Page 3 of 43 Previous | Next 
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 14, 2010
    [2010] Sharing is how you build a Brand
    In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 23, 2010
    [2010] Nine mistakes to avoid in writing online B2B lead-generation copy
    Ambal Balakrishnan has done us a great service by collecting the thoughts of several experts on the subject above, then posting the collection in ClickInsights. His experts: Michael Stelzner, Stephanie Tilton, Cindy King, Michele Linn, Jonathan Kranz. We’ve picked out a “top nine” here; for the rest – plus more depth – just click on [.].
  • PROTEUS B2B MARKETING BLOG  |  MONDAY, JUNE 28, 2010
    [2010] Are You Positioned as one of Few Credible Substitutes in Your Market?
    In today’s economy, no one wants to turn away business. But smart marketers are positioning themselves to do just that. Most companies fall into the trap of positioning the company as broadly as possible, trying to be relevant to the broadest number of potential purchasers. That way, any lead or inquiry has opportunity. But this approach [.].
  • MLT CREATIVE  |  FRIDAY, NOVEMBER 12, 2010
    [2010] LinkedIn: Building Your B2B Social Capital
    As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 18, 2010
    [2010] Twitter time-savers: Tweet success in just 20 minutes a day
    “How much time should I spend on Twitter?&# is a question I get asked repeatedly. And last week one person upped the game by asking, “But what if I only have 20 minutes a day?&#. OK, I accept the challenge! Here are my thoughts on being an effective Twitter-er in only 20 minutes a day. I’ve divided this into two categories — 20 minutes a day for beginners and then experienced folks. The 20-minute challenge for beginners.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [2010] Top Social Media and Marketing Books of 2010
    Stumped for that last-minute Christmas idea? Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Happy shopping! Defy Gravity by Rebel Brown.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 18, 2010
    [2010] How to drive more traffic to your company blog
    We’ve blogged several times about why blogging is one of the best ways to support your B2B’s online marketing effort. So let’s say you took our advice and started a company blog; how do you ensure that it doesn’t become the proverbial “candle under a bushel,” but instead becomes popular enough to bring you all [.].
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [2010] 9 Reasons Why Your Social Media Strategy Isn’t Working
    Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. To many, social media can seem like an overwhelming black hole of time with no end in sight.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Every blogger has some kind of blog roll, but without guessing from the names or clicking through each and every one listed, it’s challenging to know what you can learn from them and what value they provide.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 11, 2010
    [2010] Are Marketers Measuring Their Success or Someone Else’s?
    Everyone’s getting squeezed for ROI. This is nothing new but the pressure is even higher for marketers who are looking at proving their revenue contribution. We've all heard the stories about the accolade-winning marketing campaigns that didn't move the sales needle. CEOs want far more than just awards and pretty brochures. They want proven results. They’re demanding marketers demonstrate – beyond a shadow of a doubt – that they’re driving revenue.
  • MARKETRI  |  TUESDAY, DECEMBER 21, 2010
    [2010] Survey Your B2B Clients on a Regular Basis | Marketri
  • HUBSPOT  |  TUESDAY, JUNE 22, 2010
    [2010] How to Create a Facebook Page Vanity URL
    If you don't already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business. The next step in personalizing your business page is to get a username to create a vanity URL (customized web address).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 2, 2010
    [2010] How to use Twitter to crowd-source creativity
    I have a “virtual&# company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. I work with a posse of freelancers who might be spread out all over the country. So I have the best of both worlds. Great company, great people, but no worries about payroll and HR issues. Everything works great about this model except for one thing. You can’t brainstorm by yourself.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 29, 2010
    [2010] 11 Reasons Why Outbound Telemarketing Programs Fail
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 29, 2010 3 Subscribe 11 Reasons Why Outbound Telemarketing Programs Fail Share My colleague Robert Krekstein is the Telemarketing Program Director for SAP North America. Doug Jul 7 2010 Forget about cost per lead, what is the cost per close?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 15, 2010
    [2010] Lead Generation Programs That Work
    by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [2010] Get ready. Social scoring will change your life.
    There is an interesting, and perhaps alarming, trend brewing on the social media scene. Take a look at a couple items in the news last week: The Palms Hotel in Las Vegas is providing perks to guests based on their Klout score (an assessment of social media influence)**. By the end of the year, Twitter said their new analytics will provide influence scores for every user. People are now curating lists of the most influential bloggers by Klout score.
  • LEADSLOTH  |  MONDAY, FEBRUARY 15, 2010
    [2010] B2B Marketing Events 2010
    I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve started with a much longer list, but decided to focus on those events where Marketing Automation vendors exhibit, and where the speakers cover lead management and marketing automation. Some featured events: Silverpop B2B Marketing University.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 24, 2010
    [2010] Writing Web Content: 5 Simple Steps for Results
    Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should your readers do now? As you compose your copy, you should write out several sentences to answer each question. This will keep you on task, and lead your readers through to action.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 15, 2010
    [2010] Twitter: the little bird that grew up strong
    Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&# I thought to myself: Why should they care about this and why should I join the site? Thus I didn’t join.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 10, 2010
    [2010] 40 Social Media B2B Infographics
    After searching far and wide for infographics I figured I would share some of the ones I have come across that focus on social media and B2B. InsideView puts out infographics on a regular basis, two are included in this post with more to come. These are my favorite 40 that cover Twitter, Facebook, blogs, [.]. Sales 2.0 Sales Intelligence Social CRM Social Selling Technology B2B b2b sales CRM crm 2.0 customer 2.0 Dreamforce Enterprise 2.0
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [2010] 10 Winning B2B Marketing Habits to Adopt in 2011
    It’s been a while since I have neglected to end a year without doing some type of planning and goal setting for my business (or whatever company I was working for at the time) and my personal life. Like the saying goes, it’s hard to hit a target you don’t have, and goal setting is the best way to establish those targets. Perhaps you are equally committed to goal setting.
  • HUBSPOT  |  MONDAY, OCTOBER 11, 2010
    [2010] Which Types of Form Fields Lower Landing Page Conversions?
    This post is a sneak-peak preview of the upcoming Science of Lead Generation webinar where you'll learn about the real data and science behind getting more leads from your website. Register now to reserve your spot. The goal of a landing page is collect information from visitors to allow them to be potentially converted into a customer. Naturally as marketers or sales people, we want to ask for lots of information from visitors.
  • MLT CREATIVE  |  WEDNESDAY, OCTOBER 20, 2010
    [2010] 9.5 Ways Your B2B Marketing Can Be More Creative
    I recently wrote a guest post for The Social CMO , “ B2B marketing without creative has no punch ,” which included a list I thought I’d share on this blog as well. Don’t be lazy. You’re in a competitive sport; be professional about it. Wherever your creative efforts are the least bit amateurish, hire outside professionals. Never quit learning. This is the best time ever to be in marketing, but it’s no time to stand still. Think of great questions.
  • MLT CREATIVE  |  WEDNESDAY, MAY 26, 2010
    [2010] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts. Use LinkedIn to help sell product, expand your networks, grow your business and gain free publicity. Here's some simple tips to help you engage fully with LinkedIn : Fill out your profile completely to earn trust and credibility.
  • MARKETRI  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] Search Engine Optimization: Keys to Higher Rankings | Marketri
  • THE CONTENT FACTOR  |  TUESDAY, OCTOBER 5, 2010
    [2010] What did Don Draper know that we may have forgotten? (Part 1)
    Most of you know Don Draper as the iconic, chain smoking, hard driving, client schmoozing ad man on the show "Mad Men." Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. read more.
  • THE POINT  |  MONDAY, APRIL 19, 2010
    [2010] When Emails Go Bad: A Lesson in How to Apologize
    If you’ve been involved in email marketing for any length of time, no matter how diligent and prepared you are for every campaign, something somewhere at some point will go wrong. And when that happens, a very large number of people will receive a message from you that isn’t quite what you intended for them to receive. It’s happened to all of us. It happened to Boingo Wireless last week.
  • NUSPARK  |  SATURDAY, NOVEMBER 27, 2010
    [2010] An Introduction to Lead Scoring
    Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people.
  • MARKETING-GIMBAL  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] Is Your Marketing Automation Vendor Bringing Risk To Your Brand Equity?
    With Wikileaks, and the emergence of “Hacktivism” corporations everywhere are finally getting the message that they, and their customer’s data are only as secure as their weakest link. Notably this week we heard of McDonalds’ losing customers emails due to. automation brand customer data marketing security
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 15, 2010
    [2010] 1-Page SWOT Analysis with Action Items
    Tweet. A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business. So what about the hard part – the analysis?
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] Stop Flushing Your Online Marketing Dollars Down the Toilet
    Tweet. What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? Several of our new B2B clients came to us with this very frustration. After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. So why are their online marketing dollars not turning into sales revenue?
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] Five Lessons From the Web 2.0 Summit
    I had a chance to attend the recent Web 2.0 Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. Here are five key insights I took away. Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. The traditional role of marketing has been to create an image or deliver a message. Service had little to do with it.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 13, 2010
    [2010] Neuroscientists Discover “WIIFM” Center in Brain…
    Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Copywriters and content marketers have been telling us for years how important it is to address the “ what’s in it for me &# filter in consumers’ minds. Really Big News : They’ve found this WIIFM center located in the old brain !
  • PAUL GILLIN  |  THURSDAY, OCTOBER 7, 2010
    [2010] Social CRM: Curb Your Enthusiasm
    If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. I encourage you to restrain your enthusiasm.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, JUNE 22, 2010
    [2010] You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)
    Here is another interesting result from the B2B social media survey. I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness. Something tells me that B2B marketers will get away with this only for a short time until investment in social media comes under increased scrutiny.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [2010] 25 Ways to Get More Social Media Followers
    Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Building a following does take time, but there are many simple ways you can attract new followers. Here are 25 easy ways you can get more social media followers: 1. Enable Social Sharing. Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 12, 2010
    [2010] A simple strategy to increase your influence on Twitter
    “How do I increase my influence on Twitter?&#. A business colleague asked me this question and I figured if it was on his mind, it might be on yours too. While it remains to be seen if I have actual influence anywhere, I have undoubtedly created substantial, tangible business benefits through Twitter and the social web. So here’s my strategy. It’s very simple and I think it could probably work for anybody. 1) Build targeted connections.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 9, 2010
    [2010] Email Design Review Gallery « The Effective Marketer
    This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. 3 Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting. Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi.
  • AMBAL'S AMUSINGS  |  THURSDAY, JANUARY 14, 2010
    [2010] White Paper Success Summit 2010
    If you’re a marketer who wants to unleash the power of the mighty white paper to reel in qualified leads, White Paper Success Summit 2010 will show you how. What is White Paper Success Summit 2010? White Paper Success Summit 2010 is the only major online event dedicated to helping businesses succeed with white paper marketing. Who will present at White Paper Success Summit 2010? What sessions will be held at White Paper Success Summit 2010?
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2010] Best Social Media Stats and Market Research of 2010 (So Far)
    Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. Facebook: Facts & Figures For 2010 by Digital Buzz Blog.
  • B2B MARKETING TRACTION  |  SUNDAY, FEBRUARY 7, 2010
    [2010] Vote for Your Favorite Super Bowl 2010 Ad
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [2010] Social Media Hierarchy of Needs - Best Practices for ROI Success
    From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and dialogue new prospects, improve existing customer loyalty and provide a platform for collaborative innovation.
  • REACHFORCE  |  WEDNESDAY, DECEMBER 29, 2010
    [2010] 15 ways to Segment Your Leads Database for Targeted B2B Marketing Programs
    It only makes sense that if we are able to get the right message to the right buyers in the right kinds of companies through the right channels we will increase Marketing ROI and accelerate Sales cycles. That doesn’t sound easy and its not. There is no way of knowing about
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 11, 2010
    [2010] Twitter success stories: Explaining the ROI of Twitter
    Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter? Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. First, let’s establish a crucial point. There are MANY benefits to Twitter besides direct sales.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 29, 2010
    [2010] Manic Depressive or Social Media Maniac? – by John Leavy
    Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. They don’t post to their blog or text to their friends or colleagues for weeks at a time.
  • MLT CREATIVE  |  TUESDAY, AUGUST 3, 2010
    [2010] B2B Marketing Personas in Action: What Would Morton Do?
    In B2B marketing, creating a buyer persona is key to understanding your audience. Really using that persona can help your B2B company realize its full potential and speak to the needs and goals of your prospects. Going beyond general demographics to fully identify with the persona as an individual will allow you to personalize your message, focus on a niche and match goals. Consider age, title, publications read, key concerns, degree of influence, web habits, association memberships, salary, etc.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, DECEMBER 7, 2010
    [2010] B2B Lead Generation without Lead Nurturing is Doomed to Fail
    Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [2010] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing. Within minutes of the launch, we had hundreds of marketers testing their skills to see how their knowledge stacked up compared to their friends and marketing peers. There has been lots of great feedback, but we have received a few questions about why we’d create this online marketing quiz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [2010] Google and Bing reveal that social influence bumps search engine results
    Last week I authored a post suggesting that social scoring – determining your influence based on numbers of followers and other criteria — may have a growing impact on your personal effectiveness, your career, and how companies treat you as a customer in the future. It seems that this development may now also be an emerging element in search engine results.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 29, 2010
    [2010] Why Cold Calling is the Bottom of the Barrel
    Regardless of what level in a sales group you fall into, cold calling is a cloud hovering over your head. If you’re the VP of Sales, you’re getting these calls several times a week. If you are the Account Manager then you have a set number of calls to make or a list of companies [.]. Prospecting Sales 2.0 Sales Intelligence Social Selling B2B b2b sales crm 2.0 customer 2.0 Enterprise 2.0
  • ANYTHING GOES MARKETING  |  MONDAY, SEPTEMBER 6, 2010
    [2010] Top 10 LinkedIn Tips for Lead Generation
    I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 15, 2010
    [2010] The Future of Social CRM
    The Future of Social CRM Social CRM is growing up but still in its toddler phase. Being molded as a process to monitor, engage and manage social conversations or relationships with existing customers or prospective customers. The Social CRM can be a stand alone application or integrated within your existing CRM solution like Salesforce.com. The [.]. Sales Intelligence Social CRM b2b sales CRM crm 2.0 Enterprise 2.0
  • HUBSPOT  |  FRIDAY, DECEMBER 10, 2010
    [2010] Why PR Doesn't Drive Sales
    A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". In reality, sales success and public relations campaigns do not have a direct correlation. The key factor in bridging the gap that most people miss is marketing efforts. Why PR Doesn't Drive Sales. There's No Science Behind PR Success Data - Typical PR campaigns are measured by the number of media coverage / placements per month.
  • LEADSLOTH  |  TUESDAY, MAY 25, 2010
    [2010] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
    Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. This is the first transaction involving a major software vendor, so it deserves some notice. Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). People asked my opinion on this acquisition.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 29, 2010
    [2010] 10 Best Posts of 2010
    This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2010] 17 Compelling and Highly Usable B2B Marketing Statistics
  • NUSPARK  |  SATURDAY, OCTOBER 16, 2010
    [2010] Using Customer Stories to Nurture Leads
    Are you still using one-size-fits-all case studies in your marketing? You might be causing your sales efforts more harm than good. Here are some secrets that will help you write better case studies for lead nurturing and content marketing. A few years ago, the CEO of the company asked me to manage our sales references. Our prospects often asked our sales representatives if they could speak to a few of our … [ visit site to read more ].
  • HUBSPOT  |  WEDNESDAY, AUGUST 18, 2010
    [2010] 12 Amazing SEO Infographics
    Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Check out these awesome infographics for some visual instruction and information about SEO: 1. Order of SEO Operations. SEO Tactics. Search Engine Marketing ROI. The Visual FAQ of SEO. SEO vs. PPC. SEO Check List.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 14, 2010
    [2010] Wait a minute. It’s not about engagement after all!
    I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I moved from site to site, I noticed something surprising. There were very few comments. In fact, there were virtually none. It was kind of an “a-ha moment.&#. As an example, I would direct your attention to General Electric , a gold standard for corporate blogging.
  • AGGREGAGE  |  MONDAY, SEPTEMBER 20, 2010
    [2010] Automated Filtering vs Human-Powered Curation
    With solutions like Paper.li and Browse My Stuff grabbing attention, and with people like Robin Good doing a series on Real-Time News Curation , and Ross Dawson tells us has curation has hit the tipping point , it seems like the concepts of curation, aggregation, filtering are suddenly a central conversation. Of course, this has long been a conversation as Robin, Ross or I could tell you. However, what has really changed here is first the explosion of content sources.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 4, 2010
    [2010] How To Shorten The B2B Buyer Cycle With Landing Pages
    Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] 5 Most Popular Industrial Marketing Blog Posts from 2010
    2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. We’re almost at the end of the year and you made it. Congratulations!
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 18, 2010
    [2010] 7 Common B2B Social Media Marketing Mistakes
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 18, 2010 Subscribe 7 Common B2B Social Media Marketing Mistakes Share Social Media has become a hot topic for marketers and currently much of the success is being seen in the B2C space.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 19, 2010
    [2010] How to become a Google whore
    This week I wrote about my struggles to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of others, I’ve decided I need to get on board with SEO and aggressively populate my posts with key words to drive hoards of people to my blog.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 23, 2010
    [2010] Webbiquity 2010 Christmas Card
    Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This! Random
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [2010] Three reasons why the “experts” are wrong about social media measurement
    . There is an argument around the blogosphere that is DRIVING ME CRAZY. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 10, 2010
    [2010] Ten ideas for the beginning blogger
    If you look around the web, there is so much advice about blogging it’s not funny. Still, I’ve learned a few lessons that might help if you’re a beginner blogger and I thought I would give you the inside scoop. . 1) The biggest obstacle to blogging is … not what you think. It’s not writing skill or time or ideas. It’s confidence. People are generally shy about sharing their voice.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 22, 2010
    [2010] Book Review: Defy Gravity
    In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth. This is a critical guidebook for any business faced with shrinking margins, flatlined revenue, or worse–that is in freefall and in need of a turnaround strategy for survival.
  • WEBBIQUITY  |  MONDAY, JUNE 21, 2010
    [2010] Five Benefits of Blogging for Business
    Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Blogs are seen as key sources of information rather than just promotion. Blogs are also core to a successful social media marketing strategy.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] Five Characteristics of a Good B2B Marketer by Christopher Ryan
    A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners. Since we pretty much confine our services to B2B marketing, the question could have been, “What are the characteristics of a good B2B marketer?” After taking a little time to think about this subject, here are my top five criteria: Understands pull marketing. Most of our clients are doing some form of pull marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 30, 2010
    [2010] How To Align Marketing With Sales
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 30, 2010 29 Subscribe How To Align Marketing With Sales Share This is arguably the single most important topic for marketing: how to align with sales. Michael Brenner Sep 30 2010 Thanks Mario, It’s a great point. Michael Brenner Oct 4 2010 Hi Jocelyn.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [2010] What Is a Landing Page and Why Should You Care
    If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? A landing page is a website page that allows you to capture a visitor's information through a lead form.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 26, 2010
    [2010] Deconstructing the Four Stages of the Industrial Buy Cycle
    Home Marketing Matters About Contact B2B Marketing Store Company Website Deconstructing the Four Stages of the Industrial Buy Cycle by Achinta Mitra on May 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Integrated Industrial Marketing B2B marketers agree that lead generation and nurturing campaigns must deliver relevant content to their target audience to be successful. Copyright © 2010 Tiecas, Inc.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 21, 2010
    [2010] 10 Examples of Amazing Viral Marketing Videos
    2010 Kia Soul Hamster Commercial | Black Sheep Kia Hamsters Video. 93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl! These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process. Take a look at each of these videos.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 12, 2010
    [2010] Marketing Leads: Quality Vs. Quantity
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 12, 2010 9 Subscribe Marketing Leads: Quality Vs. Quantity Share Last night I had the pleasure of dining with one of our media partners. kenny madden Aug 13 2010 Michael, Great post. Kim Albee, Genoo Marketing Automation Aug 17 2010 Thoughtful article.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 20, 2010
    [2010] Content Marketing Trends and Predictions for 2010
    What does 2010 hold for content marketing? ClickPredictions: Key Content Marketing Trends and Predictions for 2010 , an intriguing ebook just released by Marketo and ClickDocuments , attempts to provide some answers. If your company is using content to attract prospects and help guide them through the buying process to ultimately select your offering, check out what these very smart b2b marketing pros view as the Key Content Marketing Trends and Predictions for 2010.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [2010] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Copyright © 2010 Tiecas, Inc.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 20, 2010
    [2010] The Best Technologies For a Successful Inside Sales Team
    This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology for sales organizations. Sales professionals rely on many things to be successful, primarily the internal motivation to move a lead through the sales cycle using every available resource in order to provide value and close the [.]. Social CRM Sales insideview Microsoft Dynamics Dreamforce CRM Salesforce salesview oracle crm 2.0 Web 2.0
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 19, 2010
    [2010] More on Marketo Financials: Despite Past Losses, Prospects Are Bright
    million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Doing a bit of math, this yields average counts of 222 for 2009 and 562 for 2010, which in turn shows average revenue per client of $20,000 per year or $1,700 per month in 2009 and $24,000 or $2,000 per month in 2010. million in 2009 and $21 million in 2010. at the end of 2010.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] SEO success for your blog in 10 easy steps
    If you’re like me, when it’s time for the holidays, your mind turns to one thing: Search Engine Optimization. Now I don’t mean to be a buzz-kill, but SEO strategies seem to be multiplying like Justin Bieber fan sites. So before you overdose on eggnog, I have some homework for you over the holidays. Read this guest post from the Genius Eric Pratum. In one post, he shows you a 10-step prioritized plan to improve the SEO for your blog without spending a lot of time or money.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [2010] 2010 Will Bring New Features to Demand Generation Systems
    Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? Tags: 2010 predictions demand generation marketing automation b2b marketing But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] What is a 301 Redirect and Why Should You Care?
    In the simplest of "technical definitions", a 301 redirect is a permanent redirect from one URL to the other. For example, if your previous website was www.awesomewebsite.com and you wanted to change it to www.reallyawesomewebsite.com , you'd implement a 301 redirect from the old URL to the new one. Now whoever typed in your old URL (or clicked on a leftover link to your old URL), they'd automatically appear at your new URL.
  • AMBAL'S AMUSINGS  |  THURSDAY, JANUARY 28, 2010
    [2010] ClickInsights: Social Media Marketing in 2010
    How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? Digital Marketing Includes marketing using the senses and I believe that visual and audio are going to grow massively in 2010.
  • THE POINT  |  THURSDAY, JULY 1, 2010
    [2010] Do Email Open Rates Really Matter?
    Open rates are generally paid more attention than they’re due. The ugly truth is this: an open rate is NOT an accurate measure of how many people opened or read an email, neither is it an absolute measure of a subject line’s success. So why are there misconceptions about what an open rate means, and how can it be used as a valid statistic in measuring the success of email campaigns, if at all? Let’s start by defining what open rate means.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [2010] How to Use Creative Commons to Add Images to Your Blog
    Free Download: 2010 Online Marketing Blueprint. Adding images to your blog posts helps readers and search engines better understand what your post is about. But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, JANUARY 10, 2010
    [2010] How to Call to Action
    While marketing strategy and planning are critical to success, marketing often fails on the execution side. Take online campaigns, for example. Here you can often see campaigns break down not because of lack of a compelling offer or properly segmented audience but because the call to action is not powerful enough to trigger a response. The best offers never get consumed if your call to action doesn't convert the visitor to even get to the offer.
  • MLT CREATIVE  |  MONDAY, AUGUST 9, 2010
    [2010] The B2B Word on the Street: Creative
    This Week's B2B Word on the Street is: CREATIVE. The first time a person is called "creative" usually happens early in life, and it's sometimes used as an explanation for the child being a bit "different." Coloring outside the lines" and "marching to the beat of a different drum" are not actions attributed to conformists. And while the most creative people I know are definitely not followers, they're not always totally original, either.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] Key Things to Avoid for Companies Using Social Media
    This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology for sales organizations. Companies of all sizes are beginning to see the benefits of being a part of the social media landscape. The top 100 companies in the US have all made a big push into [.]. Web 2.0 twitter facebook linkedin B2B customer 2.0 Inbound Marketing social selling search engine optimization b2b sales
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 7, 2010
    [2010] The 7 Burning B2B Social Media Questions
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 7, 2010 7 Subscribe The 7 Burning B2B Social Media Questions Share On Tuesday, June 8 th , I will be joining a distinguished panel of folks from leading firms such as Bloomberg, Capgemini, CB Richard Ellis, MS&L, and Orrick, Herrington & Sutcliffe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 25, 2010
    [2010] The most powerful leadership lesson I’ve learned
    In graduate school I took a class on “Leaders and Leadership&# that I hoped would give me respite from the grind of finance and economics. It turned out to be one of the most interesting classes I ever attended and it set me on life-long study of leaders. When I worked for Alcoa, there was one Group President who seemed to personify the best theoretical aspects of a leader.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 21, 2010
    [2010] An eye-popping integration of digital media
    This short video was a total “wow&# for me — and a digital best practice to share with you. The case study shows an inventive way of integrating several digital technologies to engage people in a charitable cause … people on the street actually interact with a digital projection of a homeless man through text messages. The only thing missing here is results. How much did this cost? What were the goals and were they achieved?
  • HUBSPOT  |  FRIDAY, DECEMBER 10, 2010
    [2010] 10 Common Business Blogging Questions Answered
    Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. More than 3,000 people from all around the world attended the webinar, posting over 1,000 questions during the webinar. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [2010] Marketing Counterpoint: Why PR Does Help Sales
    This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” ” As a transparent company, HubSpot welcomes the views of all of its employees. Some views are widely shared but when there is significant disagreement, a healthy debate is encouraged.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [2010] The One Effective Use of Facebook for B2B Marketing
    TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India. It’s now the second most-visited site on the web , behind only Google.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 6, 2010
    [2010] Creating a content marketing plan — without any content
    When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads. This can be an extremely complicated, time-consuming and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 16, 2010
    [2010] Market Like a Tiger in 2010
    Tweet. The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment. Merriam Webster defines tenacious as: 1 a : not easily pulled apart : cohesive ; and 2 a : persistent in maintaining, adhering to, or seeking something valued or desire.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 16, 2010
    [2010] Market Like a Tiger in 2010
    Tweet. The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment. Merriam Webster defines tenacious as: 1 a : not easily pulled apart : cohesive ; and 2 a : persistent in maintaining, adhering to, or seeking something valued or desire.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [2010] Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases
    economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. eCommerce giant, eBay, had the 5 th highest amount of display ads among all advertises with just under 39 million in 2010. Search engines provided stores an even bigger opportunity to get found in 2010 as the core search market grew 12 percent with a 4 percent increase in unique search engine users. With continuing U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 19, 2010
    [2010] Case study: Social Media Makes Big Splash for Small Entrepreneur
    Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? I crack myself up. My friend Julie Boney became tired of painting splotches all over her walls every time she wanted to re-decorate. So she invented a product called “ Small Wall &# that allows decorators to paint a small board and then post it on a wall like a post-it note. It’s easy and won’t harm the walls.
  • NUSPARK  |  THURSDAY, DECEMBER 16, 2010
    [2010] What Is Lead Management?
    Lead Management is the process of generating, converting, qualifying, and closing sales leads. Lost in the shuffle of all of those marketing tactics you are trying to get a handle on for your business (Twitter, Facebook, Pay-per-click, SEO, email campaigns, website design) is the concept of Lead Management. Think about your business? Do you have a sound process for lead generation? What happens when you get a lead? How do you qualify that lead?
<< 1 2 3 4 5 ... 42 43 >>