Marketing Insider Group

MARCH 6, 2023

Videos Have Great ROI In 2023, industry professionals have reported that creating video content has significantly increased: Brand awareness Traffic Leads Sales Dwell time And the real beauty of creating video content: it doesn’t have to be expensive or time-consuming.

Video Marketing 336

Video Marketing Content Marketing Content Paid Search Agency 336

Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. You can use GA to track conversions, see where people are coming from and identify potential issues with your site — like a high bounce rate or low dwell time for important pages. Image credit: Amjith S on Unsplash.

Top of Funnel 265

Top of Funnel Marketing & Strategy B2B Landing Pages 265

Optinmonster

JANUARY 4, 2024

But if you get it right, you can reap the benefits of increased traffic, which leads to more conversions, improves lead generation , and boosts sales. And every business wants more traffic, leads and sales , right? These are great SEO tips and tactics for building big traffic in 2024.

Traffic 105

Traffic SEO Tips Dwell 105

Scoop.it

FEBRUARY 9, 2021

Searching habits change, and Google changes the criteria of what your content should look like to drive more organic website traffic and rank higher. In this article, you’ll find actionable tips on how to optimize content for maximum traffic and higher ranks in search engines. What Google Wants from Your Content in 2021.

Traffic 111

Traffic Optimization Lead Ranking Lead Scoring 111

SmartBrief - Marketing

FEBRUARY 3, 2025

The media ecosystem has spent years focused on warding off risks blocking fraudulent traffic, blacklisting content and removing impressions that fail basic checks. While such tactics helped address the immediate dangers of invalid traffic and misaligned brand safety, they also created new problems.

Positioning 62

Positioning Ads Branding Brand Identity 62

DivvyHQ

NOVEMBER 3, 2021

In today's post, guest contributor Luca Tagliaferro sheds some light on how bounce rate is calculated, and how you can improve the amount of time visitors will "dwell" on your pages. It's also one of the most important as it sends signals to search engines as to the quality and relevance of your website's content.

Dwell 124

Dwell Organization Search Marketing Marketing Websites 124

ClearVoice

JULY 7, 2022

Can dwell time, page views, and user engagement affect your Google rankings? Several metrics tied to user engagement can lead to higher rankings and more organic traffic. Specific meta tags can affect both your rankings and organic traffic. The meta description is another meta tag that can affect organic traffic.

Dwell 52

Dwell Lead Ranking Lead Scoring Google 52

Adobe Experience Cloud Blog

JANUARY 17, 2018

CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. As you scroll down, you may also see featured snippets—another reason you are experiencing traffic decline. And as you already know it focuses on both CTR and dwell time. How Do You Increase the Dwell Time?

CTR 134

CTR Dwell Organization Click Rate 134

Go Beyond SEO

FEBRUARY 2, 2025

Local SEO can significantly boost your visibility in local search results, which is vital for driving foot traffic to your practice. These elements can also improve your page’s dwell time, an important metric for SEO. Incorporate multimedia elements like images, infographics, or videos to enhance understanding and retention.

Lead Ranking 60

Lead Ranking Lead Scoring SEO Webinar Metrics 60

Single Grain

FEBRUARY 15, 2022

In this post, I'm going to show you how we increased organic traffic to three separate SaaS blogs in one month – without publishing any new posts. We increased organic traffic to: Mailshake’s existing blog posts by up to 117%. The 7 Steps We Took to Grow Their Blog Traffic. The magic of content updates. What is “content decay”?

Traffic 98

Traffic Organization CTR Cold Calling 98

Biznology

SEPTEMBER 12, 2018

They know their site search is terrible, but they don’t dwell on it because they don’t think it can be fixed. This is not an option for most advertisers, because they need the traffic. But for some, they can re-invest the savings into tactics that drive a lot more traffic to their websites. Ad fraud is similar.

Paid Search Agency 126

Paid Search Agency Ad Exchange Ads Advertising Agencies 126

seo.co

JANUARY 22, 2021

An oft-ignored key performance indicator (KPI) of your content marketing campaigns is measuring your on-site and competitor traffic ratios. In this post we’ll discuss the following: What are the various traffic ratios? Why are traffic ratios important? What do traffic ratios tell us about our content? Page length.

Efficiency 69

Efficiency Traffic Dwell Comparison 69

Contently

DECEMBER 19, 2018

But if most of that traffic comes from one piece of content that took off, odds are time spent will be down relative to your average post. A lower aggregate number, but with a better balance of traffic. Lincoln writes for digital marketing agency Ignite Visibility , “Longer dwell times are better for business.

Top of Funnel 149

Top of Funnel Lead Ranking Lead Scoring Dwell 149

Single Grain

SEPTEMBER 9, 2019

Direct Website Traffic. One way that Google can tell if you are a credible brand is by looking at the amount of direct website traffic you get. Direct traffic comes from users typing in your exact website URL or accessing your site from a bookmark. Important Note: Direct Traffic Can Be Skewed. 2) Dwell Time.

Lead Ranking 92

Lead Ranking Lead Scoring Dwell Domain 92

Hubspot

JANUARY 4, 2021

This may seem like a cheap tactic to hoard traffic, but it's not. In this post, I'll do my best to pull back the curtain and show you how improving the user experience on your site will also improve your rankings and increase traffic. Dwell Time. Well-placed video enhances dwell time and boosts rankings.

Lead Ranking 101

Lead Ranking Lead Scoring Dwell SEO 101

Orange Owl Blog

FEBRUARY 7, 2025

Results: Increased website traffic by 42% during the campaign. Boosted website traffic by 50% through blog posts. For example, a blog post repurposed into a YouTube video and embedded back into the blog can improve page rankings due to higher engagement and dwell time. Benefits of Content Repurposing 1.

Webinar Metrics 52

Webinar Metrics Lead Ranking Lead Scoring Case Studies 52

Go Beyond SEO

NOVEMBER 25, 2018

You’ve created what you thought was a strong website for your Charlotte-based law firm, but your traffic hasn’t increased — and neither has your client volume. You won’t just lose a client — a poorly-designed website also impacts your site’s dwell time.

SEO 107

SEO Dwell SERP Ideal Customer Profiles 107

Single Grain

APRIL 20, 2025

First, it drives organic traffic without requiring ongoing ad spend. Their organic traffic more than doubled during the first year of the pandemic, and they captured valuable keywords that continue to bring high-quality traffic to their site. Second, SEO aligns perfectly with recession-influenced consumer behavior.

Paid Content 52

Paid Content Paid Search Agency Cost Per Click Terms and Conditions 52

Single Grain

FEBRUARY 6, 2025

Use LinkedIn for visibility Engaging content and ads can drive traffic and leads. Yet, you’re experiencing less organic traffic. Here’s how to regain your SEO performance to increase traffic and visibility. Use a free website traffic tool to see which pages and blogs get the most traffic. What gives?

Lead Ranking 59

Lead Ranking Lead Scoring Paid Content SEO 59

seo.co

JANUARY 27, 2022

How entertaining your content can be depends on your brand standards, but including things that make people smile or laugh as they encounter your content will increase dwell time and engagement. The post Earned Links: Content That Earns Backlinks, Drives Traffic & Boosts Authority appeared first on SEO.co. Supplemental research.

Paid Content 98

Paid Content Traffic Viral Marketing Content 98

KoMarketing Associates

NOVEMBER 6, 2018

Period over Period Organic Traffic Growth. First and foremost, it’s critical to demonstrate period over period growth in organic search engine traffic. Keyword strategy is more than figuring out what search queries might generate the highest volume of organic search traffic. Buyer Journey Alignment. Keyword Visibility.

SEO 121

SEO B2B Thought Leadership Lead Ranking Lead Scoring 121

Hubspot

APRIL 25, 2017

Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. We had hundreds of posts, but were barely moving the needle on our overall traffic. We figured we could only get a traffic boost as long as we were creating new content. But First, a Little Story. Social Promotion.

Traffic 78

Traffic Organization Paid Search Agency Outreach 78

Scoop.it

MARCH 21, 2023

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. Long-tail: About 40% of all search traffic comes from them. Write SEO-friendly alt-texts.

SERP 109

SERP Long Tail Marketing Dwell Content 109

sagefrog

DECEMBER 9, 2024

Businesses can analyze foot traffic patterns, dwell times, and conversion rates by tracking when and how often customers enter a geofence. Data Collection & Analysis: Tracking movements within the geofence, such as foot traffic patterns or dwell times, allows marketers to understand customer behaviors and preferences more deeply.

Paid Search Agency 98

Paid Search Agency Work Management Advertising Agencies Marketing Management 98

Tomorrow People

MARCH 23, 2021

Drive traffic and build awareness. Is the traffic mostly generic? Most marketers don’t need to dwell on these three metrics since your marketing team is more directly responsible for them. Ask yourself, "Would it be fair for a CEO to judge my performance as a marketing leader based on this metric?"

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Adobe Experience Cloud Blog

JUNE 14, 2019

Technology can measure traffic flow patterns and dwell times, which can be useful in determining good flow and improving things for your next event. Take findings from how the numbers increased or decreased to determine what’s working or what isn’t in terms of display, layout, flow, and activation. For example, the U.S.

ROI 134

ROI Campaigns Dwell Lead Ranking 134

BuzzSumo

APRIL 14, 2019

Website traffic is an obvious example. Companies are constantly investing time and money into boosting the organic traffic they are able to earn from search engines. With so much quantifiable data available about online behavior, it was easy to focus on clicks, traffic, and shares. The pendulum is swinging back.

Peer-to-peer 110

Peer-to-peer Dwell SERP Traffic 110

Valasys

DECEMBER 16, 2024

Meeting user intent enhances dwell time, decreases bounce rates, and signals to search engines that your content provides value. Metrics like organic traffic, click-through rates (CTR), and time on page help gauge whether your content aligns with user intent.

Intent 40

Intent SEO Dwell Content 40

Vidyard

OCTOBER 27, 2019

Known as dwell time, this is an important Google ranking factor, according to Backlinko. Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites, according to HubSpot. Increase Traffic. But you don’t have to take their word for it.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

markempa

DECEMBER 22, 2016

And marketing used just to be, “Hey, I’m a person who’s going to acquire traffic, and maybe I can make it convert.” With growth hacking, it’s not just about, ‘Hey, can I get traffic from SEO or paid advertising?’ It’s not just driving traffic. ” Right? Uber’s doing well.

B2B Marketing 120

B2B Marketing Planning Marketing Management B2B 120

Brightedge

OCTOBER 27, 2021

Finally, to better understand how consumers are shopping on your site, examine the traffic patterns across your category page links, breadcrumb lists and other navigational elements. If using faceted search elements, ensure they have schema elements to help search engines understand context. Include FAQ content or easy links to it.

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Orange Owl Blog

APRIL 5, 2025

In essence, AI in B2B SEO empowers marketers to focus more on strategic planning and creative content development, while intelligent automation takes care of the execution and optimizationresulting in higher visibility, better user engagement, and increased qualified traffic to B2B websites. Why is AI Important in B2B SEO?

Marketing AI 52

Marketing AI Lead Ranking SEO CMS Development 52

Hubspot

JANUARY 24, 2018

76% say it helped them increase traffic. 80% of marketers say video has increased dwell time on their website. Video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims: 97% of marketers say video has helped increase user understanding of their product or service.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

B2B Marketing Insights - WE

JUNE 15, 2018

Whether you’re a consultant, manufacturer, accountant, retail business or coffee shop, you need local traffic to your business. Local SEO can be a driver to bring this traffic to your business. This is critical because local traffic can often be the lifeblood of your business. Optimize Website for Local Traffic.

Traffic 56

Traffic SEO Business Ideal Customer Profiles 56

Single Grain

MARCH 5, 2024

Dive Deeper: The Marketer’s Guide to Link Building 3) Mobile-Friendliness With over half of global web traffic now coming from mobile devices, search engines like Google have adapted, prioritizing mobile-friendliness as a key ranking factor. Ready to increase your online visibility, search rankings and website traffic?

Lead Scoring 94

Lead Scoring Lead Ranking SEO Tips 94

Top Rank Marketing

NOVEMBER 22, 2023

5: Measures and tracks performance Most effective: 55% All others: 48% What it means: We probably don’t have to dwell on what it means to measure and track performance, right? If each influencer has a trackable URL for their posts, you can see who is driving the most traffic to your asset. Likes, shares, engagements and reach are easy.

Budget Programs 129

Budget Programs Ideal Customer Profiles B2B Marketing Features 129

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords. What’s Next?

Trends 139

Trends SEO Lead Ranking Lead Scoring 139