Oktopost

AUGUST 12, 2024

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1. It doesn’t have to be perfect.

Linkedin 118

Linkedin Advertising Channels B2B Thought Leadership B2B 118

Trade Press Services

AUGUST 26, 2024

More than 80 percent of B2B marketers say their greatest success comes through LinkedIn compared to other social channels. Whether you’re seeking new clients or looking to expand your professional network, refining your LinkedIn profile is an important investment in your future. Make your profile searchable.

Ideal Customer Profiles 105

Ideal Customer Profiles Profiling Linkedin Optimization 105

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. The list goes on.

Linkedin 127

Linkedin Marketing & Strategy Examples Marketing Strategy 127

Martech

FEBRUARY 26, 2025

This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. Using age as a targeting criterion You probably dont remember this, but when you created your LinkedIn profile, you were never asked for your age or birth year. Contact or company lists.

Paid Search Agency 119

Paid Search Agency Linkedin Ads Ideal Customer Profiles 119

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

Linkedin 343

Linkedin Marketing & Strategy Marketing Strategy B2B Marketing 343

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 299

Linkedin Advertising Advertisements Practices 299

ClickDimensions

DECEMBER 12, 2024

Four Ways Social Media Can Add Muscle to Your Marketing If youre reading this blog, then youve probably got a Facebook account. But Im willing to bet my house that you have a LinkedIn profile. In fact, Id go so far as to suggest that every single person in your office has a LinkedIn profile! Be Creative with your Content!

Network Marketing 52

Network Marketing Linkedin Social Marketing Peer-to-peer 52

Marketing Insider Group

NOVEMBER 21, 2024

Understanding how social media management will continue to develop in CRM platforms helps marketers prepare for future shifts. With CRM marketing trends pointing toward deeper social media integration, businesses will need to switch their strategies to keep pace with customer expectations.

Social Media 269

Social Media Work Management CRM Marketing Management 269

Webbiquity

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. Guest post by Mitt Ray. For some ideas, check out HubSpot’s videos.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Marketing Insider Group

JANUARY 21, 2025

In short, readers are more likely to share engaging, relevant, and interesting content within their networks. On LinkedIn, a professional tone might work better. Readers are more likely to share actionable, informative, or entertaining content because it provides value to them and their networks.

Social Media 286

Social Media Media Content Work Management 286

Oktopost

NOVEMBER 21, 2024

Metten de Vries, Senior Enterprise Account Director of Marketing Solutions at LinkedIn, steals the show as he shares his expertise on best practices for nurturing and generating leads on LinkedIn. He empowers B2B marketers to harness LinkedIn’s capabilities for lead generation, audience engagement, and brand growth.

Linkedin 83

Linkedin Lead Ranking Lead Scoring Tips 83

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Webbiquity

JANUARY 27, 2025

In todays fiercely competitive marketing landscape, brand-to-brand partnerships are not merely an opportunistic tacticthey are essential for long-term success. Use LinkedIn and Industry Networks LinkedIn is arguably one of the most valuable platforms for discovering potential business partners.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. Content creation for social media is the process of concepting, producing and sharing social posts that are tailored for social networks to engage audiences.

Social Media 136

Social Media Work Management Marketing Management Marketing AI 136

Webbiquity

MAY 30, 2024

Marketing efforts for growing your startup company using existing social network platforms are within those controllable factors, and as such should be maximized. This post covers several proven and useful techniques for growing your startup business using the largest business network platform there is: LinkedIn.

Startups 183

Startups Linkedin Enterprise Management Work Management 183

The Forward Observer

AUGUST 9, 2024

In The Power of Instinct , marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it.

Trigger Marketing 156

Trigger Marketing Rules Consulting Click Rate 156

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences. What is Paid Media Advertising?

Paid Content 162

Paid Content Advertising Advertisements Paid Search Agency 162

Webbiquity

SEPTEMBER 28, 2021

It can happen on any social media network today, even the Pinterest channel. You go on your favorite social media network to learn you can’t log in or see anything. And how will I do business without my social media network? The Bots Banned Many from Social Media Networks. Know the Rules of Each Network.

Social Networks 351

Social Networks Lock-In Guidelines Youtube 351

Webbiquity

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Guest post by Erik Bergman.

Social Media 338

Social Media Tips Media Network Marketing 338

Marketing Insider Group

FEBRUARY 19, 2025

Maybe youre a marketing professional with a passion for storytelling, or a fitness coach who believes in sustainable, long-term health changes. Ensure your bio and branding statements match across LinkedIn, X, Instagram, and your website. LinkedIn : Ideal for professional branding. What are my biggest strengths?

Personalization 147

Personalization Ad Building Brand Identity Branding 147

Martech

JANUARY 21, 2025

It allows marketers to expand their efforts efficiently, improve SEO performance and build stronger audience connections. A LinkedIn thread that explores main takeaways. Dig deeper: Doing more with less: How marketers can make content go further Why should marketers care about content atomization?

ROI 138

ROI Top of Funnel Best Practices Marketing Analytics Tools 138

Single Grain

DECEMBER 23, 2024

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn.

Account Based Marketing 52

Account Based Marketing Paid Content Linkedin Ideal Customer Profiles 52

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. What is a social media network? As consumer and advertiser preferences shift, so do social media networks. But times have changed.

Social Media 123

Social Media Media Effectiveness Brand Identity 123

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. When it comes to social content creation, it pays to work smarter, not harder.

Social Media 120

Social Media Webinar Metrics Media Best Practices 120

Lead Forensics

NOVEMBER 22, 2024

But having a great LinkedIn profile or even the perfect pitch isn’t enough. What if you could turn that anonymous traffic into meaningful LinkedIn connections? What if you could turn that anonymous traffic into meaningful LinkedIn connections? That’s where combining website visitor data with LinkedIn outreach comes into play.

Outreach 52

Outreach Ideal Customer Profiles B2B Sales Linkedin 52

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Why Zemanta? Why Sponsored Updates? Multiple targeting options (e.g.

Paid Content 318

Paid Content Distribution Cost Per Thousand Cost Per Click 318

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. I am trained with MarTech content. Updated answer: Sure!

Lead Gen 123

Lead Gen Tactics Sales Qualified Leads Lead Ranking 123

Oktopost

JANUARY 21, 2025

Even directors and executives on LinkedIn face the same struggle, wading through endless social media posts in search of insights that truly matter. As the worlds largest professional network, LinkedIn has seen the impact of this attention challenge on B2B decision-makers and has adjusted its algorithm accordingly.

Linkedin 62

Linkedin B2B Thought Leadership B2B Work Management 62

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. The sun rises and falls on emerging networks in a matter of months. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. With that level of activity.

Work Management 122

Work Management Marketing Management API Customer Satisfaction 122

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. We have bought the secret strategies they have implemented in their social media marketing plans to gain success. Travel plans are often inspired by a video or snapshot seen online.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Single Grain

APRIL 13, 2025

Personalized LinkedIn ads are vital to an account-based marketing (ABM) campaign. Single Grain Marketing uses Karrot.ai to optimize LinkedIn advertising for our clients. What are other ways that businesses can boost their LinkedIn strategy for ABM? Still, the platform has evolved significantly in recent years.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Multi-Touch Attribution 52

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

Single Grain

APRIL 16, 2025

The success of any LinkedIn account-based marketing (ABM) campaign is largely determined before the first ad is ever launched. While many marketers focus their attention on campaign execution and optimization, the pre-campaign strategy phase is where the foundation for exceptional results is established.

Account Based Marketing 52

Account Based Marketing ABM Multi-Touch Attribution Linkedin 52

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Facebook is the largest social media network with around 2.89 What does your ideal customer look like?

Buyer Personas 361

Buyer Personas Social Media Media Webinar Metrics 361

Martech

NOVEMBER 25, 2024

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

Paid Search Agency 118

Paid Search Agency Work Management Marketing Management Curation 118

sagefrog

MARCH 6, 2025

LinkedIn has grown into a B2B marketing powerhouse. Unlike other platforms, where entertainment-driven algorithms often drown out content, LinkedIn is purpose-built for business interactions. An optimized LinkedIn page not only enhances credibility but also drives engagement.

Lead Generation 59

Lead Generation Linkedin Top of Funnel Lead Ranking 59