ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Optinmonster

OCTOBER 17, 2023

Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. The advantage of in-person focus groups is that you observe the consumer’s verbal and non-verbal reaction to your product or advertising. Then, observe the dialogue.

Research 98

Research Case Studies Case Study Skype 98

Vision Edge Marketing

JANUARY 11, 2022

It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . In-depth interviews and focus groups (or a hybrid of these) support the kind of probing that is essential to story building.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Tomorrow People

NOVEMBER 25, 2021

They may be conducted in person, over the phone or via video conferencing software. If you already have a group of customers who use your product or service, you may ask them in detail about their reasons for purchasing and ways your company can improve. Focus groups. Interviews.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

ClickZ

JULY 29, 2020

Viewability metrics like screen real estate, video completion rates or audibility contain valuable signals, but paint an incomplete picture. Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. When she posted a video about “drowning” her guacamole in green Tabasco as a DIY dressing for her Chipotle bowl, it caught the legacy brand’s attention.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Circle Studio

NOVEMBER 23, 2021

More and more (and more) video. Video has become the dominant medium. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. Many B2B firms are still not fully capitalizing on the power of video but expect that to change in 2022.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Moz

NOVEMBER 7, 2019

Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. Video Transcription. Today we're going to talk about how to come up with a great idea for your video series or podcast. Howdy, Moz fans.

Video Marketing 50

Video Marketing Word of Mouth Barriers Paid Search Agency 50

Martech

JULY 13, 2023

The new feature summarizes open-end verbatim responses, focus group data, and in-depth interviews (IDIs) in a variety of ways. The agreement with OpenAI allows the company to train its generative AI bot on Shutterstock’s image, video and music libraries and associated metadata.

Paid Search Agency 96

Paid Search Agency Product Urgency Marketing Enterprise Management 96

Content Standard

DECEMBER 21, 2015

The video customer testimonial taps into that desire in a powerful way, research shows. Successful video marketers rate video testimonials as their most effective content form, according to a report from Vidyard and Ascend2. Why Video Testimonials Are Powerful. Louis, and a Dennis or Denise to become a dentist.

Video Marketing 42

Video Marketing Case Studies Paid Search Agency Marketing & Strategy 42

Liveintent

DECEMBER 21, 2021

His own approach has involved building a content library of hundreds of two-to three-second video clips that can be combined to create varying videos. Groth says companies should move “at a more agile pace” and use marketing as a real-time focus group to update every aspect of their brand footprint.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Marketing Insider Group

JANUARY 30, 2024

Video Source: Heinz Marketing We got the chance to sit down with Matt to discuss his approach to creating content that readers find meaningful and personally important. Matt is the president of Heinz Marketing , an organization that focuses on strategic customer acquisition and retention strategy and execution.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Sprout Social

APRIL 25, 2024

YouTube marketing strategy template A lot goes into video marketing on YouTube. Social media video content workbook Video content can take time, collaboration and resources to get across the finish line. This video content planning workbook will help you make the most of your next video shoot. Get the template 17.

Social Media 52

Social Media Template Work Management Marketing Management 52

Content Standard

NOVEMBER 13, 2015

Where are your videos right now? But when it comes to your video marketing strategy, many B2B brands may fall outside of this equation. Should your brand just abandon video entirely? It has built an incredible space for content marketers—one where quality of content reigns supreme over ad revenue or promoted videos.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Webbiquity

NOVEMBER 10, 2020

As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” They also need to embrace mobile-friendly media including video and podcasts. ” Are technology analyst firms in trouble?

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

SmartBug Media

NOVEMBER 30, 2018

Take a look at your database to inform your insights as to where your prospects live, their age group, and their stage of life. Once clear patterns emerge, hold a focus group to gain a clear understanding of customer pain points. Drive Engagement with Video Content. Even for small businesses, video can be easy to develop.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Martech

MARCH 20, 2024

But listening to your customers will lead to other marketing gold: blogs, case studies, testimonial videos, campaign themes — and let’s not forget the development of new features and use cases or even entirely new products. One client opted for managers to nominate top performers to take part in a focus group.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Brand Identity 114

Webbiquity

FEBRUARY 7, 2023

Or you can take a cue from Google’s Year in Search and create impactful videos. This can involve sharing the story with a small focus group, soliciting their thoughts and suggestions, or conducting user testing to see how well your story resonates with your intended audience. Edit the piece.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Hubspot

MARCH 27, 2023

For example, a website designed to sell online services needs to include: pages detailing the services available, CTAs, photos, and videos. The sales team can follow up with emails and video calls, and schedule demos to help give your leads the information they need. The website must also be able to accept payments.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Biznology

JUNE 9, 2020

The answer is easy and should be quite obvious – video format. This is why investing in quality video production services is highly recommended as the next step. Try to entertain your audience and create some wholesome and funny videos above all. They will appreciate the effort!

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

Stevens & Tate

APRIL 18, 2024

Content Marketing : Content marketing involves creating and disseminating articles, blogs, and videos that directly address the queries and challenges potential residents or their families may face when considering senior living options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc. That’s empathetic listening.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

illumin

NOVEMBER 10, 2023

Users could also post short videos, photos, and even include links (which notably cannot be done on Instagram). In addition, Instagram is holding several focus groups this autumn, engaging with digital creators in order to better understand how to woo new users and build the app into a social media staple.

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Differentiation 95

Differentiation Social Media Media Aggregators 95

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Convince & Convert

APRIL 23, 2015

Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. Include a visual or video response. Consider this a mini focus group to power a broader campaign or piece of content.

Communities 153

Communities Social Media Curation Facebook 153

SmartBug Media

OCTOBER 20, 2021

Choose a variety of content: blogs, podcasts, use cases, proposal templates, video, etc. Someone might want to consume a video while someone else may want a video. Video is Important! - Use case and testimonial videos, educational videos, branding and positioning videos, 1:1 personalized videos.

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

KoMarketing Associates

JANUARY 29, 2019

In terms of content types to do so effectively, consider videos and case studies. Videos are more engaging than “words on a page” content and can typically offer the audience more information in a shorter period of time. Also, keep in mind who will be featured in your videos.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Optinmonster

MAY 27, 2020

These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video. Brands can easily showcase their products through images and videos, and the shorter sales process means customers are more likely to buy the product on the spot.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Sprout Social

MARCH 30, 2021

WTDY-FM) Philadelphia has continued using the methodology for more contests to crown Album of the Year, Best Music Video and more. The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way.

Marketing Management 124

Marketing Management Paid Search Agency Social Media Keywords 124

Contently

JANUARY 4, 2017

When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. The reason why became clear in our focus groups. “I

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

FunnelEnvy

MARCH 18, 2024

For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

KoMarketing Associates

MARCH 15, 2016

If you aren’t sure where to start, it might be worth doing a focus group to see what related interests are or to get a good idea of what appeals to your audience based on their online behavior. YouTube ads are available as text, video, and images.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Fifty-four percent of marketers say that video is the most valuable content type for achieving social goals. Need insight into an emerging trend? You just need social listening data. .

Viral Marketing 119

Viral Marketing Network Marketing Fulfillment eCommerce 119

ConvertKit

APRIL 17, 2019

This could include social media platforms, video websites, RSS feeds, forums , and their email inbox. As you create your first survey, we have a Typeform video tutorial to guide you through the process. Interviews or focus group. Once you know when to communicate with them, think about where they like to hang out.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

This could include social media platforms, video websites, RSS feeds, forums , and their email inbox. As you create your first survey, we have a Typeform video tutorial to guide you through the process. Interviews or focus group. Once you know when to communicate with them, think about where they like to hang out.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86