Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!

Buzz Marketing for Technology

Web 2.0 Onto the good stuff… I was fortunate enough to be asked to contribute at the e-Learning Guild in two different forums this week: Tony Karrer , hoodwinked Brent Schelenker , Steven Downes and yours truly to talk about Web 2.0 (and Web 2.0 Web 2.0

Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building

WebMarketCentral

Does Web 2.0 social tagging help drive B2B web traffic? Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 The day the glossary web page was launched, I tagged it on 40 social bookmarking sites. Still, the Web 2.0

Web 2.0 Social Tagging Sites, Part 7: The Best

WebMarketCentral

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 The percentages shown below are the proportion of total Web 2.0

Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings

WebMarketCentral

Here are the rankings for 42 Web 2.0 social tagging sites, according to Alexa. Robin Good actually places the number at as many as 50,000, which encompasses 29 of these Web 2.0 social tagging sites.

Web 2.0 Social Tagging Sites, Part 2: The Worst

WebMarketCentral

With that in mind, here are 11 Web 2.0 social tagging sites to avoid. Not very friendly for a social tagging site! Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings ** Terms: Web 2.0

Personal Learning for Learning Professionals - Using Web 2.0 Tools to Make Reading & Research More Effective

Buzz Marketing for Technology

eLearning 2.0. Web 2.0. Enterprise 2.0. Personal Learning for Learning Professionals - Using Web 2.0 This first post looks at how we can take advantage of some of the relatively recent Web 2.0 Using Web 2.0 Web 2.0

Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites

WebMarketCentral

After two months of testing across half a dozen B2B websites and blogs, here is the first of three posts on the performance of individual Web 2.0 the Web 2.0 Backflip One of the original bookmarking sites; they were Web 2.0 Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 tags: Web 2.0,

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

Here are eight special-purpose social tagging sites that aren't applicable for general purpose use, but fill specific niches. indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons. Tailrank A useful tool for tracking and searching blogs, but not really a social tagging site. BeeTooBee Social tagging site for peer-submitted marketing knowledge. My test of general-purpose Web 2.0

Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0

Web 2.0 and the Evolution of Marketing

WebMarketCentral

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 social tagging and its impact on marketing practices. First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0 Web 2.0

Three Excellent Web 2.0 Resources

WebMarketCentral

Looking for help with your Web 2.0 First, the helpful folks at the FontShop have assembled an extensive compilation of Web 2.0 As they point out with regard to Web 2.0 design, "There is no official standard for what makes something 'Web 2.0', but there certainly are a few tell-tale signs.characteristic among these brands is their appearance. Web 2.0 They also link to Ludwig Gatzke 's even larger Web 2.0

Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 social tagging. 3) Social media tagging appears to have a significant, sustained effect on traffic growth for blogs.

How to Create a Cool Social Media Email Signature

WebMarketCentral

A growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off." tags: social media email signature web 2.0 Social Tagging Tags: Web 2.0

What’s your Social Media diet?

Buzz Marketing for Technology

Blogging Facebook Social Media Social Networking Twitter Web 2.0I often get asked the question – how do you keep up with it all? And if there is one thing I pride myself on is being organized.

Social Media + Email Marketing: One Company Doing It Right

WebMarketCentral

Social Tagging Web Marketing Tags: Web 2.0 Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study.

Twin Cities Top 10 Titans in Social Media Announced

WebMarketCentral

Social Tagging Need to Know Tags: Web 2.0 Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. It's a very interesting list.

7 Reasons Every Business Needs to Twitter

WebMarketCentral

Social Tagging Tags: Web 2.0

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

Social Tagging Tags: Web 2.0 I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. While the results aren't scientific by any means, they are enlightening.

PR 26

The Coming Consolidation in Social Networking

WebMarketCentral

A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites. Two to three leaders are likely to emerge within each segment of social media, such as tagging/bookmarking (e.g., tags: Social media sites, Alexa rankings, Web 2.0

B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 More than half of marketers embracing Web 2.0

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How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

Web Link Point your link to an obnoxious "buy now" page. Here's an actual example from someone who sucks at Twitter, with only identifying information obscured: Note the complete lack of a web link or bio and the use of the default Twitter background and avatar. Social Tagging

Does More Twitter Followers Equal More Traffic?

WebMarketCentral

Social Tagging Tags: Web 2.0 Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site").

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

Social Tagging Web Marketing Tags: Web 2.0 MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email.

PR 26

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Social Tagging Tags: Web 2.0 With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?

The Social Media Email Signature

WebMarketCentral

A growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0

How to Create a Social Media Marketing Strategy

WebMarketCentral

Social Tagging Research and Reports Tags: Web 2.0 In It Came from Facebook!

PR 28

Diving into Social Media Marketing? How a Social Media Consultant Can Help

WebMarketCentral

Social Tagging Tags: Web 2.0 Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes.

PR 30

The 4 C's of Social Media

WebMarketCentral

Social Tagging Tags: Web 2.0 Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent.

Wiki 28

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Social Tagging Tags: Web 2.0 Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

How to Use Social Media to Leverage the Power of Google

WebMarketCentral

Social Tagging Tags: Web 2.0 Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer. While Google and social media are two separate entities, they are closely intertwined. Google ranks its results based on several hundred quality signals.

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A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

Social Tagging Tags: General Marketing Web 2.0 According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate?

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Web 2.0 Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. Social Tagging Tags: Web 2.0 How should you measure the impact of social media?

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

Most Web 2.0 Part 2 will cover best practices for using Twitter, Twitter tools, and the future outlook for this platform. ** technorati tags: Web 2.0 tags: Web 2.0

Social Networking or Social Notworking?

WebMarketCentral

Social Tagging Tags: Web 2.0 With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

Social Tagging Tags: Web 2.0 What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering?

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Social Tagging Tags: Web 2.0 While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets?

137 Twitter Marketing Tips for Small Business

WebMarketCentral

Social Tagging Tags: Web 2.0 In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends.