Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. Though I love magazines, I’m not sure any journalism school should have a magazine program. The problem with magazine programs isn’t so much that magazine publishing is an increasingly bad business (though it is). MORE
Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. Chief Content Marketer Magazine. Website Magazine. Target Marketing Magazine. DMNews Magazine. BtoB Magazine. MORE
Public Relations Social Media Marketing Amazon Web Services Anonymous post Arthur Andersen Author Central Michigan University Central processing unit Cloud computing Cosmopolitan (magazine) Internet forum twitter MORE
FreemanXP is recognized by Special Events magazine as a leader in the events industry MORE
As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics MORE
That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Research Social Media B2B social media BtoB Magazine IDC valueAccording to new research from IDC, only 18.6% MORE
The effect is simply amplified when it comes to magazines (and turned up to 11 for newspapers). The physical aspects of magazines can be nice indeed, but they are rarely treasured objects. A nice specimen. Photo by Robert Burdock/Flickr. MORE
On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist ’s (HCSS) brilliant bracket marketing campaign that was created with SnapApp. Read “ Here Are the Best Construction Projects in America ” at Fortune Magazine! Exciting news! MORE
In the beginning of their chapter, in fact, they point to magazines as a “form of market conversation.” Journalism New-Media Models Social Media blogging conversation David Weinberger dialogue Doc Searls journalism magazines markets are conversations monologue new media MORE
Point #2: according to Forbes Magazine , on February 9 (before the initial announcement) Maker’s Mark “Attention Score” was 8, meaning that roughly 8% of the 21 and over US population had heard of the brand. MORE
MEL Magazine: Till ICE Do Us Part. We stopped using the term “brand journalism” years ago, but this story from Dollar Shave Club’s MEL Magazine got me rethinking that decision. MORE
B2B marcomms B2B Marketing Magazine column Observations on B2B marketing B2B marketing statistics B2B research B2B social media Benchmarking reportB2B social media; is it a case of the Emperor’s New Clothes? MORE
The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . B2B market research B2B Marketing Magazine column B2B Marketing Agency League 2011Are you normal? . As a business I mean. . If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors? It’s tough to answer this question with confidence. MORE
For the most part, publishers no longer question the merit of dedicating time and effort to social media. Time and time again Facebook, Instagram , Twitter, and other social platforms have proven their worth for everything for content distribution, audience engagement, and more. MORE
BtoB Magazine ). BtoB Magazine ). BtoB Magazine ). Marketing Research Social Media Marketing BtoB Magazine Facebook inbound marketing Jeff Bullas Mack Collier MarketingProfs Pinterest Social Media B2B social media facts social media statistics 2012 social networking MORE
Content Demand Generation BtoB Magazine content marketing IDC inbound marketing lead generation SiriusDecisions webcast white paper MORE
MUD day 17: There are days, perhaps when my inner curmudgeon breaks through my usual resistance, when I’m convinced that magazines, as a useful format, are truly dead. But what has me worried is my oddly sour reaction to this Folio article on magazine design. It’s not just the paper version of magazines I’m pessimistic about, but the very concept. There are some who feel that tablets will be the salvation of magazines. MORE
Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. No wonder it’s easy to question the business case for a magazine. Is it worth applying so much time and budget to a magazine if its long-term reach and impact is limited? Take a look at magazines you have created in the past. MORE
Magazine as one of the fastest growing privately held companies in the U.S. Magazine’s annual Inc. Magazine’s 5000 List for the Third Straight Year appeared first on PureB2B. Pure Incubation recognized by Inc. MORE
CRM Magazine ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. MORE
This way, it is possible to track visitors coming off any specific ad on a newspaper or magazine. Regardless of what the media says, offline media channels like print magazines or newspapers are not going away any time soon. MORE
I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. BtoB Magazine to Become Part of Advertising Age. MORE
Opentopic blog >> marketingmagazine.com.my From left: Turbaned Stranger, Mickey Iqbal (IBM Fellow, Master Inventor, Global Technology Services), Eric Wong (Marketing Director, IBM Malaysia), Timothy Johnson (VP Marketing, INTI Education Group), Prashun Dutt (CMO, Sun Media Corporation), Mohamed Sallauddin (GM Airline Marketing, Malaysia Airports), Paul Kang (GM Enterprise Sales, IBM Malaysia). — (Marketingmagazine.com.my) – The IBM BusinessConnect2016 event today at One. MORE
Also notice that more traditional marketing tactics such as trade magazine advertising, PR and direct mail have made it to the top ten marketing channels in 2012. I’m not trying to be clever or facetious with my headline. MORE
A significant 43% of B2B companies indicate that sales cycles have lengthened over the past three years, this according to a recent survey of 243 solution providers by B2B Magazine. MORE
KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community. MORE
BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. MORE
With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. MORE
B2B marcomms B2B Marketing Magazine column B2B social media TwitterSocial media has become a bit of an obsession for me. Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. Noting their behaviours. Sketching and documenting the different species I see. I call them ‘Twitologies’ and I’d like to share an outline of them here. MORE
Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again. MORE
B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. MORE
There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. Since 2000, total sales of the UK's top 100 magazines has fallen from 31m to 22.8m (as of August 2011) – Audit Bureau of Circulations. MORE
This strong bounce back is further supported by the findings of B2B Marketing Magazine’s latest B2B marcomms agency league table (conducted in partnership with us here at Circle Research ). B2B market research B2B Marketing Magazine column Business Ideas B2B Barometer B2B budgetsTo say it’s been an eventful few years economically is an understatement. First we had the credit crunch and a deep recession. Now deficit reduction measures are biting and bond markets shaking. MORE
B2B market research B2B Marketing Magazine column B2C market researchWarning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions. Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. The result is bad decisions. Research can also passively hurt business performance by not driving action. MORE
More on the CMI’s crowd sourced content strategy in this video: One of my personal favorite examples cited in the book is Lego Magazine. JP : Okay, this is print, but LEGO Club magazine has made a huge impact on my life. MORE
The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. MORE
Social Media Marketing abc news apps Ask a Librarian Baby boomer Belgium Billboard (magazine) Bitcoin Brussels Reddit United StatesI’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit ! MORE
Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. MORE
B2B Marketing Magazine column B2B research techniques Thought leadership research content marketing thought leadership research thought leadership surveysThought leadership. Everyone’s claiming it but, by very definition, only a handful ever delivers. So how do you ensure that your content marketing strategy positions you as one of the few? . Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used. MORE
Boston Magazine used a SnapApp survey to challenge the residents of Boston to determine their city’s absolute best burger. This lead data can then be used for Boston Magazine's future marketing campaigns. . Learn More About Boston Magazine's Battle Of The Burger 2014! . --. MORE
I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies. MORE
Web Applications Android (operating system) APK (file format) Autofill Billboard (magazine) British Summer Time Cell (biology) Google Google Docs ios twitter MORE
B2B Marketing Magazine columnEver looked at our cousins in FMCG marketing with a little jealousy? Eyed their big budgets with envy? Coveted their influence in a world where marketing is central to organisational success? Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales. At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum. MORE
Magazine Related Topics Paul Gillin
OCTOBER 3, 2013
I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. BtoB Magazine to Become Part of Advertising Age.
Tomorrow People
OCTOBER 4, 2012
There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. Since 2000, total sales of the UK's top 100 magazines has fallen from 31m to 22.8m (as of August 2011) – Audit Bureau of Circulations.
Experience Marketing Insights
OCTOBER 1, 2014
FreemanXP is recognized by Special Events magazine as a leader in the events industry
SnapApp
MAY 2, 2016
On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist ’s (HCSS) brilliant bracket marketing campaign that was created with SnapApp. Read “ Here Are the Best Construction Projects in America ” at Fortune Magazine! Exciting news!
PureB2B
SEPTEMBER 20, 2016
Magazine as one of the fastest growing privately held companies in the U.S. Magazine’s annual Inc. Magazine’s 5000 List for the Third Straight Year appeared first on PureB2B. Pure Incubation recognized by Inc.
KEO Marketing
APRIL 7, 2015
KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community.
B2B Memes
SEPTEMBER 6, 2011
Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. Though I love magazines, I’m not sure any journalism school should have a magazine program. The problem with magazine programs isn’t so much that magazine publishing is an increasingly bad business (though it is).
Integrated B2B
SEPTEMBER 1, 2014
Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. No wonder it’s easy to question the business case for a magazine. Is it worth applying so much time and budget to a magazine if its long-term reach and impact is limited? Take a look at magazines you have created in the past.
Hubspot
JULY 17, 2015
For the most part, publishers no longer question the merit of dedicating time and effort to social media. Time and time again Facebook, Instagram , Twitter, and other social platforms have proven their worth for everything for content distribution, audience engagement, and more.
Opentopic
MARCH 26, 2016
Opentopic blog >> marketingmagazine.com.my From left: Turbaned Stranger, Mickey Iqbal (IBM Fellow, Master Inventor, Global Technology Services), Eric Wong (Marketing Director, IBM Malaysia), Timothy Johnson (VP Marketing, INTI Education Group), Prashun Dutt (CMO, Sun Media Corporation), Mohamed Sallauddin (GM Airline Marketing, Malaysia Airports), Paul Kang (GM Enterprise Sales, IBM Malaysia). — (Marketingmagazine.com.my) – The IBM BusinessConnect2016 event today at One.
Digital B2B Marketing
JUNE 19, 2012
That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Research Social Media B2B social media BtoB Magazine IDC valueAccording to new research from IDC, only 18.6%
Biznology
JULY 18, 2017
I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies.
Webbiquity
AUGUST 18, 2012
BtoB Magazine ). BtoB Magazine ). BtoB Magazine ). Marketing Research Social Media Marketing BtoB Magazine Facebook inbound marketing Jeff Bullas Mack Collier MarketingProfs Pinterest Social Media B2B social media facts social media statistics 2012 social networking
MLT Creative
JUNE 14, 2012
As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
Modern B2B Marketing
NOVEMBER 17, 2011
Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. Chief Content Marketer Magazine. Website Magazine. Target Marketing Magazine. DMNews Magazine. BtoB Magazine.
Digital B2B Marketing
MAY 22, 2012
Content Demand Generation BtoB Magazine content marketing IDC inbound marketing lead generation SiriusDecisions webcast white paper
The B2B Research Blog
AUGUST 3, 2011
B2B marcomms B2B Marketing Magazine column Observations on B2B marketing B2B marketing statistics B2B research B2B social media Benchmarking reportB2B social media; is it a case of the Emperor’s New Clothes?
Modern B2B Marketing
FEBRUARY 17, 2012
B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social.
Biznology
SEPTEMBER 22, 2016
CRM Magazine ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business.
Contently
JUNE 5, 2017
The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines.
Contently
MARCH 2, 2017
MEL Magazine: Till ICE Do Us Part. We stopped using the term “brand journalism” years ago, but this story from Dollar Shave Club’s MEL Magazine got me rethinking that decision.
Biznology
NOVEMBER 25, 2014
Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again.
The B2B Research Blog
FEBRUARY 1, 2012
B2B marcomms B2B Marketing Magazine column B2B social media TwitterSocial media has become a bit of an obsession for me. Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. Noting their behaviours. Sketching and documenting the different species I see. I call them ‘Twitologies’ and I’d like to share an outline of them here.
Biznology
APRIL 12, 2016
Social Media Marketing abc news apps Ask a Librarian Baby boomer Belgium Billboard (magazine) Bitcoin Brussels Reddit United StatesI’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit !
Industrial Marketing Today
AUGUST 10, 2012
Also notice that more traditional marketing tactics such as trade magazine advertising, PR and direct mail have made it to the top ten marketing channels in 2012. I’m not trying to be clever or facetious with my headline.
Biznology
JULY 13, 2017
This way, it is possible to track visitors coming off any specific ad on a newspaper or magazine. Regardless of what the media says, offline media channels like print magazines or newspapers are not going away any time soon.
Modern Marketing
OCTOBER 6, 2013
More on the CMI’s crowd sourced content strategy in this video: One of my personal favorite examples cited in the book is Lego Magazine. JP : Okay, this is print, but LEGO Club magazine has made a huge impact on my life.
Webbiquity
NOVEMBER 12, 2012
Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine.
Biznology
FEBRUARY 24, 2015
Public Relations Social Media Marketing Amazon Web Services Anonymous post Arthur Andersen Author Central Michigan University Central processing unit Cloud computing Cosmopolitan (magazine) Internet forum twitter
The B2B Research Blog
OCTOBER 24, 2011
The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . B2B market research B2B Marketing Magazine column B2B Marketing Agency League 2011Are you normal? . As a business I mean. . If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors? It’s tough to answer this question with confidence.
The B2B Research Blog
JANUARY 13, 2012
B2B Marketing Magazine column B2B research techniques Thought leadership research content marketing thought leadership research thought leadership surveysThought leadership. Everyone’s claiming it but, by very definition, only a handful ever delivers. So how do you ensure that your content marketing strategy positions you as one of the few? . Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used.
The B2B Research Blog
SEPTEMBER 25, 2011
This strong bounce back is further supported by the findings of B2B Marketing Magazine’s latest B2B marcomms agency league table (conducted in partnership with us here at Circle Research ). B2B market research B2B Marketing Magazine column Business Ideas B2B Barometer B2B budgetsTo say it’s been an eventful few years economically is an understatement. First we had the credit crunch and a deep recession. Now deficit reduction measures are biting and bond markets shaking.
Biznology
SEPTEMBER 1, 2015
Web Applications Android (operating system) APK (file format) Autofill Billboard (magazine) British Summer Time Cell (biology) Google Google Docs ios twitter
SnapApp
JULY 2, 2014
Boston Magazine used a SnapApp survey to challenge the residents of Boston to determine their city’s absolute best burger. This lead data can then be used for Boston Magazine's future marketing campaigns. . Learn More About Boston Magazine's Battle Of The Burger 2014! . --.
B2B Memes
NOVEMBER 23, 2011
In the beginning of their chapter, in fact, they point to magazines as a “form of market conversation.” Journalism New-Media Models Social Media blogging conversation David Weinberger dialogue Doc Searls journalism magazines markets are conversations monologue new media
The ROI Guy
APRIL 18, 2013
A significant 43% of B2B companies indicate that sales cycles have lengthened over the past three years, this according to a recent survey of 243 solution providers by B2B Magazine.
The B2B Research Blog
JANUARY 22, 2013
B2B market research B2B Marketing Magazine column B2C market researchWarning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions. Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. The result is bad decisions. Research can also passively hurt business performance by not driving action.
The B2B Research Blog
OCTOBER 12, 2012
B2B Marketing Magazine columnEver looked at our cousins in FMCG marketing with a little jealousy? Eyed their big budgets with envy? Coveted their influence in a world where marketing is central to organisational success? Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales. At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum.
The Point
MARCH 6, 2013
Point #2: according to Forbes Magazine , on February 9 (before the initial announcement) Maker’s Mark “Attention Score” was 8, meaning that roughly 8% of the 21 and over US population had heard of the brand.
B2B Memes
DECEMBER 5, 2011
The effect is simply amplified when it comes to magazines (and turned up to 11 for newspapers). The physical aspects of magazines can be nice indeed, but they are rarely treasured objects. A nice specimen. Photo by Robert Burdock/Flickr.
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