New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation

What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What can marketers do based on this research for their email? Brian: So what’s the best way for people to stay in touch with you, or to keep up with your research? The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog.

Top 6 B2B Marketing Benefits of Doing a Brand Study- Research Roundup

Hinge Marketing

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. Any Industry Research Video Blogs

New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research.

How to Design a Brand Study That’s Ethical and Entertaining

Contently

Turning academic studies into content can be a minefield. One one hand, a study with flashy findings is great for PR and data visualization. On the other hand, the desire to exaggerate the results of a study for selfish interests be very a powerful urge.

Ethics 119

Lead Generation Companies: How to Pick a Right One

Check the case study section on their website, see if. Put some time and effort into research before choosing one. Lead Generation Companies: How to Pick a Right One WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Have you ever had a bad experience using a lead.

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

Research Study: Fourth Annual Sales Effectiveness Report Now Available

Conversica

Research Study: Fourth Annual Sales Effectiveness Report Now Available. Over 1,000+ participants engaged by this research study. This year, our researchers took the scope of this study to a new level by reaching out to over 1,200 companies around the world.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

How to Create an Effective B2B Case Study

KoMarketing Associates

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. Here are a few key steps to consider: Step 1: Research Buyer Needs.

B2B market research – 10 unique features

Savanta

Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.

How B2B Marketing is Changing in 2018

from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. We’re definitely behind on case studies.

Research Roundup – part 4

Hinge Marketing

In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. Thanks for tuning into Hinge’s Research Roundup. The post Research Roundup – part 4 appeared first on Hinge Marketing.

Why Case Studies are a Necessity for B2B

KoMarketing Associates

This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities.

2019 ABM Market Research Study: Making Sense of Modern B2B Marketing

Engagio

And, most telling, 45% of organizations are seeing 2x in ROI over traditional marketing programs according to research by ITSMA and the ABM Leadership Alliance (October 2018). That’s why we launched The 2019 ABM Market Research Study survey.

Reflections on the 2019 B2B Thought Leadership Impact Study

Marketing Insider Group

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.

Study: Marketers Who Implement Account-Based Marketing See Greater Success

KoMarketing Associates

ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts.

Study: What 1,400 Job Posts Teach Us About Content Marketing Hires

Contently

Content marketing jobs can definitely pay more or less than the range, but based on our research, the graphs above offer an industry standard. Further research could be useful to suss out the numbers. Trending content marketing jobs Fractly study

New B2B Persona Research From Salesforce and LinkedIn Study

Marketing Insider Group

The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on the B2B Lead Blog. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on Marketing Insider Group. When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing and lead generation.

2019 ABM Market Research Report: New Original Research for B2B Marketing Leaders

Engagio

The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. Account Based Marketing researchThe adoption of Account Based Marketing continues to rise.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process.

B2B content marketing research

Savanta

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Content marketing works.

Research Roundup – part 5

Hinge Marketing

Thanks for tuning into Hinge’s Research Roundup. In our recent study on professional services firms, we found that the selection criteria that buyers use to evaluate different service providers has shifted in the past five years. Any Industry Research Video Blogs

Study: The 2019 Creative and Marketing Salaries Guide

Contently

According to the study, some of the most promising creative marketing jobs include content strategist, UX designer, and email marketing specialist. Research from The Creative Group’s parent company, Robert Half , found that 49 percent of U.S. Trending content marketing jobs stud

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

This coincides with previous studies and surveys showing content marketing effectiveness continues to be an enormous struggle. Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research.

Voice Search Study: Factors Influencing Search Engine Rankings in 2019

SEMrush

With voice search so hotly discussed and debated this year, we decided to produce a study that will offer data you need. Discover SEMrush SEO Market ResearchDiscover which ranking factors are critical for success to do well on Android & other Google devices.

ANNUITAS Launches Enterprise Demand Generation Research Study to Uncover B2B Marketing Strategies

ANNUITAS

ANNUITAS Launches Enterprise Demand Generation Research Study to Uncover B2B Marketing Strategies. Study Aimed at Gaining a Better Understanding of the Demand Generation Strategies Used by B2B Enterprise Organizations . ANNUITAS , a Demand Generation Strategy and Change Management firm has launched a comprehensive Enterprise B2B Demand Generation Research Study to assess and measure the drivers behind B2B enterprise demand generation strategies.

CASE STUDY: Contact Discovery Helps Elementum Eliminate Manual Research

DealSignal

Case Study: How Elementum Eliminated Manual Contact Research with DealSignal. It was challenging because their target buyer can vary greatly from industry to industry and even company to company, so the team was wasting a lot of time on manual research. They tried one large, popular contact research platform, but found that either much of the contact and account data was out of date or it just didn’t have relevant contacts in Elementum’s target accounts.

Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. However, previous research suggests that it has been difficult for them to measure ROI. Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content.

Research Roundup – part 6

Hinge Marketing

?. In our recent study on professional services buyers we call “Inside the Buyer’s Brain,” we found that buyers are actually 20% less loyal to their service providers today than they were just five years ago. Thanks for tuning in to Hinge’s Research Roundup.

[Infographic] Top Twitter Content Marketing Trends in 2019 - SEMrush Study

SEMrush

Discover the study results in this article. Research Content MarketingTo keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry.

B2B content marketing research

Savanta

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Two of these – white papers and case studies – are similar in that they both provide explore a subject in depth. Thought leadership research B2B content marketing B2B thought leadership

When You Need Research to Be in the Know and How to Do It

Measure Up Marketing

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. Gain C-Suite buy-in for your research.

Explore Your Industry’s Visible Expert? Research Study

Hinge Marketing

At the Hinge Research Institute, we’ve been busy assessing the state of the professional services marketplace – and the ways that high-visibility experts are transforming their industries. Unpacking Industry Differences Why break down the research into industry-specific reports?

Display Advertising Stats 2019: SEMrush Study

SEMrush

SEMrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.