Metadata

NOVEMBER 1, 2023

And now you have a universe of decision-makers, influencers, and gatekeepers you need to target. As a result, you want to be the only brand and product your audience sees, stopping at nothing to dominate their attention and capture every piece of advertising real estate. No fish can escape. Think the product’s end-user. perform best?

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Martech

MARCH 25, 2022

First, the turning of the tide against so called “gatekeeper” platforms — the on-ramps to the internet — is at the same time a turning of the tide against walled gardens.

Bundling 120

Bundling Paid Search Agency Amazon Privacy 120

Porch Group Media

OCTOBER 11, 2022

Innovative brands like Facebook, YouTube, Snap, and Twitter are good at innovation, but you see what’s happened to their ad revenue. That might allow some of these content creators to become subscription models, which in effect, cuts out Apple a bit as the gatekeeper. I’d love to hear your thoughts on this.

Privacy 98

Privacy First-Mover Advantage Paid Search Agency Lead Ranking 98

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP).

Marketing AI 87

Marketing AI Google Lead Ranking Lead Scoring 87

Sprout Social

NOVEMBER 15, 2023

Instead of responding with “No, sorry…,” and coming across like a gatekeeper, lead with “Thank you for sharing, but this is not a fit…” and communicate why. But it’s your responsibility to be strategic about the platforms your brand chooses to be active on. Sometimes, people will make helpful suggestions and offer great content.

Social Media 120

Social Media Work Management Media Trust Marketing 120

Tony Zambito

JANUARY 31, 2016

That is the role of “gatekeepers” specifically for content. The fact that senior decision-makers may choose to employ the use of “content gatekeepers” to administratively handle the volume of content is telling in of itself. Of which, the most important are that of brand development and customer engagement.

Ideal Customer Profiles 100

Ideal Customer Profiles Leads Lead Marketing Qualified Leads 100

Biznology

SEPTEMBER 29, 2016

My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” According to current research in the subject, brands are essential to a well-orchestrated content marketing performance suggesting that “pull” has gained favor.

Branding 80

Branding Brand Identity B to B Ad Exchange 80

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. Indeed, 80% of consumers think they are more inclined to do business with a brand that provides individualized encounters. Step 2: Create Your ICP.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. Indeed, 80% of consumers think they are more inclined to do business with a brand that provides individualized encounters. Step 2: Create Your ICP.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Martech

NOVEMBER 8, 2022

While this still happens, these new players act as gatekeepers, cleansing data and ensuring campaigns only use data in the way consumers have consented to. This forecast bodes well for marketers and platforms who have invested heavily in their brands, building and fostering trust with their customers.

Mobile Advertising 98

Mobile Advertising Ad Exchange Privacy Marketing Management 98

Marketing Craftmanship

JUNE 28, 2016

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. But that’s not what’s happened.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

LeanData

OCTOBER 6, 2022

“ Once a brand loses my trust, there’s no gaining it back ,” revealed 67% of adults in Ford Motor Company’s 2020 Trends Report. . It’s no secret that consumers are becoming increasingly skeptical of brands, and SaaS technology is no exception. Don’t make the sales team gatekeepers of information your buyers want. . #2

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Sprout Social

APRIL 20, 2023

That’s the person who watches the entire flow of content going out on your channels and serves as the final check and gatekeeper. A hacked account can mean a ton of brand damage as well as a crisis to manage that is of your own making—the worst kind of crisis there is. Ready to find the best partner for your brand?

Paid Social Agency 126

Paid Social Agency Paid Search Agency Social Media Ad Agencies 126

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Litmus

APRIL 19, 2021

As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Dive into real-life email faux pas and how you can recover with grace and ease—all while maintaining your brand reputation. Ensure your emails are on-brand and error-free, every time. Get your guide ?.

Email Marketing 101

Email Marketing Deliverability Public Relations Landing Pages 101

SalesIntel

JULY 8, 2021

Why it’s important: Call-to-connect ratio is an indication of database quality and the sales rep’s ability to get past the gatekeepers. Finally, if the SDRs are using HQ numbers or being routed through switchboards, they might not be able to get past the gatekeepers. Get mobile numbers of prospects to bypass gatekeepers.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Zoominfo

APRIL 20, 2020

They already know and like you — use that brand affinity to your advantage! People are using their cell phones for business, and if your sales team has access to those numbers, they don’t have to deal with voicemails that are never checked or gatekeepers that won’t pass along their messages. Think about it. They are getting through.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Biznology

JANUARY 27, 2017

Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. And some of “branded content” may take liberties with the facts.

Advertorials 80

Advertorials Branding Brand Identity Paid Search Agency 80

SmartBug Media

JUNE 6, 2019

In the B2B world where you’re writing, you’re trying to reach decision makers, gatekeepers, managers, and C-suite executives. For B2B companies, you’ll want to develop at least 2 personas to start, because the goals and motivations for a CEO are vastly different from those of a gatekeeper. Who is your content for? What is its goal?

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

Vision6

FEBRUARY 28, 2022

If you want to make sure your forms will gain traction we recommend the following: Embedding your sign up forms on landing pages which draw the most traffic Adding CTAs to join your mailing list on your most popular blog pages Gatekeeping your high-value content like webinars or whietpapers in exchange for users’ email addresses.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Litmus

FEBRUARY 6, 2023

I can’t think of another community that is so motivated to share information with one another, with a notable lack of gatekeeping. There was definitely a sense of gatekeeping that was really intimidating to me, whereas the email community was so much more open because we were all just trying to figure it out together.

Communities 82

Communities Work Management Thought Leadership Design 82

FunnelEnvy

DECEMBER 11, 2023

Click To Tweet Today’s B2B buyer wants as much self-service info as possible on their customer journey with brands. These goals include increasing brand awareness, generating leads, or boosting engagement. If Facebook is critical to your brand, then Instagram reels can have a ripple effect on your Meta outreach strategy.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Biznology

AUGUST 8, 2019

The problem in those days was getting past the gatekeepers. Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Ruth: What has changed since then? Martin: Three things. First, technology.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Outreach

DECEMBER 19, 2018

Cold calls can inform buyers, engage gatekeepers, close deals, identify decision makers, and. The prospect’s first impression of you carries over to your brand and the product you are offering. You heard that right. The much-maligned cold call can bring cheer to a total stranger. So yes, cold calling can still make a difference.

Cold Calling 84

Cold Calling Creativity Intent Impressions 84

Webbiquity

MAY 4, 2021

Paladin is an influencer marketing platform for brands and agencies. Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

Velocity Partners

DECEMBER 13, 2023

The brand is famous Marketers use ABM campaigns to hunt down brands they like the look of, simply because they’re famous (‘but it’s so-and-so!’), despite the fact they might have only a tangential connection with their market (a project management SaaS tool going after a Fintech provider, say). Who wields indirect buying influence?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

Vision6

NOVEMBER 29, 2020

Our email forms are easily customisable, so you can change colours, add or remove fields, add images or text so it lives and breathes your branding. Your sign-up forms are the perfect gatekeepers to your locked content for example access to a special discount code or resources like a whitepaper or webinar. GO ON, SCAN IT!

Lock-In 98

Lock-In Privacy Marketing Management Eye-Tracking 98

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. How 3 brands are promoting popular BookTok recommendations on TikTok. Maas , don’t worry.

Branding 110

Branding Brand Identity Work Management Landing Pages 110

Webbiquity

FEBRUARY 23, 2021

Matt: As a new consulting company, based in Minneapolis, we of course didn’t have a nationwide brand at the time. So, we did a lot of leveraging our technology partners, capitalizing on their brands to get better exposure for eCapital. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

Zoominfo

OCTOBER 21, 2021

As the widest section of the funnel, the main purpose of this stage is to improve the visibility of a brand and demonstrate expertise by accommodating prospects value-centric, top-of-funnel resources. The focus is visibility and domain authority. Prospects have access to more information than ever.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Velocity Partners

JUNE 20, 2023

Maybe that’s a campaign for CFOs (even if you’ve never spoken to them before) or some enablement to help your primary audience have more persuasive conversations with a new cast of gatekeepers. Don’t rush. Take time to research who these priority customers are for you. Survey your existing, most profitable customers.

B2B Marketing 87

B2B Marketing Urgency Marketing B2B Paid Search Agency 87

Savanta

MAY 15, 2017

Not only is that annoying, it’s doing significant damage to the brands these hapless researchers represent. Business to business decision makers are often hard to reach or protected by gatekeepers. Well, in truth it’s rather difficult and that’s why the world has been flooded by a tidal wave of crap research.

Business to Business 136

Business to Business Customer Surveys Business Opinions 136

Webbiquity

DECEMBER 7, 2021

It was a brand-new system, and we were implementing Looker on GECP. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. And I found that the tools I was given at these different organizations never allowed me to build the experiences that I needed to deliver to the end users.

Enterprise Management 258

Enterprise Management Startups Work Management Communities 258

Convince & Convert

MAY 22, 2013

We learned that their patterns and behaviors are opposed to anything that has come before them and that they basically ignore messages from brands, unless those brands have earned admittance to their infinite touch points. It is simply in their DNA to listen to their trusted network, rather than controlled messages from brands.

Peer-to-peer 157

Peer-to-peer Generation Public Relations Ethics 157

DiscoverOrg

APRIL 25, 2017

The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. It’s true that bargain lead lists pose a threat to your domain and brand. Historically, salespeople spend just 33% of their day selling.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Madison Logic

JULY 20, 2023

Identifying and Targeting the Right Decision-Makers Gone are the days when a sales team could reach out to one gatekeeper to invest in new business solutions. The goal is that when the buying group sits down to decide, every member has what they need with content from that brand.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52