• HG DATA  |  THURSDAY, JUNE 8, 2017
    [2008] The Best “Business Books” for Your Summer Vacation
    In 2008, Nicholas G. Two weeks ago, I was asked at breakfast to quiz my 13-year-old daughter for her spelling bee coming up later that day at school. I was half asleep going through the routine, multitasking checking the opening of the stock market and overnight emails from long lost relatives from Kenya, when I asked her to spell the word encyclopedia. Without hesitation, she crushed it and then gave the definition of the word as “it’s like Google but in small books.”
  • HUBSPOT  |  TUESDAY, MAY 23, 2017
    [2008] 9 Reasons Your Marketing Agency's Retainers Aren't Bigger
    It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements.
  • SNAPAPP  |  FRIDAY, MAY 19, 2017
    [2008] An Actionable Guide to Visual Storytelling
    As recently as November 2008, there were virtually no Google queries for the word combination: . . 15 Tools, Techniques and Examples to Help Cut Through the Noise. The world’s biggest brands and ideologies were built on stories. That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without the power of storytelling. . And in the modern world, stories are an ubiquitous marketing tool as well. .
  • HG DATA  |  WEDNESDAY, MAY 17, 2017
    [2008] Katie Bullard Talks Data Quality, ABM, & Triathlons
    In 2008, I worked for one of the legacy market leaders in sales intelligence. DiscoverOrg has been a pioneer in the sales and marketing intelligence software industry since 2007. The DiscoverOrg platform improves the performance of all prospecting efforts by providing the company, contact, and buying context needed to sell and market more effectively.
  • HG DATA  |  MONDAY, MAY 8, 2017
    [2008] HG Data Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event
    Below is a brief summary of the teams, the projects, and some key learnings: The first team, named “DeltaPsi” used data from the GDELT project (see [link] ) to try and identify data fluctuations before, during, and after the 2008 financial crisis. Students from the UCSB Data Science Club were recently invited to HG Data headquarters to participate in an eight-hour hackathon designed to help them use their skills to tackle real world problems.
  • ACT-ON  |  FRIDAY, MAY 5, 2017
    [2008] Inside Act-On: Defining Our Convictions for Growth and Success
    Since our inception in 2008, Act-On has been on a path of extreme growth, and has scaled to be a global company with seven offices and over 350 employees. In the process, we had developed many micro-cultures across our locations. That’s common in many global companies, but with our rapid growth we didn’t have the time to stop and reflect on the intentional culture we wanted to create.
  • HUBSPOT  |  TUESDAY, MAY 2, 2017
    [2008] Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]
    Michael began his career in CRO in 2008 as a freelance consultant, learning and applying these tactics in a variety of industries and companies. Many marketers have to find out the hard way that more website traffic doesn't always translate to more leads. Unless your site is optimized to drive visitors to take action and engage, you can attract thousands of visitors and never see one of them convert into a lead. That's where conversion rate optimization comes in.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [2008] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [2008] 30 fascinating facts about organic vs paid social media
    338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008. Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values.
  • CONTENTLY  |  THURSDAY, APRIL 20, 2017
    [2008] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis. This is particularly true among millennials, who, in 2016, overtook baby boomers as the largest generation. More than any previous generation, millennials have shown reluctance to engage with the finance industry: Just 1 in 3 millennials have money in the stock market, only 33 percent own a credit card, and homeownership among millennials is historically low.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 13, 2017
    [2008] Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization
    Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Its core clients have been mid-to-large ecommerce companies, originally in the U.S. and now also in Europe. I’ve been meaning to write about them for some time but when we finally connected late last year they had a major launch coming this April, so it made sense to hold off a little longer. That day has come.
  • ACT-ON  |  THURSDAY, APRIL 13, 2017
    [2008] How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14
    Edison Research, in their Podcast Consumer 2016 report , shows podcast awareness, overall listening, and monthly listening have all increased year over year since 2008. Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Not only are podcasts convenient for listeners, they’re a relatively simple, cost-effective content opportunity for marketers.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [2008] 6 Websites Every Growth Hacker Should Bookmark
    Its founder and CEO, Sean Ellis, was pretty much a “growth hacker” before that label was really a thing -- since 2008, he’s served in interim growth roles at companies like Eventbrite and Dropbox, helping them scale in their early stages. I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [2008] The Eight Best Social CRM Tools
    Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Market interest has remained fairly strong since then. How does social CRM differ from traditional CRM?
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [2008] 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
    was jobless and discouraged post-graduation due to the 2008 market crash," Biedrzycki said. "My If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it.
  • HUBSPOT  |  THURSDAY, MARCH 30, 2017
    [2008] How Twitter Is Fighting Harassment & Cyberbullying
    Blogger Ariel Waldman was one of the first users to chronicle just how difficult -- and sometimes, impossible -- it was to get Twitter to intervene in cases of repeated, pervasive harassment back in 2008. I’ll say it: I love Twitter. I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. I like spending time on the platform to stay informed and connect with people.
  • CONTENTLY  |  TUESDAY, MARCH 28, 2017
    [2008] Why Financial Brands Are Investing More in Educational Content
    But less overall wealth means a weaker economy, less reliable customers, and the potential for predatory practices that lead to recessions like the 2008 financial crisis. Americans suck at personal finance. Only two in five adults have a budget and track their finances closely, according to a national study by the Harris Poll.
  • EXO B2B  |  THURSDAY, MARCH 16, 2017
    [2008] Influence in Marketing: our top 30
    Name: Bryan Eisenberg – Twitter account: @TheGrok – Website / blog: [link] Entrepreneur, Founder and CMO of IdealSpot.com, speaker, co-author of Call to Action (2005), Waiting for Your Cat to Bark (2006), Always Be Testing (2008) and Buyer Legends : The Executive Storyteller’s Guide “(2014). For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [2008] Demystifying Creative Success: How to Build a Creative Career from Scratch
    In 2008, there was a radical acceleration in digital. If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines. For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [2008] The 14 Best Personal Productivity Tools
    Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [2008] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    Through the use of interactive maps, compelling data projections, and striking photography, The Texas Tribune shows us what it would have been like if Hurricane Ike's potential storm surge had hit the Houston ship channel in 2008. One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? For a long time, “content marketing” was seen as a daily 500 word blog post. That's it.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [2008] The Stories Behind 5 Social Networks That Never Caught On
    Touted as “ Myspace for boomers ,” it set age restrictions that prevented anyone under the age of 50 from joining-- however, the age restriction was lowered to 40 in 2008. What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut?
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [2008] KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter
    Founded in 2008, the Phoenix BMA chapter is the only professional organization in the Valley devoted exclusively to B2B marketing,” said Kloefkorn. Local Marketing Expert to Help Guide Phoenix’s Only Association Devoted Exclusively to B2B Marketing Professionals. PHOENIX, Ariz.,
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [2008] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    Zappos employee advocacy program is one of the oldest, going all the way back to 2008. It's getting harder and harder for companies to attract and retain the right people. According to the Talent Shortage Survey , 40% of global employers are unable to find the right talent for jobs that need to be done. For this reason, many employers are looking internally to their existing team for support.
  • CONTENTLY  |  THURSDAY, FEBRUARY 9, 2017
    [2008] Why You Should Question Most Video Marketing Stats You See
    ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. We all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business. But the internet has made it too easy to quote numbers that don’t add up.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 2, 2017
    [2008] Quaero AdVantage CDP Bridges Identified and Anonymous Data
    It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014. It’s a common pattern: several vendors proudly roll out new products they developed in secret, only to find they’re all very similar. The amazing coincidence isn’t really so amazing: everyone sees the same problems and has the same technologies available to solve them. So they come up with similar solutions. Simultaneous rollout.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [2008] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    Founded: 2008. Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site. Yes, you read that correctly. YouTube began as a dating site. It's something that the co-founders have discussed in interviews , but the rest of us rarely do.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [2008] A Brief History of Productivity: How Getting Stuff Done Became an Industry
    2008 - Present. Google had already implemented voice search technology in 2008 , but it didn’t garner quite as much public attention -- most likely because it required a separate app download. Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 20, 2017
    [2008] Weekend Reading: “They Ask You Answer” by Marcus Sheridan
    ” Marcus Sheridan’s pool company struggled after the housing collapse in 2008; today, it’s one of the largest pool installers in the U.S. For the 106th episode of The Marketing Book Podcast, I interviewed Marcus Sheridan author of “They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.”
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [2008] 2 Zero Risk Predictions for 2017
    There’s an article I recalled from 2008 in Psychology Today which asserts, if our behavior (as humans) is completely predictable, then it makes it easier for other people to take advantage of us. Author: Steve Lucas Well hello everyone—it’s time for my annual predictions blog where I get to prognosticate a little about where I see technology going in the new year!
  • BIZNOLOGY  |  MONDAY, JANUARY 2, 2017
    [2008] Don’t admit that you are old in digital marketing
    And I left that job in 2008, so I am even older now. With a new year dawning and 2016 in the rear view mirror, I am recalling a recent article that explained that “ no one in tech will admit they are old.” ” Well, I constantly joke that I am old, which this article seemingly marks as idiotic behavior. I’m 58 years old, which maybe doesn’t rate as old these days, but it certainly rates as old in the technology world—and the digital marketing world.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2017
    [2008] Fonts & Feelings: Does Typography Connote Emotions?
    Similarly, a 2008 study , in which participants were presented exercise instructions in hard-to-read fonts, revealed that the challenging font choice made the task seem to require more time to achieve. Think about your favorite book for a moment. How did it make you feel when you read it? Is that part of what made it such a compelling story?
  • BIZNOLOGY  |  FRIDAY, DECEMBER 30, 2016
    [2008] Why account-based marketing is a game changer for Japan
    This all changed with what we call the Lehmann Shock in 2008. I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2016
    [2008] Leveraging Big Brand Without a Big Budget in Higher Education and Beyond
    Think back to the 2008 financial crisis when most organizations started to cut marketing spend, and imagine living in a world where that is very much still the reality. Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [2008] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. And while there currently aren’t precise formulas to plan or rank for those kinds of searches, we imagine that Google will start changing its algorithm for them -- after all, it’s seen a 3400% increase in voice queries since 2008. It’s not often that you see the word “fun” and “algorithm” in the same sentence. Okay, fine.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [2008] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. As much as marketing has changed in the past 10 years, it’s no exaggeration to say it may change even more in the next five. The marketing technology industry has exploded, which has disrupted traditional notions about the role of the marketer at an exponential rate.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 14, 2016
    [2008] The ugly side of digital transformation
    Domino’s Pizza became a hub of digital innovation in its market only after its shares sank to $3 per share in 2008 and its brand was becoming a social media laughing stock. Back in the early 1990s, the corporate world was seized by a concept called “business process re-engineering (BPR),” the goal of which was to rethink business from the ground up, questioning every assumption, and redesigning processes from scratch to achieve massive gains in efficiency and competitiveness.
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [2008] Video Tech Company Leverages SEM to Drive Enterprise Leads
    Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 3, 2016
    [2008] 5 Lessons in Brand Story from the 2016 Presidential Election
    President Obama’s consistent message of “change” in the 2008 election helped him gain voters and convert them on voting day. 597 days. That’s how old the 2016 Presidential Election will be on Election Day. For perspective: President Obama had almost a year and a half left of his term when we first started talking about the next president. A baby born at the beginning of election season could likely say the winner’s name when s/he is elected.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 1, 2016
    [2008] Kimberly-Clark uses a social media quiz to woo young talent
    I first worked with Kimberly-Clark back in 2008 to help reduce the spread of healthcare associated infections and, after eight more years, we get to work together again. Are you an original thinker? You can quickly find out by taking the Welcome Original Thinkers Quiz (WOTQuiz) —I’m an Adaptor : “You enjoy exploring every side of an issue and like a wicked great maestro you tease out the positive in each approach.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 30, 2016
    [2008] Analytics CEO makes a passionate case against marketing attribution
    Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). The following is a guest post by Sergio Maldonado , the founder and CEO of Sweetspot Intelligence. The above cartoon by Tom Fishburne was not part of the original article. I have seen the Emperor walking naked for too long, and I wish I could be that naive kid in the crowd.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 24, 2016
    [2008] Sprint to the Finish-it’s that time of year…
    One last tip for coping with today’s economy: In the downturn following the 2008 market collapse, I developed a short personal motto that successfully reinforced the need to keep moving forward. Sprint to the Finish—–It’s that time of year… by Ken Thoreson. An upcoming election. Roller-coaster days on Wall Street. Middle East issues. Competitors taking what appears to be drastic measures. There are many distractions.
  • SCRIBBLELIVE  |  WEDNESDAY, OCTOBER 19, 2016
    [2008] How Curated Content Brings the Electoral Experience to Europe
    If the election of Barack Obama in 2008 brought sweeping change to the geopolitical landscape, this election has greater ramifications for the world. How much content have you seen published about the 2016 US election campaign? The electoral battle between Hillary Clinton and Donald Trump for the presidency has dominated media headlines in the US and abroad.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [2008] A Shortish History of Online Video
    The partnership only fuelled YouTube’s growth, adding advertising features to generate revenue, and bringing so much attention to the platform that in 2008 some experts feared YouTube would collapse the entire internet infrastructure by simply being too big for it to handle. In the years following World War II, a strange and exciting new technology emerged. Moving pictures … in your living room.
  • KEO MARKETING  |  MONDAY, OCTOBER 10, 2016
    [2008] KEO Marketing Sponsors B2B Marketing Growth Event for BMA Phoenix
    Founded in 2008, the Phoenix Chapter of the Business Marketing Association provides professional development and peer networking opportunities for B2B marketing and communications professionals across the Valley. “B2B Marketing Drives Business Growth: Learn from the Experts” Features Three Informative Sessions Lead by Globally Accomplished B2B Marketing Professionals. PHOENIX, Ariz.,
  • PUZZLE MARKETER  |  MONDAY, OCTOBER 3, 2016
    [2008] Marketing Minds: Christine Feeley – CMO @ Amptopia
    Following my education at the University of Iowa, I can break my career into 3 distinct stages: Consumer Package Goods/Advertising Agency – I was on the Tostitos and Salsa Launch team; Telecom & technology – working my way up to CMO of a publicly traded enterprise, and; Entrepreneur – launching amptopia.com in 2008. Amptopia was opened in 2008, and trademarked in 2016.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 30, 2016
    [2008] 11 books that have nothing to do with account planning or comms strategy*
    The crash of 2008 explained in normal words that an actual human being might use. * and everything to do with the way the world actually works (and are a total joy to read and really useful for both planning and strategy). I is Another: the secret life of metaphor and how it shapes the way we see the world by James Geary.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [2008] Voice Search Strategy: What Marketers Need to Know Now
    Google Voice Search queries have seen a 3400% increase since 2008. When you wear white, do you inevitably spill something all over yourself? So when I had sushi at work last week, it wasn't long before I was frantically yell ing , "Siri, h ow can I get soy sauce out of white pants?”. Thank goodness for voice search, am I right? Although, here's the thing about voice search: A ccording to the 2016 State of Inbound report , a huge number of marketers are making SEO their #1 priority.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [2008] Why Failing to Fact-Check Could Ruin Your Content Marketing
    When I worked at Vanity Fair for six weeks, I shared fact-checking duties for Andrew Ross Sorkin’s November 2009 story about the 2008 financial collapse. My name is Cara, and I’m a recovering fact-checker. After more than a decade as a freelance researcher at publications like Vogue, Vanity Fair, and Bon Appétit, I process information through a skeptic’s eye.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [2008] Skyword’s Top Takeaways from Content Marketing World 2016
    Could people trust a large institution in 2008 and 2009? Co-written by Linsey Morse. Cleveland: These days known as Championship City…or, at least content capital of the world for one week every September. With over 3,500 conference attendees from all over the globe this year, representing top B2B, B2C, and nonprofit brands, Content Marketing World continues to grow in size.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [2008] The 11 Weirdest Branded Video Games
    Skittles: Darkened Skye (2008). A couple weeks ago, Warby Parker, the trendy glasses startup, announced its first video game: Worbs. Made in collaboration with gaming magazine Kill Screen, Worbs is a simple in-browser matching game good for helping you kill five minutes. It doesn’t make much much sense—what does matching circles have to do with glasses? Still, it was a relatively innocuous way to promote the Kill Screen-branded glasses Warby Parker had created.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 6, 2016
    [2008] How This Agency Built a Viral YouTube Channel From Rejected Ideas
    Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi , HTC , and Disney (Johnny Depp even joined in on that last one). At some agencies, rejected ideas get scrapped and disappear for good. At Denizen , they’re used to make viral videos. But content creators were still frustrated when ambitious pitches were turned down for being too risky. They realized they needed a place to produce these ideas without third-party interference.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [2008] Why Empathy Is the Key to Being More Creative
    Back in 2008, Hummers were one of the most popular cars on the road. Not all creative insights are useful. For instance, if you decided to design a four-story car with one wheel , no one w ould deny that the invention is creative, but it's not likely to be hailed as the next big thing in transportation. Creativity needs to be informed by real perspectives and grounded in a real-world context.
  • MODERN MARKETING  |  TUESDAY, AUGUST 16, 2016
    [2008] A Back To School Lesson For CMOs
    From 2008 to 2015 the amount of face-to-face conversations between consumer and brands has only decreased by 5 percentage points. Last week I told CMOs what they need to know about back-to-school shoppers. This week, it's a lesson that transcends all CMOs, be they B2C or B2B. Let's get started. You in the back, sit up straight. I see you back there.
  • BULLDOG SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [2008] Going for Gold: Lessons from Olympic Advertising
    Olympic ads run the full gamut from this 2008 Visa ad featuring Morgan Freeman as narrator to the Canadian Institute for Diversity and Inclusion’s 2014 spot that protested Russia’s anti-gay law. More tweets were sent on the first day than during all two weeks of the 2008 Olympics. What made this ad even more remarkable, however, is that the young gymnast, Nastia Liukin, went on to win the all-around gold medal at the 2008 Olympics.
  • CHIEFMARTECH  |  MONDAY, AUGUST 1, 2016
    [2008] Martech and marketing technologists go mainstream — 3 key stats
    2008) and Rise of the marketing technologist (2010). The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. You absolutely have to download this report — it’s a gold mine of insight into the current state of martech and adtech.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [2008] Finally, the truth about social media and customer engagement
    When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. By Mark W. Schaefer. I would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. My precious little band of followers ballooned to hundreds, thousands, and tens of thousands. Brands caught on, flooding the Twittersphere with their own weird idea of customer engagement.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 20, 2016
    [2008] Does Your B2B Marketer Plagiarize like Melania Trump?
    The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. I did not recognize the words that were lifted from Michelle Obama’s 2008 speech ), I could not resist writing this post.
  • SNAPAPP  |  WEDNESDAY, JULY 20, 2016
    [2008] We All Want Awesome Content, Here’s How to Start Making It
    Melania Trump made a speech at the end of the night that seemed decent enough – until, yaknow, the world found out that she basically lifted two paragraphs wholesale from a Michelle Obama speech in 2008. We spend all our time creating content – whether written, spoken, or drawn – with the goal that people will notice it and appreciate it.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [2008] 7 Steps to Creating an Operating System for Your Agency
    When the economy took a turn for the worse in 2008, she shifted the focus, and the agency became primarily a WordPress web design agency. In 1955, a middle-aged milkshake machine salesmen came upon something odd. At a time when his industry was taking a dive, one restaurant ordered enough machines to make 40 milkshakes at once. He was so curious that he bought a plane ticket and flew from Illinois to California to see what kind of restaurant would make such a purchase.
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [2008] 5 Things Marketers Need to Know About Gen Z
    ” These digital natives—generally classified as consumers born between 1998 and 2008—now represent 22 percent of the U.S. “How do I talk to Gen Z?” ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [2008] Marketing Automation Software Ytd
    Oct 20, 2014 … Market Value 2014 YTD Since 2008. ($ in billions). Opentopic blog >> lexiconmarketing.tk 362. (4%) 4%) …. Marin Software …. Select Marketing Automation M&A; in 2014YTD. Sep 15, 2015 … Software is delivering consistent revenues with high margins and strong … FY15 YTD revenue declined 6.2% as reported …. Revenue mix does not include Marketing. Marketing ROI Cmo marketing roi
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [2008] Q&A With Dave Stein and Steve Andersen
    It’s been clear throughout the relationship that we have many perspectives in common, namely that sales must evolve to accommodate the changes that have been broadly adopted by B2B customers (especially in the wake of the 2008 recession) and that the customer—not the features and benefits of the supplier’s products and services—should take center stage in the hearts and minds of salespeople and those who lead them.
  • SCRIBBLELIVE  |  THURSDAY, JUNE 23, 2016
    [2008] Renew, Refresh, Rebrand: The Content-Centric ScribbleLive
    ScribbleLive has been innovating since the company was founded in 2008. ScribbleLive was originally known as a live blogging platform but has evolved into one of the industry’s leading content marketing platforms. This evolution was natural. Marketing and technology rapidly change as a result of innovation. We enhanced our visual identity and branding to reflect our position in the marketplace as trailblazers that provide innovative marketing solutions.
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [2008] What the Avengers Can Teach Us About Divisible Content
    Marvel introduced the characters of Iron Man, Hulk, Thor, and Captain America between 2008 and 2011, with standalone films that explore the superheroes’ origin stories. When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. Or you could watch The Avengers. That’s not just an excuse to avoid the daunting task of building a strategy from scratch.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [2008] 4 Content Marketing Insights for Mobile
    Mary Meeker’s 2008 pronouncement that mobile would “overtake fixed Internet access by 2014” came true; we crossed that threshold at full steam to navigate our way through “Mobilegeddon” and beyond. Opentopic blog >> business2community.com Content marketers have been warned for years to get ready for mobile marketing.
  • BIZNOLOGY  |  FRIDAY, JUNE 17, 2016
    [2008] Why the airlines must improve their brand image
    The airlines introduced this extra baggage fee of $25 in 2008 when oil prices skyrocketed and their profits declined. The negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the interminable security lines at most airports. While these excessive wait times have many causes, such as not enough checkers and increased air traffic, the airline industry is partly to blame as well.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [2008] 6 of the Best Professional Bio Examples We've Ever Seen
    In her 2008 presidential campaign, despite some raw displays of emotion, she often came across as overly programmed.". A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it. That's when we scramble.
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [2008] 3 Beer Brands Brewing Great Social Media Campaigns
    The brand has been using social media since 2008, and its debonair mascot, introduced nine years ago, is a big part of that. Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. They cover a lot of ground.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [2008] Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains
    In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. For marketers, the domain name system (DNS) can be a little tricky to navigate. If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Now, whether or not you remember the function of each part is an entirely different story.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [2008] How to Design and Validate CRO Experiments [Free Template + Calculator]
    During the 2008 presidential election, the Obama campaign website saw an improvement of over 40% in sign-up rate after running a few conversion experiments. Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads. Just how powerful is it?
  • BIZNOLOGY  |  FRIDAY, MAY 20, 2016
    [2008] Full time, internship, or freelance?
    The 2008 crash left many new grads fighting to compete for scarce jobs with a huge pool of newly unemployed experienced professionals. Whenever I’ve needed to bring more hands on deck to support my business in the past, I’ve often found myself stuck in analysis paralysis. It’s never simply the choice of who to bring on—it’s what type of engagement, and what standards and boundaries are going to define that relationship.
  • MODERN MARKETING  |  TUESDAY, MAY 17, 2016
    [2008] Fifty Percent of CMOs Are Hopefully Optimistic About Personalization
    The Introduction to the report references a previous CMO Council report from 2008 - a year in which, as they put it "personalization was more of a novelty than an expectation." Over the years I have been accused of being hyperbolic in the titles of my posts. Not often but more than once. I can honestly state here today without one ounce of reservation that the word "hyperbole" will not be used to describe the title of this post. Hopefully Optimistic?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 12, 2016
    [2008] Budweiser re-branding as “America:” A case study
    Louis and was sold to InBev in 2008 for about $52 billion. Louis and was sold to InBev in 2008 for about $52 billion. When I saw photos of the new Budweiser “America” can coming through my news stream, I thought it had to be a sarcastic piece from The Onion. But no, it’s true. Budweiser, a beer brand owned by a Belgian company , will temporarily appear on shelves this summer with a new name: America. This is a company I know well.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [2008] 3 Award-Nominated Campaigns That Show How Content Is Growing Up
    Once Joe got the chance to sort through his batch of entries, he came back with two big takeaways: One, there were still way too many people trying to use impressions as the main measure of content performance, even though it’s a meaningless metric that should’ve died in 2008. A few months ago, Joe Lazauskas, Contently’s editor-in-chief, was selected as a judge for the Digiday Content Marketing Awards.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [2008] Why Your Content Marketing Strategy Should Include Long-Form Content
    ” Later, he confirmed this claim in his 2008 study, summarizing: “On the average web page, users have time to read at most 28 percent of the words during an average visit; 20 percent is more likely.” We all remember the time not long ago when short-form content ruled. In a 1997 blog post titled “ How Users Read on the Web ,” famed web usability expert Jakob Nielsen stated: “They don’t.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [2008] Why Your Content Marketing Strategy Should Include Long-Form Content
    ” Later, he confirmed this claim in his 2008 study, summarizing: “On the average web page, users have time to read at most 28 percent of the words during an average visit; 20 percent is more likely.” We all remember the time not long ago when short-form content ruled. In a 1997 blog post titled “ How Users Read on the Web ,” famed web usability expert Jakob Nielsen stated: “They don’t.
  • FATHOM  |  THURSDAY, APRIL 21, 2016
    [2008] This Week in Publish or Perish: What’s Wrong with LinkedIn’s Social Selling Index?
    JP : I think it helps that I joined LinkedIn early in 2007 or 2008. Depending on how you look at it, LinkedIn’s Social Selling Index (SSI) is either a vanity metric or a valuable measurement of your social selling activity on LinkedIn. According to Jeff Herrmann, the host of Publish or Perish podcast , it’s a little bit of both. This week’s episode again features Jon Pogact, Director of Marketing at Fathom.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [2008] Snapchat is Growing Up
    I haven't seen this much consumer attention on one social platform since early 2007 and 2008 with Twitter.". Whether or not you use it, we’ve all heard of Snapchat. And regardless of your preconceived notions about it, this photo/video sharing app has quickly become popular with adults over the last year, making it a serious contender in the social media world. Snapchat is no longer just for teens, but for moms too! So how can marketers take advantage of this increasingly mainstream tool?
  • BIZNOLOGY  |  THURSDAY, APRIL 14, 2016
    [2008] Re-branding the Republican Party
    While many of these voters drifted to the Republican Party between 2008 and 2012 because of their frustration with Obama, they are now very skeptical and see Washington dominated by lobbyists, contractors, and lawmakers who have ignored these voters’ growing anguish. The Republican Party is in turmoil, no doubt about it. White males in suburban and rural areas, their core base, are fed up with Government and want an “outsider,” even if it’s Donald Trump.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [2008] Agencies Under Pressure to be More Digital
    And many of them are realizing that the marketing world in 2016 is a very different place than it was in 2008 when last they really invested in their marketing efforts. The economy continues to dig its way out of the recession, and businesses that hunkered down for years are beginning to market themselves again. Marketing has changed more in the past five years than in the past 50.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [2008] Agencies Under Pressure to be More Digital
    And many of them are realizing that the marketing world in 2016 is a very different place than it was in 2008 when last they really invested in their marketing efforts. The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again. Marketing has changed more in the past five years than in the past 50.
  • HUBSPOT  |  TUESDAY, APRIL 5, 2016
    [2008] From Steve Jobs to Jay Z: 6 Successful People Who Dropped Out of School (And Why)
    In her speech to the graduating class of 2008 , the Queen of Talk recalled how she started working in TV at the age of 19 while she was a sophomore at Tennessee State University. "I "Never let schooling interfere with the tech startup you're running out of your dorm room." - Mark Twain.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [2008] How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
    An additional $5 million in funding was raised in 2007, which was followed by $12 million in May 2008, and $16 million in late 2009. Every time I write, my goal is to write easy-to-read sentences. I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive to write concisely.
  • HUBSPOT  |  TUESDAY, MARCH 29, 2016
    [2008] Koozies, Spatulas & Guacamole Bowls: 12 Pieces of Presidential Campaign Swag You've Got to See
    President Barack Obama's campaign store sold a cooler back in 2012 as well, and John McCain's 2008 campaign store sold one too -- although McCain opted for an embroidered, soft-sided cooler as opposed to a hard plastic one. Pens, t-shirts, water bottles, baseball caps, lanyards. so many lanyards. Welcome to the wonderful world of swag , where -- in a tremendous display of humanity's technological prowess -- we prove that we can stamp a logo or catchphrase on just about anything.
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [2008] 16 of the Best Motivational Speeches of All Time
    Rowling: “The Fringe Benefits of Failure, and the Importance of Imagination” (2008). Rowling's 2008 Harvard commencement speech, the Harry Potter author explored how two phenomena -- failure and imagination -- can be crucial to success. Let's face reality: It's hard, if not impossible, to feel motivated all the time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2016
    [2008] On Twitter’s birthday: How Twitter changed my life
    I signed on to Twitter in 2008 but didn’t really become a power user until the following year. I signed on to Twitter in 2008 but didn't really become a power user until the following year. Ten years ago today, Jack Dorsey sent out the first tweet. Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting. Despite protests from investors, the company launched officially July 15, 2006.
  • HUBSPOT  |  FRIDAY, MARCH 18, 2016
    [2008] Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks
    Kicked off in 2008, the Old Spice Swagger advertising campaign included print ads, TV spots, and even an interactive website: SwaggerizeMe.com (which no longer exists, FYI). By 2008, driven in part by the financial collapse, Starbucks was in dire straits -- its stock price shriveling. Consumer sentiment for a brand is like a fire. During the good times, it's a roaring campfire, emanating heat and light and making everybody around it happy.
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [2008] Top Instagram Influencers
    Frankel appeared on The Real Housewives of New York City in 2008 where she gained fame for her tough attitude and lavish lifestyle. 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power. These people aren’t just racking up the followers; they’re building a brand and expanding their global reach.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 16, 2016
    [2008] How Tim Cook is transforming the Apple brand
    72% would recommend a brand that supports a good cause over one that doesn’t (a 39% increase since 2008). Apple has clearly been a worldwide leader in innovation. Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven themselves, thanks mainly to the brilliance of Steve Jobs.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [2008] Are Podcasts a Waste of Time or Marketing Gold?
    On top of this, the number of Americans who have listened to podcasts in the past month has almost doubled from 2008 to 2015, awareness of podcasting has doubled from 2006 to 2015, and the number of Americans who have listened to a podcast has more than doubled from 2006 to 2015. ( It’s a paradox. Podcasts are either the hot new thing or a clunky, outdated method of communication. Some brands are seeing great results while others wouldn’t even consider the tactic.
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [2008] Converting B2B Leads Through Social Content: 3 Keys to Success
    Research from 2008 indicates that people only read about 20% of the text on an average web page. For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 1, 2016
    [2008] 5 Ways to keep up with the avalanche of online customer feedback
    And between 2008 and 2018, the US Department of Labor Statistics estimates that customer service representatives will experience the third-highest growth rate of any occupation. And between 2008 and 2018, the US Department of Labor Statistics estimates that customer service representatives will experience the third-highest growth rate of any occupation. By Jay Baer, {grow} Community Member.
  • EARNEST ABOUT B2B  |  THURSDAY, FEBRUARY 18, 2016
    [2008] No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns
    Cast your mind back to 2008. Do you recognise the following checklist? Press release. Internal desk drop leaflet and PC ‘wobblers’. Overly-complicated sales decks and message houses. Homepage banner updates on corporate sites from Azerbaijan to Zimbabwe. Global audience survey and 200 page report PDF (v87) shared online. Through-the-line ad campaign launching straight after the school holidays. Billboards strategically placed on your CEO’s commute into work.
  • EARNEST ABOUT B2B  |  TUESDAY, FEBRUARY 16, 2016
    [2008] Disproving the Big Bang theory
    Cast your mind back to 2008. Why b2b brands are taking a new approach to launching ‘big idea’ campaigns. Press release? Check. Internal desk drop leaflet and PC ‘wobblers’? Check. Overly-complicated sales decks and message houses? Check. Homepage banner updates on corporate sites from Azerbaijan to Zimbabwe? Check. Global audience survey and 200 page report PDF (v87) shared online? Check. Through-the-line ad campaign launching straight after the school holidays? Check.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [2008] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    The 2008 campaign year was an unprecedented turning point in which candidates embraced social media. Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters. Having a strong digital presence is now table stakes for political candidates.
  • CAPTORA  |  WEDNESDAY, FEBRUARY 10, 2016
    [2008] [UPCOMING WEBINAR] How to Build an A+ Team with Barbra Gago
    Standout moment of your professional career… In 2008 when the economy tanked, I quit my job at the boutique ad agency I was at because they cut everyone’s salary and the culture was just hell. We all want to surround ourselves with great people that will help us accomplish our goals, but in the world of business that can be much easier said than done.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [2008] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    The 9/11 attacks, the economic crash of 2008, and the Iraq and Afghanistan wars have given millennials a much more conservative view of money. The cost of college tuition has shot up dramatically: student loans have increased 6% per year since 2008 , and show no signs of slowing. In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [2008] Content Technology: How the Medium Improves the Message
    ” The result, Dial-A-Song , lasted for 23 years from 1985 to 2008—ironically meeting its demise thanks to the Internet—and was revived again last year with a new phone number and dedicated website. There have been some suggested failures in the attempt to utilize VR technology in delivering content, such as CNN’s much-maligned use of holograms during their coverage of the 2008 U.S.presidential election. Is content marketing a bubble on the verge of bursting?
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [2008] Content Technology: How the Medium Improves the Message
    ” The result, Dial-A-Song , lasted for 23 years from 1985 to 2008—ironically meeting its demise thanks to the Internet—and was revived again last year with a new phone number and dedicated website. There have been some suggested failures in the attempt to utilize VR technology in delivering content, such as CNN’s much-maligned use of holograms during their coverage of the 2008 U.S.presidential election. Is content marketing a bubble on the verge of bursting?
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