How to Improve Your Email Clickthrough Rate [Video]


Hi, I’m Bryan with HubSpot. And t hat''s why we’re all obsessed with clickthrough rates: If you can increase that metric, you increase the likelihood that your visitors will become leads, and that your leads will become customers. Just like personalizing subject lines can increase your open rates, personalizing the email itself could increase your clickthrough rates.

How to Discover Open & Clickthrough Rates for Your Personal Emails [SlideShare]


Clickthrough rate? Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. What was our open rate? Our unsubscribe rate? These numbers help us improve our email marketing campaigns. But then we return to our own inbox. We’re sending emails to individuals instead of large lists, and suddenly we lose all that insight.


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The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.


Our mission is to generate revenue for our clients online using inbound marketing best practices, and we''re proud to be among the top 1% of HubSpot Partners, which means we train and support our clients using the inbound marketing methodology. Within a few minutes, I''d set up the campaign in HubSpot''s software and sent it out -- to customers, to prospects; to everyone. And we knew they were prospects because we were using Sidekick by HubSpot.).

Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]


After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates. Personalizing emails is more than customizing the first sentence to include the recipient''s first name. True, valuable personalizations cater every marketing message to the right person at the right time.

14 Ways to Increase Your Clickthrough Rate on Twitter


Wow -- all by improving the clickthrough rate (CTR) of your tweet? 14 Ways to Increase Clickthrough Rate on Twitter. HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. Here''s an example they used of ambiguous tweet copy: Get a sneak peek backstage on how @HubSpot does inbound marketing: [link] — HubSpot (@HubSpot).

How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]


This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. First impressions are powerful -- and they're not just limited to face-to-face interactions. These days, many people are judging companies based on their email efforts before they even start a conversation with an actual person. Needless to say, this change in behavior has upped the importance of ensuring that your email communications are optimized to the fullest.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates


Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). At HubSpot, we found that that emails sent from "Maggie Georgieva, HubSpot" perform better in terms of open and clickthrough rate than emails sent from just "HubSpot."

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul


A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. Improve clickthrough rate. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date. Clickthrough & Open Rate. clickthrough rates, respectively.

How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment


Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework. We also measured the level of engagement with those emails -- the clickthrough rate (CTR) of emails with video, compared to emails alone. Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook.

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6 SEO KPIs Every Search Marketer Should Know


Aja Frost, the head of SEO content at HubSpot, says, "Any metric—in isolation—can be misleading. For example, HubSpot's SEO team used to obsess over organic traffic. For HubSpot, we track content leads and user signups in addition to organic traffic. Clickthrough rate (CTR).

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Customer Experience Email Marketing Tips


In this vast ocean of emails, how do you distinguish your brand and product from the scores of brands present out there and enhance your revenue by higher clickthrough rates? Business leaders everywhere recognize that consumer experience is such an essential metric.

How to Create a Social Media Report [Free Template]

Hubspot Marketing

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics. Clickthrough Rate.

10 Things Every Email Marketer Can Relate To


3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. Niti Shah is the Senior Growth Marketing Manager for HubSpot for Startups. She was previously the Senior Marketing Manager for HubSpot Asia Pacific, Email Marketing and Automation Marketing Manager, and Editor of the HubSpot Sales Blog.

Facebook Ads vs. Google Ads: Which is Better for Your Brand?


Tools like HubSpot's ads software can help you measure your campaign's ROI and allow you to make adjustments to optimize its performance. In a 2019 HubSpot State of Marketing Report , marketers revealed that the paid channel offering the highest ROI was Facebook.

How to Perfectly Manage a PPC Campaign [Template]

Hubspot Marketing

To understand search volumes and costs around each keyword you want to select, you can use free tools like the Google Ads Keyword Tool or -- if you're a HubSpot customer -- our Keywords tool. In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns.

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The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot Marketing

Here at HubSpot, we ran a test with text-based CTAs -- a standalone line of text linked to a landing page and styled as an H3 or an H4 -- to see if they would convert more traffic into leads than regular CTAs at the bottom of a web page. We used this framework at HubSpot with great results.

How to Cultivate a Data-Driven Marketing Team


When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! In other words, they need to figure out people's perception of what HubSpot.

7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]


Clickthrough rate (CTR). HubSpot's Email Marketing Tool. With HubSpot, you can create, customize and optimize your emails without any coding or design experience. However, this software does work in tandem with providers like HubSpot and Mailchimp to keep your contact list clean.

The Best Times to Send Business Emails This Holiday Season [New Data]


This post originally appeared on HubSpot's Sales Blog. Our open and clickthrough rates are optimized -- or so we thought. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Until one December morning when our metrics plummet. It must be a mistake. Or, it’s the holiday season. Each year from November to January, email behavior changes and email strategies lose their effectiveness.

How to Audit Your Website for Improved SEO and Conversions

Hubspot Marketing

But first, enter your website into HubSpot's Website Grader -- this will give you a general overview of your website's strengths so you can gauge your focus on each of the assessments that follow in this article. What Is a Website Audit?

Key characteristics of successful lead generation websites

Tomorrow People

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment.

The Definition of Quality Score [In Under 100 Words]


Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score. Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Google ranks Quality Score on a scale of 1-10 (with 10 being the best).

The Beginner's Guide to Rich Media Ads


They usually lead to more interaction, increased conversions, and a higher clickthrough rate. Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online , this one stood out. It included interesting videos and animation.

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The 13 Best Email Template Builders for Any Budget


HubSpot. HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot's drag-and-drop editor, and customize the template to match your brand and align with your goals.

The Ultimate Guide to Email Marketing

Hubspot Marketing

Source: HubSpot. Here’s an example of how a workflow could be set up: Source: HubSpot. GDPR is wholly consistent with the inbound approach to business” - Brian Halligan, HubSpot CEO. Clickthrough rate (CTR) is the percentage of people that click on your CTAs.

How a great lead generation website will supercharge your content marketing strategy

Tomorrow People

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. If you start to think of that single action as one link in a chain of events, it’s a lot more insightful: that well-written idea may be hitting the visitor at the wrong moment, as Hubspot suggests. Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place.

12 Benefits of Email Marketing Your Marketing Team Must Know


In fact, emails that include the first name of the recipient in their subject line have a higher clickthrough rate than those that don't. For example, many of you might have reached this page from a marketing email from HubSpot.

How to Do A/B Testing: A Checklist You'll Want to Bookmark


If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors. If you're a HubSpot Enterprise customer, you'll have some help determining the size of your sample group using a slider. Matt Rheault , a senior software engineer at HubSpot, likes to think of statistical significance like placing a bet.

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Google Removes Authorship Photos and Google+ Circle Counts From Search Results


In his announcement, Muller says that this change was made because it offers a less cluttered experience for users, especially on mobile, and that tests indicate the clickthrough rates are similar: But, from the research that''s already been published by Google, that may not be the case. About a year ago, Justin Briggs , Senior Marketing Manager at Getty Images, put together an awesome post on the data around Google Authorship and its effect on clickthrough rates.

The Ultimate Guide to Public Relations in 2018

Hubspot Marketing

The sites who’ve mentioned your brand have linked to your website, making it easy for readers to clickthrough and visit your website. Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer?

The Comprehensive Guide to Impression Shares


Quality score evaluates your keywords' past performances, ad relevance, landing page experience, and expected clickthrough rate. Online advertising is booming.

How to Write the Perfect Marketing Email [Free Ebook]


Include too many pictures, and your clickthrough rate may decrease. From the subject line to the closing, there's a science to writing the perfect email. Write too much text, and your message may overwhelm your reader -- especially considering 48% of emails are opened on a smartphone. In our ebook, How to Write the Perfect Email , we'll walk you through the 14 key steps to optimize your marketing emails for opens, clicks, subscribers, and more.

17 SEO Myths to Leave Behind in 2015 [Free Ebook]


And it''ll improve search visibility and clickthrough rates …”. Click to Tweet : Separate SEO fact from SEO fiction with @HubSpot''s new free guide! SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g. creating high-quality content), the nuanced aspects of it are subject to continuous change. And as a result, many of the "proven" tactics people have used in the past (keyword stuffing, link schemes) are now stuff of legend.

How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]


Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. Note: If you''re using HubSpot, this is as simple as adding your Google+ profile URL to your author profile.). But what happens if you write for multiple sites? Or if you leave a company, and start writing elsewhere? Good news -- you can claim authorship for multiple sites!

10 Horrifying Stats About Display Advertising


We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. The average clickthrough rate of display ads is 0.1%.

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]


The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). Average Clickthrough Rate (CTR).

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How to Detect, Repair & Profit From Underperforming Content


According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. HubSpot's Principal Marketing Manager of Optimization, Pamela Vaughan , did some extensive research into HubSpot’s seemingly-underperforming content, and what she found was really interesting.

Treat Me Like a Person, Not a Persona [The Customer Code Series]


Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. We’re big fans of personas at HubSpot, and even built a tool to help people make personas. The result was a 1000% (yes, that’s the right number of zeroes) improvement in our clickthrough rate. When we onboard the first user of HubSpot, we once again use the GPCT method to understand that person’s priorities. This post is part 3 of 11 in a series on HubSpot’s Customer Code.

The Complete Guide to Lifecycle Marketing


Save time with HubSpot's Marketing Automation Software. The average email clickthrough rate (CTR) is 18%, which means a lot of messages go unopened and ignored. Savvy marketers know it's rare to reel in customers at the first encounter with a brand.

Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics. As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success.