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4 Ways to Avoid Mid-funnel Blind Spots

Martech Advisor

Explore the blind spots that occur mid-funnel and how to avoid them, says, Adam Little is the Chief Marketing Officer at Data Dwell. Have you started to notice blind spots in your sales funnel? One of the biggest causes of sales funnel blind spots is lack of understanding. So, what can be done to plug these blind spots?

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What Does an Excellent B2B CRO Strategy Look Like?

Webbiquity

You can use GA to track conversions, see where people are coming from and identify potential issues with your site — like a high bounce rate or low dwell time for important pages. It should be clear and easy to spot. Other popular tools include Hotjar, which collects data on user behavior, Adobe Analytics, and Instapage.

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What are you doing about ad fraud?

Biznology

They know their site search is terrible, but they don’t dwell on it because they don’t think it can be fixed. Stay alert and spot the fraud. It’s human nature to ignore problems that we don’t know how to solve–after all, why upset yourself over problems beyond your control? Ad fraud is similar.

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E-Commerce: Build the Perfect Category Page

Brightedge

How often do they abandon the website and can you spot any patterns of abandonment that indicate a problem or opportunity? Are you seeing people entering the website from search primarily on category pages, too? Where do they go once they reach the site?

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Get Your Readers to Stay Longer With These 4 Formats

Content Marketing Institute

BuzzSumo and Moz famously analyzed over 1 million blog articles and found over 2,000 words to be a sweet spot for engagement. Blog articles over 2,000 words are a sweet spot for engagement via @buzzsumo @moz #research. Many marketers mistakenly think long-form content is too daunting for readers. Click To Tweet.

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Five Habits of Highly Successful Sales Leaders

SalesIntel

Lovold then added how critical it is to be efficient and optimized, but not to dwell on perfection before implementation. The final secret of successful sales leaders is spotting talented players for your team. He encouraged sales leadership to look in the mirror and ensure that they are practicing what they preach. .

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How to Protect Your Mental Health When Working Remotely, According to a Psychologist

Hubspot

I'm currently typing this in the same spot I do my afternoon yoga, after-work 'happy hour' with friends, and nighttime movie-watching.). During times of stress and anxiety, I typically take the "white-knuckle and get through it" approach, focusing on happier future times rather than dwelling on the present moment.

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