Webbiquity

JANUARY 4, 2010

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Freakiest Ads of 2008, Final 4 by AdFreak. Example: “Another ad brags about a car that takes you ‘ beyond your destination.’ Stupid marketing copy mistakes by iMedia Connection.

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Biznology

NOVEMBER 16, 2018

Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future. For example, they are very aware that most clothing goods are made overseas where workers are often not treated fairly.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

accelerate agency

JULY 13, 2021

What is a SaaS Business Model? It used to be that when you needed a particular piece of software, whether for personal or business purposes, you simply bought it and installed it on your computer. What is a SaaS Business Model? For ease of navigation, we have added this guide so you can jump to a relevant section: . Advantages.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Marketing Insider Group

MARCH 3, 2020

When your employees truly believe in your company values and that the work they are doing is important, they’ll go above and beyond to help achieve your mutual business goals. Employee engagement is important at all times, but even more so during difficult times of economic stress or other pressures on the business.

Paid Search Agency 270

Paid Search Agency Opt-out Work Management Opt-in 270

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? So we’ve listed a few tips and tricks for establishing a solid social listening plan to meet your higher level business objectives. Example: At Brandwatch , we keep tabs on our competition online. That is, if you are listening for it.

Branding 59

Branding Brand Identity B2B Eye-Tracking 59

Zoominfo

AUGUST 1, 2022

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. He shared some concrete tips for how sales professionals can prepare for what may be in store over the coming months.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

Hubspot

JANUARY 21, 2019

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. So, if you're looking for inspiration on how to craft a successful international marketing strategy and expand your business' reach, check out these examples from 13 successful companies. Dunkin Donuts.

Marketing & Strategy 101

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 101

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. To make things even more worrying, 27% of businesses don’t only lack a basic business continuity plan, but aren’t making efforts to develop one. But how does social media fit in a business continuity plan?

Social Media 75

Social Media Planning Media Business 75

SmartBug Media

MARCH 23, 2023

This recognition is another example of how SmartBug has become the go-to partner for businesses leveraging HubSpot for their organizational growth. We provide white-glove service so our clients can customize their business architecture with an array of advanced integrations, installations, and setup capabilities.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? So we’ve listed a few tips and tricks for establishing a solid social listening plan to meet your higher level business objectives. Example: At Brandwatch , we keep tabs on our competition online. That is, if you are listening for it.

Branding 52

Branding Brand Identity B2B Eye-Tracking 52

Martech

SEPTEMBER 18, 2023

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Q: Manufacturing, production, construction and agriculture — each one of those is a giant business sector and has so many different sub-sectors. Q: Can you give me an example? Get MarTech! In your inbox.

Ideal Customer Profiles 124

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 124

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. He is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at the Columbia Business School.

Ethics 71

Ethics Work Management Studies Resources 71

Marketing Insider Group

FEBRUARY 24, 2021

For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. They updated them twice since then, in 2008 and 2018. No matter what type of business you have, generating website traffic typically leads to sales and conversions. W3C published the first standards in 1999.

CMS Development 285

CMS Development Barriers Act-On User-Generated Content 285

Martech Advisor

DECEMBER 6, 2019

Simply put, CLV is a projection for what each customer is worth to a business. This is because CLV enables businesses to plan their customer acquisition and retention strategy in such a way that the cost of acquiring/retaining a customer is less than the lifetime monetary value of the customer. The 4 Key Benefits.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Hubspot

FEBRUARY 12, 2018

20 Best Business Books of 2017. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017. the 2008 meltdown). Principles. Invisible Influence. Weird in a World That's Not. Tribe of Mentors. Lead and Disrupt. Unshakeable. Adaptive Markets. The Captain Class.

Best Practices 90

Best Practices Business Peer-to-peer Lead Ranking 90

Sword and the Script | B2B

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. For example, influencer marketing could cut across earned and paid categories. I look back to 2008 and 2009 and I think we had the priorities right.

Order 98

Order B2B Marketing Budget Programs B2B 98

B2B Marketing Directions

NOVEMBER 12, 2023

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) The CMO Survey" is directed by Dr. Christine Moorman and is sponsored by Deloitte LLP, Duke University's Fuqua School of Business, and the American Marketing Association.

CMO 70

CMO Customer Surveys Research B2B 70

Zoominfo

AUGUST 3, 2022

The constant pendulum swings give consumers and businesses little confidence for planning ahead, and the only thing we can probably agree on is that everything really is weird. Unfortunately, that’s not really an actionable business tactic. But cutting back on marketing isn’t always what’s best for your business.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Biznology

OCTOBER 16, 2019

political, business and religious leaders) has never been lower, according to the recent Global 2019 Millennial Survey by Deloitte. A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. Their trust in traditional institutions (e.g. But they are the reality.

Branding 116

Branding Brand Identity Privacy Trust Marketing 116

B2B Marketing Directions

FEBRUARY 26, 2023

For example, the use of artificial intelligence in marketing has been a hot topic in the industry for the past few years, and the recent tsunami of buzz surrounding ChatGPT and other generative AI applications has been nothing short of astounding. Technology and data science have received a great deal of attention in marketing circles.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. Data loss is common in all businesses. In the following examples, some companies put their time into investing and planning and recovered their data — and some did not. Malware Attacks. So Will COVID-19.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Hubspot

MAY 6, 2024

Unicorn Valuations Unicorns and Venture Capital Examples of Unicorn Companies What is a unicorn company? Companies valued at 1 billion aren't guaranteed success (example: WeWork ); almost 17% of unicorn startups lose their unicorn status or fail. Personal computers and smartphones are just two examples of new market disruptions.

Startups 53

Startups Marketing Management Statistics Thought Leadership 53

B2B Marketing Directions

JANUARY 14, 2023

Management thought leaders have applied the yin-yang concept to a variety of situations where business leaders need to pursue objectives that, at first glance, seem to be contradictory. For example, should business leaders try to develop game-changing business strategies, or should they strive for operational excellence?

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.”

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Contently

JANUARY 22, 2021

Ever since Marcario took over as Patagonia’s CEO in 2008 and made a huge bet on sustainable manufacturing and design, the company’s revenue has grown more than 500 percent. When possible, align your social impact storytelling with a product.

Storytelling 218

Storytelling Trends Ethics Content 218

Biznology

JANUARY 2, 2017

And I left that job in 2008, so I am even older now. For example, what I know about Pinterest fits snugly in a thimble. Instead, I’ll work with your competitor to put you out of business. I don’t care. My last job at IBM was Distinguished Engineer—geez, even the word distinguished means old, doesn’t it?

Work Management 0

Work Management Consulting Paid Search Agency Analytics 0

Heinz Marketing

APRIL 30, 2020

But our businesses are re-emerging with pivots big and small to drive resurgence and growth into the rest of 2020. For example, we have several clients in board meetings this week discussing and confirming their path forward – with broad product, customer, marketing and sales implications.

Planning 98

Planning Act-On Work Management Interactive Marketing 98

Salesforce Marketing Cloud

FEBRUARY 17, 2022

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. When COVID-19 hit, many business leaders pivoted quickly, bypassing bureaucratic overhang, and making important strategic decisions in tight groups.

Work Management 98

Work Management Curation Training Gartner 98

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical.

RSS 20

RSS Best Practices Business Blogger 20

Contently

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. But it’s important to create clips that can have a more tangible impact on your business.

Top of Funnel 167

Top of Funnel Video Marketing Generation Marketing Qualified Leads 167

WebMarketCentral

APRIL 27, 2009

Learn all of that in more in some of the best posts from the last year on blogging for business. End with related posts" is one example, and a practice that's always been used with this "Best Of" series.) ("End with related posts" is one example, and a practice that's always been used with this "Best Of" series.)

Best Practices 20

Best Practices Business Adwords Blogger 20

QuanticMind

MAY 25, 2023

As to how these changes will impact their advertising businesses, there’s a whole lot of uncertainty—both in the short and long term. So far, they’ve stuck together and shown more unity than back in 2007-2008. On YouTube TV, for example, consumers can click to get more information on each ad as it pops up.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Biznology

JANUARY 10, 2014

Just take a look at what IBM predicted back in 2008 about innovations that would change the way people work, live and play over the next five years. Thus, it’s not reasonable to expect others to just believe that a social business platform is as crucial to large organization as offices, desks, phones and computers are.

Business 80

Business Wikipedia Communities Internet Marketing 80

Webbiquity

NOVEMBER 6, 2018

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Within a decade, eons of business practice were reversed. Here’s a bad example. See Excel example above.) Most Comcast CSRs, for example, are smart, helpful, and friendly. Drop those questions.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Crimson Marketing

DECEMBER 3, 2014

Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. All of that changed when the recession hit in 2008 and growth took a downturn.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

B2B Marketing Directions

JANUARY 9, 2022

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing professionals. For example, she includes a chapter explaining now behavioral economics can be used to optimize pricing.

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52