Webbiquity

JANUARY 28, 2025

Modular email design is catching on as a big trend in email marketing today, thanks to its ability to significantly reduce the time spent on email production. What once took hours earlier can now be completed in half the time!

Template 141

Template Product Lock-In Email Campaigns 141

MKT1

DECEMBER 18, 2024

RevenueHero is primarily purchased by growth marketing and rev ops teams, but it helps your entire GTM function improve conversion, drive more revenue, and make a better impression on prospects. Unify helps demand gen and growth marketing, rev ops, and sales teams simplify their pipeline-building workflows.

Ideal Customer Profiles 52

Ideal Customer Profiles CMS Development Marketing Analytics Tools Marketing Automation Services 52

MKT1

AUGUST 19, 2024

That said, many of my core principles for building and organizing marketing teams are the same–I still recommend organizing around 3 main sub-functions (brand & content, product marketing, and growth marketing). hire someone that writes well, but understands video and social).

Startups 59

Startups Paid Search Agency Advertising Agencies Marketing Analytics Tools 59

Litmus

SEPTEMBER 25, 2024

Strong skills in email marketing, data analysis, customer segmentation, and campaign management are typically required. What is the difference between lifecycle marketing and growth marketing? Lifecycle marketing focuses on nurturing and retaining customers by providing personalized experiences at every stage.

Work Management 99

Work Management Marketing Management Paid Search Agency Webinar Metrics 99

Webbiquity

AUGUST 19, 2024

Eduard Klein is an International Digital Growth Marketer, Blogger, and Entrepreneur with a global mindset. He is the founder of RocketGrowth and guides through the process of starting and growing a digital business, and riding the wave of digital technology and marketing without getting swept away.

Top of Funnel 184

Top of Funnel Marketing Funnels B2B Sales Paid Content 184

Martech

AUGUST 15, 2024

Those with a bent toward the technical can lean into automations, moving beyond no code, into more advanced, low code ways to move marketing work from creation to the customer. Maybe, just maybe, marketers will be able to move beyond the overwhelm and into driving more top-line growth.

Marketing AI 125

Marketing AI Enterprise Management Work Management Marketing Management 125

Valasys

FEBRUARY 21, 2025

Just ten minutes to build an email template with a modular design system, says Litmus’s Email and Content Growth Marketing Manager, Carin Slater. It radically facelifts how marketing teams create and manage their email campaigns. What Are The Benefits of Modular Email Designs? Ten minutes.

Design 52

Design Effectiveness Template Lock-In 52

Valasys

AUGUST 21, 2024

By following these tips, you ensure that you are ready to make the most of the opportunities available, enhancing your learning and professional growth. Bottom Line Attending marketing conferences offers a unique blend of opportunities that can significantly impact your career and business growth.

Conference 40

Conference Planning Peer-to-peer Advertising Agencies 40

B2B Marketing Exchange

NOVEMBER 18, 2024

Attend the #B2BMX West session “Shattering Assumptions: Distinguishing Growth Marketing From Demand Generation For Real B2B Impact” featuring Sabina Iyengar. Prioritize content that supports longer-term nurturing and conversion. Consider strategic partnerships to pool resources and reach broader audiences.

Marketing AI 64

Marketing AI Top of Funnel B2B Barriers 64

Heinz Marketing

FEBRUARY 5, 2025

The Shift to Efficient Growth: Market Signals and Key Indicators The past two years have seen a significant pivot toward efficiency and profitability. As economic uncertainty grew and funding tightened, businesses realized that unchecked spending without a clear path to profitability was unsustainable.

Ideal Customer Profiles 71

Ideal Customer Profiles Efficiency Marketing Analytics Tools Cost 71

Oktopost

SEPTEMBER 2, 2024

Hot Topics: Creative, out-of-the-box ideas that entertain their audience How to build authentic relationships with your audience on social Why your employees are your golden ticket to humanizing your strategy Meet Bella Bella Rose Mortel is a social media marketing professional based in Austin, Texas.

Social Media 77

Social Media Media B2B Youtube 77

Outgrow

AUGUST 22, 2024

Each of these marketing strategies is based on the company’s competitive advantages, and the goal is to capture new markets and attract audiences. Harley Davidson focuses on a competitive marketing strategy. Options: Market penetration. TikTok is using a growth marketing strategy.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Ad Building 52

MKT1

NOVEMBER 4, 2024

Meaning, it gets very expensive and often teams don't have the right processes in place to get true economies of scale on the SDR or BDR function like you can in growth marketing roles. The basketball team MVP can’t do it alone, and neither can one growth engine. However, all of this is changing due to AI and new tooling.

Startups 59

Startups Advertising Channels Sales Management Top of Funnel 59

Martech

JULY 17, 2024

Regularly reviewing and updating the martech stack ensures it remains dynamic and effective, enabling the organization to adapt to market changes and maintain a competitive edge.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Analytics Tools Planning Work Management 102

Unbound B2B

APRIL 9, 2025

Marketing must go beyond being a support function; high-performing teams lead strategic initiatives and operate in lockstep with business goals. To truly influence growth, marketing should own key metrics and consistently demonstrate its direct impact on revenue.

Work Management 40

Work Management Paid Search Agency B2B Marketing Marketing Strategy 40

Inbox Insight

NOVEMBER 27, 2024

Ben is a seasoned digital marketing leader and is currently the Director of Growth Marketing at Akamai Technologies. I worked there for about a year and a half leading a team that handled, again, everything digital, but also content marketing, design, and marketing operations. Ross Howard: Awesome.

Paid Content 52

Paid Content Ideal Customer Profiles Demand Generation Agencies Demand 52

PathFactory

NOVEMBER 11, 2024

8 Takeaways About ABM from Industry Experts Of all the acronyms in sales and marketing , none garner a polarizing reaction so much as Account-Based Marketing ( ABM ). Watch the full episode below, or check out these takeaways.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Validation 52

Televerde

FEBRUARY 11, 2025

In 2025, businesses must move beyond outdated marketing and sales silos and adopt integrated, data-driven strategies that drive engagement, nurture leads, and accelerate revenue growth.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 52

MKT1

AUGUST 18, 2024

These templates help you build a marketing org, structure, your team, write job descriptions, create interview assignments, and ask the right interview questions.

Template 52

Template Startups Newsletter Growth Marketing 52

New North

MAY 20, 2025

Consider implementing a growth marketing strategy for a comprehensive approach to scaling effectively. Q5: How do we maintain brand authenticity while using AI for marketing? Consider tools that help identify patterns in customer behavior, optimize existing content, or enhance personalization capabilities.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing B2B Thought Leadership 52

Webbiquity

MARCH 31, 2025

By integrating these 10 strategiesranging from data-driven content creation and ABM to marketing automation and social media adsand by consistently learning from your metrics, youll not only increase lead generation but also set a strong foundation for ongoing success.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Sage Marketing

JULY 14, 2025

.” Conclusion Tech marketing isn’t easy – it’s a field where success depends on tracking the right metrics and acting on insights quickly. From our breakdown of key performance indicators (KPIs), it’s clear that a focused set of metrics can steer strategic decisions effectively.

Paid Search Agency 52

Paid Search Agency Companies Planning Work Management 52

Martech

JULY 26, 2024

Mixed feelings/need for adaptation John Gbemileke Adeoti , growth marketing lead, Expedier, said the news was both annoying and a relief. “Google has to manage expectations and there is simply too much uncertainty from regulatory bodies and the technology itself to set a firm date on cookie deprecation.

Google 130

Google Ads Privacy Mobile Advertising 130

Single Grain

JUNE 30, 2025

While these seem like small breadcrumbs, they all lead to revenue growth. Marketers can use GA4 micro-conversion tracking to measure the impact of these individual touchpoints on sales and ROI. Ready to uncover the hidden revenue leaks in your funnel?

Lead Ranking 52

Lead Ranking Conversion Marketing Analytics Tools Lead Scoring 52

Martech

MARCH 11, 2025

Dig deeper: How to influence Google’s AI Overviews Advertiser concerns Industry experts express mixed feelings about ads in Googles conversational AI environments: Melissa Mackey, head of paid search at Compound Growth Marketing, finds AI Overview ads compelling because they can effectively answer user questions.

Ads 123

Ads Google Cost Per Click Mobile Advertising 123

Heinz Marketing

SEPTEMBER 17, 2024

Stagnant or Declining Growth Several factors can contribute to stagnant or declining growth. Market saturation, outdated marketing strategies, or ineffective lead generation tactics are common culprits.

Demand Generation Agencies 103

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Agencies 1 103

Orange Owl Blog

MAY 15, 2025

In this curated roundup, we dive deep into the origin stories, growth trajectories, strategic pivots, and innovations that helped these fintech startups reach unicorn status. Whether youre an aspiring founder, a growth marketer, or a fintech enthusiast, this list will inspire you to think bold, build smart, and stay resilient.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Inbox Insight

MAY 6, 2025

Read the full transcript: The Art of Balancing Virtual and Physical Events Listen to the full episode: Spotify | Apple Podcast Trend 8: Targeting the right audiences with your budget With marketing budgets under constant scrutiny, targeting the right audiences is more important than ever.

Demand Generation 52

Demand Generation Ideal Customer Profiles Paid Content Top of Funnel 52

Velocity Partners

JULY 31, 2024

We learned that brand marketing — which is really what we were doing — was different from classical growth marketing. We were the brand that helped bring them all together, that helped them define what the job was all about. We got some powerful downstream equity from that.

Lead Ranking 52

Lead Ranking B2B Marketing Paid Search Agency Marketing Analytics Tools 52

SmartBrief - Marketing

AUGUST 13, 2024

By educating marketers, agencies, media companies and businesses about the value of interactive advertising, the IAB aims to promote the growth of the interactive advertising marketplace. MMA SmartBrief for Modern Marketing For modern marketers and CMOs.

Newsletter 105

Newsletter Advertising Agencies Paid Search Agency Trends 105

Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Shrinking brand equity, diminishing returns and unsustainable growth. The result?

Marketing Attribution 91

Marketing Attribution Paid Search Agency ROAS Top of Funnel 91

Salesforce Marketing Cloud

MAY 13, 2025

To help navigate the digital landscape for small businesses, we sat down with Boon Lai, SVP of Growth Marketing at Salesforce, to discuss how artificial intelligence (AI) and customer relationship management (CRM) are helping businesses expand and scale. It’s a game-changer.

Marketing AI 59

Marketing AI Small Business Marketing CRM Enterprise Management 59

B2B Marketing Directions

DECEMBER 1, 2024

Winning in the marketplace" is typically measured using some combination of high-level performance metrics such as revenue growth, unit sales growth, market share growth, and profitability. The prime directive of brand management, whether B2C or B2B, is to create, build, and sustain brands that win in the marketplace.

Marketing Management 71

Marketing Management Brand Identity Branding B2B 71

The ABM Agency

JUNE 19, 2025

Impact Indicators: Deal size and win rate improvements Sales cycle acceleration and predictability Strategic partnership development and expansion Market access and credibility enhancement Long-Term Relationship Value Measure the long-term value of executive relationships beyond immediate sales outcomes.

Work Management 52

Work Management Enterprise Management Peer-to-peer Marketing Management 52

Orange Owl Blog

DECEMBER 24, 2024

Adaptive leadership helps in managing this constant flux, ensuring that technology is leveraged effectively to drive innovation and growth. Market Dynamics: Markets are increasingly volatile, with shifting consumer preferences, new competitors, and economic fluctuations.

Lead Ranking 52

Lead Ranking Marketing Management Organic Leads Lead Scoring 52

Learn from the Pros

JUNE 16, 2025

For over two decades, B2B marketers have built their visibility strategy on one core principle: rank high on Google, and the leads will follow. If you’re a B2B growth marketer, you’ve likely sensed the ground shifting beneath your campaigns. And for a long time, that worked.

Lead Ranking 52

Lead Ranking SEO B2B Thought Leadership Lead Scoring 52

Scoop.it

FEBRUARY 27, 2025

Moreover, it is another opportunity for marketers to strengthen their B2B SaaS growth marketing process. Marketers can prepare for Google AIOs by following these helpful tips to create featured snippets. This proves that there is a link between the two.

AIO 59

AIO Google SERP B2B Thought Leadership 59