How to Create UTM Codes to Track Your URLs [UTM Builder]
Hubspot
APRIL 7, 2019
Sure, you know Twitter drives a certain percentage of traffic to your website. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. Building a UTM code, however, can tell you how much of that traffic came from Facebook, or even a particular post on Facebook.
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