New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation

What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What can marketers do based on this research for their email? Brian: So what’s the best way for people to stay in touch with you, or to keep up with your research? The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog.

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study

ANNUITAS

Participate in our new study by clicking here. Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO. These older studies and recent experience point to the probability of a widespread distrust in marketing performance and the metrics that marketers use to measure success.

2019 ABM Market Research Study: Making Sense of Modern B2B Marketing

Engagio

And, most telling, 45% of organizations are seeing 2x in ROI over traditional marketing programs according to research by ITSMA and the ABM Leadership Alliance (October 2018). That’s why we launched The 2019 ABM Market Research Study survey.

Lead Generation Companies: How to Pick a Right One

Check the case study section on their website, see if. Put some time and effort into research before choosing one. Lead Generation Companies: How to Pick a Right One WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Have you ever had a bad experience using a lead.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Study: What 1,400 Job Posts Teach Us About Content Marketing Hires

Contently

Content marketing jobs can definitely pay more or less than the range, but based on our research, the graphs above offer an industry standard. Further research could be useful to suss out the numbers. Trending content marketing jobs Fractly study

New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research.

Research Study: Fourth Annual Sales Effectiveness Report Now Available

Conversica

Research Study: Fourth Annual Sales Effectiveness Report Now Available. Over 1,000+ participants engaged by this research study. This year, our researchers took the scope of this study to a new level by reaching out to over 1,200 companies around the world.

How to Create an Effective B2B Case Study

KoMarketing Associates

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. Here are a few key steps to consider: Step 1: Research Buyer Needs.

How B2B Marketing is Changing in 2018

from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. We’re definitely behind on case studies.

New B2B Persona Research From Salesforce and LinkedIn Study

Marketing Insider Group

The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on the B2B Lead Blog. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on Marketing Insider Group. When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing and lead generation.

Research Roundup – part 4

Hinge Marketing

In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. Thanks for tuning into Hinge’s Research Roundup. The post Research Roundup – part 4 appeared first on Hinge Marketing.

[Infographic] Top Twitter Content Marketing Trends in 2019 - SEMrush Study

SEMrush

Discover the study results in this article. Research Content MarketingTo keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry.

Study: Marketers Who Implement Account-Based Marketing See Greater Success

KoMarketing Associates

ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.

B2B content marketing research

The B2B Research Blog

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Content marketing works.

CASE STUDY: Contact Discovery Helps Elementum Eliminate Manual Research

DealSignal

Case Study: How Elementum Eliminated Manual Contact Research with DealSignal. It was challenging because their target buyer can vary greatly from industry to industry and even company to company, so the team was wasting a lot of time on manual research. They tried one large, popular contact research platform, but found that either much of the contact and account data was out of date or it just didn’t have relevant contacts in Elementum’s target accounts.

Study: The 2019 Creative and Marketing Salaries Guide

Contently

According to the study, some of the most promising creative marketing jobs include content strategist, UX designer, and email marketing specialist. Research from The Creative Group’s parent company, Robert Half , found that 49 percent of U.S. Trending content marketing jobs stud

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

This coincides with previous studies and surveys showing content marketing effectiveness continues to be an enormous struggle. Buyer Persona Research. For example, use of marketing and content technology requires us to bring a design methodology to buyer persona research.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

When You Need Research to Be in the Know and How to Do It

Measure Up Marketing

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. Gain C-Suite buy-in for your research.

Research Roundup – part 5

Hinge Marketing

Thanks for tuning into Hinge’s Research Roundup. In our recent study on professional services firms, we found that the selection criteria that buyers use to evaluate different service providers has shifted in the past five years. Any Industry Research Video Blogs

ANNUITAS Launches Enterprise Demand Generation Research Study to Uncover B2B Marketing Strategies

ANNUITAS

ANNUITAS Launches Enterprise Demand Generation Research Study to Uncover B2B Marketing Strategies. Study Aimed at Gaining a Better Understanding of the Demand Generation Strategies Used by B2B Enterprise Organizations . ANNUITAS , a Demand Generation Strategy and Change Management firm has launched a comprehensive Enterprise B2B Demand Generation Research Study to assess and measure the drivers behind B2B enterprise demand generation strategies.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

They may even do their own research on your company, comparing it to others, so you might as well make it easy for them to find positive feedback. B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. How to Use Your Case Study.

Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. However, previous research suggests that it has been difficult for them to measure ROI. Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content.

Research Roundup – part 6

Hinge Marketing

?. In our recent study on professional services buyers we call “Inside the Buyer’s Brain,” we found that buyers are actually 20% less loyal to their service providers today than they were just five years ago. Thanks for tuning in to Hinge’s Research Roundup.

B2B content marketing research

The B2B Research Blog

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Two of these – white papers and case studies – are similar in that they both provide explore a subject in depth. Thought leadership research B2B content marketing B2B thought leadership

The Most Common Internal Link Building Mistakes: A SEMrush Study

SEMrush

To help you build a crawlable and user-friendly link structure, our research includes the most common internal linking issues, with an explanation and a way of fixing them. Research SEO

SOC Telemed Case Study: Building a Fan Base with a Total Marketing Remix

Content4Demand

Her team researched target accounts to understand their organizational priorities and learn about the decision-makers and influencers. That research drove a fun, creative direct mail campaign with a sequenced mailing of three separate packages that was extremely well received.

The Role Big Data Marketing Plays in Customer Case Studies

Reachforce

Business-to-business (B2B) customers love customer case studies. They love the detail these studies provide. They love the research, investigative approaches, and the ways companies position their product as the solution of choice.

Study: B2B Buyers Aren’t Too Happy With Salespeople

Contently

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. The company, along with researcher Steve W. In the study, however, market leadership is only part of the buyer’s equation.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.

Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. Two Bonus Studies. We’ve given you the big five psychology studies to help you understand buyers. Sales is hard and getting harder all the time.

Content Marketing and Sales Alignment: Bridging the Gap [New Research]

Content Marketing Institute

That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes. We hope you find the research valuable.

[Case Study] From Keyword Conception To Page 1 Inception: A blog's journey to page 1 of Google

Pearl Digital Marketing

Well, I decided to track one of our blogs all the way from keyword research to the point where it arrived on page 1. SEO SEO for Financial Planners Case Study

The 6 Most Important Takeaways From CMI’s Annual Study

Contently

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy.

Using Webinars for Research and New Content — The Road to Webinar Success (5 of 8)

Heinz Marketing

By utilizing polls, questions, and other interactive assets in your webinars, you’re able to capture more data on your attendee’s level of intent and interest areas while simultaneously gaining insights for new research, content, and messaging. Why should you use webinars for research and new content? To Easily Conduct Research. Using your webinars to conduct research and fuel new content initiatives can be an effort spurred by a number of reasons.

Promoting World-Class Research

Fathom

Leveraging Research for Content Marketing. Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. Promoting great research is appealing to both students and teachers.

Class 114

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer

BuzzSumo has access to some of the world’s most robust Facebook data, which powers lots of incredible research studies like this one where we analyzed content from 20,000 influential Facebook Business Pages. We didn’t sit in a conference room and say, ‘Oh, let’s do some market research.’