Writing on the Web

SEPTEMBER 7, 2010

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The point is, participating in social networking is like participating in live networking. Take the time to do your research and find out EXACTLY which social networks your target market is hanging out in.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Biznology

MAY 26, 2010

And the advice is simple: Don't just ask for help from your social network. Instead of using your social network, work your network. Social networks are built for creating close relationships in simple ways and you don't need money or fame to do it. Provide help.

Social Networks 80

Social Networks Network Marketing Internet Marketing Amazon 80

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Webbiquity

JUNE 20, 2023

LinkedIn Live videos appeal to business users on the most popular professional social network. Then, incorporate these keywords strategically in your video titles, descriptions, and tags to improve your videos’ search visibility.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Paul Gillin

MARCH 10, 2011

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. This is the ideal B2B environment.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Webbiquity

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. You can also geo-tag your posts, so that users can pinpoint precisely where you are.

Trade Show 202

Trade Show Social Networks Social Media Advertising Agencies 202

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Social Media 145

Social Media Social Marketing Media Curation 145

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. And: publishing our your own business and personal photos and videos with comprehensive tagging is online reputation management.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Webbiquity

AUGUST 17, 2021

Today, users must have great pins in large sizes with the right descriptions and tags to get noticed. This save or repin is a great way to engage with others and network on Pinterest. Pin ideas are similar to stories on Instagram and other social networks. Pin Sizes and Pin Types That Work Well.

Social Media 359

Social Media Advertising Channels Media Business 359

Sprout Social

JUNE 27, 2023

According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. They dig into thousands of comments across platforms and social networks simultaneously to find insights that can be easily missed when doing so manually.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Exo B2B

MARCH 6, 2024

Optimize your search engine optimization (SEO): Choose relevant keywords and use them judiciously in your titles, articles and meta tags. Relay your articles on social networks and in your newsletters. We’re not talking about cheating by saturating search engines with keywords and tags. Remember those days?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Content Standard

DECEMBER 1, 2016

Now, with Instagram’s new shoppable tags, Instagram marketing is about to get interesting. It works like this: brands tag products in their photos, which are hidden under a “tap to view products” button. When users tap the button, a tag appears on up to five products in the post with price information.

Tagging 40

Tagging Paid Search Agency Social Media Twitter 40

Webbiquity

MARCH 10, 2020

They help accomplish these marketing goals by requiring people to share a post, comment, tag friends, follow your account, provide an email, and participate in the quiz or contest. But merely asking to tag a friend or follow your account may be insufficient for your ends, and less engaging to your audience.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 305

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Social Networking.

Paid Content 132

Paid Content Social Media Media B2B 132

Anything Goes Marketing

AUGUST 1, 2006

that allows you to more easily submit articls and posts to all of the major social network repositories. Technorati tags: social networking , social networks , social bookmarks , digg , del.icio.us , bookmarkit , backlinks , blog tools I found this new tool over at Bookmark it! Bookmark It!

Social Networks 100

Social Networks Digg Tools Blogger 100

Brandwatch Marketing

JULY 4, 2022

The report shows a wide range of engagement metrics, including most engaging tags, the best day and time to post, most popular location and even top filter, and highest engagement on sites outside Instagram. Social Bakers offer a free Instagram analytics tool. Quintly is a dashboard tool that covers several social networks.

Analytics 95

Analytics Tools Best Practices Tagging 95

Biznology

OCTOBER 3, 2017

Whenever I get lazy and let Zemanta/Sovrn choose my tags for me (tags: APPLY ALL), Blog2Social just messes up my shares. And, Blog2Social will automatically turn your blog post and images into the optimal format for each social network. Share your blog post to all or selected social networks at once.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Verticals 104

Verticals Social Media Media Social Networks 104

Zoominfo

MARCH 17, 2021

This should include optimizing title tags, meta descriptions, and URLs. For example, viral content on your social media accounts may help your search engine ranking more so than those with a minor social presence. Engage in Guest Posting.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Top Rank Marketing

AUGUST 25, 2023

Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S. social media users allot to video, 2023 is expected to be the second year with video topping all other social network activities, with 56.4 MediaPost From Mad Men to machines?

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. This intel gives you the audience insights you need to create a customer-centric social strategy.

Paid Content 131

Paid Content Tools Brand Identity Branding 131

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

KoMarketing Associates

MAY 26, 2016

Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active. Social profiles also enable companies to link back to their site.

Social Media 183

Social Media SEO Media B2B 183

Convince & Convert

APRIL 3, 2015

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Traditional social media listening platforms don’t collect this location-tagged social data. Think you’re not missing much of the conversation?

Urgency Marketing 161

Urgency Marketing Tagging Social Media Keywords 161

Sprout Social

APRIL 4, 2017

We’ll show you how to succeed on social in a world where your reach is partially controlled by algorithms. What are Social Media Algorithms? Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of publish time. Why Social Media Algorithms Exist.

Social Media 110

Social Media Media Social Networks Tagging 110

Sprout Social

JULY 19, 2022

Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. Continue to experiment and test new tags to avoid using the same hashtags on every post—this could register as spam. Using hashtags on different social networks.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. Not surprisingly, social networks do the same. Don’t forget to add UTM tags to your URL, so you can measure and evaluate how effective is your product page in terms of traffic. LinkedIn Featured Customers.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Oktopost

MARCH 11, 2020

While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world. You also have the option to set a title, description, thumbnail, tags, and visibility settings. And today, we’re proud to announce Oktopost’s new integration with YouTube.

Youtube 113

Youtube Video Marketing Marketing & Strategy Marketing Strategy 113

EveryoneSocial

APRIL 25, 2023

Posts that the LinkedIn algorithm might consider not quite up to par are those that are: Poorly written Too broad or general to interest many users Tag people who aren’t likely to engage with the post, such as well-known LinkedIn influencers. Tag people in the post or comments. What makes them stand out as high-quality? No problem.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Sprout Social

MARCH 7, 2022

Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. If your team often relies on paid social, use any of the following in-network survey tools to get more out of your budget. Inbound Message Tagging and Tag Reports.

Customer Surveys 93

Customer Surveys Brand Identity Branding Paid Search Agency 93

EveryoneSocial

FEBRUARY 16, 2021

This guide lays out all of the categories of influencers to support your marketing goals and social media strategies. What Are Social Media Influencers? Social media influencers are people that have established credibility in a certain area or field and share with audiences over social networks. Micro Influencers.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

EMagine B2B Blog

AUGUST 26, 2009

Well, it was only a matter of time before all the hype around social networking produced a backlash …and it now has. See for example Luis Paez’s provocatively titled piece “Social Media is Useless”, over at The Direct Marketing Voice. Tags: B2B Web Strategy Internet Marketing.

Social Networks 40

Social Networks Stats Internet Marketing Tagging 40

Hubspot

DECEMBER 3, 2014

You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. Then, you hop on your social media accounts and paste the link into a new post. So, how do you ensure each of your social networks pulls in the image you want it to?

Tagging 28

Tagging CMS Development Optimization Social Networks 28

Sprout Social

MAY 19, 2021

Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. Whether you’re liking a tagged post or addressing a lukewarm review, the way you interact with your followers has a huge impact on customer satisfaction and retention.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136