Marketing Insider Group

JANUARY 3, 2023

Your customers will likely be very different from one another, and more than likely have different needs. It can boost your position as a thought leader and add to your customer’s impression of your credibility, insight, and usefulness—all of which can increase customer retention. Personalize, Personalize, Personalize.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Webbiquity

MAY 9, 2023

Each objective requires a different approach and set of metrics to track progress. If one of your aims is to increase brand awareness, you need to track specific KPIs like followers, impressions, traffic, share of voice, and reach. Or all of them? Achievable: Make sure your goals are realistic and achievable.

Social Media 313

Social Media Social Marketing Planning Tips 313

Oktopost

MARCH 31, 2024

With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Martech

SEPTEMBER 25, 2023

Different use cases have different scalability needs. So GA4 scales in multiple different ways to best suit real-world businesses. There are a couple of things in particular I’d like to address, The first is that businesses’ impression of GA4 is heavily informed by when they started using it.

Marketing Analytics Tools 125

Marketing Analytics Tools API Analytics Impressions 125

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. But broadly speaking, here are seven different places to use your UVP in some form. Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 352

Ideal Customer Profiles Branding Brand Identity Differentiation 352

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on. Agreed yet?

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Marketing Insider Group

FEBRUARY 7, 2023

A brand messaging framework is a structured communication of how your brand’s value and identity differ from competition. It also aligns messaging between different teams within your company, ultimately aiding in closing more deals, more efficiently. A brand messaging framework ensures effective, consistent and meaningful messaging.

Branding 203

Branding Brand Identity Word of Mouth Guidelines 203

Sprout Social

MARCH 28, 2024

They enable you to gather key metrics like volume, engagement, likes and impression breakdowns for specific competitor hashtags, or a broader overview of your competitors’ top hashtags. Knowing how to generate this data will make all the difference in maximizing your post reach and engagement.

Linkedin 100

Linkedin Analytics Work Management Marketing Management 100

Spiralytics

SEPTEMBER 11, 2023

Ad placement Different ad placements have varying competition and user engagement levels. Testing different placements is key to finding the most cost-effective strategy for your Facebook Ads. It measures the cost of creating impressions, offering insights into how your ad reaches your target audience economically.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” There are differences, however. The brand publishes on different platforms to reach different audiences. Run a gap analysis.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

ScanmarQED

FEBRUARY 27, 2024

The solution can be a probabilistic approach, such as that of Synthetic Impressions, which take conversions reported by the platforms and probabilistically match them with conversions measured in web analytics (we will come back to Synthetic Impressions in a minute). In this case, Facebook and TikTok would not get any credit.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. You have a limited amount of time to make an impression, so make it count.” Stories create an emotional connection that makes your message more memorable.

B2B 129

B2B Storytelling Impressions B2B Sales 129

Mass Analytics

JUNE 20, 2023

It could also be used to compare the efficiency between different media or marketing activities. On the other hand, if media investment consists of Display, which was modeled through impressions, what should be kept in mind is that impressions are not expressed in value. A Note on Diminishing Returns Curves!

Marketing Mix 98

Marketing Mix ROI ROMI Impressions 98

Martech

NOVEMBER 1, 2023

You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make a difference. Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops.

Peer-to-peer 105

Peer-to-peer Impressions Leads Lead 105

Bionic

OCTOBER 21, 2023

Because of the big differences between the platforms in ad formats, audience targeting, and other factors, it can never be a truly apples-to-apples comparison. Impressions: Quantity vs. Cost LinkedIn took the lead with almost double the impressions (32,658) compared to Google Ads (17,218). Google Ads : $8,720.16

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Martech

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. They form an impression when they first see your site. If that impression is positive, it’s likely they’ll continue to explore your site. The static homepage is dead.

Account Based Marketing 109

Account Based Marketing Impressions Click Rate Landing Pages 109

Martech

APRIL 30, 2024

I’ve been in many different roles here at DMi. Each one of those is a different challenge and each client is unique. And then the biggest thing for me today is we have such an impressive and fun team to work with. A: There are two elements of the work that I really enjoy. It’s like each day is kind of a puzzle.

Advertising Agencies 88

Advertising Agencies Paid Search Agency Email Marketing Validation 88

Martech

FEBRUARY 28, 2024

Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. This occurs over time and increases in different ways in the form of the “demand generation curve,” as we call it in our agency. More concerning than this measurement obsession are the behaviors it has spawned.

Lead Gen 139

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 139

ScanmarQED

JANUARY 10, 2024

Our solution, called Roivenue , works differently and works in two major steps: First, it uses enhanced connectors, which pull conversion and impression data from all platforms. As a result, synthetic impressions are inserted into the customer journey. Marcel: This brings us to the smart pairing. Marcel: Yes, i t does.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Sprout Social

OCTOBER 10, 2023

What do different types of influencer marketing campaigns look like? Let’s explore some examples of different types of influencer marketing campaigns. The influencer trip resulted in 3 million impressions and an increase of 5,000 followers across TikTok and Instagram, according to Topicals.

Examples 125

Examples Campaigns Advertising Agencies Burn Rate 125

Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. million followers), she makes a point to regularly crosspost her videos to YouTube Shorts where they likewise earn impressive engagement. Even more impressive is how the channel boasts its fair share of sponsored content.

Youtube 103

Youtube Viral Marketing Peer-to-peer Impressions 103

xiQ

OCTOBER 12, 2023

The ability to connect on a personal level and deliver tailored messages can make all the difference. In my role helping hundreds of sales representatives adopt new technology over the years, I’ve been impressed with how this tool has revolutionized the way we engage with clients and prospects.

Ideal Customer Profiles 133

Ideal Customer Profiles Outreach Acquisitions Profiling 133

Stevens & Tate

MARCH 21, 2024

This approach removes any clutter, allowing the brand’s core message to shine through clearly, making a memorable impression on the audience. This flexibility ensures consistent brand representation across different media. These designs stand out for their uniqueness, ensuring your brand leaves a lasting impression.

Design 94

Design Trends Loyalty Impressions 94

Bannersnack

MARCH 27, 2024

Even if they are associated with a delicate look, pastels can make a strong impression on people. We’ll talk about what pastels are, the different pastel color palettes, […] The post The Ultimate Guide to Using Pastel Colors in Graphic Design appeared first on Creatopy Blog.

Design 52

Design Impressions Ads Campaigns 52

Engagio

MAY 31, 2023

Are we truly creating something remarkable that will evoke an emotional response and leave a lasting impression? Spending just a few extra minutes thinking creatively can make a significant difference. Pay attention to design and aesthetics: Visual appeal plays a crucial role in capturing attention and making a lasting impression.

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

ClearVoice

MAY 6, 2024

Use the following tips to personalize your content according to customer preferences: Content Segmentation Even within your target audience , there may be different segments of people with varying needs. You need to create segmented content to speak to different buyer personas within your customer base.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Martech

OCTOBER 11, 2023

In the digital past, you had, on average, eight seconds to make an impression. Our team found that consistent brand imagery (blue background with a cartoon image) for their posts created the impression that the viewer had already seen the post because of the similarity.

Social Media 126

Social Media Media B2B B2B Thought Leadership 126

Blue Flame Thinking

MARCH 28, 2024

But your target audiences differ on how ready they are to engage with you. So how can you manage the different levels of readiness? Each of these levels has different objectives and KPIs, which answer back to your business goals. Use a marketing funnel strategy. Three key phases of the marketing funnel drive this action.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

Top Rank Marketing

APRIL 8, 2024

The most important quality of any business website is that it reflects well on your brand and makes a strong impression on visitors. So many organizations our agency has worked with are swimming in legacy content, which was often planned and published in different phases, by different people, under different strategies.

Lead Scoring 102

Lead Scoring Lead Ranking Paid Search Agency Content 102

ClickZ

NOVEMBER 3, 2023

The analysis highlights TikTok as a game-changer for return on ad spend (ROAS), with impressive growth in ROAS during November. “By understanding the performance of different channels and adopting effective strategies, brands can maximise their returns and achieve their growth targets.”

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

Hubspot

NOVEMBER 26, 2020

But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as profit.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? Dig deeper: Why we care about connected TV and OTT advertising What’s the difference between CTV, OTT and linear TV? Each one has a slightly different audience composition and membership numbers.

Paid Search Agency 79

Paid Search Agency Ads Campaigns Cable 79

Sprout Social

JUNE 1, 2022

If you’ve ever had to explain the merit of impressions and engagement, you likely understand the frustration. Lifecycle marketing focuses on strategies to help customers find value at different touchpoints in their experience with the product. Three ideas to spark cross-team collaboration. Both teams want the company to succeed.

Social Marketing 116

Social Marketing Planning Work Management Peer-to-peer 116

Convert

FEBRUARY 1, 2023

Even though the exact form of integrations and design have not been released, our in-house team explored the possibilities of GA4 integrations earlier this week and presented us with two impressions (below).

Optimization 98

Optimization Google Marketing Analytics Tools Domain 98

Martech

FEBRUARY 8, 2024

With audio, different conditions can dictate which specific pre-recorded audio file is to be served, and where.” The campaign achieved a 93% listen-through rate (those among all impressions who listen through to the end of the ad) for over 8 million engaged listeners. Campaign success.

Creativity 112

Creativity Paid Search Agency Campaigns Advertising Agencies 112

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. This increases ad campaign efficiency by eliminating wasted impressions. A well-told story can leave a lasting impression, making it essential to strike a balance between technology and creativity.

Marketing AI 90

Marketing AI Advertisements Advertising Trends 90

Valasys

APRIL 30, 2024

Social media marketing has always been a prominent source for generating an impressive amount of leads, and that’s why 66% of marketers around the world generate leads this way. Optimize Your Business Profile “First impressions matter,” they say. Instagram allows users to run different ad campaigns based on the goal of the business.

Lead Generation 40

Lead Generation Generation Leads Lead 40