New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation

What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What can marketers do based on this research for their email? Brian: So what’s the best way for people to stay in touch with you, or to keep up with your research? The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog.

B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

Webbiquity

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Here are three more key takeaways from the study. Per the study, 53% of respondents say they are in the market for B2B products and services.

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Top 6 B2B Marketing Benefits of Doing a Brand Study- Research Roundup

Hinge Marketing

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. Any Industry Research Video Blogs

New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research.

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

New B2B Persona Research From Salesforce and LinkedIn Study

Marketing Insider Group

The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on the B2B Lead Blog. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on Marketing Insider Group. When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing and lead generation.

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts.

Reflections on the 2019 B2B Thought Leadership Impact Study

Marketing Insider Group

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question.

Research Roundup – part 4

Hinge Marketing

In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. Thanks for tuning into Hinge’s Research Roundup. The post Research Roundup – part 4 appeared first on Hinge Marketing.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.

2020 State of Experiential Research Study

AgencyEA

As a global full-service brand experience agency, EA conducts an annual industry-wide research study to learn more about the state of experiential, focusing on trends in 2020 and beyond. We chronicle the study’s data and insights, including new developments influencing the industry and how brands are using experiential marketing to achieve their overall goals.

How to Create an Effective B2B Case Study

KoMarketing Associates

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. Here are a few key steps to consider: Step 1: Research Buyer Needs.

Target Market Research for the Professional Services

Hinge Marketing

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Target Market Research Defined. Secondary research.

Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

2019 ABM Market Research Study: Making Sense of Modern B2B Marketing

Engagio

And, most telling, 45% of organizations are seeing 2x in ROI over traditional marketing programs according to research by ITSMA and the ABM Leadership Alliance (October 2018). That’s why we launched The 2019 ABM Market Research Study survey.

Study: Marketers Who Implement Account-Based Marketing See Greater Success

KoMarketing Associates

ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Contact us to learn more about using research as content.

Study: Marketers Still Face Challenges with Strategic Social Media Marketing

KoMarketing Associates

Many marketers are turning to social media to appeal to their target audience, but new research shows they still face a number of challenges when it comes to strategizing and implementing this tactic.

Study: The 2019 Creative and Marketing Salaries Guide

Contently

According to the study, some of the most promising creative marketing jobs include content strategist, UX designer, and email marketing specialist. Research from The Creative Group’s parent company, Robert Half , found that 49 percent of U.S. Trending content marketing jobs stud

COVID 19 Consumer Research Wave II

R2C Group

This report contains the results from Wave II of the MindReader COVID-19 Consumer Research study , which Rain’s in-house Brand Strategy & Research team is conduction on an ongoing basis to understand consumer mindset and behavior. COVID-19 Research

Voice Search Study: Factors Influencing Search Engine Rankings in 2019

SEMrush

With voice search so hotly discussed and debated this year, we decided to produce a study that will offer data you need. Discover SEMrush SEO Market ResearchDiscover which ranking factors are critical for success to do well on Android & other Google devices.

Research Roundup – part 5

Hinge Marketing

Thanks for tuning into Hinge’s Research Roundup. In our recent study on professional services firms, we found that the selection criteria that buyers use to evaluate different service providers has shifted in the past five years. Any Industry Research Video Blogs

Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study

ANNUITAS

Participate in our new study by clicking here. Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO. These older studies and recent experience point to the probability of a widespread distrust in marketing performance and the metrics that marketers use to measure success.

How to Make Your Content More Relevant with Original Research

Marketing Insider Group

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. Often research is the best way to do that.”. Gust post from by Denise Dubie .

Study: What 1,400 Job Posts Teach Us About Content Marketing Hires

Contently

Content marketing jobs can definitely pay more or less than the range, but based on our research, the graphs above offer an industry standard. Further research could be useful to suss out the numbers. Trending content marketing jobs Fractly study

Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. Launching with Co-branding with Research.

Why Case Studies are a Necessity for B2B

KoMarketing Associates

This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities.

9 Things Marketers Need to Know About Original Research in 2019 [New Data] 

BuzzSumo

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. You can read the full study ; but below you’ll find the key takeaways, to get you started. .

Display Advertising Stats 2019: SEMrush Study

SEMrush

SEMrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers.

Explore Your Industry’s Visible Expert? Research Study

Hinge Marketing

At the Hinge Research Institute, we’ve been busy assessing the state of the professional services marketplace – and the ways that high-visibility experts are transforming their industries. Unpacking Industry Differences Why break down the research into industry-specific reports?

New Research Study: How Professional Services Buyers Check You Out

Hinge Marketing

Every once in a while a piece of research comes along that neatly fills in a missing piece of the professional services business development puzzle. The Hinge Research Institute , our independent industry research organization, has just released such a study.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

They may even do their own research on your company, comparing it to others, so you might as well make it easy for them to find positive feedback. B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. How to Use Your Case Study.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

This coincides with previous studies and surveys showing content marketing effectiveness continues to be an enormous struggle. Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research.

Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. However, previous research suggests that it has been difficult for them to measure ROI. Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content.