Why Documenting Your Content Marketing Strategy Is So Important

Marketing Insider Group

If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. But do you have a documented content strategy? The Benefits of a Documented Content Strategy.

Why online software documentation is a necessity in businesses


One of the widely used tools nowadays is online software documentation, and if you are in charge of online business, it is an absolute necessity. One of the main reasons to use online software documentation is better data management.

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Introducing Document Analytics


That’s why this week we’re excited to announce the official launch of Document Analytics. How it works is simple. Contently users can upload downloadable documents like PDFs, PowerPoint presentations, and Keynote decks into the Contently library.

Report: Documenting Marketing Strategy Helps Marketers Achieve Top Objectives

KoMarketing Associates

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The results found that the majority of marketers (48 percent) have a documented strategy. The top marketers who document their strategy are 538 percent more likely to report success than their counterparts, according to the data. The majority (56 percent) are still working on implementing a personalization plan.

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Developing and utilizing Personas is hard work! Join Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales," in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators.

7 Steps to Documenting a Content Marketing Strategy That Works


You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. If this documented strategy seems like a lot, that’s because it is.

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Documenting #microservices


the documentation format. Swagger Documentation should be easy to read, write, parse, debug, generate, fix, update, and more. After doing some research, here at Ataccama we decided to use Swagger to document our REST APIs. For us at Ataccama, it works like a charm.

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Vendor Selection: Writing a Good Requirements Document

Customer Experience Matrix

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. These same elements should appear in pretty much any requirements document.

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Documentum and Alfresco – Automating Personalized Documents

Technology Services Group

Recently, we’ve worked with an Insurance client to provide similar functionality using a Microsoft Word document with Mail Merge fields to produce personalized letters that can be sent out to clients. […].

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Why Documenting a Content Marketing Strategy Is Key to Your Success

Content Standard

Documenting a content marketing strategy is key to your success. Without it, marketers may be hard-pressed to identify what works and what doesn’t, let alone determine how to scale properly when the time comes. Your content strategy is a living document.

Six Useful Tips for Successfully Modernizing Your Small Business


What’s more, they let you work from anywhere that has an internet connection. It’s not uncommon for small businesses to still use outdated, unwieldy filing cabinets for storing paper documents like invoices, contracts, and receipts. Guest post by Lilach Bullock.

6 Content Marketing Statistics that Prove the Effectiveness of a Documented Content/Social Strategy


Do you have a documented content/social strategy? There has been a lot of hype over the past year about “documented content strategies” – you know, the type of strategy that’s actually written down and planned out, not just left to memory through verbal brainstorming and game planning.

How to work with a content marketing agency to create kick-ass content

Tomorrow People

We handpick the editors we work with based on their expertise in any given vertical. We work with more than 80 specialist editors. The way to get great work from your agency? Their deep knowledge of your products and market — where you’re strong and weak, those anecdotes about customers — all add colour and detail to the work that emerges. Stage one - draft copy document, 1 to 2 hours. Stage two - final copy document, 30 minutes to 1 hour.

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Things to look out for while raising funds for your business


What is common, though, is when confidential documents about your business are accessed by unauthorized third parties (including competitors). It is extremely important to protect these documents through secure virtual data rooms that restrict document access and keep your files secure.

5 Ways Working Remotely Changed the Way I Think About Teamwork


For the last three years I’ve been an architect on the Hipchat team working remotely, with the rest of my team working far, far away from me in San Francisco and Austin. Sit down with a new team member and work on something together. Remote Working

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Productivity Hacks for Remote Workers: 7 Tactics for Working Smarter


When you start at Convert, you get a few onboarding documents and a solid half million links. And here’s the gist of most of them: Figure out how you work best and then work that way. Working independently gives you a lot of freedom. Remote Work

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Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

How does it work?” “How Learn what it takes to make content marketing work. How it works. But what if your content marketing just isn’t working? If you haven’t addressed these content marketing essentials, it’s time to get to work to fix them.

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Leveraging digital for customer-focused insights


It also prioritizes the SEO projects from “low-hanging fruit” to “more work for less gain.” It can also tell you what documentation is needed, how to execute packaging and much more.

“How I Work”: Marcie Dickson, CMO at Miles Mediation & Arbitration @MilesMediation#HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every Thursday we feature a B2B sales, marketing or business leader in our own series and our own version of “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? What’s your perspective or approach to work/life balance?

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Signs Your Digital Marketing Strategy Isn’t Working

BOP Design

Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? In this article, we share definitive signs that your strategy is NOT working. Cut what isn’t working or revamp the approach/strategy.

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The Problem with Working After Hours and the “Right to Disconnect”

Heinz Marketing

And in our line of work (that work being marketing, and even more specifically, agency marketing), being busy just comes with the job. Because, as many of us are all too familiar with, even though you’re home , you’re definitely still working. Technology just makes working from home so dang easy. I’ve always prided myself on my ability to maintain a work-life balance. I concede — there are instances where the work just needs to get done.

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The 23 Best Tools and Apps for Remote Working


Remote working used to be niche—the only people who could “remote in” to the office were those with the right technological set up. But now, thanks to better WiFi, clearer screens, and the many tools that help us stay connected to the office wherever we are, remote work is becoming more popular. The messaging app Slack has become so ubiquitous, it’s almost unimaginable to work without it—whether it’s in the office or remote. Time management tools for remote work.

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Make sure coaches and coxswains know how hard you work


Always make sure that all of your hard work rowing, training, erging, running, lifting, sprinting, and even eating, is acknowledged and recognized by your coaches, your coxswains, and even your fellow-rowers. Schrödinger’s Work. I really haven’t done that in any of my work-a-day life. Show Your Work. If the systems work and all the drones can login to their PCs , all is good. I will not work by myself or during “off hours.”

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Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy


In fact, astoundingly I was one of the central repositories of institutional memory about how to master simplification—an external consultant who had not worked with the firm for a number of years!” That’s why it’s important to document your content marketing knowledge. The beauty of this step is that there is no extra work required. Times of change for organizations are times of celebration.

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2-Step Optins: Why They Work and How to Make Them


Like we said, 2-step optin forms work because you’re adding a buffer step to let your client begin the optin process. We already saw how this works with choosing an action for your Yes option.

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We Documented Our Company's Mistakes Every Week for a Year. Here’s What We Learned.


We then document those lessons, and once-a-year, we review the key themes. Be sure your contracts and documentation tackle as many of these project unknowns as possible. Embrace this truth, and control the vision for working with your customers. 9) Work in time blocks.

Common Work From Home Jobs and The 10 Best Companies Who Offer Them


Every year on HubSpot’s content team, our whole team works remotely for a week. I thoroughly enjoyed getting an extra hour of sleep everyday, working comfortably in my pajamas, and rocking out to John Mayer -- with no headphones on. Common Work From Home Jobs. Remote Working

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The Problem with Facts vs. Myths Documents in B2B

MLT Creative

The Problem: Research suggests “facts vs. myths” documents do not deliver information effectively due to the way our brains process that information. For example, if you produce a product that has some buzz and people don’t really know what’s true and what’s not, do not develop a facts vs. myths document to set the story straight. Scientific research related to human behavior has given us much insight into how people process information.

5 Things Marketers Need to Know When Working With Their Legal Team


In this blog, I’ll outline five tips to help your marketing and legal teams work better together. While this means we cannot always say yes right away, it also means we will work tirelessly to help you until we can.

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In technology business videos, silence can be golden


Silent films make viewers work harder. It’s the same as with messaging strategy documents, which usually contain elevator pitches in 30-second, 60-second, and 90-second versions.

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Documented Strategy Helps Brands Track Content Marketing ROI

Content Standard

However, a well-documented strategy can offer new insights, according to a study on 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America from MarketingProfs and Content Marketing Institute. Tracking content marketing ROI remains a challenge for most brands.

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56 Reasons Why Content Marketing Works

Marketing Insider Group

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. 80% of B2B marketers who have a documented content strategy are creating more content than they did one year ago. Marketers work in very small teams: 81% of all content teams contain fewer than six people.

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Why Your B2B Marketing Isn’t Working

Marketing Craftmanship

Individually or collectively, both of these circumstances drive the #1 reason why B2B marketing does not work : INCONSISTENCY. And unless it’s a written document, you do not have a Marketing Plan. Inconsistency Kills Most B2B Marketing Strategies.

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Squirrels, long working hours, and social technologies


You then start feeling that you did not actually take a week off, you just compressed the work of 2 weeks in one. Several of us are working longer hours, taking work home and shrinking our weekends. I would guess that we are not even that lucky in our work lives.

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Litmus Works Where You Work: Powerful Integrations with Your Favorite Email Tools


That’s why Litmus is designed to work with any email tool , and to fit into each unique workflow. When you’re working with a local editor or your ESP’s email editor, email testing can be a cumbersome process. The Litmus Extension works with the following ESPs: Campaign Monitor.

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“How I Work”: Chris Goetze, Sr. Engagement Director at Heinz Marketing #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Weekly we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions for our own series. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. Here in his own words is how he works. First thing you do when you come into work?

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Everything you need to know about user guides and manuals


Even as we speak, smart technology is reshaping the way we live and work–with appliances, gadgets, and gizmos being omnipresent, a basic kind of technical knowledge is mandatory.

Cognitive content strategy


When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. Managers of large sites must balance search AI with navigation IA.

Knowledge work as craft work

Buzz Marketing for Technology

Knowledge work as craft work. Knowledge work takes us back to a world of craft work practices. The "symbolic analysis" that Robert Reich identifies as the essence of knowledge work is designed to create the one-of-a-kind results that characterize craft products. Recent flaps over plagiarism by both students and professionals are a concrete reminder that the goal of knowledge work is the creation of new results. The importance of visibility in craft work.

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Advanced Tips for Protecting Your Small Business Network on a Budget


Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Remote Working. Many small businesses now make extensive use of remote working technologies, including remote desktops and cloud storage.