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What Does Marketing Management Software Do & When Do You Need It?

Marketing Insider Group

This flexibility creates value for businesses at any growth stage. Determining the right time to invest in marketing management software can aid business growth. Marketing Complexity One sign you need this software is when you notice growing marketing complexity. When Do You Need This Software?

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What is Growth Marketing? A Sneak Peek of Key Trends at #B2BMX West

B2B Marketing Exchange

Growth marketing has emerged as one of the most dynamic and impactful approaches to scaling businesses, blending data-driven strategies with creative innovation. But how is growth marketing unique from other strategies , and how will it evolve in 2025? What Is Growth Marketing?

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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

Integrate these benchmarks into your strategy today to enhance your content marketing performance and drive sustainable growth. Marketing Insider Group can create the engaging content you need to stay relevant to your audience with our Content Builder Services. Contact us to learn more or book a consultation with our team.

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Measuring marketing’s impact: From metrics to growth

Martech

Accelerate revenue growth. Marketing is the engine that accelerates sales. By truly understanding customer needs and market dynamics, marketing develops compelling value propositions and generates qualified leads. This ensures alignment with market demands, leading to successful launches and sustained growth.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!

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Data Report: Marketing Role & Team Growth at B2B Startups

MKT1

Product marketing and marketing leadership roles appear to be on an upswing right now, while roles in Content & Brand and Growth Marketing & Demand Gen areas are not growing compared to last year. Marketers overseeing outbound, growth marketers, and demand gen leaders love it as it streamlines their workflows.

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Martech disappointment grows despite increased usage

Martech

Marketing budgets as a percentage of company revenue also fell from 10.1% When companies cut costs to drive revenue growth, marketing budgets are the most affected, with executives reducing them 44.6% in spring 2024 to 7.7% in Fall 2024, the lowest level in over three years. of the time, more than any other area.