Sprout Social

SEPTEMBER 12, 2024

Content creation for social media is the process of concepting, producing and sharing social posts that are tailored for social networks to engage audiences. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Social Media 135

Social Media Work Management Marketing Management Marketing AI 135

SocialPilot

SEPTEMBER 5, 2024

LinkedIn Beyond its professional networking capabilities, LinkedIn is a valuable space for travel agencies to establish credibility. We advise all our users to be active on LinkedIn as it is a strategic platform for reaching corporate clients who organize trips and retreats for employees.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Oktopost

AUGUST 1, 2024

More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn. LinkedIn now restricts connection requests to 100–200 invites weekly, dropping significantly from the previous 700 invites. Source 7 B2B Lead Generation Ideas for 2024 1.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Top of Funnel 118

Sprout Social

NOVEMBER 20, 2024

It’s also one way businesses can combat social media saturation —edutainment interrupts feed scrolling and makes your brand memorable. Why edutainment content is the perfect formula for social We found across all social networks, social media consumers are seeking entertaining content from brands.

Social Media 110

Social Media Webinar Metrics Media Content 110

Sprout Social

NOVEMBER 4, 2024

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly.

Social Media 118

Social Media Webinar Metrics Media Best Practices 118

Sprout Social

JUNE 18, 2025

Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

Social Media 130

Social Media Social Marketing Media Thought Leadership 130

Sprout Social

OCTOBER 10, 2024

LinkedIn LinkedIn’s user base primarily consists of Gen X and Millennial corporate professionals, making it the go-to platform for everything career-related—jobs, networking, professional development and personal brand building. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn.

Social Media 121

Social Media Media Effectiveness Brand Identity 121

Oktopost

OCTOBER 19, 2024

LinkedIn Lead Gen Forms are a total game-changer for B2B marketers. They let you grab key lead information straight from LinkedIn ads—without LinkedIn members ever needing to leave the social network. This helps you gain a deeper understanding of each prospect’s journey.

Lead Gen 71

Lead Gen Linkedin Eloqua Marketing Automation Services 71

Webbiquity

MARCH 11, 2025

A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. It had a wide open opportunity to be like LinkedIn but pithier, faster, and with less narcissistic bloviation passing for thought leadership. To indulge in a bit of understatement, a lot has changed since then.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

Sprout Social

JANUARY 15, 2025

Because this is the first time the US government has banned a social network, much is still unknown about how the ban will be enforced and implemented for TikToks 150 million US users. The US TikTok ban is a federal law that would prohibit US app stores and internet hosting services from distributing or hosting the TikTok app.

Brand Identity 124

Brand Identity Branding Allocation Work Management 124

Sprout Social

MAY 1, 2025

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs).

Linkedin 100

Linkedin Work Management Marketing Management Click Rate 100

Oktopost

NOVEMBER 11, 2024

This is especially true given recent changes to popular social media platforms, which have prompted many B2B marketers to reevaluate their approach to employee advocacy. Advanced AI tools for Advocates : Advanced AI for Advocates gives employee advocates an easy way to create and fine-tune the content they want to share quickly and easily.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Tools 62

Oktopost

JULY 8, 2024

One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

illumin

JANUARY 16, 2025

The new social network aims to leverage paid services, like custom domains and user names, to pay its way. There is still huge value in Bluesky for brands looking to expand their organic reach, but paid advertising will remain the realm of X and other older social media hubs like Metas Instagram and Facebook.

Advertising Agencies 105

Advertising Agencies Twitter Advertising Advertisements 105

Sprout Social

DECEMBER 2, 2024

Search for influencers based on their audience demographics, like: Age Gender Location Preferred social network Buying power Influencers who have strong audience affinity with your brand will lead to more successful campaigns. When identifying influencers, cater your strategy to different social networks.

Outreach 111

Outreach Marketing & Strategy Work Management Advertising Agencies 111

Contently

AUGUST 21, 2024

They analyzed a staggering 37,219,512 social media messages from over 30,000 organizations to pinpoint the best times to post on each major social network. What they found is nothing short of essential for any social media strategy. That’s not just a sample size; that’s a veritable treasure trove of data.

Social Media 102

Social Media Media Best Practices Analysis 102

Sprout Social

SEPTEMBER 18, 2024

And while LinkedIn is the world’s largest networking site, to reach the German job-seekers market, Xing is the more popular networking site. Cultural moments also naturally occur across social networks. But in China, where Meta is banned, Weibo or WeChat are popular platforms to use instead.

Social Media 129

Social Media Marketing Budget Social Marketing Marketing & Strategy 129

Sprout Social

JUNE 27, 2025

Strengthen your other social accounts Cross-posting helps you reach a wider audience by increasing the visibility of your videos. Share videos across your social networks and make them feel native to each space. For example, you can repurpose your top-performing videos into LinkedIn clips or TikTok videos.

Youtube 102

Youtube CTR Business Social Media 102

Sprout Social

MAY 6, 2025

Social media monitoring tools scratch the surface, tracking only social networks. Meltwater Meltwater is a media monitoring platform for brand tracking across social and traditional channels. It captures brand mentions across online news, social networks, print media, TV, radio and podcasts.

Enterprise Management 100

Enterprise Management Marketing Management Software Brand Identity 100

SocialPilot

AUGUST 13, 2024

Even if posting the same content on all social media accounts, you must ensure that the captions do not exceed the following limit. For instance, using the same hashtag from all social networks won’t be the right practice. Each social network has a different use, so you must use different hashtag strategies for each platform.

Social Media 111

Social Media Media Blast Campaigns Multi-Channel 111

SEMrush

MAY 30, 2025

Social Content AI Best for : Social media content (text and images) Pricing : $29.99/month month Social Content AI generates content for Facebook, Instagram, X, LinkedIn, Google Business Profile, and Pinterest. The tool will generate a variety of social content ideas. LinkedIn post? No problem.

Copywriting 98

Copywriting Marketing AI Budget Programs Tools 98

Sprout Social

JUNE 13, 2025

For a holistic view, pull your data into a platform like Sprout to analyze YouTube performance versus other social networks and see how the channel fits into your broader marketing strategy. Add UTM parameters and YouTube tags to links in video descriptions to capture off-network traffic.

Paid Content 106

Paid Content Youtube ROI Multi-Touch Attribution 106

Oktopost

AUGUST 21, 2024

Source Is B2B UGC More Effective on Certain Networks? Not all social networks are created equal when it comes to B2B audiences. Certain types of content are better suited to certain networks than others. LinkedIn is best for long-form thought leadership content and professional community building.

B2B Thought Leadership 106

B2B Thought Leadership Optimization Top of Funnel Thought Leadership 106

Bluetext

JANUARY 14, 2025

The Power of Social Networks: Employees collectively have social networks that far exceed the reach of a brands corporate accounts. Tapping into these networks can exponentially expand your brands visibility. Messages shared by employees are perceived as more authentic and less salesy.

Planning 29

Planning Marketing Plans Guidelines Advertising Agencies 29

SocialPilot

AUGUST 5, 2024

So, let’s see how to set up repeat posts on your social media channels. How To Schedule Repeat Posts on Social Networks? Adapt to Each Social Media Platform: Every social media platform is different. What works well on Instagram may not be appropriate for LinkedIn.

Social Media 110

Social Media Media Custom Publishing Eye-Tracking 110

Oktopost

SEPTEMBER 19, 2024

Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. How much revenue has been generated from your LinkedIn posts last month? 83% of marketers say that social media ROI is difficult to measure. Have any of your Instagram reels brought in new customers?

Top of Funnel 62

Top of Funnel Social Media Lead Ranking Marketing Automation Services 62

Oktopost

FEBRUARY 18, 2025

While Google maintains its position as the primary search engine, AI platforms like ChatGPT, Perplxity AI, and social networks, particularly LinkedIn, have become crucial channels for information discovery. Publish LinkedIn articles that will be included as sources on Perplexity AI?

Social Media 62

Social Media Optimization SEO Media 62

Oktopost

JULY 15, 2025

Platform misalignment A post that works on LinkedIn won’t necessarily succeed on X or Instagram. Hubspot published timing recommendations for posting on different networks. Platform mismatch Each social network serves a different purpose. Utilize built-in analytics or social data to pinpoint high-engagement periods.

Social Media 62

Social Media Social Marketing B2B Marketing Work Management 62

Oktopost

AUGUST 13, 2024

O Our unique value as a B2B-specific social media management platform is very much connected to our strong alignment with LinkedIn, the social network for professionals and brands. This recognition was presented in the LinkedIn Marketing Partner Awards during the LinkedIn Summit.

Advertising Agencies 62

Advertising Agencies Work Management Linkedin Marketing Management 62

EveryoneSocial

OCTOBER 29, 2024

LinkedIn recently announced that it’s discontinuing its My Company and Employee Advocacy tabs in November, and it’s not the first time that LinkedIn has stepped back from the advocacy space. Why is LinkedIn getting rid of these features? The same fate was true for the LinkedIn Elevate product. Get your free report.

Linkedin 63

Linkedin Social Networks User-Generated Content Traffic 63

Brandwatch Marketing

NOVEMBER 1, 2024

Quintly Quintly covers Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, but it has a free tool for Facebook analytics. This is another app that covers multiple social networks, including Facebook. Brand24 has a mobile app so you can keep up to date with your social media analytics on the go.

Facebook 98

Facebook Analytics Tools Effectiveness 98

Salesforce Marketing Cloud

NOVEMBER 25, 2024

Max out your social media Social media platforms like Facebook, TikTok, and LinkedIn are powerful tools for reaching a broad audience. Finding the most relevant social media platform varies depending on the type of business you own. They always mention getting their brand out there for the lowest cost possible.

Small Business Marketing 52

Small Business Marketing Advertising Agencies Advertising Advertisements 52

Sprout Social

MAY 1, 2025

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs).

Linkedin 69

Linkedin Work Management Marketing Management Click Rate 69

NetLine

AUGUST 13, 2024

My theory is that technology-enabled personalized messages at scale, providing marketers with a wealth of new data from the explosion of social networks and mobile devices. However, consumers began basing decisions more on detailed online reviews and social media, seeking to belong to niche groups.

Account Based Marketing 52

Account Based Marketing Personalization Intent Data ABM 52

Sprout Social

MARCH 27, 2025

Facebook With other social networks at the center of creator marketing conversations, you might be wondering if Facebook is still a viable opportunity. As the largest social network in the world, Facebook influencer marketing is most effective for brands targeting a wide, diverse audience.

Budget Programs 95

Budget Programs Marketing Budget Creation Top of Funnel Marketing Budget 95

Valasys

APRIL 15, 2025

Platform assignments targeting Facebook, Instagram, LinkedIn, or Twitter based on audience preferences. LinkedIn sees the highest activity Tuesday through Thursday from 8 AM to 2 PM, generating 2x more engagement than off-peak hours. LinkedIn 8 AM-2 PM Tue-Thu 3.2% average engagement rate for feed posts. higher than other times.

Social Media 40

Social Media Planning Media Enterprise Management 40

SocialPilot

JUNE 26, 2025

The first social networking site, Six Degrees, was launched in 1996. Social media has seen tremendous growth since then. With the launch of social networking sites like Facebook, YouTube, and Twitter, the number of people actively engaging in social networking has only risen.

Social Media 40

Social Media Paid Search Agency Media Top of Funnel 40