SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. Including a sign-up form on your pre-launch webpage will enable you to start building an email list of interested contacts.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. Off-page SEO is the process of optimizing your website’s backlink profile, social media presence, and other factors that influence your ranking. Title tags. That’s it!

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

APRIL 7, 2019

Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL. utm_campaign=blogpost &utm_medium=social&utm_source=facebook.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Brightedge

AUGUST 8, 2022

Speed is particularly important for mobile sites because connectivity via cellular networks is often limited. If you have separate URLs for mobile and desktop, verify them both in Search Console. Social Sharing: Have social buttons available, but not intruding on the visitors experience.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. But growing your email list can be slow going. Follow this guide on how to use OptinMonster to grow your list , and be sure to enable exit intent.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. Create posts tailored to each social platform.

Features 107

Features Tagging Custom Publishing Keywords 107

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. The transient nature of online and social media means you’ve got to find multiple ways to get the word out and keep the word out. eBooks) on your social channels regularly. Keyword optimize ALT tags and image file names.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. In short, yes.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

SmartBug Media

JULY 25, 2022

You don’t have time to launch a paid media campaign at this point, and buying lists is out of the question. Hack: Have everyone in the company share the event with at least 100 people in their network. Your team can then share the published content to their social profiles right from the platform. Graphics for social media.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

Adobe Experience Cloud Blog

JUNE 5, 2018

Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. What keywords are to SEO, hashtags are to social media. Videos with URLs. Focus on Hashtags.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Hubspot

APRIL 6, 2020

You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites. When you publish a blog on Medium , make sure you pay attention to the tags on your posts. Since users can choose to follow tags, this will help your post get discovered. So, how does it work?

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. In this blog, I’ll describe seven simple actions that each takes no more than 15 minutes to complete to keep your social posts engaging throughout the year. But how can you create efficiency in an increasingly frenetic digital space?

Social Media 134

Social Media Activities Media Curation 134

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Raise your hand if you’ve ever tried to juggle: Concepting, creating and scheduling dozens of social media posts across multiple networks. Plan tags and tracking now to report more effectively later.

Social Media 87

Social Media Work Management Marketing Management Campaigns 87

RebelMouse

NOVEMBER 19, 2023

There are many other benefits, such as getting a diversified source of traffic, SEO uplift by having canonical URLs pointed back to your site, and revenue opportunities. The network accepts a variety of content sources, from lifestyle brands to news sites. Publishing on MSN can benefit SEO since canonical URLs point back to your site.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

NuSpark Consulting

MARCH 3, 2016

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Here’s a list of paid and free press release sites. Social Media.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy? Attract more subscribers.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Trade Press Services

SEPTEMBER 18, 2023

These specified alerts can be a helpful social listening tool for mentions of your brand, but also offer an automated way to maintain a pulse on the market by tracking keywords related to your industry, network and competition. If not, it can help troubleshoot how to fix it.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Pick your social channels. Hey, we totally get it.

Social Media 106

Social Media Social Marketing Media Business 106

Hubspot

MARCH 24, 2021

Change your business' page settings so your Events are listed first when people find your business page. To increase traffic to your events page, consider re-organizing these tabs so an "Event" tab is listed first on your business page. Share your event to relevant Facebook groups.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Content Marketing Institute

DECEMBER 10, 2018

You list your recent jobs and what you accomplished at them. Tag people in posts. The LinkedIn version of this question is: If you share a post but don’t tag people, does anyone see it? When you tag someone in a status update, it appears in their notifications, which makes it more likely that they’ll see it.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Optinmonster

APRIL 23, 2020

But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Domain Age, URL, and Authority. Social Signals. For now, it’s enough to know that all the factors listed above go into Google’s algorithm and help to determine SEO ranking. Mobile Friendliness.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

RebelMouse

NOVEMBER 19, 2021

Here's a checklist of how we ensure the sites in our network consistently surge on search. The RebelMouse Approach: Our platform is fully optimized for AMP , and sites in our network use it as an often game-changing way to improve search performance. When implemented correctly, the impact on search traffic is remarkable.

Optimization 52

Optimization Marketing Websites Lead Scoring Lead Ranking 52

Envy

FEBRUARY 13, 2021

This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc. The Google Display Network is a network of publishers who can bid on different ads and use Google's data to improve their targeting. You get a choice for this one: GTM means either Google Tag Manager, or Go To Market.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

DAGMAR Marketing

AUGUST 10, 2020

This tool allows you to crawl your site and see what pages are being found by bots and any issues such as 404 pages, 500 errors (something is wrong on your server and the page/site cannot load), missing information on title tags and descriptions and more. Are you in any of the organic listings below the local results?

SEO 59

SEO Paid Search Agency Keywords Tagging 59

Launch Marketing

JUNE 20, 2018

There’s a verification process that takes place when you claim a business listing in Google in which Google will mail you a postcard to your organization’s physical address with a pin to verify your business. Google factors in what reviews you have, if any, and the better your reviews, the higher your business listing will appear.

Startups 54

Startups Tactics SEO B2B 54

KoMarketing Associates

FEBRUARY 23, 2016

Here are 5 tactics for you to consider: Social Media Engagement. Social media offers a huge opportunity for B2B marketers to connect with their existing database of customers, partners and/or vendors to create awareness and build relationships online. One of the most effective social media platforms to do this is Twitter.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Hubspot

APRIL 10, 2019

Embedded tags of code (a.k.a. It also helps social media platforms synthesize your social media posts into snippets that preview the content using Open Graph Protocol (which we touch on later). url" : "[link]. Structured data markup works a little differently for social platforms. How does structured data work?

Organization 78

Organization Marketing Websites Optimization SERP 78

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Touchpoints represent specific marketing efforts like email marketing, online advertisements, social marketing, and even direct mail. Default Grouping.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Hubspot

DECEMBER 7, 2017

Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. Generate your Insight Tag and add it to your Website. It's that last part where one of the newest developments have taken place. Build your audience.

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. Social Media Marketing Popular social media platforms websites have some of the highest domain authority sites.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

ClearVoice

MARCH 3, 2021

There are tactics and strategies to perform that are both on your website (like title tags) and off your website (like link building). The top on-page SEO tactics (after performing keyword research) are: Optimization of title tags, meta descriptions, content headings, and image descriptions. Using SEO-friendly URLs.

SEO 52

SEO Optimization Link Building Keywords 52

Convert

JANUARY 25, 2021

Other reasons for visiting your website may include: Information and research for your product or service Customer or technical support Reading or watching your content Signing up for your jobs list. Expand market share Grow brand awareness Get more website or social media engagement. Form submission Clickthrough Social media share.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Hubspot

MARCH 30, 2021

To help you avoid these pitfalls and operate your Facebook page smoothly, we've listed some of the most common mistakes businesses make with their Facebook marketing. You can make several pages for your business without the social network even noticing. Post company culture pictures and have people tag themselves.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

NuSpark Consulting

DECEMBER 9, 2012

Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Social Media. Of course promote it via social media. Social Sharing.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

NuSpark Consulting

MARCH 9, 2013

Before getting started, you need to make a list of conversion activity (email submission) on your website, with an accompanying “thank you page” that verifies the form submissions. These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite).

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Reshare the best posts or create a blog post with embedded URLs of the most useful or interesting content.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123