Sprout Social

MARCH 16, 2022

People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. 95% video views.

Video Marketing 131

Video Marketing Youtube Click Rate Allocation 131

KoMarketing Associates

NOVEMBER 6, 2018

It is no secret how significant SEO can be to a digital marketing program. Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. Buyer Journey Alignment.

SEO 121

SEO B2B Thought Leadership Lead Ranking Lead Scoring 121

Brandpoint

JUNE 23, 2021

Below we’ll go through just a few, with some added context and some wonderful quotes from Rachel on how to best use Brandpoint to ensure your client’s elation. Read More: How to Craft Modern MAT Releases for the New Media Landscape ]. What’s the dwell time on page? Penetrating New and Larger Markets. Rachel says it best.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Campaigns Ethics 112

Sprout Social

JULY 6, 2021

All humans are born with a natural negativity bias , causing us to dwell more on negative experiences than we do on positive ones. These discussions give clients a valuable peek behind the agency curtain, helping them to better understand your approach and the value of social media overall.

Advertising Agencies 140

Advertising Agencies Paid Search Agency Ad Agencies Work Management 140

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Brightedge

OCTOBER 27, 2021

With consumers transacting mainly on product pages, understandably, there is a lot of attention paid to the product page, its components and easing the path to a sale. If we trace back a sale to its origins, 87% of consumers start with search. H1 tag – tells both the consumer and the search engine what the page is about.

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Outgrow

OCTOBER 22, 2020

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. As we advance, so too do the capabilities of search engines like Google.

Outgrow 75

Outgrow Lead Scoring Lead Ranking Dwell 75

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). The changes include the introduction of paid ads, image results, knowledge graphs, and featured snippets.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Outgrow

OCTOBER 22, 2020

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. As we advance, so too do the capabilities of search engines like Google.

Outgrow 72

Outgrow Lead Scoring Lead Ranking Dwell 72

Outbrain

OCTOBER 4, 2021

But with fewer opportunities for mass in-person viewing, consumers are increasingly satisfying their hunger for sports through streaming channels and other online content. Starting in June, there have been 116B sports recommendations globally, and sports content makes up 17% of all page views (PVs) on Outbrain.

Lead Scoring 29

Lead Scoring Lead Ranking Dwell CTR 29

accelerate agency

MAY 24, 2023

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. That’s priceless.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Outgrow

OCTOBER 22, 2020

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. As we advance, so too do the capabilities of search engines like Google.

Outgrow 64

Outgrow Lead Scoring Lead Ranking Dwell 64

Moz

NOVEMBER 29, 2018

In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts. Local search today So these are the results of this year's survey.

Lead Scoring 63

Lead Scoring Lead Ranking Dwell Customer Surveys 63

Stevens & Tate

DECEMBER 17, 2020

The success of some of the newest brands on the market is due to marketing technology. Brands like Uber, Air BnB, Lyft, Grub Hub and Seamless have managed to leverage marketing technology to paint the perfect picture of their ideal customer. What is marketing technology? New school marketing presents its challenges.

Ad Building 52

Ad Building Dwell Branding Brand Identity 52

Scoop.it

JUNE 27, 2019

Is there anything better than being a freelance content writer? Having technology – such as social media, email, and SMS – disrupt your workflow. Using the internet to research a topic and getting distracted by clickbait, social media, or favorite websites. It’s not that the world’s best content writers don’t face distractions.

Dwell 66

Dwell Comparison Copywriting Content 66

accelerate agency

MAY 24, 2021

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of search results. Good SEO (search engine optimization) practice is key to getting your business seen in Google’s rankings. That’s invaluable. .

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Vidyard

OCTOBER 8, 2020

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. In this post, we’ll cover why you might want to consider adding video to your website, how to do it, where to use them, best practices for doing it well, and some examples of brand sites that have used it effectively. Contents 1.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Biznology

FEBRUARY 18, 2022

. “In many organizations, efforts to be more diverse, equitable, and inclusive are falling short…The stakes for doing better are high—for society, and for the organizations, which face reputational risks and market risks if they cannot reach an increasingly diverse base of employees and customers.”

Work Management 104

Work Management Marketing Management Burn Rate Dwell 104

Parse.ly

AUGUST 8, 2019

There are content strategists, audience teams, and marketers everywhere who struggle with: but don’t you get it?? The argument for “why content?” In media, content is your bread and butter; without it, the organization wouldn’t survive. Elsewhere, content is still perceived as an overhead cost of marketing.

Paid Search Agency 40

Paid Search Agency Content Startups Copywriting 40

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Bluetext

MARCH 25, 2020

As the world has changed in the blink of an eye, so has the way we market to consumers. If these statistics aren’t convincing enough, it’s also important to keep in mind that Google gives priority to mobile-friendly sites by ranking them higher in search results, positively impacting your SEO. Optimize for Voice Search.

Paid Search Agency 34

Paid Search Agency SEM Advertising Agencies Planning 34

Martech Advisor

OCTOBER 2, 2019

Explore the blind spots that occur mid-funnel and how to avoid them, says, Adam Little is the Chief Marketing Officer at Data Dwell. Here’s how to fix them and guarantee each of your marketing and sales departments are able to push more ready-to-buy leads through to your business. Use Lead Nurturing Content Wisely.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Marketing Automation Services Funnel Advertising 54

Vidyard

OCTOBER 8, 2020

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. In this post, we’ll cover why you might want to consider adding video to your website, how to do it, where to use them, best practices for doing it well, and some examples of brand sites that have used it effectively. Contents 1.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Moz

APRIL 9, 2020

On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. California Pizza Kitchen is delivering meal kits and pantry staples as a pop-up market.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

Mailmunch

JUNE 29, 2021

Customer retention is one of the most neglected parts of modern eCommerce marketing. . As an online store owner, you’ve no doubt seen how so many eCommerce marketing strategies are focused on getting new customers to buy from you for the first time. . Email marketing – the Centrepoint. Automating customer retention.

Lead Scoring 68

Lead Scoring Lead Ranking eCommerce Automation 68

Bluetext

AUGUST 8, 2019

If these statistics aren’t convincing enough, it’s also important to keep in mind that Google gives priority to mobile-friendly sites by ranking them higher in search results, positively impacting your SEO. Optimize for Voice Search. How can you tell whether to focus your marketing efforts on SEO or SEM?

Paid Search Agency 26

Paid Search Agency Design Marketing Websites SEO 26

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you. 2) Why is SEO Important.

Paid Content 52

Paid Content SEO SERP Lead Ranking 52

SalesIntel

MAY 7, 2024

With each passing year, new technologies, consumer behaviors, and market dynamics reshape the landscape, creating challenges and opportunities for marketers. Content marketers are very excited about what the future holds. If you can meet them there, you’ll already be ahead of most other marketers.

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. NEWLY UPDATED!

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Unbounce

NOVEMBER 5, 2020

But despite all these advantages—there are still some opportunities for ecommerce marketers to beat Amazon at their own game. Currently, Jeff Bezos’ brainchild owns 45% of the ecommerce market share. Amazon is projected to own 50% of the ecommerce market share in 2021. Run a display ad campaign via Google Ads.

Amazon 144

Amazon eCommerce Paid Content Top of Funnel 144

Hubspot

DECEMBER 16, 2011

Mashable commissioned EyeTrackShop, a startup that performs heatmap studies for marketers, to see where people look on popular social media sites. You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn.

Social Media 28

Social Media Research Media Dwell 28

Hubspot

DECEMBER 15, 2015

Study after study says that email is one of the most valuable marketing channels out there. of B2B and 48% of B2C publishers rely on website banner ads or newsletter sponsorships for monetization. Over time, a bulk of your subscribers will stop engaging with your content--that’s just the way it goes. Here’s why. The bottom line?

Newsletter 28

Newsletter Optimization Top of Funnel Digital Marketing Funnels 28

Outbrain

DECEMBER 30, 2019

But how can you make it king of your marketing strategy? Let’s examine some of the top video advertising trends and what you need to know about using this medium. What is Video Advertising? Video advertising is promotional content that plays before, during or after streaming content.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Outgrow

SEPTEMBER 27, 2024

Home decor quizzes like Ashley’s “Design Quiz” are powerful marketing tools that can be leveraged by businesses across various industries focused on home furnishings, interior design, and lifestyle products. Businesses that embrace data-driven marketing are six times more likely to see year-over-year profitability.

Design 52

Design Outgrow Customer Satisfaction Interactive Marketing 52

Single Grain

AUGUST 7, 2019

Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for even the greenest of site owners. Free or Paid: Both, though we find the free one sufficient. Click here to download it for free right now!

SEO 101

SEO Lead Ranking Lead Scoring Banners 101

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

JANUARY 2, 2020

The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution.

Paid Content 64

Paid Content PPC Trends Marketing AI 64