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Why domain-level “intent” can mislead the buyer journey analysis

ClickZ

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? So, while knowing domain-level intent is a step in the right direction, it fails to uncover the decision maker’s intent.

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Don’t forget to check what’s popular in podcasts by using Podcast Notes. The software shares the site’s domain rating, traffic value, page traffic, and referring domains in the Ahrefs dashboard. Podcast Notes Podcasting is a media sector that just keeps growing. You can read that in less than 10 minutes!

Trends 274
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Are Hyphens in Domain Names Okay for Google? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller discusses keywords in domain names in the context of SEO The post Are Hyphens in Domain Names Okay for Google? appeared first on Search Engine Journal.

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3 Ways to Start Earning Links

Act-On

For example, if you type our website into the ahrefs tool, you can see our top backlinks and their domain rating (DR). Review links from domain names ending in.edu and.gov. Link to relevant resources that have a high domain rating, and then reach out and let them know what you’ve done. Focus on backlinks quality.

SME 141
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The Power Of B2B Podcasting (MarTech Podcast)

Confessions of a B2B Marketer

Check out the MarTech Podcast Quotes: "You have to create content to get listeners. You can pay them $150 to put your B2B show at number one, with a backlink to your podcast domain page." - Tom Hunt, Founder & CEO, Fame "Apple and Spotify are number one. You can use that as social proof in the future.

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. A few podcasters use almost every tactic listed here.

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I Failed at Podcasting, and So Can You

Hubspot

So I figured — why not launch a podcast called "Students vs. Startups … Showdown on the Potomac?". Ultimately, the podcast's failure boiled down to five major factors. Here, let's dive into the five factors that led to the failure of my first podcast, and what you can learn from them. Ensure your podcast can show up in search.