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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? What Is Domain Authority? How Is Domain Authority Calculated? How is it measured?

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Should I Use a Separate Domain for Marketing Emails?

The Point

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability. Is this something you’d recommend? ”.

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Domain name registration strategy

Biznology

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Register Domains for Multiple Years. Private Registration of Domain Names.

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Google’s John Mueller Cautions Against Keyword-Rich Domains via @sejournal, @MattGSouthern

Search Engine Journal

Keyword-rich domains may harm a website's long-term success, warns Google Search Advocate John Mueller. The post Google’s John Mueller Cautions Against Keyword-Rich Domains appeared first on Search Engine Journal. Here are five reasons why.

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What Is Domain Warming, and How Does It Affect Email Deliverability?

SmartBug Media

You have to build credibility and a good reputation for the IP address and your domain that are used to send the emails out. There’s a reason for that: They haven’t taken the time to gain a good domain reputation. They haven’t “warmed up” their domains. So, what is domain warming? What is domain warming?

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Domain Hacking: What is it? Are Domain Hacks SEO Friendly?

seo.co

Why is domain hacking so important? Well, consider that more than 350 million domains exist today, so it can be hard for you to get the domain name you want. It’s even harder when you’re trying to get a domain that has enough value that people flip it to make money. Domain Hacking Defined. or moji.to.

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Is Domain Name A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

Does your domain name have an impact on search results? The post Is Domain Name A Google Ranking Factor? Let’s take a closer look at the debate. appeared first on Search Engine Journal.

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Is There Ranking Power In Keyword Domains? via @sejournal, @martinibuster

Search Engine Journal

Choosing a domain name is an important step for launching a website, so it's important to make the right choice. The post Is There Ranking Power In Keyword Domains? appeared first on Search Engine Journal.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. Here is how choosing the right domain name can benefit your brand. Your domain name is among Google’s 200 ranking factors. A domain name increases your organic reach.

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Expired Domains And Google Ranking Bonus? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers a question about expired domains and any bonus they might have The post Expired Domains And Google Ranking Bonus? appeared first on Search Engine Journal.

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Domain Name Financing: Options for Acquiring or Lending Against a Domain Name

seo.co

Domain Name Financing – Table of Contents. Want to Buy a Domain? Reasons to Use Domain Name Financing to Acquire a Domain. + 3 Tips for Using Domain Name Financing to Acquire a Domain. Borrowing Money Against Your Own Domain Name. And the demand for domain names is only increasing.

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Domain Authority: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Search Engine Journal

In this article, we will explore what Domain Authority is and the evidence as to whether it is a Google ranking factor. The post Domain Authority: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

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Google Loses Top Domain Spot To TikTok via @sejournal, @MattGSouthern

Search Engine Journal

Google is no longer the world's most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To TikTok appeared first on Search Engine Journal.

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Is Domain Name a Google Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

Will an exact match domain help your site perform better in Google Search? See whether domain name is a ranking factor. The post Is Domain Name a Google Ranking Factor? appeared first on Search Engine Journal.

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Domain Optimization Tactics for Improving SEO

seo.co

Improve your SEO today by following these domain-specific optimization tactics, part of our 101 ways to improve your SEO! Optimize your domain with target keywords. Your first job is to optimize your domain name with keywords you intend to target. Shorten your domain length. Keep subdomains clear and optimized.

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Is There Ranking Power In Keyword Domains? via @sejournal, @martinibuster

Search Engine Journal

Choosing a domain name is an important step for launching a website, so it's important to make the right choice. The post Is There Ranking Power In Keyword Domains? appeared first on Search Engine Journal.

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How to Increase the Value of Your Domain Name?

seo.co

Domain name values are based on several factors, such as whether the domain ends in.com,net, or.us. Also, values are determined by the length of domain, the number of characters, and if it has numbers or hyphens. If you’re interested in boosting the value of your domain name, keep the following tips in mind.

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Google Unveils.Day Domains via @sejournal, @martinibuster

Search Engine Journal

New.Day Top Level Domains makes valuable domains available, with prices dropping every day until February. The post Google Unveils.Day Domains appeared first on Search Engine Journal.

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What Should You Do With Extra Domain Names? via @sejournal, @tonynwright

Search Engine Journal

Is buying extra domains recommended? Tony Wright gives a short-term and long-term perspective for single websites who own several domains. The post What Should You Do With Extra Domain Names? appeared first on Search Engine Journal.

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Top-level domain: what it is and how to choose one

Rock Content

Among those is the top-level domain (TLD), which includes the letters after the period such as.com and.net we all see. Aside from being a part of a website URL, the top-level domain is the highest level in the internet’s hierarchical Domain Name System (DNS). What are the different types of top-level domain?

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Why domain-level “intent” can mislead the buyer journey analysis

ClickZ

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? So, while knowing domain-level intent is a step in the right direction, it fails to uncover the decision maker’s intent.

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Subdomain to Main Domain Site Migrations via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller explains the complexity of migrating a subdomain to a main domain. The post Subdomain to Main Domain Site Migrations appeared first on Search Engine Journal.

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Buy domain names for all your pages, products, and services

Biznology

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. Major Hollywood movies have been having fun with domain names registered solely for a single movie. Now they all do. Now they all do. Even if you have an about.me

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101 Fascinating Facts About Domain Names [Infographic]

Webbiquity

Then hurry up to pick a targeted domain name! To help you get started, here’s an interesting infographic on the topic, 101 Fascinating Facts You Didn’t Know About Domain Names created by the professionals at webmastersjury.com. Domain names were free until 1995. Domain names have a life cycle. domains even now.

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Forget AI expertise. You need domain expertise to succeed.

Biznology

At the heart of all great businesses are domain experts who are excellent at execution. Regardless of whether the business remains highly analog (increasingly rare in today’s marketplace) or is the latest emerging digital start-up domain expertise and execution wins over technology disruption alone. Seek first to understand.

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Register a domain name for every event on your calendar

Biznology

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan It’s the same with domain names. Nobody wants to key in a complicated URL. 1LIlaan or www.capcitybrew.com/arlington.php to remember.

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Planning a New IP or Domain? Here’s How To Do an Email Warm-Up

Litmus

You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Maybe you’ve decided to go from a shared IP to a dedicated IP or from your parent domain to a subdomain just for emails. Whatever the case, you need to warm up your new IP, domain, or subdomain. What’s an IP or domain warm-up?

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Do Exact Match Domains Still Work Anymore? via @sejournal, @wburton27

Search Engine Journal

Exact match domains were valuable for SEO – but is this still true today? The post Do Exact Match Domains Still Work Anymore? Learn about EMDs and what gives them a competitive advantage. appeared first on Search Engine Journal.

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Google: No SEO Bonus For Keyword-Based Domains via @sejournal, @martinibuster

Search Engine Journal

John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains. The post Google: No SEO Bonus For Keyword-Based Domains appeared first on Search Engine Journal.

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Domain History: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

Your domain likely has some history from previous owners. But can domain history impact your Google search rankings? The post Domain History: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

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Domain Age: Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

When Google is ranking search results, does the algorithm take your domain age into consideration? The post Domain Age: Is It A Google Ranking Factor? See what the experts say. appeared first on Search Engine Journal.

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How to Expose Your Competitors in One Click with Domain Analytics 

SEMrush

Domain Analytics can provide you with a number of top-level insights into your competitors. We‘ll show you how right here.

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The Plain-English Guide to Domains & Domain Names

Hubspot

In 2009, the domain Fly.com was sold for $1.76 Even though this domain seems like it would be highly sought after, the asking price still seems a little steep. If you’re in the process of setting up a website for your business, you might’ve come across two terms: domain and domain name. What is a domain?

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Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. What Works with Domain Name Keyword SEO. I keep on buying domain names I don’t do this for and I kick myself.

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What Is Domain Authority?

ClearVoice

What is domain authority? Domain authority (D.A.) Several factors go into scoring your domain authority. Google sheds light on only a few factors influencing ranking , and domain authority isn’t one of them. What determines domain authority? Domain authority considers several factors, including: Unique backlinks.

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4 Easy Steps to Get a Custom Email Domain [+ Key Features to Look For]

Hubspot

But a custom email domain? Let's talk about the benefits of getting a custom email domain and how to get one. Personalized email domains can be used for both your employees and the departments in your company. A forwarding email domain – This is only a customer-facing alias used to forward emails and doesn't have an inbox.

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Domain Authority: Is It a Google Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

Do you think Domain Authority is a ranking factor and helps websites rank in search engines? The post Domain Authority: Is It a Google Ranking Factor? Read about our verdict here. appeared first on Search Engine Journal.

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Big Ops: Converging Digital Ops Domains and Toolsets

chiefmartech

There are also more specialized ops roles within the marketing and revenue domains: Ad Ops for advertising (in the context of this article, ops for advertisers rather than ops for publishers), Content Ops (closely connected with Web Ops), and Loc Ops for localization, which is often connected into WebOps, DevOps, and Product Ops too.

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Does Domain Extension Affect SEO? Google’s John Mueller Explains via @sejournal, @MattGSouthern

Search Engine Journal

Google's Search Advocate John Mueller answers whether your domain extension affects SEO, and other questions related to the search impact of domain choices. The post Does Domain Extension Affect SEO? Google’s John Mueller Explains appeared first on Search Engine Journal.

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How To Analyze The Performance Of Your Multi-Domain SEO Program via @sejournal, @localseoguide

Search Engine Journal

Does having multiple domains help or hurt your SEO? Learn how to set your multiple domain program up for success. The post How To Analyze The Performance Of Your Multi-Domain SEO Program appeared first on Search Engine Journal.

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