7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Moz

What factors are affected as you improve PageRank or Domain Authority, and how? So the title of today's Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So why did we choose PageRank and Domain Authority? PageRank being Google's algorithm to rank web pages based on popularity and importance. You can get away with a lot more with higher Domain Authority than you can with less Domain Authority.

How Do I Improve My Domain Authority (DA)?

Moz

Posted by Dr-Pete The Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings. Domain Authority is designed to be an indicator of success (more on that in a moment), but it doesn't drive success.

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8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Your URLs have a certain amount of PageRank associated with them. If you want a percentage of the PageRank from these web pages passed onto your new URLs so the authority passes throughout the website, you need to correctly implement 301 redirects. Links are what bind together the Internet and also how Google passes PageRank from one website to another. Guest post by Nathan Elly.

Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More

Fathom

Here’s the latest SEO news: “International Domain Structures and SEO: What Works Best?”. Businesses with different domains for multiple countries can use a few different structures for those sites. Here are our key takeaways that we’ll be sure to focus on moving forward: Make sure you choose the approach that best fits your brand’s needs.The four main approaches to structuring various sites across different countries include: Sub-Domain Structure.

What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

No, not just the theoretical performance metrics associated with the influencer’s Q-Rating or Klout based on the number of their followers, their engagement, their subscriptions, Likes, or the traffic and SEO PageRank of their blog, but actual conversions and visits that can be directly connected to each influencer. You would provide a unique domain name or unique URL address that was only associated with the campaign but would not have the granularity that modern clients demand.

Google “mobilegeddon” starts today — are you prepared?

Biznology

Good for responsive website designers like Unison but terrible for proprietary sites that have segregated their site into different domains, a www.proprietary.com for desktop-optimized content and a separate mobile.proprietary.com or m.proprietary.com sites for mobile-optimized content. Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today ! Literally.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

In the days before Penguin, we used to discredit links between pages within the same domain. Recently, I’ve discovered that internal links actually can pass considerable link juice, as long as the authority of your domain is high and the referring source is tightly relevant to the page to which it is pointing. Domain authority : Post Penguin, whether a link is worth much is based more upon the domain authority of the source than other factors.

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Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. While Google does understand the concept of Site and Domain, every page is scrutinized on its own merits. Everyone wants high PageRank links coming in from out there — even in 2017. Google handles every internet page separately.

Guide to 301 Redirects in SEO

seo.co

There are many “ranking factors” to consider, but one of the most important is PageRank. PageRank is an objective evaluation of a website’s trustworthiness, evaluated based on the quantity and quality of links pointing to that site. Consider purchasing a competing domain.

What Are Dofollow And Nofollow Links?

RockContent

This is called Link Juice by some users, and it occurs because of Google’s PageRank metric. They do not boost PageRank, nor do they help with better placement on SERP. A marketing management strategy aims to generate results that meet the business’s objectives.

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What is Link Juice and how it impacts on digital strategies

RockContent

If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet. For this, some tools and algorithms can be important, like Google PageRank.

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The ultimate guide on Link Building

RockContent

The most popular search engine in the world today began its journey with the introduction of an algorithm that revolutionized search: PageRank. PageRank considered several factors to rank sites in the search index. You only need to let it know which pages or domains should be rejected.

5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

Moz

We have a page on Domain Authority. If you Google "Domain Authority," it's typically the very first result. We had just launched a new tool, SEO Domain Metrics , and we wanted to add a link from our existing page to our new page. The link said "Check your Domain Authority for free," and we added it. They wanted to check their Domain Authority. There's a patent called User Sensitive PageRank. We talked about reasonable surfer and user sensitive PageRank.

External Links: Why Should You Link to Other Websites?

RockContent

At first, it might seem odd that we should direct to other websites the users we’re always struggling to attract to our own domain. If internal links are hyperlinks connected to other pages on your site, external links are those that point to different domains.

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SEO Isn’t Mystical

Salesfusion

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

There are SEO-specific link building tools that mash-up various metrics such as those listed above to create scores for links, and pages and domains that links are located on. Open Site Explorer Domain / Page Authority, mozRank, and mozTrust. Website’s number of domain-specific links (via Open Site Explorer). Domain Age/History.

How Much Should Sponsored Articles Really Cost? [New Data]

Hubspot

Within the guide is a research study conducted from March to June of 2014 that collected sponsored article prices from 550 blogs and publications and unveiled correlations with a variety of predictor variables, including Domain Authority (DA), Page Authority (PA), PageRank (PR), AlexaRank (AR), and Twitter, Facebook, and Pinterest followings. To find Domain Authority, use Small SEO Tools. For PageRank and AlexaRank, use Check Page Rank.

7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Screaming Frog lets SEO professionals crawl entire domains, pulling SEO relevant page details like HTML titles, Meta Descriptions, Keywords, Headings, etc. With this information in hand, an SEO professional can work more diligently in evaluating the competitor’s keyword strategy, key phrase usage across the site, and depth of material within the domain. Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign.

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They're Simply the Best: The Top 25 Moz Blog Posts of 2020

Moz

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority. What factors are affected as you improve PageRank or Domain Authority, and how?

Linking Your Way to Success: Tips for More Effective Links & SEO

Launch Marketing

A strong link that’s optimized correctly will improve essential SEO factors like Domain Authority – Moz’s 1-100 score of how well your website will rank – as well as PageRank , Google Search’s algorithm for how well your page will rank in search engine results. Domain Authority. It isn’t one of the easiest SEO components to improve but small steps can help improve your domain authority , which will in turn improve the authority of your links.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. Check out the variety of anchor text to Moz’s page on Domain Authority , illustrated here using Link Explorer. Topic-sensitive PageRank. Despite rumors to the contrary, PageRank is very much alive and well at Google. Posted by Cyrus-Shepard Links matter for SEO.

You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries.

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Google’s Angry Birds

Marketing Action

Penguin might be old boring news, but it’s important to remember that Penguin, like Panda, and Google’s PageRank calculations in general, continue to be updated with new data. Your PageRank drops, and your rankings drop as well. And Penguin feeds on three kinds of fishy links: links from spammy places, too many links from one particular site , and too many links with non-brand, non-domain anchor text. Editor’s note: We’re about to get mildly wonky with this post.

The Correlation Between Authoritative Links and Ranking [SEO Study]

Moz

We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of pages receiving the links.

How Can I Learn SEO on My Own?

seo.co

The best way to increase your website’s authority is with the help of offsite link building ; these links “pass” PageRank from one site to another, serving as a kind of vote of confidence from other publishers and authorities. Table of Contents. + Is SEO Easy to Learn? + SEO on Your Own. +

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. If your scheme is discovered by Google, your entire domain name could get de-indexed or blacklisted. Table of Contents. +

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Google's big innovation, back in 1997 and 1998, when Sergey Brin and Larry Page came out with their search engine, Google, was PageRank, this idea that by looking at all the links that point to all the pages on the internet and then sort of doing this recursive process of seeing which are the most important and most linked to pages, they could give each page on the web a weight, an amount of PageRank.

Glossary: 24 SEO Terms Marketers Should Know

Hubspot

Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. A link from another site will improve your SEO, especially if that site has a high PageRank. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as 'Toolbar PageRank.' Note: PageRank relevancy is changing.

7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

Moz

Maybe you're on Link Explorer and you go to the inbound links report and you see a bunch of domains linking to you that are.ru Maybe like 99% of all of their backlinks are follow, which are the ones that pass PageRank. If you're going to do a link scheme, you're going to go out and get the ones that you think are going to pass PageRank to your site. Links/domains. Same thing with links to domains. Domain naming.

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Page and Domain Authority: PA and DA help you determine the ability of a specific page/domain to rank in the search engines. Domain authority and page authority. The ratio of the backlink to referring domains. Domain and page authority. Spam score of the domains. Moz lets you discover domains that link to your website, check their domain authority, the anchor text, the spam score of backlinks, and more.

The Human Approach to Link Building Outreach

Biznology

The site in question has a 72 Domain Authority as well as a PageRank of 6 as I write this and it’s very relevant to the client, so it would be a great place for the link. Photo credit: MyTudut. To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building.

Launching your social campaign with guns blazing!

Biznology

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

An Introduction to Black Hat SEO

Hubspot

This might be in the event you change website domain or consolidate two pieces of content. They state on their website that “any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” You can also use the disavow links tool if you can’t get webmasters to remove the links.This tells Google to disregard the paid links when calculating your Pagerank.

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3 Big Lessons from Interviewing John Mueller at SearchLove London - Whiteboard Friday

Moz

Will Critchlow recently had the honor of interviewing Google's John Mueller at SearchLove London, and in this week's edition of Whiteboard Friday he shares his best lessons from that session, covering the concept of Domain Authority, the great subdomain versus subfolder debate, and a view into the technical workings of noindex/nofollow. Does Google have a "Domain Authority" concept? But the first thing that I wanted to quiz John about was this domain authority idea.

Inbound Marketing the Way God Intended

Biznology

and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. We don’t care about their compete.com score, their Google PageRank number, or their Alexa ranking. Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.

The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. BMW feels the Google kiss of death for using doorway pages, receives a "0" PageRank. was promptly blacklisted, receiving a PageRank of 0 as a consequence of the infraction.

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Who’s Giving You the Best Link Love?

DivvyHQ

PageRank & Domain Authority. Link Popularity) as a large portion of their PageRank algorithm that determines which web pages are the best and most relevant for your search word/phrase. ”, it’s important to analyze the Domain Authority column to understand from which sites your best links are coming. If you’ve dabbled in the SEO game at all over the past decade, you’re probably well aware of the algorithmic benefits of inbound links (a.k.a.

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