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2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates. The DIY tools: Use this workflow template, originally shared by Robert Mills , as a quick-start reference tool. Determine your editorial guidelines and governance details.

Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]

Hubspot

Download our pre-sized Facebook cover photo template for free here to help you create and optimize your Facebook cover photo. You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !).

Trending Sources

The 26 Best WordPress Plugins

Webbiquity

Google Review Count: 312. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Google Review Count: 245. Google Review Count: 243. Google Review Count: 195.

Best 50

How to Optimize Your Emails for Gmail's New Image-Heavy Inbox

Hubspot

While Gmail uses an algorithm that tries to determine the most relevant image from your email to display , if it can''t find one it likes, your email will likely be shown with some icky alt text instead of an image -- like ours looks in the screenshot above.

5 Key Steps to Consider When Guest Blogging

KoMarketing Associates

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Keyword “writing guidelines”.

The Character Count Guide for Blog Posts, Videos, Tweets & More

Hubspot

That aligns with research previously conducted by serpIQ , which indicated that, on average, the top 10 results for most Google searches are between 2,032 and 2,416 words. We encourage you to follow these guidelines, but don't be afraid to experiment if they don't always work.

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

What it is: To paraphrase CMI founder Joe Pulizzi ‘s definition, native advertising is an in-stream, pay-to-play technique that enables brands to display their credible, information-based content on relevant third-party sites. FTC guidelines. No brand can exist in a vacuum.

How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

You can also use Google Analytics to find your most popular web pages by looking at your "Top Content" report. To get this report, log in to Google Analytics and go to Content Optimization > Content Performance > Top Content.

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Of course, there are a few guidelines around the copy that we would suggest.

Get Your Blog On: 4 Steps to Blogging Success

Modern B2B Marketing

This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google you win again. Author: Elaine Ip To blog or not to blog, there is no question.

Why We Shouldn't Stop Innovating on Email

Hubspot

My colleagues and I have written a lot about making sure your emails resolve properly on mobile devices through responsive email templates and the right font sizes. This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter.

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12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

The English is broken but the list of free template sources, like Wp Mojo , eBlog Templates and ThemeLab is excellent. Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog.

The Art of Advanced B2B Email Marketing: Email Rendering

Hinge Marketing

The top 10 email clients and their percentage of the market share as of March 2014 are: #1 Apple iPhone 26%* #2 Outlook 14%* #3 Apple iPad 12% #4 Gmail 11% #5 Apple Mail 8% #6 Google Android 7% #7 Outlook.com 6% #8 Yahoo! Mail, which does not automatically display images.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Google and Oracle are primarily B2B companies. Learn how to crowdsource a blog post using Google Docs here.). A way to display different messaging on your website based on the information you already know about the visitor. 38) Google+.

Blogs and educating the eflective practitioner

Buzz Marketing for Technology

We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Templates & Forms. Other Terms Of Service Violation. ));" style="font-weight:700;"/> " style="display:none;" align="center">. Community Guidelines. Slideshare.net (beta). Browse. My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts.

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New Communication Tech and Work Literacy Presentation

Buzz Marketing for Technology

We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Templates & Forms. Other Terms Of Service Violation. ));" style="font-weight:700;"/> " style="display:none;" align="center">. Community Guidelines. Slideshare.net (beta). Browse. My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts.

Blogs et Wikis en formation

Buzz Marketing for Technology

We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Templates & Forms. Other Terms Of Service Violation. ));" style="font-weight:700;"/> " style="display:none;" align="center">. Google Maps Dokeos, Moodle, Claroline, Ganesha Intégration du Wiki comme fonctionnalité pédagogique: [link]. Community Guidelines. Slideshare.net (beta). Browse. My Slidespace. Upload. Community.