SendX
JULY 9, 2021
One of the instances that tend to annoy any digital marketer is when their emails get blocked. You can spend a lot of money setting up and targeting your buyers, but blocked emails can cause these costs to shoot up and be a point of contention between you and your marketing team. It’s important to understand why certain emails get blocked and why they happen so.
Zoominfo
JULY 9, 2021
Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. However, corporate recruiting has the potential to be more efficient when it comes to sourcing candidates and communicating with them. LinkedIn is a good starting point, but ZoomInfo TalentOS can enhance your searches with data that lets you narrow in on the best job candidates faster.
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The Daily Egg
JULY 9, 2021
To enthrall website visitors with your photos, you need a WordPress gallery plugin that will put them on center stage. We’ve tested five of the most popular and highest-rated plugins to see how they strike a balance between aesthetics and ease of use. Out of the five, we’ve found that Envira Gallery is the best […]. The post Best WordPress Gallery Plugins Compared appeared first on The Daily Egg.
Zoominfo
JULY 9, 2021
Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. However, corporate recruiting has the potential to be more efficient when it comes to sourcing candidates and communicating with them. LinkedIn is a good starting point, but ZoomInfo Recruiter can enhance your searches with data that lets you narrow in on the best job candidates faster.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Daily Egg
JULY 9, 2021
Security plugins are essential for any website because they scan, protect, and remove malware that may infiltrate your site. WordPress offers over 900 security plugins, and after reviewing dozens of them, we determined that Sucuri is the best option for most users. Sucuri is an extensive all-in-one security plugin that offers advanced, brute force protection […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
JULY 9, 2021
Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In this episode, we’ll learn about Shopify and its features, as well as its benefits and drawbacks and how it helps businesses and startups gain exposure. If you feel this show gives you the tools to improve your SEO and create brand awareness, make sure to subscribe not to miss any episode.
SEMrush
JULY 9, 2021
Display ads are the next step in your online advertising journey – but what are they, and how exactly do they work?
Search Engine Journal
JULY 9, 2021
Enterprise SEO is among the most enduring marketing strategies for large websites. Learn the SEO skills you need for enterprise success. The post 8 Enterprise SEO Skills That Add Value for Your Team & Career appeared first on Search Engine Journal.
ConvertKit
JULY 9, 2021
When touring came to a sudden halt in 2020, musicians found themselves in a bind. Ticket sales from tours and playing live shows—one of the biggest revenue streams artists have in the modern music industry—nosedived almost overnight. So, with live performances off the table, how can bands make money from music? The answer is focused around online income streams.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
SmartBug Media
JULY 9, 2021
A call to action (CTA) is your way of directing site visitors to take their next action. Unfortunately, many marketers and business owners miss out on these conversion opportunities simply from not taking the time to create powerful CTAs. Here are 7 tips that can help. 1. Show Value. First and foremost, your visitors need to understand the value proposition your CTA provides.
DivvyHQ
JULY 9, 2021
Publishing and producing content consistently is hard and you are bound to hit snags in production. Instead of just waiting around and missing deadlines, we've put together a list of workarounds to minimize those content workflow bottlenecks. Click to learn more!
Content Marketing Institute
JULY 9, 2021
This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work. Continue reading → The post What to Learn From “Football Is Gay” and Other Content Examples This Week appeared first on Content Marketing Institute.
SEMrush
JULY 9, 2021
How can you keep the cost of Facebook ads down? Is it even worth investing in Facebook advertising? Find out all you need to make your ads more successful!
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
JULY 9, 2021
Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4 for a virtual spin. The immersive driving experience launched June 14, with an additional walk through by Pinterest’s influential creators rolling out in July. Pinterest partnered with the production studio Unit9 to implement a technical, immersive 360 test drive experience.
Lake B2B
JULY 9, 2021
CRM Data cleansing is one of the important things you would care for when you run a campaign for your company to increase the lead inflow which would later bring in great deals for the company. Most of the time, businessmen do not feel the necessity of cleansing the data. Well, there could be hundreds […]. The post Importance of CRM Data Cleansing: Learn how to clean your Database appeared first on Blog.
Sharpspring
JULY 9, 2021
Mobile user experience will become more important than ever in 2020. A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux. For online businesses, it’s crucial to focus on user experience trends (also referred to as UX trends) and maintain a mobile-friendly website in order to keep a high rank in search engine results pages (or SERPs) and generate higher conv
Liveintent
JULY 9, 2021
Identity is undergoing an identity crisis. With third-party cookies are on their way out, publishers and advertisers are left to reinvent their strategies for targeting, addressability, and personalization. The good news is that many marketplace solutions have already cropped up to address these issues, and Google’s recent announcement to delay the deprecation of the third-party cookie has bought the industry some time to sort things out.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Mailmunch
JULY 9, 2021
Mobile devices are the future. Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. Worldwide, mobile traffic share is around 55% while desktop traffic, which had dominated historically, is about 42%. Source: Statcounter. These stats illustrate how critically important it is to optimize your landing pages for mobile traffic.
Moz
JULY 9, 2021
Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo your website by measuring (and improving) your website engagement.
Ignite
JULY 9, 2021
In our previous post in this series, we discussed how to help a prospect move from the "Planning" stage to the "Action" stage. We explained that the "Action" stage in cognitive marketing is not when the prospect signs on the dotted line. Instead, it's when the prospect takes action to explore their potential relationship with your company, specifically.
Lead Liaison
JULY 9, 2021
Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Updates include new Guidelines for Games, Global Leaderboards with Automated Leaderboard Data Export, Easy On-Off Activation Toggles, 5 Amazing New Activations, Filter Criteria for Pick-a-Winner, Event in a Box for Event Organizers, and Deal Filtering by Product or Service.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ignite
JULY 9, 2021
In our previous post in this series, we discussed how to help a prospect move from the "Planning" stage to the "Action" stage. We explained that the "Action" stage in cognitive marketing is not when the prospect signs on the dotted line. Instead, it's when the prospect takes action to explore their potential relationship with your company, specifically.
Optinmonster
JULY 9, 2021
Do you want to create an online store? Not sure which is the best platform to use? Shopify and WooCommerce are the leading eCommerce platforms powering around 40% of all online stores in the world. When you’re just getting started, it’s important to choose the right platform so that you’ll get all the features and benefits you need.
Method and Metric
JULY 9, 2021
Google Analytics is a great tool for analyzing data, but the data is rarely 100% clean. Oftentimes it’s filled with spam, inaccurate links and misrepresented numbers that do not provide less than a clear picture of your performance online. Having clean data is important if you want to accurately read the success of your campaign […].
Mailmunch
JULY 9, 2021
Email marketing is one of the most effective digital marketing channels. Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. That’s why all top businesses are keen on growing their email lists. Source. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Televerde
JULY 9, 2021
As the needs of modern organizations continue to evolve, the decision to outsource sales and marketing functions continues to be widely debated. Many companies are under the impression that outsourcing would be a negative experience or take away from their internal teams. But according to a CompareCamp study, 78% of companies that do outsource say they feel positive about their outsourcing relationship.
SalesIntel
JULY 9, 2021
Leading companies have a not-so-secret weapon in their toolbox that quickly distinguishes them from their competitors: a sales playbook. A sales playbook is a collection of materials that will assist your sales team in developing its sales process and methodology, outlining sales objectives, and providing a framework for closing sales. It’s also known as a sales strategy playbook.
ScanmarQED
JULY 9, 2021
But like any effective tool, MMM needs the right operator. MMM projects typically require both analytical skills and a solid knowledge of the business to produce meaningful insights. What is more, it’s hard to believe that in the past, these projects were executed uniquely by external “experts” – who may have been good data scientists but who lacked crucial knowledge of the company’s historical data (context is essential for measuring marketing effectiveness accurately).
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