Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. BtoB Magazine to Become Part of Advertising Age.

BtoB 101

The Death of Magazine Advertising [FLIPBOOK]

Tomorrow People

There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. Since 2000, total sales of the UK's top 100 magazines has fallen from 31m to 22.8m (as of August 2011) – Audit Bureau of Circulations.

We Launched Fast CMO Magazine, Here's What's Inside


In September 2017 we launched Fast CMO magazine, a B2B marketing management publication that lets readers meet marketing executives and learn how they run marketing. That’s why we published Fast CMO magazine.

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Special Events Magazine: FreemanXP a Top 50 Event Company

Experience Marketing Insights

FreemanXP is recognized by Special Events magazine as a leader in the events industry

Disrupting ECM with Open Source and the Cloud – CIO Review Magazine

Technology Services Group

Technology Services was recently featured on the cover of the annual CIO Review ECM Edition with a focus on the “20 Most Promising Enterprise Content Management Solution Providers” Article focuses on some of our ups and downs of 21+ years in the ECM industry.

9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus.

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Alinean recognized by BtoB Magazine’s as one of Top Agencies for 2011

The ROI Guy

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report.

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My Love for Magazines Lies Bleeding

B2B Memes

MUD day 17: There are days, perhaps when my inner curmudgeon breaks through my usual resistance, when I’m convinced that magazines, as a useful format, are truly dead. But what has me worried is my oddly sour reaction to this Folio article on magazine design. It’s not just the paper version of magazines I’m pessimistic about, but the very concept. There are some who feel that tablets will be the salvation of magazines.


KEO Marketing Featured in Most Recent Issue of TechConnect Magazine

KEO Marketing

KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community.

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. Though I love magazines, I’m not sure any journalism school should have a magazine program. The problem with magazine programs isn’t so much that magazine publishing is an increasingly bad business (though it is).

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Is your company magazine a one-hit wonder?

Integrated B2B

Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. No wonder it’s easy to question the business case for a magazine. Is it worth applying so much time and budget to a magazine if its long-term reach and impact is limited? Take a look at magazines you have created in the past.

Magazines and Social Media: From the News Stand to the News Feed


For the most part, publishers no longer question the merit of dedicating time and effort to social media. Time and time again Facebook, Instagram , Twitter, and other social platforms have proven their worth for everything for content distribution, audience engagement, and more.

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Latest IBM Global CMO Study unveiled today – Marketing Magazine


Opentopic blog >> From left: Turbaned Stranger, Mickey Iqbal (IBM Fellow, Master Inventor, Global Technology Services), Eric Wong (Marketing Director, IBM Malaysia), Timothy Johnson (VP Marketing, INTI Education Group), Prashun Dutt (CMO, Sun Media Corporation), Mohamed Sallauddin (GM Airline Marketing, Malaysia Airports), Paul Kang (GM Enterprise Sales, IBM Malaysia). — ( – The IBM BusinessConnect2016 event today at One.

what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)


I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies.

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4 tips to successful digital writing


I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. About half of those bylines were part of my tenure as editor-in-chief of ComputerUser magazine and , where I had daily, weekly, and monthly columns.

Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Research Social Media B2B social media BtoB Magazine IDC valueAccording to new research from IDC, only 18.6%

It’s not what Dove meant, it’s what people see


Allure , USA Today , US Magazine , NPR , WNEP , and so many others — even Snopes ! Asian Americans donald trump Dove Dove Controversy Facebook Good Morning America NaytheMua npr PepsiMax PepsiMax Suicide Ad Racism Suicide Ad twitter US Magazine USA Today WNEP

Forbes Magazine Expert Columnist Features Content Marketing

Content Marketing Today

The post Forbes Magazine Expert Columnist Features Content Marketing appeared first on Content Marketing Today. Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real.

79 Remarkable Social Media Marketing Facts and Statistics for 2012


BtoB Magazine ). BtoB Magazine ). BtoB Magazine ). Marketing Research Social Media Marketing BtoB Magazine Facebook inbound marketing Jeff Bullas Mack Collier MarketingProfs Pinterest Social Media B2B social media facts social media statistics 2012 social networking

Speaking Directly About B2B Direct Marketing With BtoB Magazine

MLT Creative

As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

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One person can change the world. Thank you, Internet


Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again.

50 Facts about online consumer behavior not to ignore


CRM Magazine ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business.

Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Modern B2B Marketing

Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. Chief Content Marketer Magazine. Website Magazine. Target Marketing Magazine. DMNews Magazine. BtoB Magazine.

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

Content Demand Generation BtoB Magazine content marketing IDC inbound marketing lead generation SiriusDecisions webcast white paper

Becoming a reddit Internet sensation


Social Media Marketing abc news apps Ask a Librarian Baby boomer Belgium Billboard (magazine) Bitcoin Brussels Reddit United StatesI’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit !

Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Read on for the Chief Content Officer magazine interview with the senior integrated marketing content manager at The Coca-Cola Company. Sign up to receive your free subscription to our bimonthly, print magazine. Chief Content Officer Magazine Content Marketing Strategy Storytelling

How to integrate offline campaigns with your digital marketing strategy


This way, it is possible to track visitors coming off any specific ad on a newspaper or magazine. Regardless of what the media says, offline media channels like print magazines or newspapers are not going away any time soon.

B2B Magazine Digital Strategies Netmarketing Recap – San Francisco

Modern B2B Marketing

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social.

It’s not your house to pwn so remember your place


Public Relations Social Media Marketing Amazon Web Services Anonymous post Arthur Andersen Author Central Michigan University Central processing unit Cloud computing Cosmopolitan (magazine) Internet forum twitter

What B2B Brands Need to Know to Succeed on LinkedIn

Content Marketing Institute

Sign up to receive your free subscription to our bimonthly, print magazine. Chief Content Officer Magazine LinkedIn Social Media“But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every content marketing workshop I run.

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The Best Content Marketing of February: 7 Brands That Mean Business


MEL Magazine: Till ICE Do Us Part. We stopped using the term “brand journalism” years ago, but this story from Dollar Shave Club’s MEL Magazine got me rethinking that decision.

The Best Content Marketing of May: Brands, Take Note


The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines.

SnapApp Of The Week: Boston Magazine's 'Battle Of The Burgers'


Boston Magazine used a SnapApp survey to challenge the residents of Boston to determine their city’s absolute best burger. This lead data can then be used for Boston Magazine's future marketing campaigns. . Learn More About Boston Magazine's Battle Of The Burger 2014! . --.

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

B2B marcomms B2B Marketing Magazine column Observations on B2B marketing B2B marketing statistics B2B research B2B social media Benchmarking reportB2B social media; is it a case of the Emperor’s New Clothes?

Joe Pulizzi Shares Principles of Epic Content Marketing

Modern Marketing

More on the CMI’s crowd sourced content strategy in this video: One of my personal favorite examples cited in the book is Lego Magazine. JP : Okay, this is print, but LEGO Club magazine has made a huge impact on my life.

3 project management tools for your distributed business


Web Applications Android (operating system) APK (file format) Autofill Billboard (magazine) British Summer Time Cell (biology) Google Google Docs ios twitter

Anyone with a New Idea is a Crank Until the Idea Succeeds


Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine.

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50 amazing facts about to inspire your company


Amazon is ranked #3 in Fortune Magazine ’s World’s Most Admired Companies ( Fortune ).

CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. This article contains excerpts from Idea Garage appearing in 2017 issues of CCO magazine.

How B2B brands approach Twitter

The B2B Research Blog

B2B marcomms B2B Marketing Magazine column B2B social media TwitterSocial media has become a bit of an obsession for me. Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. Noting their behaviours. Sketching and documenting the different species I see. I call them ‘Twitologies’ and I’d like to share an outline of them here.