Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10+ years. Customers do their research, ask questions, and even address customer service issues on social channels. But that doesn’t mean B2B has to miss out on all the fun. B2B social selling is an important and viable channel for B2B marketers and sales professionals. B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendo

B2B 263

B2B Peer-to-peer Zoominfo Top of Funnel 263

Biznology

FEBRUARY 12, 2021

Does your company suffer from abandoned Facebook accounts, company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). ISMG is a serious condition that afflicts many organizations and can lead to sleepless nights, hair loss or in the most serious cases, WTF outbreaks.

Consulting 197

Consulting Social Media Conversion Media 197

Influitive

FEBRUARY 12, 2021

In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud. The world’s leading cloud software company powering social good, Blackbaud launched its advocacy community Blackbaud Champions in 2014, with the goal of […].

Communities 147

Communities Webinar Metrics Software Ad Building 147

Biznology

FEBRUARY 12, 2021

Greetings – I hope you, your families and friends are staying safe and well! Networking can be a powerful way to establish and cultivate meaningful, fulfilling, and professionally beneficial relationships. Successful networkers understand the need for and importance of strategically fostering net, new relationships. While initiating new connections, strong networkers diligently and deliberately strive to enhance and deepen existing connections.

Peer-to-peer 196

Peer-to-peer Ad brokers Social Networks Fulfillment 196

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SEMrush

FEBRUARY 12, 2021

Did you know that one-third of all webpages in existence are blogs? If you want to stay on top of hot trends and maintain a competitive edge with your blogging, it’s crucial to know the most current blogging statistics.

Statistics 145

Statistics Trends SEO Content Marketing 145

The Daily Egg

FEBRUARY 12, 2021

The biggest problem a project manager (PM) needs to solve is the inconsistent nature of task management within a team. Nobody likes feeling confused—especially during work. You are probably already using tools that can help you with this. You may be leveraging project management software to alleviate headaches in your daily workflow. Or, like many […].

Work Management 137

Work Management Google Software Tools 137

Biznology

FEBRUARY 12, 2021

In our Consultants Collective predictions for 2021 , our member consultants identified many potential long-term trends and impacts of COVID-19 on the future of work, including: Employees’ expectations have changed and they will expect more flexibility from their employers in terms of where, when and how they work. Yet working from home will be difficult or impossible for some employees.

Consulting 104

Consulting Ethics Communities Distribution 104

Heinz Marketing

FEBRUARY 12, 2021

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing. Often, I see B2B companies with small marketing teams neglecting their web site. As marketers, we get busy, we tend to align our priorities to our sales goals, but website maintenance and upkeep gets left out. But chances are, it is causing you to lose sales. According to Quora users and other experts, a company should be spending anywhere from 2-5 hours a week maintaining their website.

Marketing Websites 126

Marketing Websites Allocation Privacy Policies Marketing Management 126

Liveintent

FEBRUARY 12, 2021

A couple of years ago, a few of us at LiveIntent set out to create a group for employees to learn and converse with each other in ways they hadn’t before. We decided the best way to facilitate this was to create an Employee Resource Group (ERG) focused on belonging, inclusion, and diversity, which resulted in the group’s name, BID. For about two years, Belonging, Inclusion and Diversity with Intent, or BID, facilitated conversations on Pride, the gender pay gap, and more.

Communities 118

Communities Intent Resources Education 118

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

FEBRUARY 12, 2021

You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job. Continue reading → The post Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples] appeared first on Content Marketing Institute.

Paid Search Agency 107

Paid Search Agency Twitter Examples Ads 107

DAGMAR Marketing

FEBRUARY 12, 2021

Google Analytics is a powerful application that allows you to track and report web traffic, and it’s the most widely used analytics tool out there. In 2019, Google released a new version of Analytics referred to as GA4 , changing the way we view our traffic. So, what’s changed? Quite a bit actually, and not just in the way it looks. Here we’re going to cover a few of these changes in terms that are easy to understand, as well as give you a quick tutorial on setting up our most common conversion:

Marketing Analytics Tools 105

Marketing Analytics Tools Trigger Marketing Terms and Conditions Acquisitions 105

Stevens & Tate

FEBRUARY 12, 2021

Your visual identity is different than your brand identity. But your visual identity, however, does play a part in helping to create your overall brand identity. The visual branding elements help to create the specific feeling and experience you’re trying to invoke from your brand. This includes everything from your logo to the images you use, the font of your text, the colors of your website, and more.

Tips 105

Tips Buyer Personas High Quality Lead Amazon 105

SEMrush

FEBRUARY 12, 2021

Learn what SERPs are, how they impact you, and how you can improve your chances for digital success.

SERP 135

SERP SEO 135

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Matchcraft

FEBRUARY 12, 2021

MatchCraft’s promise to our reseller & agency clients, and their advertisers, has always been to provide the best that ad-tech has to offer. The highest-rated advertising platforms, battle-tested technology and excellent client service. Read More.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 98

Bannersnack

FEBRUARY 12, 2021

9 minutes read In a world that is oversaturated with thousands of similar products, niche marketing can help you differentiate your brand and establish your company as a trusted source of quality products. In this article, we’ll look at the niche marketing definition, the advantages of niche marketing, and how to build a niche marketing strategy that pays off.

Examples 98

Examples Product Differentiation Marketing & Strategy 98

MindFire

FEBRUARY 12, 2021

Is direct mail dead? Think again. The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients. – Organization wanting to learn how market-leaders are beating Google, Facebook, and other digital channels using Direct Mail.

Paid Search Agency 98

Paid Search Agency Linkedin Advertising Agencies Ad Agencies 98

Hinge Marketing

FEBRUARY 12, 2021

While many businesses went down or struggled to stay afloat over the past year, a small number are emerging from the pandemic in better shape than they went in. How did these businesses achieve growth rates that would have been difficult without last year’s disruptions? And, what lessons can we learn from them to lead through forthcoming storms? The Hinge Research Institute has just released the law firm edition of the High Growth Study 2021.

Peer-to-peer 89

Peer-to-peer Studies Marketing Budget SEO 89

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content4Demand

FEBRUARY 12, 2021

When I was a newspaper reporter, we would say this when assigned a story that we knew was a nothingburger: News is whatever the Editor-in-Chief sees on his drive into work. Today is different. We have lots of data and a slew of audience listening tools to see exactly what content our buyers and prospects are consuming and sharing. The capabilities of these tools build on social listening and add live context to traditional buyer profiles and personas.

Tools 90

Tools Ideal Customer Profiles Aggregators Advertising Agencies 90

DivvyHQ

FEBRUARY 12, 2021

Could your blog content use some pruning? Much like pruning a garden that ensures a more bountiful harvest in the coming season, part of your content strategy should be removing old and underperforming content that can boost traffic and germinate trust with new blog visitors.

Content 82

Content Traffic Marketing & Strategy Keywords 82

Choozle

FEBRUARY 12, 2021

In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. We cover: The advantages of CTV over linear TV. CTV opportunities for special events. Why people are switching to CTV. And lots more. Listen here or wherever you get your podcasts, and see below for the full transcript.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

SmartBug Media

FEBRUARY 12, 2021

You know effective marketing relies on delivering personalized messages to the right audience, but what happens when your organization has complicated workflows or international divisions? Without the right tools, it’s easy to cross wires, overload the wrong people with info, or miss your target altogether. If this is you, Marketo Workspaces could be a lifesaver.

Marketo 64

Marketo Landing Pages Cross-Selling Marketing Automation Services 64

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClearVoice

FEBRUARY 12, 2021

What is direct-to-consumer (D2C)? This term describes a business model that has no retailers, brokers or other middlemen between the product or service provider and the consumer. It also describes the marketing approach used to reach, engage and convert potential customers through the company’s direct channels. D2C has come a long way since the days of mailers and late-night infomercials.

Ad brokers 59

Ad brokers Merchandising SEM SMS 59

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. The saying ‘back with a bang’ has never been more right. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! We’ve always been a believer of delivering our promises.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

ClearVoice

FEBRUARY 12, 2021

????Have you been keeping up with my newish series, Meet the Teamlancers ? One of the more exciting elements of writing a series like this is being able to interview and interact with others and learning about the different work styles of people with similar careers. After all, each industry comes along with its own (predictable) (overused) (irritating) buzzwords.

Thought Leadership 59

Thought Leadership Work Management Paid Search Agency Advertising Mediums 59

nDash

FEBRUARY 12, 2021

The year 2020 came in like a wrecking ball but one major plus to come out of the wreckage is that many companies shifted toward remote-first structures. What does that mean for freelancers? Organizations are now hiring remotely or outsourcing talent to take on positions that were once performed in co-located teams. Despite there being a higher demand for outsourced talent around the world, the challenge that freelancers now face is distinguishing themselves from the competition.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Conversica

FEBRUARY 12, 2021

We all know the story—Marketing generates leads, Sales follows up those leads in an attempt to gauge interest, answer questions, and convert them. But we also know it’s not always that simple. It takes speed, persistence, and tact to engage a lead in a two-way conversation. The more effective a Sales team is in these factors, the more successful the team is likely to be.

Effectiveness 52

Effectiveness CAN-SPAM Sales Cycle Sales Qualified Leads 52

MarketMuse

FEBRUARY 12, 2021

More insightful data and better workflow can be found int his MarketMuse platform update. The post Major Platform Update appeared first on MarketMuse.

Product 52

Product 52

Navigate the Channel

FEBRUARY 12, 2021

The post Search Engine Marketing appeared first on ER Marketing.

Search Engine Marketing 65

Search Engine Marketing Search Marketing Marketing 65