Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. This, of course, adds more diversity as the people aren’t coming from “Africa,” but from 51 of the continent’s nations. While the majority are African American, about 4.6 Media consumption.

Demand 113

Demand Customer Surveys Paid Search Agency Communities 113

Zoominfo

OCTOBER 12, 2021

Scenario You want to ensure diversity and inclusion are important considerations throughout the hiring process. Leverage ‘Smart Filters’ in ZoomInfo TalentOS to build a diverse talent pool that considers candidates with a range of backgrounds. Triggers Diversity and inclusion are being prioritized in the hiring process.

Zoominfo 130

Zoominfo Ad Building Process 130

Zoominfo

OCTOBER 27, 2022

Experiences like these often contribute to a strong work ethic, high motivation, and better job performance — one key reason that a diverse and inclusive sales culture has far-reaching benefits. Diverse Sales Teams Outperform Their Competitors As sales leaders, we care about our teams hitting their quotas.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

Zoominfo

DECEMBER 7, 2022

Every talent acquisition executive worth their salt knows the benefits of prioritizing diversity, equity, and inclusion (DE&I). What does this intentional approach look like when it comes to acquiring more diverse talent? That’s because the modern hiring process typically starts far later than it should to improve diversity.

Process 130

Process Enterprise Management Work Management Zoominfo 130

Brandpoint

FEBRUARY 9, 2022

When we launched Brandpoint’s Diversity and Inclusion Committee in 2020 , we knew that we wanted to focus on our company’s corporate social responsibility in the long run. Nothing about Diversity, Equity and Inclusion initiatives are a one-and-done action — they all build up, little by little, into big change. What was successful?

Education 164

Education Communities Ad Agencies Organization 164

Zoominfo

DECEMBER 11, 2020

Want to work for a diverse company? Additionally, diversity-themed executive roles have been on the rise in companies since at least 2000, but made a noticeable jump in 2016, ZoomInfo data shows. Want to do freelance or independent contract work?

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

Zoominfo

AUGUST 21, 2020

“The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.” — Maxine Williams, Facebook’s Chief Diversity Officer This post is part of ZoomInfo’s 2020 Annual Report series.

Trends 130

Trends Zoominfo Sample Advertising Agencies 130

The Daily Egg

AUGUST 6, 2021

Workplace diversity has become a hot topic and a top priority for businesses across every industry. But to achieve a diverse workforce, you may need to rethink your recruiting process. This expansive guide will teach you everything you need to know about diversity recruiting.

Process 120

Process Business 120

Martech

DECEMBER 7, 2022

While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. Diversity at all levels of a company is a major indicator of company success and productivity. A diverse marketing organization aids access to diverse markets.

Positioning 101

Positioning Customer Surveys Paid Search Agency Acquisitions 101

Contently

DECEMBER 11, 2019

Census Bureau shows America is becoming a more diverse nation, especially among people between 18-39 years old, why do images like this still exist for companies to pluck and put on their sites: We can all see the elephant in the room—the South Asian man showing his colleagues something on his laptop. Most are bland, by design.

Content 217

Content Communities High Quality Lead Act-On 217

Sprout Social

DECEMBER 5, 2023

Name: Cassandra Blackburn Pronouns: She/Her Company: Sprout Social Title: Head of DEI and Corporate Responsibility Bio: Cassandra Blackburn is passionate about advancing diverse talent, and building equitable and inclusive environments. But when we zoom out and examine social media usage data , diversity takes on a new meaning.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Liveintent

DECEMBER 16, 2021

Businesses are increasingly investing in diversity, equity, and inclusion (DEI) initiatives, especially after the murder of George Floyd in 2020 brought to light widespread issues of inequality and injustice. As one study found, 40% of S&P 500 companies discussed diversity on their earnings calls last year, up from just 6% in 2019.

Lead Ranking 126

Lead Ranking Lead Scoring Leads Lead 126

Martech

NOVEMBER 29, 2021

With workers holding the upper hand in the job market, employers are under pressure, not just to provide fair compensation, but to address quality of life issues — including not just work/life balance and opportunities for remote or hybrid working where appropriate, but ensuring teams are diverse and workplaces inclusive.

Enterprise Management 104

Enterprise Management Work Management Paid Search Agency Marketing Management 104

Martech

APRIL 5, 2022

Diversity at all levels of a company is an indicator of success. A culture of diversity and inclusion is the cause of it. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. This has been documented in many, many, many studies.

Business 117

Business Loyalty Paid Search Agency Acquisitions 117

Zoominfo

NOVEMBER 6, 2020

Many leaders are quick to embrace policies that promote diversity and inclusion in the workplace — but policies are only phase one. Think Globally: How ZoomInfo Supports D&I We take diversity, equity, and inclusion in the workplace seriously. When we first met, we started to draft what’s now become our charter. “I

Resources 130

Resources Zoominfo Class Buy 130

Search Engine Journal

MARCH 28, 2023

The post Google Search Updates: About This Author, Diverse Views, + More appeared first on Search Engine Journal. Google enhances Search with "About this author" and other features, empowering users to evaluate online information and sources.

Google 130

Google Features SEO 130

Brandpoint

OCTOBER 19, 2020

As October is Global Diversity Awareness Month, I thought there was no better time to give an update on a few things we’ve been doing at Brandpoint. That event caused some change in our company, too — we launched our first official Diversity and Inclusion Committee.

Training 132

Training Act-On Newsletter Communities 132

Martech

JULY 20, 2021

Another story that can’t be ignored is diversity, equity and inclusion. The post Don’t stop thinking about diversity appeared first on MarTech. For my third topic I reached into a different bag. Uncomfortable at times I know, but this topic is not going away. Nor should it. Watch the full episode here.

Transparency 112

Transparency Paid Search Agency Advertising Agencies Custom Publishing 112

Zoominfo

OCTOBER 10, 2019

Statistically speaking, companies who employ a diverse staff achieve more financial success, attract better job candidates, and are more likely to capture new markets than less-diverse companies ( source ). But— the term diversity doesn’t just speak to a person’s skin color, ethnicity, or even their skill set.

Business 187

Business Lead Ranking Zoominfo Thought Leadership 187

Champion Communications

AUGUST 7, 2023

From closing the digital skills gap to championing diversity and empowering women, our clients have continued to speak about the biggest challenges they face working in the B2B tech world. The Women & Diversity in Channel Awards aim to champion, recognise and celebrate women and diversity in the channel.

Press 62

Press Barriers Verticals Training 62

Content Standard

MAY 18, 2021

Do you talk about diversity, or do you create with diversity? Although it’s always been true, more brands now recognize that fostering diversity, equity, and inclusion within their walls has a significant impact on their ability to bring creative, culturally intelligent thought to market.

Ideal Customer Profiles 116

Ideal Customer Profiles Advertising Agencies Communities Education 116

DiscoverOrg

MAY 15, 2017

But one factor has been proven to impact all of them positively: gender diversity – especially at the executive level. This graphical representation from Catalyst does a fantastic job of synthesizing the enormous amounts of completed research that illustrate why diversity matters to the bottom line. How do the states stack up?

Lead Scoring 209

Lead Scoring Lead Ranking Research Organic Leads 209

Content Marketing Institute

JULY 17, 2020

Continue reading → The post Celebrate the Diversity of Purpose and the Purpose of Diversity [The Weekly Wrap] appeared first on Content Marketing Institute.

Facebook 118

Facebook Content Marketing Media Personalization 118

Martech

JULY 18, 2022

Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets.

Paid Search Agency 95

Paid Search Agency Marketing Management Case Studies Acquisitions 95

33Across

DECEMBER 7, 2023

The post Programmatic Ad Spend Has Gotten More Diverse and Mobile-Dominated appeared first on 33Across. eMarketer features data from the 33Across Q3 Cookie Alternative Trends Report in their Chart of the Day. Even though third-party cookies will.

Spending 62

Spending Ads Emarketing Trends 62

Bionic

OCTOBER 14, 2022

Advertisers struggle to track progress on their media supplier diversity initiatives. Lack of Media Supplier Diversity Tracking Tools. Media Supplier Diversity Initiatives Fail When Not Accountable. The DEI Scorecard: Prominently displays media supplier diversity goals. Sourcing Diverse Media Suppliers.

Budget Programs 78

Budget Programs Media Allocation Paid Search Agency 78

Liveintent

FEBRUARY 12, 2021

We decided the best way to facilitate this was to create an Employee Resource Group (ERG) focused on belonging, inclusion, and diversity, which resulted in the group’s name, BID. For about two years, Belonging, Inclusion and Diversity with Intent, or BID, facilitated conversations on Pride, the gender pay gap, and more.

Communities 118

Communities Intent Resources Education 118

Televerde

AUGUST 18, 2021

In any team environment, diversity is a strength. In the business world, diversity drives innovation and collaboration by connecting workers with varied perspectives and skillsets to achieve a common goal. Today, lack of diversity is actively hurting businesses, especially in technology. partners, suppliers and even clients).

Advertising Agencies 116

Advertising Agencies Ethics Terms and Conditions Communities 116

Salesforce Marketing Cloud

FEBRUARY 9, 2022

It all starts with building and nurturing a culture of diversity. It all starts with building and nurturing a culture of diversity. How diversity unlocks employee engagement and business growth. This is the business case for building a diverse workforce. If it doesn’t get measured, it won’t get done.

Business 98

Business Work Management Thought Leadership Budget Programs 98

Zoominfo

NOVEMBER 25, 2020

Building a diverse and inclusive workplace is an increasing priority for businesses. Experts say that even the most well-intentioned and best-designed corporate diversity programs can fail to achieve their goals if they’re not managed effectively. What is a Diversity and Inclusion Program? But what do those terms mean?

Effectiveness 100

Effectiveness Zoominfo Resource Management Barriers 100

Salesforce Marketing Cloud

JANUARY 9, 2023

If you show people that you’ll do the work to make your products safe, effective, and reliable for their diverse communities, you give them a reason to choose your company over more shortsighted competitors. Make sure your policy development team is diverse. Learn more about our ethical use policy. Discover our approach.

Product 98

Product Ethics Communities Intent 98

Zoominfo

DECEMBER 11, 2020

Want to work for a diverse company? Additionally, diversity-themed executive roles have been on the rise in companies since at least 2000, but made a noticeable jump in 2016, ZoomInfo data shows. Want to do freelance or independent contract work?

Enterprise Management 130

Enterprise Management Work Management Paid Search Agency Zoominfo 130

Martech

APRIL 6, 2022

That’s why diversity and inclusion is so important. We won’t know about diverse viewpoints unless we make sure our teams represent a wide range of experiences. It’s the right thing to do, and we’re leaving money on the table if we don’t make diversity a priority. Constantine von Hoffman, Managing Editor. Quote of the day. “If

Marketing Management 96

Marketing Management Internet Marketing Tips Service 96

BOP Design

MARCH 23, 2022

Diversity and inclusivity are top of mind for many companies and brands, and with good reason. In a recent survey of HR leaders , Gartner discovered that diversity, equity, and inclusion (DEI) is a top priority for 2022. Building a diverse workforce is not only a win for employees, but it’s also a win for the business as well.

Brand Identity 78

Brand Identity Branding Business Gartner 78

Content Marketing Institute

JUNE 5, 2020

Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. Continue reading → The post How to Do Diverse and Inclusive Content Marketing That Matters appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Content Paid Search Agency Marketing 145

Heinz Marketing

MAY 14, 2022

Exploring your Team’s Intellectual Diversity. Diversity isn’t just considering culture, gender, ethnicity, and race but also the different ways that we all think and ideate. Intellectual diversity focuses on the distinct ways or systems that illustrate how people think and process information differently.

Planning 92

Planning B2B Efficiency Organic Leads 92