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What Makes a Magazine a Magazine

The Mx Group

Want to start a magazine for your brand? Adding a digital or print magazine to your content strategy is an excellent option to spotlight your brand voice.

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How Pega Launched an Award-Winning Branded Journalism Magazine in 120 Days

Content Marketing Institute

Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. You can’t quite call it an overnight success. Continue reading →

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LiveRamp’s ATS identity solution adopted by Hearst magazines

Martech

Hearst Magazines has announced that it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across all 25 of its U.S. This means that marketers will be able to buy authenticated inventory Hearst Magazines that does not rely on third-party cookies, mobile ad IDs or IP addresses. Why we care. Processing.Please wait.

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LeadsRx Earns Inc. Magazine Best Workplaces for 2021 Designation

LeadsRX

Magazine Best Workplaces for 2021 Designation appeared first on Multi Touch Attribution Software. LeadsRx is helping improve the performance of non-profits marketing to garner more donations, cultivate more volunteers, and get more bang for their advertising to educate the public, philanthropists and corporations about their work.

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{Top Sales Magazine} Lead in Virtual Selling With RICH™ Content

Mereo

Find the entire article on pages 18-19 of the Top Sales Magazine September Issue and dive into the elements of RICH content. The post {Top Sales Magazine} Lead in Virtual Selling With RICH™ Content appeared first on Mereo. Read More]. . .

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How an Email Newsletter Helped Money Magazine Reinvent Itself

Contently

In the 1970s, Money Magazine appeared on the coffee tables and nightstands of America’s wealthiest high rollers, investors, and executives. ” But when the digital revolution started to change the magazine business, Money found itself in a bit of a bind. It’s like being in conversation with a trusted authority.”

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The Death of Magazine Advertising [FLIPBOOK]

Tomorrow People

There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. Since 2000, total sales of the UK's top 100 magazines has fallen from 31m to 22.8m (as of August 2011) – Audit Bureau of Circulations. There was a reason for this. An industry in the decline.