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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Ranking for featured snippets is highly competitive, but it is one of the most effective ways to boost search CTR. Aim for Position Zero.

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How Google Ads Can Boost Your SEO Results (Really!)

The Lead Agency

Analyse Your Click-Through Rates (CTRs) An ad with a high Click Through Rate (CTR) will typically be well written, or contain something compelling that drives a searcher to respond.

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Capitalize on the Return of Live Sports – and Score

Outbrain

While soccer dominates globally, golf, tennis, and motorsports had the highest CTR, illustrating the desire for diverse sports content. Even markets with less sports content avidly consume what they’ve got: Brazil had 57% higher CTR for sports content than average. Austria had 49% higher CTR than average, with golf as a top performer.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Most marketers don’t need to dwell on these three metrics since your marketing team is more directly responsible for them. And it’s worth noting that you must evaluate a number of other metrics within your email campaigns – like click-through-rate (CTR) – to get a better understanding of how well it’s working.

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Why User Engagement is The New SEO

Oktopost

Dwell Time. The amount of time a user spends on a website before navigating back to the search results page is their dwell time. The more users can engage with a site’s content, the longer their dwell time will be. CTR still matters — there’s no engagement without that initial click on your results link.

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The marketer’s guide to reporting on social video engagement

Sprout Social

Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Cut out the manual calculation that goes into CTR. Click-through rate. Followers gained or lost .

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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

KPIs indicate how users interact with content on the page or in the search engines, including: dwell time. Click-through rate (CTR) = clicks/impressions. Editing the meta title and description is one of the first things you can try to improve the CTR of a post. Posts with high impressions, but few clicks, will have a low CTR.