How Nidhi Razdan Could’ve Saved Herself from the Phishing Attacks


The recent case of a phishing attack on Nidhi Razdan is an eye-opener! She recently disclosed on Twitter that she has been a victim of a sophisticated phishing attack. So let's dive in and learn how to avoid phishing attacks. What is phishing? phishing

The 3 Most Important Steps to Prevent Email Spoofing And Phishing


And out of all cyber incidents, 80% were made possible through phishing. That is why it is important to understand how to prevent email spoofing and phishing. What are Email Spoofing and Phishing? Is he authorized to send emails from this domain?


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The 3 Most Important Steps to Prevent Email Spoofing And Phishing


And out of all cyber incidents, 80% were made possible through phishing. That is why it is important to understand how to prevent email spoofing and phishing. What are Email Spoofing and Phishing? Is he authorized to send emails from this domain?

How to Prevent Phishing and Avoid Cyber Attacks


Companies across the globe experience more than one million phishing attacks each year ( source ). Today we teach you how to identify phishing attempts, how to prevent them, and most importantly, how to protect yourself. How to Prevent Phishing Emails. How does phishing work? Phishers—or the people who carry out phishing scams—rely on a number of channels to execute their attacks. Unfortunately, phishing tactics are constantly evolving. Types of Phishing.

Twilio Launches Partnership with Valimail DMARC Solutions to Deploy Sophisticated Anti-phishing Technologies at Scale


Learn about Twilio SendGrid's new partnership with Valimail that helps reduce phishing attacks by bad actors and protect sending domains.

Keep Your Inbox Clean From Coronavirus Phishing Scams


It’s phishing. This has been happening for weeks - from attacking businesses with phishing lures to sending malicious documents , phishers are relentless in their attempts to prey on people’s vulnerability and stress. We’re here for you, to show you the new types of phishing emails that abuse the subject of coronavirus and can potentially endanger your inbox. Let them know how to distinguish real, corporate emails from phishing scams.

How to Use Multiple Domain Names for SEO

If you already have a strong SEO strategy and you’re getting decent results, you can bring your SEO game to the next level using multiple domains. The multiple domain name strategy is actually the “big secret” many brands use to dominate the search engines without being obvious.

What Is Phishing and How Can You Protect Your Business From an Attack?


Eventually, the university discovered the email requesting them to transfer their payments to the new bank account was actually a fraudulent and prevalent form of cyber attack that thousands of businesses fall victim to every year -- phishing. What is phishing? Phishing is the most common type of cyber attack. Last year, the FBI proposed phishing attacks costs U.S. How to Protect Your Business From Phishing Attacks.

4 Easy Steps to Get a Custom Email Domain [+ Key Features to Look For]


But a custom email domain? Let's talk about the benefits of getting a custom email domain and how to get one. Personalized email domains can be used for both your employees and the departments in your company. Benefits of a Custom Email Domain.

Why did my e-mail campaign get such a low response?


There are many reasons why your marketing e-mails might be getting a low response rate--spam filters, boring titles, poor offers, incorrect targeting, and many more--but I want to use a real example today to focus on a problem that some marketers still don't appreciate--the effect of phishing on response rates. Phishing attacks often come under the guise of a message from customer service, asking the recipient to log into their account after clicking on a link in the message.

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What is DNS Hijacking and how to prevent it from happening on your website


Cybercriminals are aware of how important the Domain Name System (DNS) is for Internet usability. It is responsible for turning numerical IP addresses into domain names, which can be easily saved and shared by people. Do you know how DNS hijacking can harm your brand?

How to Get Brand Protection When Getting Email

Martech Advisor

However, breaking news that your customers were the victims of a "widespread phishing scam" or a "nasty data breach" can cause severe damage to your brand value. Not every phishing campaign that impersonates your brand will use a domain similar to your own.

Our ESP has been hacked!


This protocol tells the receiving mail server which mail servers are allowed to send email using the “from” domain, so should reject email that is being sent by some other entity. A private domain key is added to the headers on messages sent from your domain.

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SPF, DKIM & DMARC: Why Sales Teams Should Follow These Email Protocols


The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray.

Why spam trigger words are a thing of the past


Three ways they do this are by checking Internet Protocol (IP) addresses and domains, email authentication, and subscriber engagement. Checking IPs and domains. Creating an email can take a lot of work. So for it to land in the junk folder? A little soul crushing, not gonna lie.

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SPF, DKIM, and DMARC: How to make sure your emails pass these 3 types of email authentication


This prevents spam and phishing and makes email more secure. Authentication also protects senders’ reputation from being harmed by a spammer who uses the sender’s domain to send malicious emails. Email Service Provider’s (ESP) domain. Jump ahead.

The Definitive Guide to Email Deliverability


In fact, it is even quite possible that your emails never reached subscriber's email inbox because of the various myriad issues like bounces, blacklists, domain & IP reputation etc. On another hand, it also acts as a strong deterrent against malware and phishing attacks against an unsuspecting public. Email Reputation is more like a blob in itself since it depends on a multitude of factors: Sender & Domain Reputation. There are two types of blacklists: Domain Based.

Avoid the Junk Folder with Spam Testing


It’s based on your IP and domain’s setup, authentication, and reputation—so if something goes wrong, the burden is on your shoulders. It’s based on factors such as the content quality, quality of contacts, and engagement levels of previous emails sent from your IP address and domain.

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Protect Your JangoMail Account


Two factor authentication helps protect against security threats that primarily target password hacking and phishing. Benefits of using API tokens: API tokens identify the system or application making calls Using API tokens prevents the master account’s credentials from being exposed API tokens can easily be deleted Sender Authentication Sender authentication means securing the domains you use to send emails by setting up proper and valid DNS records.

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DMARC: What It Is, Why It Matters


The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams. In 2012, a new email security and authentication standard was created called DMARC (Domain-based Message Authentication Reporting & Conformance). When you publish your DMARC DNS record to your domains DNS records, ISPs will be able to verify what you want done with emails that are NOT sent from your domains.

Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing


Check your IP addresses and domain names against common blocklists, and get notified if any of them could affect delivery. At its simplest, DomainKeys Identified Mail (DKIM) shows that your email is associated with your domain. Domain-based.

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Continuing trends & new opportunities: 5 predictions for email marketing


In April, Gmail said it was blocking 18 million malware and phishing emails each day—and more than 240 million spam emails daily—all of which were using COVID-19 as a lure. 30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed.

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Email Deliverability 101: List-Unsubscribe Header


It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. Reporting: Provides feedback on email sent from your domain that fail the authentication check. While this type of policy may not make sense for every business to set up, it’s very useful for businesses and corporations that are concerned about their domain being misused and spoofed.

DMARC – What You Need to Know


It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. Reporting: Provides feedback on email sent from your domain that fail the authentication check. While this type of policy may not make sense for every business to set up, it’s very useful for businesses and corporations that are concerned about their domain being misused and spoofed.

PureB2B Launches PurePredict: Multi-Source Intent Data.


PurePredict aggregates and analyzes three layers of intent data – contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions.

Technologies for Email Deliverability


These help to authenticate your messages with ISPs, letting them know your emails come from you and are not phishing or spoofing attempts. sales@ and info@) and inactive and duplicate addresses — you should also be running your list against a list of known bad domains and role accounts.

Deliverability Acronyms: A-Z


Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. Classless Inter-Domain Routing - a method of allocating IP addresses & IP Routing. CANONICAL NAME record - A DNS record that enables one domain to map to another domain. Domain Keys Identified Mail - a standard email authentication protocol.

What You Need to Know About DKIM Authetnication


However, by exploring the details of email marketing messages, I've been able to find spoofed or phishing emails. This signature essentially proves that the sender is real because the sender's Domain Name System (DNS) records have approved the email. Generate or connect a domain key.

Introducing eDataSource Brand Protection™


You may use Microsoft Office 365 ® for mail sent from your corporate email domain, Salesforce for prospecting emails, another ESP for transactional email, and yet another for your dynamic marketing campaigns. We’re excited to announce the launch of eDataSource Brand Protection™ which will help combat and stop phishing and spam attacks by allowing you to monitor, create, and enforce delivery policies for providers sending email claiming to be from your brand.

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)


You Domain has a poor reputation C). Links inside the email If the links inside your emails point to a suspicious domain or a URL which has been flagged as fraudulent then it is very likely your email will land in SPAM. Beware - This can also happen if you are using an email marketing software and the domain they use to re-write links (to track link clicks) is spammy. Most of your emails will land in SPAM folder and also your domain and IP reputation will take a severe hit.

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Email Deliverability: Understanding Blacklists


Additionally, your recipients may use their email application, such as Outlook, to “block” future emails from you or your domain by moving your messages to their junk folder.

9 Things That Can Hurt Your Email Deliverability


Sending marketing mail from a free domain. Do: Send marketing content with an active address at your organization’s domain. In general, using a from address that has a domain other than your own is a big no-no. Don’t: Send without setting up custom authentication on your domain.

What is BIMI and why should email marketers care?


You need to have access to your domain name servers to set up a new BIMI DNS entry. When subscribers see your logo, they can immediately trust that it’s an actual email from you and not a dangerous phishing attempt.

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The Techniques Behind Mail Client Unsubscribe Links


When the ISP displays that your domain is “via” some other domain, it generally means that you do not have your SPF records configured correctly. If your email is “via” another domain, there’s a good chance the unsubscribe link won’t appear.

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11 Email Deliverability Terms Every Marketer Should Know


It is of critical importance because email authentication proves that an email is not forged and is most often used to thwart fraudulent emails like spam and phishing scams. There are three standard email authentication methods in use today: SPF (Sender Policy Framework): SPF records allow domain owners to specify which computers are allowed to send email using a company’s domain name. You can look up the Sender Score of an IP or domain at

How to Audit your Email Campaigns for Better Results


This must accurately identify the sender’s email address using the company domain (not @yahoo or @gmail). Domain Name Service (DNS). Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking. Also, check whether your SPF records are working correctly and DMARC settings highlight how your domain handles all the doubtful email. Guest post by Emily Johnson. Are your your email campaigns effective?

Maximizing Email Deliverability for Holiday and Peak Season

Martech Advisor

Not only are the holidays prime time for package thieves in your neighborhood, but they’re also an opportune time for cybercriminals to deploy various phishing and spoofing techniques in an attempt to steal your customer's information and erode trust with your brand. School buses are turning the corner and so are retailers. They’re now preparing for their busiest time of year: the holidays.

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. If you decide to send an email to your entire database, you run the risk of damaging your domain reputation.

(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak


There is immense value in using your business analysts to go beyond merely reporting on results and ask them to use their domain experience with the company’s data to put together insights on how marketing interacts with customers to drive ROI – and where you can pivot to drive ‘more’ ROI.

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BIMI: What Is It And How It Helps Your Visibility


Another convenient BIMI feature is that it allows making a separate unique logo for each domain and subdomain. Some domains can even have personal BIMI records, allowing you to change the logo and meet the theme of a holiday or a special email.