The secret to Mastodon’s success is mastering the hyperlocal
APRIL 11, 2017
Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action.
Chris Abraham joins Frank Eliason and Shel Holtz on FIR
APRIL 18, 2017
Every once in a while magic happens. Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Yesterday was such a day.
11 inspiring case studies of digital transformation
DECEMBER 28, 2016
88% of companies report they are undergoing digital transformation (source: Altimeter Group ).
All social media sites should offer profit sharing and ad revenue
MARCH 21, 2017
Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
All your best content may now be considered fake news
DECEMBER 13, 2016
It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s.
The future of Twitter is as a protected essential public utility
FEBRUARY 14, 2017
This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation.
The simple truth about what’s driving digital next year
SEPTEMBER 26, 2016
Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital.
How storytelling can shape the corporate brand and culture
DECEMBER 19, 2016
Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. Call this extreme clutter and volatility.
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.
Search: The art and science of identifying your target audience
NOVEMBER 18, 2016
A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the money you are spending on marketing will ensure the people you want to reach actually consume your messaging and then act accordingly.
The state of B2B marketing in Asia—moving toward digital
OCTOBER 27, 2016
While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia.
10 Marketing trends to watch for 2017
DECEMBER 22, 2016
As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017.
The more the messier for content marketing SEO success
NOVEMBER 22, 2016
You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect.
6 assumptions push marketing gets wrong
MARCH 20, 2017
I recently gave a keynote address to the Content Strategy Applied conference in London. My talk was well received , but when I went to post the slides, I realized that much of the talk was more TED-style: speaking largely without visuals.
New Year’s resolutions for digital marketers
JANUARY 5, 2017
Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. And there are five core areas that every digital marketer can use to set yourself up for a very successful year ahead.
Why content marketing complements (but doesn’t replace) link building
AUGUST 3, 2016
Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion.
The 10 most fascinating people in B2B marketing in 2016
FEBRUARY 2, 2017
Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope.
5 Pillars of Marketing Automation Success
Ensure Your B2B Marketing Clients Get the Best Results
Cybersecurity in a hyper-connected smart city
DECEMBER 2, 2016
In our days we read more stories than ever about the current size of the IoT field.
Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
DECEMBER 20, 2016
Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? What’s up with that?
OCTOBER 14, 2016
In our days, design becomes the cornerstone of digital transformation projects. Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?),
The ugly side of digital transformation
NOVEMBER 14, 2016
Flip My Funnel - Guide To B2B Account Based Marketing
As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.
Modeling B2B video content on micro-learning
JANUARY 9, 2017
You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning?
How to simultaneously attract new prospects and retain loyal customers
JANUARY 16, 2017
One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.
Gaining an edge over competitors with a knowledge base
NOVEMBER 17, 2016
A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. If you are looking for a way to stay ahead of your competition, implementing a knowledge base for your business is necessary.
Interactive video for sales just got a big boost from Apple
OCTOBER 28, 2016
In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.”
Social media strategy leaders: Sarah Nilson
MARCH 27, 2017
Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many industries but this is my first in pharmaceuticals!
What is structured content?
SEPTEMBER 15, 2016
Structured content is the most important trend in digital marketing that you’ve probably never heard of.
The implications for PR if Twitter goes away
MARCH 14, 2017
The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse.
What is business video content marketing and how to get started
APRIL 14, 2017
Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time.
How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.
How even social media & social selling experts are getting LinkedIn wrong – Part 1
AUGUST 31, 2016
In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel.
Are LinkedIn Groups experiencing a crisis?
DECEMBER 7, 2016
After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs.
If you post it will they come?
JULY 19, 2016
I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. If you build it, they won’t come unless you get the party started yourself. Not even revolutions just happen.
Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
DECEMBER 14, 2016
According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors.
The B2B Demand Gen Marketing Playbook
To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.