Lake One

AUGUST 16, 2023

That’s why for this month’s Lake One FieldNotes, our newsletter, we decided to walk and walk and solely use AI to write an email. The world of AI has been rapidly advancing, offering a plethora of tools designed to ease various marketing tasks. Why We Used AI to Write an Email Lake One is nothing if not curious.

Paid Content 82

Paid Content Newsletter Creativity Advertisements 82

ConvertKit

OCTOBER 28, 2020

Why your newsletter needs a name. How to name your newsletter. 5 places to include your newsletter name. Whether an email newsletter is step one or one hundred in your creator journey, it deserves a name. Whether an email newsletter is step one or one hundred in your creator journey, it deserves a name. Jump ahead.

Newsletter 116

Newsletter Landing Pages Best Practices Ad Frequency 116

Webbiquity

MARCH 30, 2024

If you don’t already have a business card, think through your design (colors, fonts, logo, message) carefully, then find a local or national printer to put that vision on paper. Be creative and think outside the box a little. It’s one of the most powerful tools at your disposal. Yes, it’s an ad.

Ideal Customer Profiles 150

Ideal Customer Profiles Business Newsletter Word of Mouth 150

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Scoop.it

MAY 19, 2022

While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs. With that in mind, here’s why you need a newsletter and how to optimize it for maximum ROI in 2022. Define the Goals of Your Newsletter.

Newsletter 88

Newsletter Opt-out Opt-in Business 88

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Promotional Newsletter Ideas.

Newsletter 116

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 116

Webbiquity

NOVEMBER 15, 2022

Develop an eye for design. Humans are visually oriented and gravitate toward eye-catching content, so refine your visual design skills and knowledge of software programs such as Canva , Figma, and Adobe Creative Suite.

Social Media 311

Social Media Work Management Marketing Management Media 311

SmartBug Media

JUNE 1, 2020

but when you’re starting out, there is a good chance that the first email you set up will be a newsletter. Email newsletters are weekly or monthly roundups of company news or offers, depending on your industry. Here are seven steps for getting started with email newsletters in Marketo. There is so much you can do?but

Marketo 94

Marketo Newsletter Verticals Lock-In 94

Liveintent

MAY 14, 2021

The publisher hosts and distributes the content on its website and newsletters. So, why all the hype and investment in this creative format? With native ads, publishers can monetize their content while maintaining their brand’s look and feel, be it on their website, app, or in email newsletters.

Newsletter 79

Newsletter Paid Search Agency Ads Advertorials 79

SendX

MARCH 16, 2021

Did you ever try to utilize infographics in an email marketing newsletter before? If you create an email newsletter with an infographic then it will increase your overall conversion rate. Why is it vital for your email newsletter? Source: Red website design Just take a look at the above Infographic example. “5

Email Marketing 296

Email Marketing Planning Practices Best Practices 296

Writing on the Web

JULY 16, 2014

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Focus on only 3-4 sections in your newsletter. Simplicity. Required unsubscribe info.

Newsletter 100

Newsletter Opinions Work Management Distribution 100

Liveintent

JULY 7, 2021

Now publishers and brands can incorporate this powerful format into their email newsletter ad inventory to supercharge their monetization efforts with greater ease and efficiency than ever before. With Native Ad Blueprints, you no longer need to manually hardcode ads into email newsletters. No more hardcoding. Trafficking efficiency.

Paid Search Agency 71

Paid Search Agency Newsletter Ads Emarketing 71

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? The worst part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. With over 4.3 That’s a lot of competition!

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Parse.ly

NOVEMBER 15, 2018

Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information. Excerpt from the Quartz Obsession newsletter on Mezcal.

Newsletter 99

Newsletter Stats Communities Open Rate 99

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. This means our Websites Blogs Email newsletters When you build your presence on your own channels, you’re creating a home base.

Social Media 240

Social Media Social Marketing Media Content Marketing 240

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Best Growth: Nutanix In 2019, Nutanix created The Forecast , a newsletter that covers the latest trends in cloud computing, technology, and their impact on business. Not convinced? We have proof!

Marketing Budget 214

Marketing Budget Work Management Marketing Management Marketing Budget Creation 214

Litmus

FEBRUARY 20, 2024

Level up your email engagement Say hello to creative new ways to surprise and delight subscribers with innovating email techniques—strengthen your first-party data. We make good use of these in our Product Pulse newsletter. Personally, we like to use a mix of both (more on that later!). Ready, set, level up!

Marketing AI 97

Marketing AI Personalization Newsletter Creativity 97

SnapApp

SEPTEMBER 12, 2017

You can send the best-designed campaign and hire the top copywriter to write the smartest subject line – but all that means nothing if your emails don’t engage readers. . Design for consumability. Minimize distraction and keep design elements simple. The design is action-oriented and the CTA stands out within the email.

Newsletter 80

Newsletter Webinar Metrics Top of Funnel Click Rate 80

Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Try making each ticket different with a unique visual design for extra personalization. Incentivize Early Sign-Ups.

Event Marketing 326

Event Marketing Planning WOM Paid Search Agency 326

Litmus

MARCH 27, 2024

Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience’s engagement, preferences and more! Try asking about what topics they want to hear about in your newsletter or what features they want next for your product.

Ideal Customer Profiles 96

Ideal Customer Profiles Click Rate Copywriting Newsletter 96

SmartBrief - Marketing

JANUARY 9, 2024

There are those who believe that AI is the start of humanity’s demise and an art/creative industry killer and those who believe it is an empowerment tool for creativity. AI is a tool that can be used in problem-solving, creative thinking and production. Attend Generation X, Y and Z summits, networking and learning events.

Marketing AI 84

Marketing AI Communities Paid Search Agency Advertising Agencies 84

Trade Press Services Newsletter

FEBRUARY 1, 2024

If you’ve been staring at a blank screen lately, it’s time to get your creative juices flowing again. Sometimes, a little collaboration is all it takes to spark creativity and reinvigorate your marketing imagination. With creative thinking and continuous improvement, you can break out of the rut. Narrow your focus.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Buffer

JANUARY 18, 2023

How it helps : Creating content often requires keeping up with the latest design and aesthetic trends – Pinterest Trends offers you a visual guide into what’s currently trending and how your content can match up to that. You can create simple or complex systems to manage your creative process.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Contently

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Storytelling 144

Storytelling Open Rate Newsletter Content 144

ConvertKit

FEBRUARY 7, 2021

Where did all your creativity go? If you’re writing for your business, you need to put in the work to make it successful no matter how creative you’re feeling. They are a beautiful gift of authentic, creative thought. Even creative writing doesn’t always spring from effortless inspiration. Creativity is a muscle.

Newsletter 106

Newsletter Creativity Paper Ad Building 106

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. MKT1 Discount: Mention MKT1 Newsletter to get $1,000 off your first month.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Martech

APRIL 21, 2022

On the creative side, the addition of oddity helps boost its experience design capabilities, as well as branding initiatives. These capabilities merge with Infosys’s earlier acquisition of creative agency WONGDOODY. Traditional creative services need to be backed up by tech know-how. Processing.Please wait.

Digital Experience Platform 106

Digital Experience Platform Paid Search Agency Digital Transformation Touchpoints 106

Liveintent

JULY 6, 2022

They can be used on websites, social media, apps, email newsletters, or other online channels to attract audience attention. Native ads have an editorial look and feel and can be used on a web page, email newsletter, or in-app property. Ideal for dynamic creative and retargeting campaigns. What are display ads?

Display 109

Display Ads Advertorials CPC 109

Contently

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Sometimes, that feedback is good, and other times, not so much. 2024 Visual Trends Marketers Need to Know About 1.

Marketing AI 78

Marketing AI Trends Marketing Strategy Marketing & Strategy 78

SmartBrief - Marketing

NOVEMBER 27, 2023

Scheduling creative inspiration is notoriously difficult. By its very nature, creativity is unpredictable; it doesn’t care about deadlines and tends to come in its own sweet time. So it’s interesting to consider that kickstarting the muse appears to be an area where artificial intelligence can provide significant creative value.

Marketing AI 52

Marketing AI Creativity Paid Search Agency Newsletter 52

Martech

DECEMBER 5, 2022

Her first email marketing job with ExactTarget (now Salesforce Marketing Cloud) got her hooked on the data-centered rationale behind email design. Dan has gone from innovating the news to innovating newsletters and email. He started out in journalism creating a channel for long form news and the Tools For Reporters newsletter.

Email Marketing 120

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 120

Martech

APRIL 7, 2022

Design by Matt Kornhaas for MarTech. Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads.

Creativity 98

Creativity Optimization Campaigns Mobile Advertising 98

SmartBrief - Marketing

JANUARY 9, 2024

There are those who believe that AI is the start of humanity’s demise and an art/creative industry killer and those who believe it is an empowerment tool for creativity. AI is a tool that can be used in problem-solving, creative thinking and production. Attend Generation X, Y and Z summits, networking and learning events.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

MKT1

FEBRUARY 12, 2024

In this newsletter: This newsletter is a companion to “Intro the MKT1 Method”, an overview of our core principles for building B2B marketing teams. Find the newsletter, video, and slides here. If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Contently

APRIL 20, 2021

If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. Creative educators are about to dominate the world.” Canva allows non-designers to produce high-quality visuals. Give your creative team freedom.

Brand Identity 136

Brand Identity Branding Content Creativity 136