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  • MLT CREATIVE  |  WEDNESDAY, MAY 26, 2010
    [2010] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts. Use LinkedIn to help sell product, expand your networks, grow your business and gain free publicity. Here's some simple tips to help you engage fully with LinkedIn : Fill out your profile completely to earn trust and credibility.
  • MARKETRI  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] Search Engine Optimization: Keys to Higher Rankings | Marketri
  • NUSPARK  |  THURSDAY, DECEMBER 16, 2010
    [2010] What Is Lead Management?
    Lead Management is the process of generating, converting, qualifying, and closing sales leads. Lost in the shuffle of all of those marketing tactics you are trying to get a handle on for your business (Twitter, Facebook, Pay-per-click, SEO, email campaigns, website design) is the concept of Lead Management. Think about your business? Do you have a sound process for lead generation? What happens when you get a lead? How do you qualify that lead?
  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [2010] Top Social Media and Marketing Books of 2010
    Stumped for that last-minute Christmas idea? Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Happy shopping! Defy Gravity by Rebel Brown.
  • THE CONTENT FACTOR  |  TUESDAY, OCTOBER 5, 2010
    [2010] What did Don Draper know that we may have forgotten? (Part 1)
    Most of you know Don Draper as the iconic, chain smoking, hard driving, client schmoozing ad man on the show "Mad Men." Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. read more.
  • THE POINT  |  MONDAY, APRIL 19, 2010
    [2010] When Emails Go Bad: A Lesson in How to Apologize
    If you’ve been involved in email marketing for any length of time, no matter how diligent and prepared you are for every campaign, something somewhere at some point will go wrong. And when that happens, a very large number of people will receive a message from you that isn’t quite what you intended for them to receive. It’s happened to all of us. It happened to Boingo Wireless last week.
  • MARKETING-GIMBAL  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] Is Your Marketing Automation Vendor Bringing Risk To Your Brand Equity?
    With Wikileaks, and the emergence of “Hacktivism” corporations everywhere are finally getting the message that they, and their customer’s data are only as secure as their weakest link. Notably this week we heard of McDonalds’ losing customers emails due to. automation brand customer data marketing security
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 15, 2010
    [2010] 1-Page SWOT Analysis with Action Items
    Tweet. A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business. So what about the hard part – the analysis?
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] Stop Flushing Your Online Marketing Dollars Down the Toilet
    Tweet. What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? Several of our new B2B clients came to us with this very frustration. After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. So why are their online marketing dollars not turning into sales revenue?
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] Five Lessons From the Web 2.0 Summit
    I had a chance to attend the recent Web 2.0 Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. Here are five key insights I took away. Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. The traditional role of marketing has been to create an image or deliver a message. Service had little to do with it.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 13, 2010
    [2010] Neuroscientists Discover “WIIFM” Center in Brain…
    Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Copywriters and content marketers have been telling us for years how important it is to address the “ what’s in it for me &# filter in consumers’ minds. Really Big News : They’ve found this WIIFM center located in the old brain !
  • PAUL GILLIN  |  THURSDAY, OCTOBER 7, 2010
    [2010] Social CRM: Curb Your Enthusiasm
    If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. I encourage you to restrain your enthusiasm.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, JUNE 22, 2010
    [2010] You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)
    Here is another interesting result from the B2B social media survey. I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness. Something tells me that B2B marketers will get away with this only for a short time until investment in social media comes under increased scrutiny.
  • LEADSLOTH  |  MONDAY, FEBRUARY 15, 2010
    [2010] B2B Marketing Events 2010
    I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve started with a much longer list, but decided to focus on those events where Marketing Automation vendors exhibit, and where the speakers cover lead management and marketing automation. Some featured events: Silverpop B2B Marketing University.
  • NUSPARK  |  SUNDAY, NOVEMBER 7, 2010
    [2010] OK already- It’s time for Marketing Automation
    I’ve been advocating marketing automation systems for quite awhile, because as a lead management company, we feel responsible for just not getting your company found on the Internet, but getting those prospects to become sales. Marketing automation is a tool that guides prospects through their purchase cycle via quality, compelling content until they become sales-ready leads.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 9, 2010
    [2010] Email Design Review Gallery « The Effective Marketer
    This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. 3 Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting. Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [2010] 25 Ways to Get More Social Media Followers
    Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Building a following does take time, but there are many simple ways you can attract new followers. Here are 25 easy ways you can get more social media followers: 1. Enable Social Sharing. Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn.
  • NUSPARK  |  FRIDAY, JULY 9, 2010
    [2010] Getting Ready for Marketing Automation
    I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. NuSpark Marketing ‘s team of experts contribute to the transition. By implementing marketing … [ visit site to read more ]. Related posts. No related posts.
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [2010] Social Media Hierarchy of Needs - Best Practices for ROI Success
    From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and dialogue new prospects, improve existing customer loyalty and provide a platform for collaborative innovation.
  • REACHFORCE  |  WEDNESDAY, DECEMBER 29, 2010
    [2010] 15 ways to Segment Your Leads Database for Targeted B2B Marketing Programs
    It only makes sense that if we are able to get the right message to the right buyers in the right kinds of companies through the right channels we will increase Marketing ROI and accelerate Sales cycles. That doesn’t sound easy and its not. There is no way of knowing about
  • MARKETING INSIDER GROUP  |  TUESDAY, MAY 18, 2010
    [2010] 7 Common B2B Social Media Marketing Mistakes
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 18, 2010 Subscribe 7 Common B2B Social Media Marketing Mistakes Share Social Media has become a hot topic for marketers and currently much of the success is being seen in the B2C space.
  • MARKETING INSIDER GROUP  |  THURSDAY, NOVEMBER 4, 2010
    [2010] How To Shorten The B2B Buyer Cycle With Landing Pages
    Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.
  • MLT CREATIVE  |  TUESDAY, AUGUST 3, 2010
    [2010] B2B Marketing Personas in Action: What Would Morton Do?
    In B2B marketing, creating a buyer persona is key to understanding your audience. Really using that persona can help your B2B company realize its full potential and speak to the needs and goals of your prospects. Going beyond general demographics to fully identify with the persona as an individual will allow you to personalize your message, focus on a niche and match goals. Consider age, title, publications read, key concerns, degree of influence, web habits, association memberships, salary, etc.
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [2010] Set the Record Straight: Marketing Automation vs. Email Programs
    We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients.
  • AMBAL'S AMUSINGS  |  THURSDAY, JANUARY 14, 2010
    [2010] White Paper Success Summit 2010
    If you’re a marketer who wants to unleash the power of the mighty white paper to reel in qualified leads, White Paper Success Summit 2010 will show you how. What is White Paper Success Summit 2010? White Paper Success Summit 2010 is the only major online event dedicated to helping businesses succeed with white paper marketing. Who will present at White Paper Success Summit 2010? What sessions will be held at White Paper Success Summit 2010?
  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 4, 2010
    [2010] Online content preferences of B2B technology buyers – research
    Sometimes it feels like we B2B marketers just grind out content because we always have and think we should …without truly knowing whether it’s helping the cause at all, never mind whether we should be doing more of this vehicle type and less of that one. Well, take heart, dear readers; because now there’s proof [.].
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 30, 2010
    [2010] How NOT to select – and work with – a website design agency
    No question about it, finding the right web design agency is tough …very tough. Start with the fact that it’s never an “apples to apples” comparison …maybe not even apples to oranges. Agencies vary widely in price, methodology, core competencies, creative capability, pricing models, technologies supported, and a host of other factors. But in trying [.].
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 2, 2010
    [2010] Your blog could be your B2B’s new & improved “front door”
    We’ve been preaching the virtues of a corporate blog for B2Bs for over 3 years now …as recently as early last month, pointing out the beneficial effect of a blog on your primary website’s search engine results page rankings. Those of you who saw the light, got on board early and now have a company [.].
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 29, 2010
    [2010] Why Cold Calling is the Bottom of the Barrel
    Regardless of what level in a sales group you fall into, cold calling is a cloud hovering over your head. If you’re the VP of Sales, you’re getting these calls several times a week. If you are the Account Manager then you have a set number of calls to make or a list of companies [.]. Prospecting Sales 2.0 Sales Intelligence Social Selling B2B b2b sales crm 2.0 customer 2.0 Enterprise 2.0
  • ANYTHING GOES MARKETING  |  MONDAY, SEPTEMBER 6, 2010
    [2010] Top 10 LinkedIn Tips for Lead Generation
    I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 15, 2010
    [2010] The Future of Social CRM
    The Future of Social CRM Social CRM is growing up but still in its toddler phase. Being molded as a process to monitor, engage and manage social conversations or relationships with existing customers or prospective customers. The Social CRM can be a stand alone application or integrated within your existing CRM solution like Salesforce.com. The [.]. Sales Intelligence Social CRM b2b sales CRM crm 2.0 Enterprise 2.0
  • LEADSLOTH  |  TUESDAY, MAY 25, 2010
    [2010] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
    Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. This is the first transaction involving a major software vendor, so it deserves some notice. Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). People asked my opinion on this acquisition.
  • B2B MARKETING TRACTION  |  SUNDAY, FEBRUARY 7, 2010
    [2010] Vote for Your Favorite Super Bowl 2010 Ad
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • NUSPARK  |  WEDNESDAY, SEPTEMBER 15, 2010
    [2010] Matching Content to Buyer Personas
    How to match content to buyer personas. B2B marketers, how do you make content truly useful to customers? Let me answer that with a question: do you know your customers’ needs, desires and behaviors extremely well? So well, that you know what compels them? Don’t be quick to answer “yes”. You should know customers so intimately, you could write their story. What’s a persona? Marketers and agencies have used the … [ visit site to read more ].
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2010] 17 Compelling and Highly Usable B2B Marketing Statistics
  • HUBSPOT  |  WEDNESDAY, AUGUST 18, 2010
    [2010] 12 Amazing SEO Infographics
    Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Check out these awesome infographics for some visual instruction and information about SEO: 1. Order of SEO Operations. SEO Tactics. Search Engine Marketing ROI. The Visual FAQ of SEO. SEO vs. PPC. SEO Check List.
  • MARKETING INSIDER GROUP  |  THURSDAY, AUGUST 12, 2010
    [2010] Marketing Leads: Quality Vs. Quantity
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 12, 2010 9 Subscribe Marketing Leads: Quality Vs. Quantity Share Last night I had the pleasure of dining with one of our media partners. kenny madden Aug 13 2010 Michael, Great post. Kim Albee, Genoo Marketing Automation Aug 17 2010 Thoughtful article.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2010] Best Social Media Stats and Market Research of 2010 (So Far)
    Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. Facebook: Facts & Figures For 2010 by Digital Buzz Blog.
  • AGGREGAGE  |  MONDAY, SEPTEMBER 20, 2010
    [2010] Automated Filtering vs Human-Powered Curation
    With solutions like Paper.li and Browse My Stuff grabbing attention, and with people like Robin Good doing a series on Real-Time News Curation , and Ross Dawson tells us has curation has hit the tipping point , it seems like the concepts of curation, aggregation, filtering are suddenly a central conversation. Of course, this has long been a conversation as Robin, Ross or I could tell you. However, what has really changed here is first the explosion of content sources.
  • HUBSPOT  |  FRIDAY, DECEMBER 10, 2010
    [2010] Why PR Doesn't Drive Sales
    A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". In reality, sales success and public relations campaigns do not have a direct correlation. The key factor in bridging the gap that most people miss is marketing efforts. Why PR Doesn't Drive Sales. There's No Science Behind PR Success Data - Typical PR campaigns are measured by the number of media coverage / placements per month.
  • MARKETING INSIDER GROUP  |  THURSDAY, SEPTEMBER 30, 2010
    [2010] How To Align Marketing With Sales
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 30, 2010 29 Subscribe How To Align Marketing With Sales Share This is arguably the single most important topic for marketing: how to align with sales. Michael Brenner Sep 30 2010 Thanks Mario, It’s a great point. Michael Brenner Oct 4 2010 Hi Jocelyn.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 29, 2010
    [2010] 10 Best Posts of 2010
    This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 28, 2010
    [2010] 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two
    Last week, I talked about the first five winning habits you can adopt for more B2B marketing success in 2011. You can find that article here. Following are habits 6-10. Habit 6: Work your social media plan. This is the year to really make social media work for your organization. If you haven’t already started in social media, now is the time to jump in. And if you are already swimming in social media waters, then this is the time to make your program effective.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 26, 2010
    [2010] Do You have the Right B2B Marketing and Sales Model?
    Let’s face it – there are many businesses (perhaps yours) that are struggling because they have the wrong marketing and sales model for their particular time and circumstances. For example, the business may utilize a direct sales model when a full or hybrid channel model would work better. Or there may be resources such as inside sales (sales development) and the Web that are not being used effectively. .
  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 7, 2010
    [2010] The 7 Burning B2B Social Media Questions
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 7, 2010 7 Subscribe The 7 Burning B2B Social Media Questions Share On Tuesday, June 8 th , I will be joining a distinguished panel of folks from leading firms such as Bloomberg, Capgemini, CB Richard Ellis, MS&L, and Orrick, Herrington & Sutcliffe.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 23, 2010
    [2010] Nine mistakes to avoid in writing online B2B lead-generation copy
    Ambal Balakrishnan has done us a great service by collecting the thoughts of several experts on the subject above, then posting the collection in ClickInsights. His experts: Michael Stelzner, Stephanie Tilton, Cindy King, Michele Linn, Jonathan Kranz. We’ve picked out a “top nine” here; for the rest – plus more depth – just click on [.].
  • HUBSPOT  |  TUESDAY, SEPTEMBER 21, 2010
    [2010] 10 Examples of Amazing Viral Marketing Videos
    2010 Kia Soul Hamster Commercial | Black Sheep Kia Hamsters Video. 93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl! These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process. Take a look at each of these videos.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [2010] What Is a Landing Page and Why Should You Care
    If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? A landing page is a website page that allows you to capture a visitor's information through a lead form.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 22, 2010
    [2010] Book Review: Defy Gravity
    In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth. This is a critical guidebook for any business faced with shrinking margins, flatlined revenue, or worse–that is in freefall and in need of a turnaround strategy for survival.
  • WEBBIQUITY  |  MONDAY, JUNE 21, 2010
    [2010] Five Benefits of Blogging for Business
    Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Blogs are seen as key sources of information rather than just promotion. Blogs are also core to a successful social media marketing strategy.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 20, 2010
    [2010] The Best Technologies For a Successful Inside Sales Team
    This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology for sales organizations. Sales professionals rely on many things to be successful, primarily the internal motivation to move a lead through the sales cycle using every available resource in order to provide value and close the [.]. Social CRM Sales insideview Microsoft Dynamics Dreamforce CRM Salesforce salesview oracle crm 2.0 Web 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 19, 2010
    [2010] More on Marketo Financials: Despite Past Losses, Prospects Are Bright
    million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Doing a bit of math, this yields average counts of 222 for 2009 and 562 for 2010, which in turn shows average revenue per client of $20,000 per year or $1,700 per month in 2009 and $24,000 or $2,000 per month in 2010. million in 2009 and $21 million in 2010. at the end of 2010.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 18, 2010
    [2010] How to drive more traffic to your company blog
    We’ve blogged several times about why blogging is one of the best ways to support your B2B’s online marketing effort. So let’s say you took our advice and started a company blog; how do you ensure that it doesn’t become the proverbial “candle under a bushel,” but instead becomes popular enough to bring you all [.].
  • THE POINT  |  THURSDAY, JULY 1, 2010
    [2010] Do Email Open Rates Really Matter?
    Open rates are generally paid more attention than they’re due. The ugly truth is this: an open rate is NOT an accurate measure of how many people opened or read an email, neither is it an absolute measure of a subject line’s success. So why are there misconceptions about what an open rate means, and how can it be used as a valid statistic in measuring the success of email campaigns, if at all? Let’s start by defining what open rate means.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 23, 2010
    [2010] Webbiquity 2010 Christmas Card
    Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This! Random
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, JANUARY 10, 2010
    [2010] How to Call to Action
    While marketing strategy and planning are critical to success, marketing often fails on the execution side. Take online campaigns, for example. Here you can often see campaigns break down not because of lack of a compelling offer or properly segmented audience but because the call to action is not powerful enough to trigger a response. The best offers never get consumed if your call to action doesn't convert the visitor to even get to the offer.
  • MLT CREATIVE  |  MONDAY, AUGUST 9, 2010
    [2010] The B2B Word on the Street: Creative
    This Week's B2B Word on the Street is: CREATIVE. The first time a person is called "creative" usually happens early in life, and it's sometimes used as an explanation for the child being a bit "different." Coloring outside the lines" and "marching to the beat of a different drum" are not actions attributed to conformists. And while the most creative people I know are definitely not followers, they're not always totally original, either.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] Key Things to Avoid for Companies Using Social Media
    This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology for sales organizations. Companies of all sizes are beginning to see the benefits of being a part of the social media landscape. The top 100 companies in the US have all made a big push into [.]. Web 2.0 twitter facebook linkedin B2B customer 2.0 Inbound Marketing social selling search engine optimization b2b sales
  • HUBSPOT  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] What is a 301 Redirect and Why Should You Care?
    In the simplest of "technical definitions", a 301 redirect is a permanent redirect from one URL to the other. For example, if your previous website was www.awesomewebsite.com and you wanted to change it to www.reallyawesomewebsite.com , you'd implement a 301 redirect from the old URL to the new one. Now whoever typed in your old URL (or clicked on a leftover link to your old URL), they'd automatically appear at your new URL.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 20, 2010
    [2010] Content Marketing Trends and Predictions for 2010
    What does 2010 hold for content marketing? ClickPredictions: Key Content Marketing Trends and Predictions for 2010 , an intriguing ebook just released by Marketo and ClickDocuments , attempts to provide some answers. If your company is using content to attract prospects and help guide them through the buying process to ultimately select your offering, check out what these very smart b2b marketing pros view as the Key Content Marketing Trends and Predictions for 2010.
  • NUSPARK  |  SUNDAY, OCTOBER 31, 2010
    [2010] Are Your White Papers Accomplishing Your Lead Generating Goals?
    Many companies have noticed that their white papers aren’t attracting the attention they once did. With all the shiny new toys available in marketing today, some are even asking the question, “Is the traditional white paper dead?”. A better question to ask might be, “Am I using white papers correctly?” Sadly, often the answer is “No.”.
  • MARKETING INSIDER GROUP  |  MONDAY, JULY 19, 2010
    [2010] 7 Tips For Successful Lead Follow-up
    Share: Read more from Demand Generation B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Sales Alignment , Strategy , Telemarketing 7 Comments Post a comment Family Health Insurance Benefits Jul 20 2010 How many attempts do you recommend making during that first 48 hour time interval? Kathleen Jul 20 2010 Continuously “touching&# leads through calls and emails is the best way to nurture a lead.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [2010] How to Use Creative Commons to Add Images to Your Blog
    Free Download: 2010 Online Marketing Blueprint. Adding images to your blog posts helps readers and search engines better understand what your post is about. But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms.
  • AMBAL'S AMUSINGS  |  THURSDAY, JANUARY 28, 2010
    [2010] ClickInsights: Social Media Marketing in 2010
    How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? Digital Marketing Includes marketing using the senses and I believe that visual and audio are going to grow massively in 2010.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [2010] 2010 Will Bring New Features to Demand Generation Systems
    Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? Tags: 2010 predictions demand generation marketing automation b2b marketing But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.
  • MARKETING INSIDER GROUP  |  TUESDAY, OCTOBER 12, 2010
    [2010] Be A Hero: Choose Appointment Setting for Your Next Campaign
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 12, 2010 9 Subscribe Be A Hero: Choose Appointment Setting for Your Next Campaign Share With all of the discussion on marketing and sales alignment, I thought it made sense to bring in a sales perspective and guidance to the site.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [2010] The One Effective Use of Facebook for B2B Marketing
    TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India. It’s now the second most-visited site on the web , behind only Google.
  • HUBSPOT  |  FRIDAY, DECEMBER 10, 2010
    [2010] 10 Common Business Blogging Questions Answered
    Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. More than 3,000 people from all around the world attended the webinar, posting over 1,000 questions during the webinar. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [2010] Marketing Counterpoint: Why PR Does Help Sales
    This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” ” As a transparent company, HubSpot welcomes the views of all of its employees. Some views are widely shared but when there is significant disagreement, a healthy debate is encouraged.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [2010] 22 Educational Social Media Diagrams
    The 2010 Corporate Social Media Marketing Ecosystem by davefleet 14. Everyone learns differently. Social media marketing has a lot of moving parts and processes which make it hard to get up to speed. This challenge is only compounded by the ever-changing nature of the market, in which new applications and opportunities arise daily. Reading tons of blog articles, while important, takes a lot of time.
  • HUBSPOT  |  THURSDAY, DECEMBER 2, 2010
    [2010] Twitter Proven to Impact Search Engine Rankings
    Over the past 3 years most of us involved with marketing have heard of Twitter. At the same time businesses have prioritized their adoption of Twitter differently. Some business have made it a core part of their inbound marketing strategy, while others have delayed adoption in favor of other tactics. More Signals to Prioritize Twitter. I know, there are so many things to do, and it’s hard to step away from focusing on the tasks that get visitors to your site from search sngines.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 16, 2010
    [2010] Market Like a Tiger in 2010
    Tweet. The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment. Merriam Webster defines tenacious as: 1 a : not easily pulled apart : cohesive ; and 2 a : persistent in maintaining, adhering to, or seeking something valued or desire.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 16, 2010
    [2010] Market Like a Tiger in 2010
    Tweet. The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment. Merriam Webster defines tenacious as: 1 a : not easily pulled apart : cohesive ; and 2 a : persistent in maintaining, adhering to, or seeking something valued or desire.
  • MARKETING INSIDER GROUP  |  THURSDAY, OCTOBER 14, 2010
    [2010] Why Is Search…So…Darn…Hard!
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Michael Brenner Oct 16 2010 Hi Mike, you are correct. James Oct 18 2010 Great article. Michael Brenner Oct 18 2010 Thanks James. Michael Brenner Oct 20 2010 Thanks Mike.
  • MARKETING INSIDER GROUP  |  THURSDAY, JUNE 24, 2010
    [2010] 6 Steps to Prepare for the Mobile Revolution
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 24, 2010 2 Subscribe 6 Steps to Prepare for the Mobile Revolution Share Earlier this week, I defined the 10 Reasons Why Mobile is Hot. by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot!
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [2010] Five Big Shifts in Social Media Marketing
    Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Power has gradually shifted over the past couple of decades from manufacturers (e.g. HP, P&G) to the channel (e.g. TigerDirect, Wal Mart) to consumers and b2b buyers. Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] B2B Marketers Have Little Social Media Engagement
    About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.
  • MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 4, 2011
    [2010] The Hottest B2B Marketing Insider Topics Of 2010
    On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. Mostly, I need to thank my wife for putting up with my late night typing noise as well as the two partners who helped make this site a reality: fellow blogger, advisor and website guru Brian Rice who just wrote his 2010 recap as well as Dan Criel, who helped me develop and maintain this site. And here are the top 10 posts from 2010 based on volume: 1.
  • HUBSPOT  |  FRIDAY, DECEMBER 24, 2010
    [2010] Happy Holidays From HubSpot! [Video Card]
    2010 has been a great year for HubSpot -- all thanks to you! Our community has inspired each one of our teams to work hard, experiment, and embrace constant learning. With the holiday season in full swing, we at HubSpot wanted to say thank you and send warm wishes your way! Naturally, the best way to do this is by showing the different faces behind HubSpot. Watch our video card to see those faces and read our message. We hope you enjoy watching it as much as we enjoyed making it!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 29, 2010
    [2010] Ranking B2B Marketing Automation Vendors: Part 3
    Summary: The first two posts in this series described my scoring for product fit. The third and final post describes scoring for vendor strength. And I'll give a little preview of the charts these scores produce.without product names attached. Beyond assessing a vendor's current product, buyers also want to understand the current and future market position of the vendor itself. I had much less data to work with relating to vendor strength and there are many fewer conceptual issues.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 8, 2010
    [2010] Case Study: Using a Scenario to Select Business Intelligence Software
    Summary: Testing products against a scenario is critical to making a sound selection. But the scenario has to reflect your own requirements. While this post shows results from one test, rankings could be very different for someone else. I’m forever telling people that the only reliable way to select software is to devise scenarios and test the candidate products against them. I recently went through that process for a client and thought I’d share the results. Define Requirements.
  • WRITING ON THE WEB  |  SUNDAY, OCTOBER 24, 2010
    [2010] Neuromarketing Books for Marketing to Brains
    If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Pradeep, has authored a book, The Buying Brain –Secrets for Selling to the Subconscious Mind.I
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 8, 2010
    [2010] Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
    Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Combining these provides interesting insights into who competes with whom and what they're likely to do next. On Wednesday, IBM announced formal completion of its acquisition of Unica.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 23, 2010
    [2010] Building a Demand Gen Tribe: The Seth Godin Lead Gen Program
    I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. One part of Seth's talk was on building a tribe. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win."
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 1, 2010
    [2010] Learn Holistic Lead Nurturing
    Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. The agenda covers B2B marketing trends, marketing infrastructure, nurturing dialogs, campaign development and implementation advice. Speakers include Adam Needles (Silverpop), Jay Hidalgo (Annuitas Group), Mac McIntosh (Acquire B2B) and myself.
  • LEADSLOTH  |  TUESDAY, AUGUST 31, 2010
    [2010] Great B2B Email Copywriters: Where Are You?
    Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. However, a good email can make the difference between a 2% click rate and a 12% click rate. The email text itself is not the only thing that matters. It also includes the ‘from’ address, the subject and the offer that you’re presenting.
  • LEADSLOTH  |  MONDAY, AUGUST 16, 2010
    [2010] 5 Questions That Will Double Your Email Response Rates
    Great lead nurturing content starts with great email copy. So I’ve created 5 questions to ask yourself when writing email copy. If you use these questions to optimize your emails, you’ll see a spectacular increase in response rates. Want to see more? Register for Tuesday’s webinar: https://www2.gotomeeting.com/register/579411539. In just 30 minutes, Tuesday’s webinar will show you how to: - create more content than you ever thought possible. -
  • ANYTHING GOES MARKETING  |  SUNDAY, JULY 4, 2010
    [2010] Tips to Improve How You Segment Your Database
    Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns.
  • TONY ZAMBITO  |  MONDAY, MAY 17, 2010
    [2010] 3 Pillars for Aligning B2B Marketing Content with Buyer’s Goals
    Image by Getty Images via Daylife. In sports today, there is plenty of talk about parity in teams for such leagues as the NFL, NBA, MLB, and NHL.    To some sports writers, this has not been a good thing and they long for the return of the dynasty teams to love or hate.    Such teams not only dominated but stood apart in their appeal to both the avid and the average fan. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 6, 2010
    [2010] 1:1 Social Advertising in B2B Marketing
    Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. Last week the clever folks at G.1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 9, 2010
    [2010] B2B Marketing: Trust + Community = ROI
    Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling.
  • PROTEUS B2B MARKETING  |  TUESDAY, APRIL 20, 2010
    [2010] Meaningful Metrics for B2B Blogging
    Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results. After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon. But if you’re looking to traditional consumer blog metrics [.].
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 7, 2010
    [2010] B2B Lead Generation without Lead Nurturing is Doomed to Fail
    Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, MARCH 13, 2010
    [2010] The CMO's Guide to the Social Media Landscape
    Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing. The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link
  • VIEWPOINT  |  THURSDAY, DECEMBER 2, 2010
    [2010] Are You A Player?
    We're pleased to have a new guest blogger with this post. James Obermayer is Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. He can be reached at JObermayer@salesleadmgmtassn.com. The coach gave his pep talk and the team was ready to take the track. One of the players hung back and was quiet. The coach asked, ‘What’s wrong Jim? Why are you down?”
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 8, 2010
    [2010] Use Social Media and Pull Marketing to Generate Business
    Social media and pull marketing have been around for some time but there is still a great deal of skepticism about their effectiveness. It’s not uncommon to hear someone say, “Social media may be the hot new thing, but it hasn’t generated any business for us.”. When I founded Fusion Marketing Partners , my objective was to generate our clients strictly through pull marketing methods. We are vocal proponents for the power of pull marketing so we had best practice what we preach.
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [2010] B2B Marketing and Baseball – by Christopher Ryan
    I’ve seen a number of blog posts and articles lately that use sports metaphors. I think this is true because sports is a common reference point for Americans. People who have no idea who their U.S. senator is or which ocean is on the west coast can name the Super Bowl MVP and they also know who won the World Series.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 30, 2010
    [2010] Fantasy Football Sacks Productivity – Infographic
    Fantasy Football is one of the most popular games played in corporate America. Over $500 Million dollars is put on the line every year by 27 million employees hoping to win the office pool and bragging rights till next season. InsideView grabbed the data and ran the numbers to find out how much money this [.].
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [2010] Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases
    economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. eCommerce giant, eBay, had the 5 th highest amount of display ads among all advertises with just under 39 million in 2010. Search engines provided stores an even bigger opportunity to get found in 2010 as the core search market grew 12 percent with a 4 percent increase in unique search engine users. With continuing U.S.
  • THE POINT  |  TUESDAY, NOVEMBER 9, 2010
    [2010] Email Critique: Adobe Webcast Invite Keeps It Simple
    For example: “You’ll discover many more surprising results when you listen to a 30-minute Webcast highlighting results of the 2010 Adobe Online Analytics Benchmark Survey …”. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey.
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