Biznology

OCTOBER 20, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

OCTOBER 18, 2021

Board directors’ duties increasingly entail strategies for protections from cybersecurity attacks. Yet, most directors feel a clear lack of expertise in this complex topic. Perhaps it is good news for board directors to start with this idea: it’s not what we know that matters, it’s what we ask that makes the difference. Consider this: films, in general, comprise two typical discoveries – a character’s self-discovery and that of her world.

Design 104

Design Work Management Act-On Automation 104

Biznology

AUGUST 4, 2021

Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions. Even if there is some evidence of success so far there is still likely to be a leap of faith needed by the investors. There are several options to raise funding ; however, scale-ups have to take into consideration that they need to manage a growing business and make smar

Business 197

Business Work Management Planning Marketing Management 197

Biznology

AUGUST 2, 2021

The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need for “alignment.” We grab onto new strategies like account based marketing (ABM) in the hope that this will be, at last, where the two functions will finally work together in harmony. But the gap is as large as ever.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Biznology

JULY 30, 2021

This week’s collection reflects an eclectic range of reading and listening over the last couple of weeks. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues. The Articles section delves into, what I believe to be, are defining aspects of organizational culture: clarity of purpose, collaborative relationships, clear and simple communication as well as a commitment to life-long learning.

Peer-to-peer 104

Peer-to-peer Thought Leadership Lead Scoring Lead Ranking 104

Biznology

JULY 6, 2021

Stories have incredible power. They shape our feelings, our thoughts, how we perceive the world and are perceived in the world. And sometimes they keep us stuck in a rut, blind to new facts and fresh potential. I was struck by the power of stories when I interviewed Hunter Lovins recently. A pioneering environmentalist, green tech investor and advisor to government leaders worldwide, Hunter managed to flip the usual “disaster is coming” climate story on its head, leaving me feeling hopeful and e

Storytelling 197

Storytelling Course Small Business Marketing Cost 197

Biznology

JUNE 1, 2021

It’s every business leader’s nightmare: something an employee did on Twitter or Facebook or TikTok before joining the company, or perhaps in his or her off hours today, suddenly takes on a life of its own and becomes associated with YOUR brand, YOUR company, and YOUR values. And then the nightmare gets worse: to try to get control of the situation, you dismiss the employee, but the blowback from your own staff, your stakeholders and the public at large becomes an all-consuming firestorm.

Social Media 118

Social Media Media Personalization Business 118

Biznology

MAY 26, 2021

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Countering Zoom Fatigue. Tiresome or not, online meetings are videos. And they’re not going away. Among the causes and cures of Zoom Fatigue I wrote about recently is stress caused by having a bunch of people staring at you.

Video Marketing 197

Video Marketing Storytelling Planning Social Media 197

Biznology

APRIL 22, 2021

One of the many challenges facing any media outlet is keeping up with the constantly changing media landscape in the United States. Broadcasters, or as they’re called now, legacy media, have had a tough time, in general, trying to stay ahead of the trends. Layer on top of that the competition they face from one another, regardless of geography, and you have a unique messaging challenge.

Trends 104

Trends Media Broadcasting Television marketing 104

Biznology

APRIL 19, 2021

Citibank’s new CEO, Jane Fraser, made a splash with her recent announcement of Zoom-free Fridays for employees, “to combat the ‘Zoom fatigue’ that many of us feel.” This is no knock on Zoom, or online meeting software in general, which has proven to be remarkably effective during the pandemic. The problem isn’t software, it’s people. What causes Zoom fatigue?

Case Studies 129

Case Studies Video Marketing Software Education 129

Biznology

MARCH 22, 2021

Google Analytics is a firehose of data. The same is true of just about any analytics package you might be using. Drinking from a fire hose isn’t any fun, and if that’s how you’re able to get information about your website, chances are you’re not getting the insights you need to make decisions that will improve your digital marketing performance.

Analytics 104

Analytics Marketing Analytics Tools Distribution Social Media 104

Biznology

MARCH 19, 2021

“The events of 2020 remind us: Employee engagement is the lifeblood of an organization. What your team thinks, feels, and believes about your organization, and their own work, drives their behavior — and their behavior is what determines your success or failure. Leaders seeking to ignite creativity and drive exponential effort must go upstream, using their time with their teams to build belief in the organizational purpose, the intrinsic value of the employees’ work, and the impact the tea

Work Management 118

Work Management Distribution Creativity Practices 118

Biznology

MARCH 18, 2021

Episode Summary: For years, with members all around the globe, the MIT Alumni Association produced events both big and small to keep alumni connected to their alma mater. In this episode, we hear from Jamie Brogioli , Director of Alumni and Friends Engagement for the MIT Alumni Association. He walks us through all the stop-on-a-dime twists and turns of shifting a global event program online.

Work Management 118

Work Management Class Distribution Communities 118

Biznology

FEBRUARY 9, 2021

[link]. While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events. The result of Paul’s informal census is that folks can’t wait to get back to F2F. We all have been in our pandemic bubbles for far too long and the urge to have human contact and serendipitous hallway meetings is a big reason to return to the rubber chic

B2B 118

B2B FAQ Work Management Paper 118

Biznology

DECEMBER 30, 2020

We all know the drill. Conventional Wisdom’s rules for how to stop a bad habit have been around forever: Motivation. Willpower. Morality. You have to be motivated. You have to have a big enough “Why.” You have to manage your willpower “muscle” carefully. And try to be “good,” as in you must try to be moral. But what if there’s a completely different way to stop a bad habit?

Rules 194

Rules Tips Research Ethics 194

Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it. In this article, you will learn how to collect and use big data to strengthen customer service.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

OCTOBER 13, 2020

Are there any bad marketing metrics? You already know the answer is yes, absolutely. The real question is how to identify good marketing metrics from bad. First, let’s be clear that we are talking about metrics, not data. Bad data is an entirely different story — like the clients we’ve seen with analytics racking snippets installed on their staging sites, effectively double-counting visits and and engagement.

Advertising Agencies 197

Advertising Agencies Vendors Marketing Lead Scoring 197

Biznology

OCTOBER 9, 2020

Many brands today are publicly acknowledging and take positions on social issues in ways they never would have a few years ago. And, employees are engaging with their employers over social issues in new ways — from employee walk-outs at large companies to using social media to demand more of their companies and CEOs. CEOs are feeling pressured to take more of a public stance on social issues via social media and many employees are feeling disenfranchised as the result of COVID-19, either b

Webinar Metrics 197

Webinar Metrics Consulting Social Media Activities 197

Biznology

OCTOBER 7, 2020

Always on the lookout for new ways to identify prospects and generate leads in business markets? This year I’ve come across a handful of services and tools that demonstrate and welcome creativity and innovative by using digital marketing. Here are some to consider. Ramp up your LinkedIn outreach. Hugh MacFarlane , a longtime sales and marketing trainer and coach has added a prospecting service that uses predictive modeling to identify and target prospects for clients.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

SEPTEMBER 4, 2020

Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the first in a 3-part series on belonging. As part of Consultants Collective’s Third Wave initiative , which focuses on company culture and the future of how we work together in the wake of the COVID-19 pandemic and the goal of creating more inclusive organizations, we’ve been asking: how can leaders rethink what it means to be part of a company — to truly create a sense

Consulting 177

Consulting Lock-In Work Management Differentiation 177

Biznology

JUNE 10, 2020

This article continues a special series titled “Evolve, Transform and Thrive,” as we become more future-facing, not just focusing on resiliency or reacting to the effects of the crisis, but being proactive and focused on evolution and transformation. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distr

Lead Ranking 104

Lead Ranking Peer-to-peer Terms and Conditions Lead Scoring 104

Biznology

JUNE 8, 2020

Great email marketing isn’t about that one (mythical) killer message. It’s about an on-going program that connects you to your target audience in relevant ways as they make their way through their buying process. Having a relationship-building mindset will help you improve your email marketing results. Start at the Beginning. Welcome emails are a great place to start because “striking while the iron is hot” isn’t just a saying for blacksmiths in the old West.

Budget Programs 104

Budget Programs Email Marketing Buyer's Journey Segmentation 104

Biznology

JUNE 5, 2020

Businesses are looking for any and all means of making money during the COVID-19 pandemic. One great way is to make your money work for you. Money market accounts are a safe way to earn an extra few percentage points on your cash. Money market accounts usually require a higher minimum balance upon opening than a regular savings account, and also a higher daily balance – but the interest rates are also higher, so you’re sure to benefit if you’ve got a larger balance.

API 104

API Work Management Business Marketing Management 104

Biznology

MAY 1, 2020

I hope you and your families continue to be well, safe and healthy. We are trying to enjoy the beautiful, warm northern CA weather spending time in the backyard and enjoying walks… at the physically appropriate distance, a not insignificant hurdle for some of my neighbors. For this week’s Articles section, you will find an eclectic mix of topics related to our current global pandemic.

Thought Leadership 20

Thought Leadership Barriers Guidelines Transparency 20

Biznology

APRIL 28, 2020

The following is a sponsored article from our partner, GaggleAMP. The coronavirus impacts everyone, including you, so you need to make adjustments to your marketing strategy accordingly. It may be directly, or indirectly, but the coronavirus does touch your business in some way. You’ll need to adjust your marketing strategy by shifting your brand messaging.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

Biznology

APRIL 26, 2020

I live in a really nice apartment that looks over the Manhattan skyline. I am lucky to have such a great view. But there was a guest in my home that once looked out the windo and said, “You have to look at that dumpster every day?” I looked straight down and saw, for the first time, a dumpster. . I realized that there are a lot of things to look at and you must decide which ones to focus on.

Trade Show 138

Trade Show B2B Marketing B2B Work Management 138

Biznology

MARCH 24, 2020

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series is brought to you by Consultants Collective member consultants, advisors, coaches, and Biznology contributors whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaboration tools that enable people to work together virtually, developing

Work Management 80

Work Management Marketing Management Forecasting Consulting 80

Biznology

FEBRUARY 24, 2020

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS. Both Paul and David have run and participated in various webinars and online meetings over the years. For this podcast episode, we share some of their best practices. There are several things you can do to have great meetings. First, is preparing your speakers and in planning for the presentation.

Webcast 104

Webcast Skype Video Marketing RSS 104

Biznology

NOVEMBER 13, 2019

If you’ve ever tried to sell a house, you know how critical curb appeal is to that effort. First impressions count for a lot. That’s just as true for the house’s interior. What does this have to do with SEO? Well, keywords are a whole lot like curb appeal; they’re a key component in attracting your target audience. What happens after you’ve gotten your page ranked relies on your page’s meta descriptions.

SEO 106

SEO Keywords Validation Intent 106

Biznology

OCTOBER 14, 2019

Nowadays, there is no telling where the next cyber-attack might come from. Worse yet, the next one might even cripple your business, ruin your brand’s reputation, and drive your customers away for good. That’s of course if you allow a cyber-attack to breach your firewalls, or if you allow sensitive customer and business data to leak into the public domain.

Practices 99

Practices Enterprise Management Business Best Practices 99

Biznology

OCTOBER 11, 2019

Businesses spend billions of dollars on apps. According to BuildFire, smartphone users spend 90% of their time on apps as opposed to web browsers. The proliferation of smartphones isn’t slowing down. Nor is the profusion of app developers, IDEs, and frameworks. While there is no magic formula to apply to your app to make it a top 100 on the App Store, there are a few structural elements every successful app has: Exceptional user experience design.

Loyalty 99

Loyalty User-Generated Content Curation Purchase 99

Biznology

JULY 24, 2019

Generating more sales is something that every business owner wants. More sales translate to high ROI, which creates more opportunities for growth and success. But if you’re operating in a very competitive market, it can be a bit tough to stand out from the crowd and consistently attract more and more customers. Of course, there are plenty of ways to increase your sales, but the majority of your competitors are certainly using them as well, so what can you do to effectively engage customers and d

Lead Scoring 112

Lead Scoring Lead Ranking Social Media User-Generated Content 112

Biznology

JULY 23, 2019

Why is it that with all the marketing technology vendors claiming their products are fortified with AI pixie dust, business results aren’t better? The same goes for internal IT projects. Everyone wants their process to be better–and artificial intelligence, machine learning, and text analytics can provide that something special. And yet, it doesn’t feel like something special is occurring.

Marketing AI 99

Marketing AI Enterprise Management Work Management Marketing Management 99

Biznology

JUNE 19, 2019

Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. It has opened the door to a great variety of activism and disinformation and as a result, companies are facing new types of brand risks. In light of this surge of threats to brands, it is important to stay updated with the latest trends and new research that can provide insights to help protect (and ideally build) brands.

Trends 120

Trends Brand Identity Branding Paid Search Agency 120

Biznology

JUNE 14, 2019

Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making. Sixty percent of consumers read reviews once a week, and out of that population, more than 90% use the reviews to inform their consumer decisions making.

Guidelines 112

Guidelines Lead Scoring Lead Ranking Opinions 112

Biznology

MAY 13, 2019

Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding. With young consumers increasingly demanding brands give more back to society, the challenge today is to create a promise that can be trusted and delivered – with credible authenticity.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Biznology

MAY 10, 2019

Think that SMS is too invasive to use in your business? Think again! According to Jeffrey Vocell, Principle Product Manager for the HubSpot Growth Platform, customers expect to be contacted by brands across 13 different channels, with a 10-minute response time. Why SMS Messaging for Customer Experience? Nothing facilitates immediate communication and response time like texting a customer to give them updated information.

SMS 112

SMS Work Management Marketing Management Service 112