Scoop.it

MARCH 21, 2023

To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. How to Write SEO Texts to Win SERPs in 2023 And now, to practice: With the above three factors in mind, you still need actionable strategies for crafting quality SEO content and achieving a higher SERP ranking, right?

SERP 80

SERP Long Tail Marketing Dwell Content 80

Search Engine Journal

MAY 2, 2022

Learn how to optimize your title tags and other page elements to better target the right SERP features. The post Mastering SEO Within Google’s SERPs [Podcast] appeared first on Search Engine Journal.

SERP 88

SERP SEO Tagging Google 88

KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features. Advanced SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. Why are meta tags so important to SEO?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. How Do Increasingly Visual SERPs Impact Buying Decisions? Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. Guest post by Ann Smarty.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Use them both together to achieve as much real estate in the SERPs as possible.

SERP 128

SERP PPC Top of Funnel SEO 128

Content Marketing Institute

JUNE 22, 2023

SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages. Continue reading →

SERP 137

SERP SEO Design Tips 137

seo.co

FEBRUARY 19, 2021

That’s the phrase used to convince people that the way to the top of the search engine results pages (SERPs) is through well-written, long-form content – usually in the form of blog posts. And it all starts with mastering the H1 (header) tag. What Is an H1 Header Tag? H1 is the most important header tag. That’s a header.

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85

Brightedge

FEBRUARY 4, 2021

The SERP landscape is also constantly changing and has evolved dramatically over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. Universal Search methodology.

SERP 59

SERP Trends Mobile Marketing Lock-In 59

Brightedge

NOVEMBER 3, 2020

Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.

SERP 52

SERP Trends Mobile Marketing Youtube 52

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Use them both together to achieve as much real estate in the SERPs as possible.

SERP 75

SERP PPC Top of Funnel SEO 75

Marketing Insider Group

JULY 24, 2023

You also need to stay on top of your other SEO tactics, like using meta tags and alt-text. SERP Similarity Clustering And then there’s SERP similarity clustering. This method involves comparing the search engine results pages (SERPs) for different keywords, and grouping them based on how similar the results are.

Keywords 227

Keywords SERP Eye-Tracking SEO 227

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. These platforms use complex algorithms that consider over 200 factors when deciding which content ranks on SERPs.

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

BenchmarkONE

OCTOBER 20, 2020

One of these elements is meta tags. While meta tags have been around for a while, that doesn’t mean they aren’t effective when it comes to improving your search ranking. . Why You Should Use Meta Tags. The Page Rank algorithm no longer pays any attention to meta tags when assessing your page’s authority.

Tagging 60

Tagging SEO Marketing Budget SERP 60

Hubspot

DECEMBER 20, 2019

If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in.

Tagging 93

Tagging SEO Sample Content 93

Hubspot

JANUARY 24, 2020

I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Brightedge

OCTOBER 9, 2020

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Webbiquity

DECEMBER 9, 2020

SEO impacts the ranking of your content in the search engine results pages (SERPs). The most visible websites in the SERPs are not only relevant and authoritative, but also optimized on technical elements. Slow-loading websites attract Google penalties, and your content will rank lower in SERPs. Then add alt text to your photos.

SEO 272

SEO Traffic Tips SERP 272

Brightedge

MAY 7, 2021

Some on-page SEO tactics include optimizing image alt text and title tags. SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs). SEO vs SEM: The Battleground.

SEM 69

SEM SERP SEO Lead Scoring 69

Marketing 261

DECEMBER 1, 2019

This leaves crucial elements like your open graph and SEO meta tags as an afterthought and, at times, wholly forgotten. Access Your Template >> Open Graph and SEO Meta Tags. The Benefits of Open Graph and SEO Meta Tags. You want to make sure that all SEO meta tags are completed within the recommended character count.

Tagging 62

Tagging Template SEO Marketing Websites 62

Webbiquity

OCTOBER 21, 2022

Meta tags and meta descriptions allow search engines to pick text that will be displayed with search results. A title tag that will be shown as the page’s heading is also essential. Readers will also have confidence that your information is valuable and useful. Add Subheadings and Meta Information.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Moz

APRIL 29, 2019

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Each of these features are keyword goldmines — all three of them link to new SERPs from terms that are semantically related to the searcher’s original query.

SERP 61

SERP Keywords Ad Building Stats 61

Top Rank Marketing

OCTOBER 30, 2023

SERP (Search Engine Results Page): The page that displays the results of a user’s search query. Ranking higher on the SERP increases the likelihood of your content being clicked and visited. This includes optimizing content, headings, meta tags, and URLs.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. After selecting the data type and entering the URL or HTML, you’ll start tagging different elements on the page — in the case of a blog post, you’ll tag content like “Author” or “Date Published.”

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Conductor

JANUARY 19, 2022

YouTube tags are critical for optimizing a video for YouTube and search engines overall. Let’s dive into why you should include YouTube tags in your video marketing and optimization strategy, both for YouTube and for other search engines. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Moz

MAY 14, 2019

Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. SERP features are driving a whopping 188.2

SERP 55

SERP Features Stats Keywords 55

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. As algorithms have become smarter, it reduces the impressions of those posts that have too many spammy or unrelated tags. Use most relevant hashtags—the ones that best describe your post Avoid using too long or extremely crowded tags. Now, it’s completely different.

Social Media 154

Social Media SEO Cost Per Click Media 154

Moz

JULY 23, 2019

Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. But we don't want to get too negative; meta tags are some of the best tools in a search marketer's repertoire.

Tagging 63

Tagging SEO Copyright Click Rate 63

Hubspot

MARCH 15, 2019

To consider what a title tag is, and why it matters for SEO, let's start with an example. A website title, or title tag, is an HTML element that specifies the content of a web page. An internet user needs a website title so they can see an accurate and concise description of a page's content before clicking on a link in the SERPs.

Tagging 76

Tagging SEO Marketing Websites FAQ 76

Spiralytics

AUGUST 23, 2023

You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page.

SEO 62

SEO Practices SERP Lead Scoring 62

Brightedge

NOVEMBER 19, 2021

Have you noticed differences in the SERPs this year? When we looked at the types of results presented in the SERPs for the top domains, we noted some changes compared to prior years including increased local intent reflected across all market segments, fewer quick answers and more people also ask results.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals. How to Raise SERP CTR to Skyrocket Traffic. But here’s the real kicker.

CTR 40

CTR SERP Activities Google 40

Optinmonster

DECEMBER 20, 2023

So, a quick look at the SERPs can reveal a lot. Awareness stage = Informational keywords Consideration stage = Commercial intent Decision stage = Transactional keywords Even with all the fancy keyword tools, there’s no substitute for a good old SERP analysis. How to conduct a SERP analysis? It’s what the user hopes to find.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Conductor

AUGUST 12, 2021

With the most character real-estate available of all the major meta tag types, meta descriptions are a unique space that allows your website to stand out. Simply put, a meta description (also called a meta description tag) is an attribute that summarizes your page. What Is a Meta Description? First is all about appeal.

SEO 122

SEO Optimization SERP Mobile Advertising 122

seo.co

APRIL 29, 2022

But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. We declare something to be a ranking factor when it’s sufficiently measurable and apparently capable of influencing rankings in SERPs. Keywords in the HTML Tag.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53