube videos from 2010 — most of them slickly-produced corporate mini-movies … also known as ads. It’s all about the conversation. Have you heard that a thousand times?

Cost 97

One thousand posts. No navel gazing.

grow - Practical Marketing Solutions

She stood by me in the early days and I had tears in my eyes when I met her for the first time at Social Slam in 2010. This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Should I give away presents like Oprah? Should I honor my community in some way?

CPA 79

The New, Old Rules for Winning Fans and Influencing Followers

grow - Practical Marketing Solutions

A few examples: Facebook faux pas : In October 2010, a domestic violence advocate at the group Hispanics United of Buffalo began a Facebook thread, “Lydia Cruz, a coworker feels that we don’t help our clients enough at HUB. By {grow} Community Member John G. Olson. Dale Carnegie.

Rules 75

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

million in May of 2010 and seemed to be riding the wave of social media popularity. In December of 2010 we closed on $8.5 The genesis of Klout circa 2008.

What is Social Media’s Next Big Thing?

grow - Practical Marketing Solutions

One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be.

Punching through blogging barriers to find business benefits

grow - Practical Marketing Solutions

Although I’ve been on Twitter since 2010, I had not been very active and only had a handful of followers. I received the coolest email the other day. One of our {grow} community members, Raman Minhas of the U.K.,

Research casts new light on Twitter demographics

grow - Practical Marketing Solutions

So much social media research is statistical crappola that I wanted to highlight some of the best work going on out there right now. Luckily for us The Pew Internet & American Life Project has turned its attention to social media and has already put out some very interesting reports.