SendX

JULY 1, 2021

Email sign-ups Email sign-ups can be a great opportunity to ask for additional info like birthday, location, and interests. Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel. Both can be effective for gathering VOC data.

Business 360

Business Template Customer Satisfaction Analysis 360

Optinmonster

OCTOBER 17, 2023

If the participant says something interesting, ask follow-up questions that dig deeper. Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. Create a community of people interested in your topic and use it to foster a conversation.

Research 101

Research Case Studies Case Study Skype 101

KoMarketing Associates

JUNE 7, 2018

For instance, covering the same topic of “greenhouse gas emissions” in three different articles that essentially take the same approach is not going to hold your audience’s interest. This can show you what keywords have the highest click-through rate, which can correlate to user interest. Focus Groups.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) This includes your audience’s preferences, demographics, behaviors and interests.

Optimization 117

Optimization Ideal Customer Profiles Customer Surveys Communities 117

Webbiquity

FEBRUARY 7, 2023

To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content. Adding data to your story can break up the text and add visual interest, which can help hold your audience’s attention for a longer duration.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. It’s a never-ending dance, but hey, that’s what keeps our jobs interesting, right? Most of them are doing it at a basic, functional level. But here’s the catch – not many have a strategy that covers the whole business.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Martech

FEBRUARY 9, 2024

By tapping into insights from small-group conversations (and perhaps even integrating a micro-community strategy for your business), marketers can reach a deeply committed audience segment, offering a ton of benefits we’ll explore below. But first — what exactly are micro-communities?

Communities 123

Communities Top of Funnel Word of Mouth Enterprise Management 123

SmartBug Media

MARCH 17, 2023

Before investing in them, you can get feedback on different product designs and promotional strategies through customer surveys, focus groups, and other methods. This helps ensure that the packaging design is attractive to potential customers and that the promotions will effectively generate interest in the product or service.

Research 98

Research Service Product Planning 98

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Stevens & Tate

APRIL 18, 2024

By using automation tools, facilities can send timely, relevant information tailored to the interests and needs of potential residents and their families. Additionally, these tools provide analytics that measure engagement rates, helping communities adjust their content strategy to better meet the needs and interests of their audience.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

SmartBug Media

FEBRUARY 16, 2024

Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. For example, you might collect feedback via email surveys, social media polls, and focus groups simultaneously to broaden your reach.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

Martech Advisor

JANUARY 27, 2020

Hold focus groups. As with customer surveys, focus groups can be created by selecting existing customers or volunteers from a group of people whose interests and behaviors match those of your target audience. Focus on data-driven analytics. Learn More: 5 Pillars of Audience-Centric Content.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Differentiation 95

Differentiation Social Media Media Aggregators 95

ClearVoice

MAY 29, 2023

Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles. Some strategies you can use: Conducting surveys, interviews, and focus groups. Include information such as demographics, job titles, hobbies, interests, and common objections.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Interests: This refers to data about what your target audience is into, like their hobbies. For example, your target audience may be interested in personalized skincare.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

WOM 150

WOM Word of Mouth Social Media Segmentation 150

Oktopost

DECEMBER 21, 2023

This can provide insights into customer interests and potential gaps in your online presence. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Liveintent

FEBRUARY 14, 2023

Capitalize on that interest, and watch engagement soar. But paying attention to how and what readers engage with during these times can be illuminating — it’s like having a large-scale focus group of your best possible customers.

Content 62

Content Custom Publishing Loyalty Newsletter 62

Hubspot

JANUARY 16, 2020

Audience targeting is the method of separating consumers into segments based on interests or demographic data. Helpful demographics to consider would be age, average income, interests, location, and gender. Did you know that Google Analytics has a section that lets you know the interests of your website visitors ?

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Binary Demand

JUNE 12, 2023

Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Brightedge

MARCH 8, 2021

Market Insights is BrightEdge’s newest innovation that allows marketers to tap into search data, the world’s largest, most agile and honest focus group. For example, if you’re an apparel company, you may have seen an increase in interest of your loungewear products over the last year. to better gauge audience interest.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. The Twitter Explore page gives you an updated list of topics and hashtags trending in your region and relevant to your interests.

Twitter 141

Twitter Business Paid Search Agency Communities 141

illumin

NOVEMBER 10, 2023

In addition, Instagram is holding several focus groups this autumn, engaging with digital creators in order to better understand how to woo new users and build the app into a social media staple. These updates, along with a slow, but predictable growth, give analysts hope that the app might just still become a social media staple.

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

B2B Marketing Directions

SEPTEMBER 27, 2020

Seventy-two percent of the survey respondents said their customers were focused on conserving cash and weren't interested in buying non-essentials. Sixty-one percent said most customers were interested in purchasing familiar products with proven reliability rather than new or more innovative products.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

Excelsior Research

JANUARY 3, 2022

For instance, In digital marketing, the marketers target the audience based on their shared interests. Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. g) Analysis.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Marketing Insider Group

AUGUST 30, 2021

Instead of trying to sound appealing to people, be interested in them. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. You need to demonstrate that you’re interested in their world and their motivations as a fellow human. Put your customers first.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Hubspot

JUNE 1, 2018

They research and analyze your consumers all the time, conducting focus groups, sending out surveys, studying online shopping habits, and asking one underlying question: “Where, when, and how does our consumer want to communicate with our business?”. What is Marketing? Price it too high, and you’ll lose out on a solid customer base.

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

Valasys

JUNE 22, 2023

Improving Products And Services An important area to focus on to advance your business and increase profit is to look at the products and services you offer. Ask yourself how you can improve these things overall to add value and maintain customer interest.

Business 52

Business Customer Satisfaction Paid Search Agency Demand 52

PureB2B

JUNE 8, 2021

Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. And to aid in your personalization , you have to have company information readily available that is both specific to your company and products, and to your clients’ specific interests.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. Interested in more strategic-based content like this? Choose the right research method. Consider subscribing to our blog! Pardot Newsletter. Business Email *.

Research 62

Research Campaigns Work Management Marketing Management 62