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Which Factors Matter Most for Winning SEO Rankings?

Top Rank Marketing

User interaction While robotic algorithms do plenty of behind-the-scenes work to organize search results, humans play a big role in influencing how the results are arranged, because Google leans strongly on user-driven signals such as organic click-through rate, dwell time, direct visits and beyond. CTR on average compared to 39.8%

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Ranking for featured snippets is highly competitive, but it is one of the most effective ways to boost search CTR. Aim for Position Zero.

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How Google Ads Can Boost Your SEO Results (Really!)

The Lead Agency

Analyse Your Click-Through Rates (CTRs) An ad with a high Click Through Rate (CTR) will typically be well written, or contain something compelling that drives a searcher to respond.

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Capitalize on the Return of Live Sports – and Score

Outbrain

While soccer dominates globally, golf, tennis, and motorsports had the highest CTR, illustrating the desire for diverse sports content. Even markets with less sports content avidly consume what they’ve got: Brazil had 57% higher CTR for sports content than average. Austria had 49% higher CTR than average, with golf as a top performer.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Most marketers don’t need to dwell on these three metrics since your marketing team is more directly responsible for them. And it’s worth noting that you must evaluate a number of other metrics within your email campaigns – like click-through-rate (CTR) – to get a better understanding of how well it’s working.

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Why User Engagement is The New SEO

Oktopost

Dwell Time. The amount of time a user spends on a website before navigating back to the search results page is their dwell time. The more users can engage with a site’s content, the longer their dwell time will be. CTR still matters — there’s no engagement without that initial click on your results link.

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SEO Survival Guide: How to Track and Adapt to Google Search Algorithm Updates?

Orange Owl Blog

Key signs that your website has been affected by a Google algorithm update include a sudden drop or increase in organic traffic, changes in keyword rankings, and fluctuations in click-through rates (CTR). Metrics like bounce rate, dwell time, and click-through rate (CTR) are indicators of good UX.

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