10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. It’s content that shows who you are as a business. for example.

9 Stellar Referral Program Examples

Influitive b2b

You just need to find one that works for your business. Below, we’re sharing some of our favorite referral program examples and what makes them effective so you can apply these ideas to your own program. Referral program examples that work.

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15 Inspiring Examples of Small Business Branding

Hubspot

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. 15 Examples of Small Business Branding.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Showcase Business Segments.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Tim’s profile is another good example of a LinkedIn profile covering all critical elements.

Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses

Hubspot

Note: Businesses change their homepages on a regular basis. The examples below may not be current. Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. 12 Examples of Holiday-Themed Homepage Design.

4 Examples of Content Curation Done Right

Modern Marketing

Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results.

10 Awesome Small Business Content Marketing Examples

Marketing Insider Group

The post 10 Great Content Examples That Prove the Little Guys Can Compete appeared first on Sujan Patel. The post 10 Awesome Small Business Content Marketing Examples appeared first on Marketing Insider Group.

99 Amazing Content Marketing Hub Examples

Marketing Insider Group

One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right. The post 99 Amazing Content Marketing Hub Examples appeared first on Marketing Insider Group.

20 Examples of Social Proof in Action

Hubspot

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. 20 Examples of Social Proof in Action. Here's a thorough example of user social proof from BuzzSumo.

20 Amazing Examples Of Brand Content Marketing Hubs

Marketing Insider Group

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. I have a running list of about 10 sites that I typically use as examples. Xerox Real Business.

18 Brilliant Examples of Holiday Marketing Campaigns

Hubspot

Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts. Check out our roundup of 18 examples of delightful holiday marketing campaigns, and use these ideas to fuel your own holiday marketing ideas.

13 Email Examples That Totally Nailed Personalization

Hubspot

To see what I mean, check out these 13 great email examples that cleverly use personalization. 13 Personalized Email Examples You Can't Help but Click. This anniversary email highlights a creative example of a brand using something as simple as a date to provide a standout experience.

11 Examples of Instagram Ads We Love

Hubspot

Advertising on Instagram presents businesses with a unique opportunity because the Ads appear on the 500 million monthly active users ’ Instagram feeds without interrupting user experience, similar in appearance to the organic posts their friends are sharing. 1) Instagram for Business.

20 of the Best Website Homepage Design Examples

Hubspot

But before we dive into the examples, let's dissect some of the best practices of homepage design. Examples include "Free Trial," "Schedule a Demo," "Buy Now," or "Learn More.". Now, get ready to learn about excellent homepage design through the following 16 real-life examples.

5 Examples Of Exceptional B2B Case Studies

bizible

According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. For example, SOASTA uses a menu bar to filter case studies by industry. Examples of Great Video Case Studies.

45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

Free Download: 45 Interactive Content Examples to Inspire Your Next Content Project. HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. Let’s take a look at a few examples from the ebook: Interactive Content Examples from Real Brands.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

This transparency allows other businesses and prospects to experience the company’s highly engaged staff. Salesforce successfully communicates their culture with a series of images showing business growth, passion, and what a great place it is to work at.

6 Viral Video Marketing Examples That Will Never Get Old

Hubspot

6 Viral Video Marketing Examples. We start off with a bit of an unusual example. Founders and executives are busy. In fact, it isn’t until the end that TrueMoveH’s general business category -- communication -- arises. This example is an interesting case of co-marketing.

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15 Examples of Great Mobile Website Design

Hubspot

Now more than ever, businesses are focusing on creating delightful mobile website experiences. 15 Examples of Great Mobile Websites. Pharmacy Development Services is a HubSpot customer that provides coaching for independent pharmacy owners running their businesses.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. The 3 Primary Formats for Facebook Ads (With Examples).

Interactive + Content + Partner = Great Marketing Example

Modern Marketing

As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it is to partner with the right technologies to move your business forward.

10 of the Best Infographic Examples of 2016

Hubspot

Their topics are vast and their formats are many, but this year, we truly saw some excellent examples of informative design. Have a look and let these examples inspire you. 10 of the Best Infographic Examples of 2016. And how are they improving the business landscape as a whole?

21 Interactive Marketing Examples to Inspire 2017

SnapApp

We sure hope so, since 93% of marketers feel that interactive content is effective in educating buyers, and 88% feel it differentiated their businesses from competitors’. 21 Content Examples to Inspire Your 2017 Campaigns. The new year is fast upon us ….

10 of the Best Ads from November: Elves, Llamas, and a Business Cat

Hubspot

After getting unexpectedly snowed into a busy pub, a group of strangers make the most of the situation and hold an elaborate holiday feast. To illustrate how cat videos and business simply don't mix, we're introduced to Business Cat, a cat who, well, is not very good at business.

Spot 43

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. The 3 Primary Formats for Facebook Ads (With Examples).

Content Creation Robots Are Here [Examples]

Content Marketing Institute

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Here’s an example of what that looks like. (It Here’s an example.@AP Here’s an example from Splinter’s Kevin Roose : “ Bad news, homeowners.

12 Great Examples That Prove the Power of Repurposing Content

Hubspot

So to inspire your repurposing efforts, I put together some benefits and examples below. 12 Examples of Strategic Content Repurposing. Jay Baer, founder of Convince and Convert, creates three-minute informational videos on a variety of topics -- from business to social media.

Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Here is an example that doesn’t make the grade and what B2B marketers can learn from it.

What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

Hubspot

You’ll see what that looks like in some the examples below. The term itself was created in the early 1980s by the late business writer Jay Conrad Levinson, who wrote several books about guerrilla tactics in a number of professional areas.

19 Lead Nurturing Email Examples You'll Want to Steal

Hubspot

To help you better understand how to pair the two concepts, check out the lead nurturing email examples below. 19 Lead Nurturing Email Examples to Inspire Your Strategy. Speaking of which, check out this guide to Snapchat for business.). You've done it.

7 Creative Examples of Bottom-of-the-Funnel Marketing

SnapApp

In this post, we’ll not only look at who’s using bottom of the funnel marketing, but also at some creative examples that you can pull ideas from, too. Let’s look at a few fantastic examples. Creative Examples of Bottom of the Funnel Marketing. Take this example from Copyblogger.

CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It.

10 Excellent Examples of Video Marketing on Facebook

Hubspot

So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. 10 Excellent Examples of Video Marketing on Facebook.

8 Examples of Brilliant Healthcare Marketing

Hubspot

Sure, the healthcare industry may have once been considered a slow adopter to the world of inbound marketing, but it’s safe to say that these eight examples of true marketing brilliance are busy making up for lost time.

9 Genius Examples of Empathetic Content Marketing in Action

Hubspot

That's why empathetic content marketing is such a powerful strategy for businesses -- both B2B and B2C. 9 Genius Examples of Empathetic Content Marketing in Action. Naturally, as design is a core part of their business, it is a major component of publishing.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

For example: An Alterra Group study shows that 97% of marketers reported that account-based marketing approaches had the highest ROI. Below, are some examples of how organizations taking an account-based approach are driving real revenues.

30 Examples of Personalized Videos That’ll Really Get Your Attention

Vidyard

And as sales reps began using social media to create messages that were more personally relevant to each individual or business, conversions went up. So as you think about your next foray into personalization, put on your conversion cap and look for points in your funnel or campaign strategy where increasing your connection and engagement rates could have the biggest impact on your business. 3 Amazing Examples of Personalized Videos. 27 More Inspiring Examples.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Their Twitter profile maintains their brand message well, providing valuable business and technology information to followers.

The Ultimate Countdown: 10 Best B2B Video Marketing Examples of 2015

Vidyard

Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in. FedEx’s ‘Growing Business’. We love that this video communicates the value the company can provide to a growing business with a touch of straight-faced humor at the end. It’s a great example of how video is the next best thing to being there in person.