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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study?

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How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. Qualitative research clarifies quantitative findings. To use qualitative research to build out the story, you will want to create a discussion guide.

Research 170
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New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation

What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What can marketers do based on this research for their email? Brian: So what’s the best way for people to stay in touch with you, or to keep up with your research? The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog.

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The 2023 State of Experiential Research Study Findings

AgencyEA

Agency EA, an award-winning global brand experience agency, is excited to announce the findings of its sixth annual research study on the state of experiential marketing.

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

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Tony Zambito And Center For Buyer Insights To Launch Buyer Outlook Insights Study July 1

Tony Zambito

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

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Market Research Guide

Excelsior Research

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation.

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What are social media case studies?

Excelsior Research

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies.

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Where do case studies fit in your buyer journey?

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How much should you value market research?

Excelsior Research

How much should you value market research? Let it be a traditional or modern marketing, market research has the utmost importance as well as the profits. The blog will provide you will some understand on how much should you value market research? What is market research?

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.

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High Growth Study 2022: AEC Firms Go Digital

Hinge Marketing

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States.

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Must-Read Marketing Research and Studies for January

ClearVoice

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season.

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2020 State of Experiential Research Study

AgencyEA

As a global full-service brand experience agency, EA conducts an annual industry-wide research study to learn more about the state of experiential, focusing on trends in 2020 and beyond. We chronicle the study’s data and insights, including new developments influencing the industry and how brands are using experiential marketing to achieve their overall goals.

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New B2B Persona Research From Salesforce and LinkedIn Study

Marketing Insider Group

The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on the B2B Lead Blog. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on Marketing Insider Group. When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing and lead generation.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

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Protected: 2021 State of Experiential Research Study

AgencyEA

There is no excerpt because this is a protected post

Studies 55
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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. That’s the high-level conclusion from a recent study by Deloitte.

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High Growth Study 2023: Driving Exceptional Growth and Profitability in Uncertain Times

Hinge Marketing

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study. This year’s study taps into a robust sample.

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Marketing Research and Studies News Reports: Twitter’s Decline?

ClearVoice

Digital Content Marketing Studies and Research. In fact, according to the study, only about one percent of marketers plan to decrease their email marketing efforts next year. B2B Content Marketing Studies and Research.

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!

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The 2022 State of Experiential Research Study Findings

AgencyEA

Agency EA, an award-winning global brand experience agency, is excited to announce the findings of its fifth annual research study on the state of experiential marketing.

Agency 52
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2019 State of Experiential Research Study

AgencyEA

As a global full-service brand experience agency, EA conducted an industry-wide research study to learn more about the state of experiential, especially which trends will impact the industry in 2019 and beyond. Here, we chronicle the study’s data and insights, including new developments influencing the industry and how brands are using experiential marketing to achieve […].

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11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

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New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research. What we saw in our research is closer to where you are, which is, if you’re going to change the way a customer thinks about their business, the first thing you must understand is how they think about their business.

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5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.

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How to Write a Case Study: Are You Doing It Right?

DivvyHQ

Case studies are one of the most valuable types of content your content marketing team can create. Here's a quick guide on how to write a killer case study. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. The 63-page study provides a wealth of insights for B2B marketers and product managers.

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New Visible Expert® Study Released

Hinge Marketing

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. These are the types of questions this study was designed to answer. Download the Visible Expert Research Summary. About the Study.

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New Research: How Buyer Expectations Have Changed in the Consulting Industry

Hinge Marketing

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. our ongoing study of buyer behavior in the consulting industry. About the Study.

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Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas. This is certainly anathema to qualitative research.

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The Importance of Research In Business Growth

Hinge Marketing

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The Real Importance of Research in Business Growth. In short, research will help you grow your firm.

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CASE STUDY: Contact Discovery Helps Elementum Eliminate Manual Research

DealSignal

Case Study: How Elementum Eliminated Manual Contact Research with DealSignal. It was challenging because their target buyer can vary greatly from industry to industry and even company to company, so the team was wasting a lot of time on manual research. They tried one large, popular contact research platform, but found that either much of the contact and account data was out of date or it just didn’t have relevant contacts in Elementum’s target accounts.

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2022 State of Experiential Research Study Survey Terms & Conditions

AgencyEA

Rules: Participant must complete the survey in its entirety to be entered. Additional entries only accepted if referral email address matches the participant email address entered at time of survey completion. Additional rules and restrictions apply. See below for details.

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What Will the Future of Remote Work Look Like? New Research

Webbiquity

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure.

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YouTube SEO Study: Insights & Data to Help You Rank Higher

SEMrush

We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at position one! Data Studies

Studies 114
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B2B Content Marketing Budgets Set to Grow in 2022 [Research]

Marketing Insider Group

The Content Marketing Institute recently released two studies on the ways to keep your content marketing momentum going and what those trends will look like in 2022. Prioritize your customers and do the research necessary to set yourself up for success. Research Based Strategy.

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Must-Read Marketing Research and Studies for February

ClearVoice

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! Digital content marketing studies and research: Study: Only 1 in 5 brands know what the metaverse means for their company.

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[Research Round-Up] The Continuing Importance of B2B Thought Leadership

B2B Marketing Directions

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. Edelman and LinkedIn recently published the findings of their latest B2B thought leadership impact study.