BOP Design

APRIL 13, 2022

In over 12 years of running Bop Design, we’ve designed 400+ B2B websites, many of which are much more than just a new website. Often when clients hire us, the website is part of a more extensive brand overhaul. It could involve a name change, logo redesign, messaging, positioning shift, and a completely new website.

Design 123

Design Advertising Agencies B2B Paid Search Agency 123

Visitor Queue

JULY 21, 2021

Rebranding your company is often overlooked by business owners. This could be because rebranding can be expensive, takes a lot of time, and can feel insignificant compared to other tasks you may have on your plate. The post How to Successfully Rebrand Your Company appeared first on Visitor Queue Blog | Identify Website Traffic.

Paid Search Agency 122

Paid Search Agency Companies Traffic Marketing Websites 122

Tomorrow People

SEPTEMBER 22, 2022

Pioneering ticketing platform TicketCo is working with Tomorrow People agency on a major rebrand and go-to-market strategy aimed at driving further expansion. TicketCo’s online presence is also set to be overhauled, with a brand new website to reflect the new brand and product positioning.

Work Management 156

Work Management Paid Search Agency Marketing Management Marketing Strategy 156

Search Engine Journal

JANUARY 25, 2022

What might cause a website to lose rankings and traffic after a rebrand? SEO experts share tips for preventing and fixing rebrand issues. The post Protecting Rankings & Traffic During A Rebrand: SEO Expert Tips appeared first on Search Engine Journal.

Traffic 92

Traffic SEO Tips Marketing Websites 92

Walker Sands

FEBRUARY 23, 2023

Many factors influence a company’s decision to rebrand. Regardless of your motivation, it’s crucial to establish goals for your rebrand before you begin the heavy lifting. Establishing Goals for Your Rebrand The first step of a rebrand is to establish goals and desired outcomes for the initiative. What went wrong?

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. You can first evaluate whether the platform is still driving significant traffic to your website and landing pages. This use of Twitter has largely continued following the X rebranding.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Bannerflow

SEPTEMBER 10, 2021

Rebranding is a process that can make or break an organisation. One such organisation that successfully rebranded is Swedish media company Tele2. We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. What were the challenges when rebranding Com Hem to Tele2?

Advertising Agencies 98

Advertising Agencies Paid Search Agency Work Management Mobile Advertising 98

Hubspot

MAY 3, 2021

The rebrand makes sense. Dunkin' needed a rebrand to ensure its business could grow with its consumers, or risk falling behind. A rebrand can successfully re-establish your brand in an industry, help expand your product offerings, or attract new consumers. Fortunately, if your business is considering a rebrand, you're in luck.

Godaddy 101

Godaddy Guidelines Landing Pages Merchandising 101

BOP Design

JANUARY 18, 2022

Inclusive design affects every step of the B2B website design process —from strategic decisions regarding the website target audience to its tone of voice and graphic representation. JCA’s website represents the diverse people and industries they serve by using inclusive language and imagery. Inclusive Design. Scrollytelling.

Design 108

Design Trends Marketing Websites B2B 108

Adobe Experience Cloud Blog

NOVEMBER 1, 2019

If only a company rebrand were that simple. A comprehensive rebrand is more intentional and nuanced than hitting “reset” or initiating superficial changes. Successful rebrands hook people. Know the Signs: Getting Ahead of Rebranding. Change Course: The Steps to a Rewarding Rebrand. Think ahead.

Advertising Agencies 130

Advertising Agencies Amazon Paid Search Agency Thought Leadership 130

Adobe Experience Cloud Blog

OCTOBER 4, 2018

And when a logo becomes the focal point of a rebranding effort, which it often does, you’re missing the mark. . A rebrand is closer to a revolution than an evolution. Most of today’s rebranding efforts are in response to changes in the marketplace or consumer behavior. Sure, the logo and design will be a part of this.

Design 134

Design Thought Leadership PR Marketo 134

Martech

NOVEMBER 16, 2023

So this week, MS is rebranding Bing Chat to CoPilot, a name now in use in many other products from the company. Siteimprove’s AI Generate is a website content optimizer that provides SEO content suggestions to enhance content. This was seen as a direct challenge to Google’s domination of the search engine market. Confused yet?

Paid Search Agency 113

Paid Search Agency Planning Touchpoints Mobile Advertising 113

Hubspot

OCTOBER 2, 2019

Fortunately, rebranding is not uncommon -- many major brands, ranging from Dunkin' Donuts to Uber, have successfully rebranded in the past. But first, let's make sure you have the right reasons to rebrand. The Right (and Wrong) Reasons to Rebrand. Rebrands are complicated, and carry big risks.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

ClearVoice

MARCH 8, 2022

Brand refresh vs. rebrand… these terms may sound interchangeable, but they are two very different things. That means you’ll either want to consider a refresh or rebrand. That means you’ll either want to consider a refresh or rebrand. Brand refresh vs. rebrand: Which is right for you? An updated website.

Brand Identity 59

Brand Identity Branding Opt-out Opt-in 59

SmartBug Media

JULY 28, 2021

Owned media is part of the inbound methodology where you publish content on your website or social media channels. Example #1: Increasing Website Traffic for a Rebrand. Anytime a company goes through a name change or company rebranding, it is best to communicate these changes to the public through marketing and PR efforts.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Valasys

JULY 24, 2023

Twitter will now become X.com, and as part of this transformation, the website is already being redirected to the new domain. He passionately expressed his vision for the one-letter name “X” Musk’s tweets created a sense of anticipation as he hinted at the upcoming rebrand and urged users to submit a fitting X logo.

Twitter 52

Twitter Domain Communities Linkedin 52

Spiralytics

FEBRUARY 12, 2024

Launching a new website When unveiling a new website, a Filipino SEO specialist can help you achieve an impactful online debut. With proper optimization from your website’s inception, they lay a strong foundation and maximize search engine visibility.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Marketing Insider Group

JANUARY 12, 2021

There are your owned media like your website and email; then there are the third-party channels like social media and anything else that you don’t have direct control over. Those who prefer your website may be looking for content that speaks to their challenges and overcoming them. Personalization Based on Channels.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

The Lead Agency

FEBRUARY 23, 2020

A collection of your company’s logo, website, colour scheme, images and the like; your brand assists customers in differentiating your offering from that of your competitors. So, What’s B2B Rebranding? To rebrand is to redefine the attributes of your company, such as your logo, colour scheme and the like.

B2B 62

B2B Business Work Management Marketing Management 62

Zoominfo

JULY 16, 2019

In this digital age, a company’s website is one of their most valuable assets. Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection. 46% of customers base their decisions on the credibility of a website from its visual appeal and aesthetics. Let’s get into it!

Marketing Websites 232

Marketing Websites Work Management Marketing Management B2B 232

ClearVoice

DECEMBER 18, 2023

Some examples: Your website: Whether you’re starting from scratch or looking for a rebrand , your buyer persona should be top of mind. Pull language directly from those profiles and add them to your website content! You should be considering your buyer personas with every piece of content you create!

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Hinge Marketing

APRIL 27, 2022

Download the Rebranding Guide – Second Edition . Website brand guidelines. Download the Rebranding Guide – Second Edition . Download the Rebranding Guide – Second Edition . If you are rebranding your firm , or if you have refreshed your firm’s brand in the recent past, you need brand style guidelines.

Guidelines 89

Guidelines Brand Identity Branding Enterprise Management 89

Martech

FEBRUARY 15, 2024

Dig deeper: Innovation vs. rebranding: How to choose the best change for your business Step 2: Map the data flow Data management dictates much of the opportunity You don’t have to migrate the data at this stage, but you need to know where it all lives, how it gets used, and where the integration hooks are. Said no one, sadly, ever!)

Work Management 104

Work Management Brand Identity Branding Marketing Management 104

Stevens & Tate

JULY 22, 2022

Your website is the most important marketing tool you have—so it’s no surprise that its design is essential to your success. As such, you need to update your website to stay ahead of the curve. If your website is more than a few years old, it may be time for a website redesign. Improve The User Experience.

Analytics 129

Analytics Marketing Websites Tools Marketing Analytics Tools 129

Rev

MARCH 30, 2019

Your website could be failing to generate quality leads. Rebrands can be necessary sometimes, and if you’re in this situation, you already know it’s time to move forward and invest the not-inconsiderable amount of money and resources it requires to do a rebrand well. Lead Gen Mistake #2: Identity Crisis.

Lead Generation 113

Lead Generation Sales Qualified Leads Campaigns Lead Gen 113

seo.co

SEPTEMBER 29, 2022

White label SEO tools are standard tools that can be rebranded with your name or your client’s name. However, you will have to buy or obtain the software from the official provider and then rebrand it as your own. There is a wide range of rebrand-able SEO tools. Website auditing. Conduct technical website audits.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Zoominfo

MAY 8, 2019

In recent years, data providers like ourselves have rebranded. This rebranding came as a result of two occurrences: advancements in technology and the evolving needs of sales reps. Modern sales reps now have the ability to see what a buyer is doing on their website, what types of technology they’re already using, and much more.

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Unbounce

AUGUST 29, 2019

Why are there so many similar-looking illustrations on so many different websites? i genuinely respect all of these companies and use these tools but saas websites are perpetually homogenous. Here at Unbounce, we recently went through a rebrand of our own. Now, many marketers are wondering—how did this happen? what gives?

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Contently

JANUARY 24, 2022

In order to change audience perception during its rebrand, theveteran B2B services company needed to scale content production and drive traffic to its website. Our talent managers helped HotPads source storytellers who collectively published over 270 stories last year and increased website traffic by 4,000% in just 7 months.

Case Study 132

Case Study Case Studies Studies Branding 132

seo.co

JANUARY 13, 2021

Ripoff Report is a ‘review website.’ It’s an unpleasant website to find your company on, and dealing with it is challenging. The website also has a VIP arbitration feature that you pay $2,000 for, but there’s no guarantee that arbitration will be successful. Ripoff Report Overview. Social media profiles (i.e.

SERP 64

SERP Ideal Customer Profiles SEO Work Management 64

Sprout Social

OCTOBER 18, 2023

As Goally’s Marketing Manager Kaelyn Brooks told Sprout , “During our first few influencer initiatives on TikTok, we saw the number of users on our website with intent to buy increase by about 4%.” One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Social Media 123

Social Media Examples Work Management Media 123

Marketing Insider Group

AUGUST 3, 2020

Let’s say that your marketing team is working on a rebrand for your business, starting with the website design. Traditional A/B tests could often have a negative impact on the UX in some cases, particularly if you are testing new website designs and features. Here’s how: 1. Finds Correlations Between Variables.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Biznology

FEBRUARY 8, 2021

In the last seven years, Matt has overseen a comprehensive rebranding campaign, the implementation of a statewide POS system, the 125th Anniversary campaign, and co-authored the Excite strategy-the organizational roadmap for engaging visitors through public programming and visitor experience.

POS 104

POS Public Relations Demographics Design 104

Circle Studio

JUNE 4, 2020

Foundational to everything from your tagline to key messages that will appear on your website and print collateral, messaging answers the “why” for your prospects and tells the story of the value that your firm provides. A new website is a fundamental step in the brand refresh process. Physical and Digital Collateral.

Process 78

Process Brand Identity Branding Advertising Agencies 78

ClearVoice

APRIL 5, 2024

Maybe you’ve had a rebrand. Using tools like HubSpot or Google Analytics, you can look at your website’s analytics and see which content generates the most page views, which content your visitors spend the most time reading, and which content results in the most conversions. Look up metrics for all content.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

KoMarketing Associates

NOVEMBER 27, 2018

Whether you are a reseller or a company going through a rebrand, this can be a big challenge, specifically for SEO. When dealing with a rebrand, we face some common challenges: Users Still Search the Old Name: In this case, it’s important to still use the old name in the copy but balance brand guidelines as well.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

Heinz Marketing

MARCH 24, 2023

For example, an in-house team may be able to quickly create a new piece of marketing collateral or website page without having to go through a lengthy agency approval process. For example, if a company decides to pivot their messaging or rebrand, an in-house team can quickly make updates and adjustments without having to go through an agency.

Demand Generation Agencies 91

Demand Generation Agencies Paid Search Agency Creativity Companies 91