Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. BtoB Magazine to Become Part of Advertising Age.

BtoB 101

The Death of Magazine Advertising [FLIPBOOK]

Tomorrow People

There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. Since 2000, total sales of the UK's top 100 magazines has fallen from 31m to 22.8m (as of August 2011) – Audit Bureau of Circulations.

Trending Sources

Special Events Magazine: FreemanXP a Top 50 Event Company

Experience Marketing Insights

FreemanXP is recognized by Special Events magazine as a leader in the events industry

HCSS’s SnapApp Bracket Challenge Featured in Fortune Magazine


On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist ’s (HCSS) brilliant bracket marketing campaign that was created with SnapApp. Read “ Here Are the Best Construction Projects in America ” at Fortune Magazine! Exciting news!

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Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year


Magazine as one of the fastest growing privately held companies in the U.S. Magazine’s annual Inc. Magazine’s 5000 List for the Third Straight Year appeared first on PureB2B. Pure Incubation recognized by Inc.

KEO Marketing Featured in Most Recent Issue of TechConnect Magazine

KEO Marketing

KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community.

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. Though I love magazines, I’m not sure any journalism school should have a magazine program. The problem with magazine programs isn’t so much that magazine publishing is an increasingly bad business (though it is).

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Is your company magazine a one-hit wonder?

Integrated B2B

Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. No wonder it’s easy to question the business case for a magazine. Is it worth applying so much time and budget to a magazine if its long-term reach and impact is limited? Take a look at magazines you have created in the past.

Magazines and Social Media: From the News Stand to the News Feed


For the most part, publishers no longer question the merit of dedicating time and effort to social media. Time and time again Facebook, Instagram , Twitter, and other social platforms have proven their worth for everything for content distribution, audience engagement, and more.

Stats 21

Latest IBM Global CMO Study unveiled today – Marketing Magazine


Opentopic blog >> From left: Turbaned Stranger, Mickey Iqbal (IBM Fellow, Master Inventor, Global Technology Services), Eric Wong (Marketing Director, IBM Malaysia), Timothy Johnson (VP Marketing, INTI Education Group), Prashun Dutt (CMO, Sun Media Corporation), Mohamed Sallauddin (GM Airline Marketing, Malaysia Airports), Paul Kang (GM Enterprise Sales, IBM Malaysia). — ( – The IBM BusinessConnect2016 event today at One.

Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Research Social Media B2B social media BtoB Magazine IDC valueAccording to new research from IDC, only 18.6%

4 tips to successful digital writing


I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. About half of those bylines were part of my tenure as editor-in-chief of ComputerUser magazine and , where I had daily, weekly, and monthly columns.

Speaking Directly About B2B Direct Marketing With BtoB Magazine

MLT Creative

As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

BtoB 10

Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Modern B2B Marketing

Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. Chief Content Marketer Magazine. Website Magazine. Target Marketing Magazine. DMNews Magazine. BtoB Magazine.

what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)


I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies.

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B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

Content Demand Generation BtoB Magazine content marketing IDC inbound marketing lead generation SiriusDecisions webcast white paper

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

B2B marcomms B2B Marketing Magazine column Observations on B2B marketing B2B marketing statistics B2B research B2B social media Benchmarking reportB2B social media; is it a case of the Emperor’s New Clothes?

B2B Magazine Digital Strategies Netmarketing Recap – San Francisco

Modern B2B Marketing

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social.

79 Remarkable Social Media Marketing Facts and Statistics for 2012


BtoB Magazine ). BtoB Magazine ). BtoB Magazine ). Marketing Research Social Media Marketing BtoB Magazine Facebook inbound marketing Jeff Bullas Mack Collier MarketingProfs Pinterest Social Media B2B social media facts social media statistics 2012 social networking

50 Facts about online consumer behavior not to ignore


CRM Magazine ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business.

One person can change the world. Thank you, Internet


Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again.

How B2B brands approach Twitter

The B2B Research Blog

B2B marcomms B2B Marketing Magazine column B2B social media TwitterSocial media has become a bit of an obsession for me. Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. Noting their behaviours. Sketching and documenting the different species I see. I call them ‘Twitologies’ and I’d like to share an outline of them here.

The Best Content Marketing of February: 7 Brands That Mean Business


MEL Magazine: Till ICE Do Us Part. We stopped using the term “brand journalism” years ago, but this story from Dollar Shave Club’s MEL Magazine got me rethinking that decision.

The Best Content Marketing of May: Brands, Take Note


The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines.

Brand 22

Becoming a reddit Internet sensation


Social Media Marketing abc news apps Ask a Librarian Baby boomer Belgium Billboard (magazine) Bitcoin Brussels Reddit United StatesI’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit !

How to integrate offline campaigns with your digital marketing strategy


This way, it is possible to track visitors coming off any specific ad on a newspaper or magazine. Regardless of what the media says, offline media channels like print magazines or newspapers are not going away any time soon.

Media 29

Joe Pulizzi Shares Principles of Epic Content Marketing

Modern Marketing

More on the CMI’s crowd sourced content strategy in this video: One of my personal favorite examples cited in the book is Lego Magazine. JP : Okay, this is print, but LEGO Club magazine has made a huge impact on my life.

It’s not your house to pwn so remember your place


Public Relations Social Media Marketing Amazon Web Services Anonymous post Arthur Andersen Author Central Michigan University Central processing unit Cloud computing Cosmopolitan (magazine) Internet forum twitter

Media 66

Financial benchmarks for B2B marketing agencies

The B2B Research Blog

The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . B2B market research B2B Marketing Magazine column B2B Marketing Agency League 2011Are you normal? . As a business I mean. . If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors? It’s tough to answer this question with confidence.

The seven R’s of thought leadership

The B2B Research Blog

B2B Marketing Magazine column B2B research techniques Thought leadership research content marketing thought leadership research thought leadership surveysThought leadership. Everyone’s claiming it but, by very definition, only a handful ever delivers. So how do you ensure that your content marketing strategy positions you as one of the few? . Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used.

B2B marketing sector bounces back: 57% report rising budgets

The B2B Research Blog

This strong bounce back is further supported by the findings of B2B Marketing Magazine’s latest B2B marcomms agency league table (conducted in partnership with us here at Circle Research ). B2B market research B2B Marketing Magazine column Business Ideas B2B Barometer B2B budgetsTo say it’s been an eventful few years economically is an understatement. First we had the credit crunch and a deep recession. Now deficit reduction measures are biting and bond markets shaking.

Eight ways B2B market research differs from B2C

The B2B Research Blog

B2B market research B2B Marketing Magazine column B2C market researchWarning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions. Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. The result is bad decisions. Research can also passively hurt business performance by not driving action.

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SnapApp Of The Week: Boston Magazine's 'Battle Of The Burgers'


Boston Magazine used a SnapApp survey to challenge the residents of Boston to determine their city’s absolute best burger. This lead data can then be used for Boston Magazine's future marketing campaigns. . Learn More About Boston Magazine's Battle Of The Burger 2014! . --.

How do we align sales and marketing?

The B2B Research Blog

B2B Marketing Magazine columnEver looked at our cousins in FMCG marketing with a little jealousy? Eyed their big budgets with envy? Coveted their influence in a world where marketing is central to organisational success? Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales. At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum.

3 project management tools for your distributed business


Web Applications Android (operating system) APK (file format) Autofill Billboard (magazine) British Summer Time Cell (biology) Google Google Docs ios twitter

The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

Also notice that more traditional marketing tactics such as trade magazine advertising, PR and direct mail have made it to the top ten marketing channels in 2012. I’m not trying to be clever or facetious with my headline.

Dialogue vs. Monologue: Six New-Media Principles, No. 1

B2B Memes

In the beginning of their chapter, in fact, they point to magazines as a “form of market conversation.” Journalism New-Media Models Social Media blogging conversation David Weinberger dialogue Doc Searls journalism magazines markets are conversations monologue new media

It Just Takes Longer. Your Sales Cycle in 2013?

The ROI Guy

A significant 43% of B2B companies indicate that sales cycles have lengthened over the past three years, this according to a recent survey of 243 solution providers by B2B Magazine.

Maker’s Mark: PR Debacle or Social Media Genius?

The Point

Point #2: according to Forbes Magazine , on February 9 (before the initial announcement) Maker’s Mark “Attention Score” was 8, meaning that roughly 8% of the 21 and over US population had heard of the brand.

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Doubling Down on Print, for Better or Worse

B2B Memes

The effect is simply amplified when it comes to magazines (and turned up to 11 for newspapers). The physical aspects of magazines can be nice indeed, but they are rarely treasured objects. A nice specimen. Photo by Robert Burdock/Flickr.