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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What is growth marketing?

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Hitting that next level of growth is challenging for any business. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that.


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Next Generation Growth Marketing: The Evolution Towards Strategic Demand


The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. Yet ‘first generation’ Growth Marketing has hit a wall.

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Study: High Growth Marketers More Likely to Have Mature Automation in Place

KoMarketing Associates

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area. vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, compared to their counterparts.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!

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Growth Marketing for Logistics Companies

Industrial Marketer

Because of the nature of their offerings, logistics companies often focus on maximizing their operational value but have little time to think about strategies for growth, such as growth marketing. Read more » The post Growth Marketing for Logistics Companies appeared first on Industrial Marketer.

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Survey: Growth Marketing, Content Marketing Top Marketers’ Key Areas of Investment

KoMarketing Associates

Canva and HubSpot recently teamed up to conduct the “Executive Marketing Leadership Survey,” and data showed that the top three areas that marketing leaders want to invest in as the months roll on are growth marketing, content marketing and design.