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End-of-Year Martech and Business Software Sales

Webbiquity

Multi-channel customer support software incorporating IT help desk with ticketing, CRM, live chat, in-app chat and support for mobile apps, a self-service portal, and performance reporting. It’s also valuable for keyword research. The Dates: Now through December 31. Lead Generation Software.

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Research Highlights How COVID-19 Has Changed B2B Buyer Behaviors

B2B Marketing Directions

Wunderman Thompson Commerce (part of Wunderman Thompson, a WPP agency) recently published a research report dealing with the attitudes and behaviors of B2B buyers who make at least some of their business purchases via online channels. Fifty-six percent of the respondents reported buying from sales reps before the pandemic.

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What Is Good Customer Service?

Salesforce Marketing Cloud

Our research found that 88% of customers say good customer service makes them more likely to purchase again. Find out how in the 6th edition of the State of Service report. Get the free report What is good customer service? But what is good customer service, anyway? Thanks to advances in technology, all this is now possible.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Baby boomers generally value authenticity, accuracy and trustworthiness in advertising, making TV an effective marketing vehicle as it tops consumer reports for trustworthiness, attention and recall compared to social media ads. This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television.

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The case for better social media technology in 2024

Sprout Social

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. The role of social media technology at your organization Social media is so much more than a push channel: It’s a direct portal to your customers.

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Sana Commerce placed in the Aspiring quadrant in the Gartner Peer Insights Voice of the Customer for Digital Commerce 2024

Sana Commerce

The company was placed in the Aspiring quadrant in the Gartner Peer Insights Voice of the Customer for Digital Commerce report and has an overall customer rating of 4.4 (49 Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact.

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