illumin

FEBRUARY 22, 2024

Netflix made waves with ad-supported plans in 2023 In 2023, Netflix made waves by banning password sharing and eliminating its lowest-cost subscription tier in short order. The streamer stated that existing basic plan customers would be transitioned to other plans later down the road.

Paid Search Agency 115

Paid Search Agency Amazon Ads Television marketing 115

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology. Click here to view more MarTech webinars.

Planning 129

Planning Marketing Budget Creation Marketing Budget B2B Marketing 129

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

OCTOBER 18, 2023

According to Deloitte Digital’s newly released research, 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024. Click here to view more MarTech webinars. The post The reality behind content marketing and AI appeared first on MarTech.

Marketing AI 124

Marketing AI Planning Content Marketing Content 124

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements.

Gartner 124

Gartner Marketing Report Planning Paid Search Agency 124

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” The list of changes marketers must cope with now isn’t getting shorter. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes.

Enterprise Management 126

Enterprise Management Marketing Automation Services Work Management Marketing Management 126

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 112

Business Analysis Work Management Forecasting 112

Litmus

MARCH 27, 2024

Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Knowing how many subscribers are using Dark Mode—and in which email clients—helps you better plan how much time to spend designing for Dark Mode.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Martech

FEBRUARY 5, 2024

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing. government’s Competition and Markets Authority.

Amazon 112

Amazon Lock-In Privacy Marketing Proposals 112

Litmus

MARCH 13, 2024

We recommend picking a title you can easily find again or one that matches the name in your email service provider or marketing automation platform. This can be a great way to add placeholder emails to plan for future work! Select the Grid view to see them in thumbnail view and do a deep-dive into specific clients.

CAN-SPAM 92

CAN-SPAM Marketing Automation Services Template Work Management 92

FMG Suite

APRIL 25, 2024

Video is always a hot topic in marketing. So, if you’re going to take on a new marketing venture this year, why not make it this one? But with the right steps, you can build a successful video marketing strategy for your business. Planning and recording can take a good amount of time. It is time-consuming.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? bringing in the social team at the beginning of campaign planning instead of at the end.) Keep the social team top of mind always.

Social Media 138

Social Media ROI Media Cross-Selling 138

HG Data

APRIL 4, 2024

View HG Insights’ ERP Market Report: Spend, Trends & Opportunities in 2024 In our recent market report, Enterprise Resource Planning (ERP) systems, a critical component of digital transformation in businesses, took center stage.

Vendors 52

Vendors Spending Planning Digital Transformation 52

Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. 1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Do you plan to sell products or services via YouTube?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

SmartBrief - Marketing

MARCH 10, 2024

Also, always maintain a list of unsubscribed contacts for CAN-SPAM and marketing best practice compliance, so your team does not accidentally add an unsubscribed contact again and further exacerbate the relationship. The data should be analyzed one to two weeks after each newsletter is sent (to allow for maximum views).

Newsletter 106

Newsletter Practices Analytics Optimization 106

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions. Generate a holistic customer view With retail AI you can create detailed customer profiles that serve as strategic planning tools. What are the benefits of using AI in retail?

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. When looking for the right influencers to work with, consider how their political views will land with your target audience and reflect on your brand.

Social Media 114

Social Media Social Marketing Media Planning 114

Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Click here to view more MarTech webinars.

Webinar Metrics 119

Webinar Metrics Peer-to-peer Forrester Planning 119

Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways. For senior living communities, this means the opportunity to truly showcase what makes your community stand out.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. When it comes to your Facebook content, we recommend batching content tasks together like so: Content ideation – Plan a set time for content idea of the posts you plan to create and eventually publish.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Heinz Marketing

NOVEMBER 14, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. How Top Marketers Generate Demand and Revenue. A look at what makes top marketers stand out and why they’re so successful. Why leaders need to broaden their world view.

Planning 120

Planning B2B Marketing Marketing Management B2B 120

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. Without metrics, content marketing efforts can become directionless and ineffective, wasting time and resources.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Top Rank Marketing

OCTOBER 6, 2023

adults viewing the sectors in a positive light, and a scant six percent perceiving them as very positive, with 40 percent holding either somewhat or very negative views of the industries.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Martech

OCTOBER 26, 2023

Meta, which also owns Instagram, WhatsApp, Threads and Messenger said its ads viewed in the quarter increased by 31% from a year earlier. User growth continued in some of Meta’s key markets, including the United States and Canada. Hiring to increase Zuckerberg said Meta plans to start hiring more A.I.-focused

Marketing AI 115

Marketing AI Correlation Paid Search Agency Pricing 115

Martech

JANUARY 29, 2024

Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Redefining ‘lead’ in modern marketing The term “lead” often gets thrown around loosely, but not every interested party qualifies as a lead.

Lead Ranking 127

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 127

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Campaigns 142

Campaigns Examples Design Planning 142

Trade Press Services

APRIL 1, 2024

Six Best Practices for Supporting Your Workforce Actively investing in your workforce is more important than ever as companies adapt to meet the changing needs of today’s markets. Every business needs clearly defined goals as part of its strategic plan for growth. Make a plan to manage and embrace change.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Martech

AUGUST 28, 2023

Get their ideas and points of view on whether they see it as a problem. Ask for participation in the project plan development “Who can help outline your actions and needs in the overall project plan?” Asking teams to weigh in and develop the plan is the best way to gauge their understanding of and commitment to the end goal.

Work Management 98

Work Management Peer-to-peer Marketing Management Tips 98

Salesforce Marketing Cloud

MARCH 15, 2024

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. Build a trusted data foundation Connect and harmonize data from any product and system into a complete view of every customer.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. Bean, for more details about the month-long hiatus, and how she believes other social marketing teams can prioritize their own mental health.

Social Media 119

Social Media Work Management Paid Search Agency Marketing Proposals 119

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging. By assigning classification variables to digital assets, marketers can dissect their audience with unprecedented precision.

Digital Asset Management 117

Digital Asset Management Personalization Enterprise Management Tagging 117

SmartBug Media

MAY 9, 2023

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!

Product 98

Product Advertising Agencies SMS Paid Search Agency 98