SmartBug Media

APRIL 23, 2021

If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. This will help you understand if there are other tools you may still need to invest in as you move your site to HubSpot. HubSpot hosts your site when you sign up for the CMS subscription.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Drew Neisser

JULY 8, 2022

That’s the theme of this episode with HubSpot CMO Kipp Bodnar , a differentiation pro who has been with the brand as it’s grown into a global marketing behemoth with over 7K employees and an impressive reputation. What you’ll learn: Why HubSpot acquired a media company and ran an ad about pirates.

CMO 52

CMO Hubspot Differentiation Paid Search Agency 52

Hubspot

OCTOBER 23, 2023

Welcome to “The Pipeline” — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders Top salespeople are successful because they sweat the details. We don't normally do this, but … ” You might think that you‘re impressing your prospect with this one.

Hubspot 74

Hubspot Cable Impressions Consulting 74

Sage Marketing

MARCH 17, 2022

HubSpot is a CRM platform that incorporates marketing, sales and services, which provides you with all the tools you need to build an amazing customer experience, and not least for your business’ leverage. 7 HubSpot Facts Not Everyone Knows: Using HubSpot increases lead generation by 78%. Impressive, right? In conclusion.

Hubspot 52

Hubspot Work Management Paid Search Agency Marketing Management 52

Hubspot

NOVEMBER 22, 2019

When counting engagement, there are two terms you should know: reach and impressions. Impressions are the total number of times social media browsers have been showed your content. Impressions are the total number of times social media browsers have been showed your content. In most cases, impressions will be higher than reach.

Impressions 99

Impressions Social Media Media Analytics 99

Hubspot

DECEMBER 7, 2020

It makes it easier to leave lasting, meaningful impressions about the content you’re sharing with them. This post will outline the importance of interactive presentations and share tips from HubSpot experts for giving engaging, interactive presentations. The image below is a pie chart that was created using HubSpot reports.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Customer Experience Matrix

SEPTEMBER 10, 2015

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. In this context, the HubSpot announcement is interesting mostly because it too recognizes the importance of giving marketers audience lists without acquiring the names for themselves.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Hubspot

DECEMBER 6, 2018

This’ll also give them a positive first impression of you and make them read the rest of your resume to confirm that you’re their best-fit candidate. Seeking a position as a Junior Growth Marketer to help HubSpot scale freemium marketing efforts and boost free product signups. Structure: Are you qualified for this job?

Impressions 88

Impressions Examples Cost Per Thousand CPM 88

Hubspot

AUGUST 20, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.

Hubspot 97

Hubspot Work Management Marketing Management Paid Search Agency 97

Bannersnack

MARCH 26, 2024

Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising. The study from HubSpot revealed that the most-shared ads relied on emotional content, including happiness, friendship, and inspiration.

Advertisements 98

Advertisements Advertising Examples Effectiveness 98

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Hubspot

AUGUST 1, 2019

If you're using Instagram as part of your social media strategy, you've definitely come across the concept of impressions. But what exactly are impressions? First things first: to understand what Instagram impressions are, you need to know how they relate to Instagram's reach metric. How accurately do they indicate success?

Impressions 76

Impressions Paid Search Agency Social Media Ads 76

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Hubspot

MAY 2, 2018

An ideal cover letter leaves the hiring manager with a positive and memorable impression of you, something a resume alone won’t always do. Even if you don’t have the work experience to report impressive numbers, you can still offer proof when opening with an accomplishment. This is a memorable and impressive tactic.

Impressions 77

Impressions Examples Work Management Marketing Management 77

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. From a fifty-thousand foot view, you win ad impressions on Google by bidding on keywords. Aggressively bidding on keywords is not enough to win impressions.

Hubspot 74

Hubspot Cost Google Process 74

Hubspot

APRIL 27, 2018

I asked HubSpot reps and recruiters for the resumes they used to get hired and the advice for others hoping to land a gig in sales. Caroline Atwood, inbound sales coordinator, HubSpot Cambridge. She says, “I created this resume for HubSpot when I switched industries from outdoor and environmental education to sales.

Hubspot 72

Hubspot Examples Cold Calling Work Management 72

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. A pixel to track campaign efficiency.

Campaigns 112

Campaigns Account Based Marketing B2B DemandBase 112

Webbiquity

APRIL 19, 2022

The more impressive (while plausible) the result, the more likely the case study may convince someone to convert. Any Hubspot case study can serve as a great example to emulate. They demonstrate how you’ve implemented a specific solution and how it helped your client achieve a beneficial result.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Hubspot

DECEMBER 21, 2018

First impressions matter, and when potential clients find your real estate website , they'll be looking for information about you and your expertise. He also includes impressive sales statistics to boost his credibility. The best way to share these details is with a bio that provides background on your real estate experience.

Impressions 93

Impressions Template Examples Work Management 93

Smashmouth Marketing

AUGUST 8, 2009

Karen Rubin and Mike Volpe Hosting Hubspot TV's 1 Year Anniversary Yesterday was the start of my evaluation of Hubspot. After a one hour detailed demo from Bonnie and Chris, and an interrogation by me, Linda and I got to join the Hubspot team and local twitterati for the 1 year anniversary of Hubspot TV.

Hubspot 100

Hubspot Inbound Marketing Opt-out Opt-in 100

Hubspot

JUNE 12, 2019

A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support. This example, from HR software provider Gusto, clocks in at an impressive five minutes and fifty-six seconds. And it’s not without merit. I’ve saved the most comprehensive product demo video for last.

Impressions 78

Impressions Product Video Marketing Work Management 78

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps.

Enterprise Management 108

Enterprise Management Hubspot Terms and Conditions Sample 108

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). So is social media an effective digital marketing strategy or not?

Social Media 362

Social Media Media Business Custom Publishing 362

Smashmouth Marketing

AUGUST 7, 2009

Karen Rubin and Mike Volpe Hosting Hubspot TV's 1 Year Anniversary. Yesterday was the start of my evaluation of Hubspot. After a one hour detailed demo from Bonnie and Chris, and an interrogation by me, Linda and I got to join the Hubspot team and local twitterati for the 1 year anniversary of Hubspot TV.

Hubspot 100

Hubspot Opt-out Opt-in Inbound Marketing 100

Alaniz

APRIL 17, 2018

I have used call tracking in the past, but was never very impressed with any of the services from a technology or user experience standpoint. The client was also using HubSpot, so I wanted something that would integrate. Plus, it was time to revisit the market to see what is the latest and greatest.

Marketing Analytics Tools 53

Marketing Analytics Tools Hubspot Analytics Google 53

Martech

APRIL 10, 2024

Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. Here are some B2B tech brands that are getting it right: HubSpot: HubSpot’s social media presence is a masterclass in infusing humor and personality into B2B marketing.

Work Management 115

Work Management Marketing Management Product Differentiation 115

Webbiquity

MAY 9, 2023

If one of your aims is to increase brand awareness, you need to track specific KPIs like followers, impressions, traffic, share of voice, and reach. Common measures include engagement (likes, comments, shares), follower count, post reach, impressions, clicks, and conversions. They should be challenging yet within reach.

Social Media 313

Social Media Social Marketing Planning Tips 313

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. By leveraging the strong presence of influencers relevant to their reach, HubSpot aims to increase its scale in the competitive CRM and marketing software industry. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Anyword

MARCH 14, 2024

Filter by topic, use case, or performance metric (CTR, impressions, conversions…). Supported platforms include Meta Ads, Google Ads, LinkedIn Ads, Hubspot and more. This allows you to know how well your new content will do before publishing it. What does this mean for you?

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

SmartBug Media

DECEMBER 22, 2023

Embracing sophisticated customer journey software, such as HubSpot, can improve tracking and help with analyzing event ROI. First impressions greatly impact attendees' perceptions, hence the importance of meticulous planning and execution at every stage. We can help your team be successful.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Contently

MARCH 11, 2020

HubSpot does a nice job emphasizing this process in its eight-step case study guide. The example below from performance marketing platform AdRoll hooks the audience right away with appealing hero imagery and bright, impressive results that will get the attention of any executive. Additionally, wait for genuinely impressive results.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Biznology

MARCH 23, 2018

Hubspot preaches inbound marketing as a mantra, right? Which is true, but it’s gotten to the point where some marketers have gotten the impression that outbound marketing is bad, inferior, old-fashioned, or maybe even immoral. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

NetLine

JANUARY 30, 2024

Click-Through Rate (CTR) : Our CTR jumped by an impressive 66.7%. Users can seamlessly export their data to major platforms like Salesforce and HubSpot , or any platform of their choice. Accounts Engaged : Engagement skyrocketed, with a 72.7% increase in accounts that interacted meaningfully with our content.

Intent 52

Intent CTR Intent Data Intent Signal 52

Martech

JANUARY 29, 2024

Pay-to-play databases like ZoomInfo are a very powerful tool when used in tandem with CRMs like HubSpot that can show you who’s doing what and when. Creating content and communication plans that leverage this data can attract your audience and engage them meaningfully. Leads require behavioral momentum.

Lead Ranking 127

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 127

SmartBug Media

JUNE 1, 2022

If you’re looking for inspiration, here are a few examples of brands that are leading the pack in customer centricity: HubSpot. Ok, we’re a HubSpot Elite Partner so we’re biased, but Hubspot is a great example of customer-centricity. And it pays off: LEGO has a Net Promoter Score of 77 , an impressive average.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Hubspot

JULY 25, 2019

In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale.

Design 69

Design Hubspot SEO Lead Scoring 69