chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Webbiquity

OCTOBER 16, 2018

An influencer may, for example, be willing to do certain simple tasks—such as publishing a guest post or contributing a quote for an expert roundup—without charge but just for the mutual benefit of the relationship. Amplify Your Content Through Vertical Websites. Vertical websites are essentially crowdsourced online trade publications.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

ClearVoice

JULY 6, 2021

YouTube is the second-most popular social media channel for businesses to use to publish content. ( Buffer ). About 63% of businesses say they publish content on YouTube. ( Buffer ). Instagram is the third most popular social media channel for businesses to use to publish video content (behind Facebook and YouTube).

Stats 98

Stats Video Marketing Planning Emarketing 98

SocialPilot

JANUARY 15, 2024

Videos that can be watched vertically on mobile devices showed the most engagement on Facebook. Social Media Video Trends for Linkedin 61. Video content is the most shared post on Linkedin. Around 80% of Linkedin users prefer watching videos with sound off. More than 500 million people watch videos on Facebook.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Content Standard

APRIL 7, 2016

There’s some great content to be found on LinkedIn—unique perspectives and insights come from sources like Bill Gates, Richard Branson, and James Altucher. But this star-power at the top misrepresents the bulk of LinkedIn’s published work, which is crowdsourced from its non-celebrity user base.

Linkedin 42

Linkedin B2B Thought Leadership Paid Search Agency Lead Scoring 42

Martech Advisor

MARCH 9, 2020

Use LinkedIn. One of the simplest, yet most effective ways to determine whether a company is AI-based, is to use LinkedIn as a research tool. I’ve seen countless companies that define themselves as technology-driven or AI-based, but all of their employees on LinkedIn are account managers or in business development.

Advertisements 107

Advertisements Advertising Paid Search Agency Companies 107

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. For example, on a channel like LinkedIn, your brand can use long form posts to build your thought leadership and credibility.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Hubspot

SEPTEMBER 18, 2023

LinkedIn Alerts : Get a heads up on potential personnel changes with LinkedIn alerts. Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2. Track this event with : LinkedIn 3. Set up alerts for when positions at a particular company are open. Pounce on it. Any thoughts?"

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Sprout Social

JUNE 30, 2021

LinkedIn Stories. Even the business networking platform LinkedIn also has their own version of stories available at the top of their apps. Although Stories content tends to be more candid, make sure that the content you share on LinkedIn stories remains professional. Pinterest Stories. What to post on social media stories.

Social Media 137

Social Media Media Curation Twitter 137

Pam Didner

SEPTEMBER 13, 2022

Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. Vertical segments. Content is vital in B2B marketing, especially in a long purchase cycle. The value continues to grow this way! Product names. Target audiences. Territories/regions.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Madison Logic

SEPTEMBER 29, 2020

O’Regan anticipated companies and agencies need to extend ABM in multiple vertical and geographic markets using a digital-first strategy based on buyer intent and other data signals. Madison Logic is the first company in the martech community to integrate with the LinkedIn Marketing Analytics API.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Litmus

APRIL 13, 2021

Some are up-and-comers; some specialize in serving organizations in a particular industry vertical; some offer special functionality; some offer email as part of a much larger service. LinkedIn Message Ads (formerly InMail). Vertical Response. Originally published on July 23, 2018, by Chad S. Keap (formerly Infusionsoft).

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

6sense

DECEMBER 10, 2021

Account-based analytics for LinkedIn ad campaigns targeted to 6sense segments via 6sense’s LinkedIn advertising capabilities. a step-by-step guide for B2B sellers and marketers, published in 2020 by Latané Conant, Chief Market Officer at 6sense. The company also donated all proceeds from the book No Forms. No Cold Calls.,

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Onalytica B2B

SEPTEMBER 12, 2017

Angela Lipscomb highlights the idea in her LinkedIn post that utlimately, every brand’s end goal is to evoke action- whether that’s downloaded content, visiting a webpage or considering your software. Angela Lipscomb also mentions in her post that she looks for influencers publishing and sharing original, relevant content.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

nDash

JUNE 22, 2022

In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. Take a look at my portfolio and connect with me on LinkedIn. As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works. Anna Cottrell. Hi I’m Anna! Curious about working together?

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Hubspot

OCTOBER 26, 2022

Maintain a presence in LinkedIn groups. Be active in online forums — relevant to your vertical. Cold calling is one of the most frustrating, tedious, demoralizing activities several sales reps have to routinely engage in — LinkedIn even found that 63% of sellers say cold calling is the worst part of their job.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

nDash

APRIL 16, 2021

Basically, these are groups of writers who’ve shown exceptional talent in a particular vertical, both on and off the nDash platform. This includes updating your profile, pitching content ideas, searching brands, and publishing articles on our Content Network. Nothing fancy, but it’ll point you in the right direction.

Features 52

Features Best Practices Verticals Bundling 52

Marketing Craftmanship

MAY 13, 2020

A significant number of companies also maintain a presence on social media platforms and publish posts for a relatively small group of followers, many of whom are not their target audience. Very few companies seem to monitor website analytics, and even fewer understand the complex world of SEO.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

nDash

MAY 25, 2022

In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. Connect with me on LinkedIn ! I have written two eBooks (so far), multiple blogs, and published professional articles. nDash is home to thousands of subject matter experts, and our number grows every day.

Verticals 52

Verticals Creativity Training Studies 52

Sprout Social

JANUARY 31, 2024

This includes how often you publish videos, respond to comments and engage with other YouTube accounts. Channels like Pianote publish a wide variety of content that fits into a few specific buckets. Create a consistent publishing schedule Rarely do channels grow when they post at random. Video duration.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. Unlike tweets, the text, video, or photo published shows up in a vertical format, similar to Instagram Stories. Publishing Limited-Time Offers.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Atomic Reach

MARCH 7, 2019

Being inconsistent with their content publishing and not having a well-planned content calendar. I think LinkedIn is one company that has aced their content marketing game. I think LinkedIn is one company that has aced their content marketing game. Not having clear content goals.

Verticals 100

Verticals Consulting User-Generated Content Custom Publishing 100

Litmus

SEPTEMBER 24, 2022

When we asked our audience on LinkedIn whether or not they’re using it in their emails, a majority of 60% respondents answered “no.” Poll on Litmus’ LinkedIn. Originally published on December 14, 2017 by Bettina Specht. That’s an opportunity for email marketers to use interactive email to stand out from the crowd.

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Maybe it’s your experience working within a niche industry or vertical. What do you do better than everyone else?

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

ClearVoice

JANUARY 14, 2020

And the nature of editorial outlets is that most published pieces will be out of date after a year. Also, if the original article is a trending topic on LinkedIn, you might be able to get it into the “Daily Rundown” or trending discussions by linking to the article and writing your thoughts as a status update.

CMS Development 119

CMS Development Content Marketing Media Planning 119

KoMarketing Associates

JUNE 26, 2018

This may include sites like Software Advice, Crunchbase, G2Crowd, and Capterra in the software / technology vertical but there are many others across industry segments. Third Party Bylines – contributions to influential industry publications and even more popular mainstream publishers may sometimes appear for brand based searches.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

nDash

JUNE 8, 2022

In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. Check out some of my work here or connect with me on LinkedIn. Now, I spend my time writing about pet-related topics and helping pets and their parents, including publishing two dog training books. Lia Aprile.

SEO 52

SEO B2B Copywriting Ideal Customer Profiles 52

Hinge Marketing

NOVEMBER 11, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. A second version of the study was published in 2018. About the Study. Sampled Both Buyers and Sellers.

Consulting 157

Consulting Research Work Management Marketing Management 157

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. Passes run upward of $3,000 for the official conference sessions.

Marketing AI 87

Marketing AI Advertising Agencies Planning Broadcasting 87

nDash

OCTOBER 29, 2021

He’s the perfect pick for business, technology, or industrial verticals. I have been a part-time or full-time freelance writer since I had my first article published when I was 22 (still earning most of my income from this at 71, and I’ve been through all the ups and downs of the business).

Enterprise Management 52

Enterprise Management Press Ideal Customer Profiles Custom Publishing 52

Biznology

MARCH 31, 2017

Hot tip: Consider approaching freelancers who specialize in your vertical and ask if they’d be willing to work in-house. They publish too frequently. They publish the wrong type of content. Do LinkedIn posts drive more traffic (and conversions)? Do LinkedIn posts drive more traffic (and conversions)? Make it so!

SME 80

SME Ad Building Copywriting Content 80

Hinge Marketing

NOVEMBER 5, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. A second version of the study was published in 2018. LinkedIn is used by nearly 85% of buyers, making it the dominant social media platform.

Cost 124

Cost Business Sample Pricing 124

NuSpark Consulting

DECEMBER 9, 2012

Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . LinkedIn Example: How has technology improved the performance of your sales staff? Third Party Email Lists.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hinge Marketing

OCTOBER 26, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. A second version of the study was published in 2018. LinkedIn is used by over 77% of buyers, making it the dominant social media platform.

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

NuSpark Consulting

MARCH 3, 2016

Post it out on LinkedIn groups, Facebook, and Google+. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff? If you’ve done your persona research , you know which online publishers, such as industry magazines, your target audience frequents.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Marketing Craftmanship

FEBRUARY 13, 2015

Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the financial press. Most hedge funds understand this, and either provide a very basic firm profile, and / or allow its employees to post their personal profiles on LinkedIn.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100