Oktopost

AUGUST 12, 2024

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1. In fact, it shouldn’t be.

Linkedin 118

Linkedin Advertising Channels B2B Thought Leadership B2B 118

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. Microsoft’s social initiatives showcase leadership perspectives on industry trends.

Social Media 161

Social Media B2B Thought Leadership Trends Social Marketing 161

Marketing Insider Group

JANUARY 14, 2025

For example, a clothing brand might target younger audiences on Instagram while focusing on professionals on LinkedIn. For instance, LinkedIn is ideal for reaching professionals and B2B audiences, while TikTok appeals to younger generations with short, entertaining videos.

Social Media 298

Social Media Media Psychographics B2B Thought Leadership 298

Thinkers360

DECEMBER 7, 2024

2025 Predictions for B2B Thought Leadership Thinkers360 2025 predictions for B2B Thought Leadership are member-sourced from our opt-in B2B thought leader, analyst and influencer community with 100M+ followers on social media combined.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Marketing AI B2B 52

Webbiquity

DECEMBER 17, 2019

The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. LinkedIn is more formal, more professional, more selective, and more about thought leadership and insights. However, the increased post had zero impact on website traffic from LinkedIn. The Impact.

Twitter 312

Twitter Linkedin Research B2B Thought Leadership 312

KoMarketing Associates

OCTOBER 13, 2020

LinkedIn is one of the best places to attract and engage with a B2B audience. If you want to do well on LinkedIn , you’ll need to customize the content you post so it appeals to a LinkedIn audience. There are plenty of content types to create posts with, and plenty of approaches for LinkedIn posts.

Linkedin 295

Linkedin Webinar Metrics B2B Thought Leadership B2B 295

Launch Marketing

JULY 10, 2024

LinkedIn has surged to become one of the most utilized B2B platforms. As increasing lead generation is top of mind for many, companies are turning to LinkedIn to make this happen. As increasing lead generation is top of mind for many, companies are turning to LinkedIn to make this happen. Let’s dive in.

Linkedin 89

Linkedin B2B Marketing Generation Lead Scoring 89

Webbiquity

APRIL 8, 2025

Paid advertising (Google search/display/remarking ads, LinkedIn sponsored posts, Facebook ads, native advertising , programmatic advertising , etc.) “Leverage thought leadership beyond your website. “Leverage thought leadership beyond your website. ” In other words, implement a WPO strategy.

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 299

Linkedin Advertisements Advertising Practices 299

Webbiquity

MARCH 16, 2020

LinkedIn Sales Navigator can help. Yes, it’s typically thought of as a sales tool (it’s in the name, after all). But Sales Nav is powerful for B2B marketing, too. What Is Linkedin Sales Navigator? Imagine how useful this could be for your next B2B marketing campaign. If they posted on LinkedIn in the past 30 days.

Linkedin 252

Linkedin B2B Thought Leadership Lead Ranking Lead Scoring 252

Sprout Social

APRIL 29, 2025

Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy.

Linkedin 74

Linkedin Video Marketing B2B Thought Leadership Marketing & Strategy 74

B2BMarketing.net

MARCH 20, 2025

Theres been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But hype doesnt always equal reality. Except in this case, it does. And I was frankly staggered by the results.

Allocation 121

Allocation B2B Thought Leadership B2B Marketing Thought Leadership 121

Launch Marketing

NOVEMBER 13, 2024

To help you navigate the complexities of choosing the right channels and B2B content marketing distribution, this blog gives you the tactics to understand what content marketing channels are available and how to choose the right ones for your organization. Is your goal to generate more leads? We have the blueprint for you!

Advertising Channels 117

Advertising Channels B2B Thought Leadership Organization Effectiveness 117

Webbiquity

MARCH 31, 2025

But the real question is: Have you tapped into this trend to strengthen your own B2B demand generation efforts? Understanding B2B Demand Generation Ever wondered why some businesses effortlessly capture attention while others struggle to generate interest among potential customers ? Why is engaging content so crucial to demand gen ?

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. .

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

Oktopost

NOVEMBER 21, 2024

Metten de Vries, Senior Enterprise Account Director of Marketing Solutions at LinkedIn, steals the show as he shares his expertise on best practices for nurturing and generating leads on LinkedIn. His first tip? Balance is everything. Organic content builds trust and credibility, while paid campaigns amplify reach.

Linkedin 83

Linkedin Lead Scoring Lead Ranking Tips 83

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. Quick Takeaways.

Thought Leadership 363

Thought Leadership B2B Thought Leadership Research Practices 363

Webbiquity

NOVEMBER 5, 2024

Image credit: Tima Miroshnichenko on Pexels Recruitment marketing has emerged as a strategic approach that allows B2B companies to showcase their organizational culture, values, and unique selling propositions. This makes brand building a critical component of the B2B sector.

Positioning 152

Positioning B2B Marketing Advertising Agencies Brand Identity 152

Webbiquity

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Those are my thoughts.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

Trade Press Services

SEPTEMBER 30, 2024

Thought leadership is a powerful way to influence industries, drive innovation, and build credibility in the B2B marketplace. But to maintain influence and ensure long-term success, thought leaders need more than just ideas—they need a strategic marketing plan. For thought leaders, personal branding is essential.

Planning 107

Planning Marketing Plans Thought Leadership B2B Thought Leadership 107

Oktopost

SEPTEMBER 10, 2024

LinkedIn is packed with thought leaders, industry influencers, and brand ambassadors, all vying for audience attention. While it is still the platform of choice for B2B buyers, standing out and capturing your audience’s interest is increasingly challenging. What Makes a Good LinkedIn Post? The good news?

Linkedin 71

Linkedin Examples Work Management B2B Thought Leadership 71

Tomorrow People

OCTOBER 21, 2024

According to the ABM Leadership Alliance, 87% of marketers report higher ROI with ABM than with other marketing approaches. Tip 4: Provide context (not just content) The sheer volume of product and service information available to B2B customers has never been higher.

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Here’s how: Prompt : “Create a realistic image for a blog post titled ‘Why B2B Buyers Don’t Trust Your Content.’ ’ Audience: B2B tech marketers.

Tactics 126

Tactics Top of Funnel Lead Ranking B2B Thought Leadership 126

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Image credit: Product School on Unsplash.

B2B Marketing 360

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 360

Thinkers360

DECEMBER 29, 2024

Find and work with the World’s Premier B2B Thought Leaders, Advisors, Authors, Consultants, Influencers & Speakers (100M+ followers combined). We’ve searched the Thinkers360 Content Library to pick out podcasts on business, technology, and sustainability from Thinkers360 member thought leaders.

Marketing AI 143

Marketing AI Enterprise Management B2B Thought Leadership Thought Leadership 143

Marketing Insider Group

JANUARY 26, 2021

As we enter the second year of pandemic restrictions, B2B ad spend is expected to rise nearly 11% in 2021. LinkedIn is the most beneficial for B2B marketers thanks to its extensive retargeting features, while Facebook suits B2C marketers. Thought Leadership. Thought leadership. Content Creation.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. As an employee advocate, you are also positioning yourself as a thought leader in the field and industry you are part of. This blog provides actionable tips to help you build a powerful thought leadership presence.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling B2B Thought Leadership Ad Building 118

Salesforce Marketing Cloud

AUGUST 29, 2024

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. Many B2B marketers are finding success using the same social media strategies as B2C brands.

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

Oktopost

OCTOBER 7, 2024

While platforms like Instagram, X, TikTok, and Facebook offer ways to engage, LinkedIn has emerged as a highly effective tool for companies and individuals looking to position themselves as thought leaders and drive public relations (PR) objectives. In the B2B space, thought leadership is especially crucial.

PR 62

PR Linkedin Advertising Channels Marketing AI 62

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing. We are in an era of next-generation B2B marketing convergence.

B2B Thought Leadership 309

B2B Thought Leadership Lead Ranking B2B Marketing Planning 309

Stevens & Tate

DECEMBER 11, 2024

Influencer marketing campaigns have long been a core component of business-to-consumer (B2C) strategies, but its less commonly associated with B2B businesses. This is largely because B2B marketing often focuses on persuading decision-makers rather than entertaining a broad consumer base.

B2B Marketing 98

B2B Marketing Campaigns B2B Thought Leadership B2B 98

Marketing Insider Group

MAY 9, 2023

B2B businesses encourage audience engagement by creating high quality content and experiences that capture and keep the attention of their audience. Image Source: 99 Firms If you’re new to B2B marketing , focusing on value and trust may not seem like that big of a deal. Established thought leadership.

B2B Thought Leadership 326

B2B Thought Leadership Webinar Metrics Thought Leadership Eye-Tracking 326

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. Why is Webinar Marketing Important for B2B Businesses? Source: ON24.

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. Before you can get B2B buyers to purchase from you, you must get them to care. Before you can get B2B buyers to purchase from you, you must get them to care. Example Instead of a generic LinkedIn post about your software’s latest update, try telling a story.

Marketing Automation Services 115

Marketing Automation Services B2B Thought Leadership B2B Budget Programs 115

Single Grain

DECEMBER 23, 2024

Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn. LinkedIn stands out as a particularly effective channel for implementing ABM strategies. Key Takeaways LinkedIn is ideal for ABM because millions of key decision-makers leverage that platform.

Account Based Marketing 52

Account Based Marketing Paid Content Linkedin Ideal Customer Profiles 52

Oktopost

MARCH 26, 2025

Every successful B2B organic social media strategy is built on two core pillars: Corporate social media The companys official voice, delivering brand messages, industry insights, and thought leadership. No more sending emails begging your colleagues to share posts that went out on the corporate LinkedIn feed.

Linkedin 62

Linkedin B2B Thought Leadership Thought Leadership Paid Search Agency 62