Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 85

Communities Peer-to-peer Thought Leadership Webinar Metrics 85

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. Prioritizing target audiences also is a critical step in the planning phase. That is a 40x ROI. Porch Group Media ) 42.3%

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

OCTOBER 3, 2023

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? In this article, we’ll tell you everything you need to know to make your about us page one of the most compelling pages on your website—and one that converts new customers, too. But not to worry.

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

SmartBrief - Marketing

MARCH 7, 2024

Since these channels are a primary outlet for disseminating valuable brand information, it’s important to optimize content that encourages sharing and conversation: Tailor content that will resonate with specific audiences. Create valuable content to spark conversation and increase the likelihood of peer-to-peer recommendations.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Square 2 Marketing

FEBRUARY 9, 2024

You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers. Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Convince & Convert

SEPTEMBER 30, 2021

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. To explain how social selling helps to grow customer relationships on a one-to-one basis, let’s look at these five ways to use it effectively: . Social media doesn’t replace your existing selling or relational tools.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Marketing Insider Group

NOVEMBER 1, 2021

Your customers do much of their own research online before reaching out to your company. Understanding your potential customer’s motivation for seeking out and reading case studies makes you better able to craft them in ways that make an impact. Potential customers at these stages likely know who your company is and what you do.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Marketing Insider Group

DECEMBER 20, 2022

Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. For example, if you’re planning an in-person event to target your audience 1:1, come prepared with compelling visual aids that draw them in. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Webbiquity

FEBRUARY 5, 2021

As your audience shifts and distributes itself into different segments over time, old conversion triggers will slowly lose their efficacy. Here are six timeless strategies and tips that will enable you to optimize your conversions and stay current with changing customer needs and economic conditions. Image credit: Yelp.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Keep reading! What is word-of-mouth marketing?

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 120

Enterprise Management Marketing Management RFI RFP 120

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% of TikTok’s advertising audience is aged 35 and up, including 5.5% more likely to know about products and trends before their peers. Pricing hasn’t yet been announced.

Lead Gen 124

Lead Gen Hubspot CRM Peer-to-peer 124

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Guest post by Chris Tweten.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

NOVEMBER 8, 2022

A genuine connection with your target audience results in boosted visibility for your business. A content marketing strategy built upon the same principles enhances your customer relationships too. To get there, you must first connect with your target audience through regular delivery of valuable content.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Stevens & Tate

MAY 3, 2023

In order to continue attracting your target audience, you need to keep up with the wants and needs of customers. Those factors are a lot different than what they used to be, which means that the customer journey has changed a lot as well. Customers are going to look up reviews first. Reviews come in many forms.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. It’s easier and cheaper to keep current customers happy than to acquire new ones. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Marketing Insider Group

SEPTEMBER 9, 2020

Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario: Position your brand better What engages your social media best?

Social Media 107

Social Media Advertisements Advertising Tools 107

Zoominfo

NOVEMBER 29, 2023

That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. Modern GTM Index Modernize your go-to-market strategy with custom recommendations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Marketing Insider Group

SEPTEMBER 25, 2020

Just imagine what you could achieve with a dedicated audience of high-value potential clients taking several hours to listen to what you have to say each week. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. Quick Takeaways. Brainstorm Topics.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to. Customer Obsession.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Communication Clear and confident communication is key, whether it’s to convince your boss to approve a project, gain consensus with coworkers, teach customers about new features, or build relationships. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Webbiquity

JUNE 28, 2022

Every successful B2B company starts by focusing on solving a specific problem for a specific type of customer. The key to developing your UVP is understanding your audience and what they care most about. Guest post by Eleanor Hecks. One obvious way to showcase that is through case studies of your clients and their successes.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

MARCH 8, 2022

Try these to surprise and engage your audience. People are naturally curious about what they peers are thinking and doing. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

The Marketing Blender

FEBRUARY 27, 2024

Unleashing Digital Strategies in B2B Manufacturing Marketing A solid B2B manufacturing marketing strategy leverages the power of digital channels to penetrate markets and engage audiences more effectively. By doing so, they position their offerings in front of an audience with high intent, resulting in improved conversion rates.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. ” Here’s the problem with that mindset.

Marketing Analytics Tools 132

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 132

Engagio

NOVEMBER 14, 2023

A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.” And that’s exactly the kind of customer experience buyers hate. These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Oktopost

NOVEMBER 12, 2020

This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action. Now you’re all set and ready to build social proof by gathering product reviews and spotlighting customers.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Anteriad

MAY 3, 2023

As marketers continue to navigate an uncertain economic landscape, one thing is clear: successful data strategies to build and convert B2B audiences are more important than ever. Here are some takeaways to help set you up for high growth: Intent data Successful marketers were far more likely to use intent data to target their audiences.

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60

Content4Demand

JULY 2, 2021

Demand Gen Report (DGR) is now accepting nominations for the fifth annual B2B Innovator Awards , which recognizes some of the most progressive marketing and sales practitioners who are creatively and effectively engaging prospective customers and meeting buyers’ needs. ET on July 16, 2021. Back to Connecting. Remember in-person events?

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Contently

OCTOBER 11, 2022

It’s an omnichannel experience, and content marketers must rise to the challenge of communicating with their target audience in a personalized, meaningful way to engage and delight them. Their interest, following, engagement, and (hopefully) conversion to a customer. Where do Chief Content Officers fall in the hierarchy?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Martech

SEPTEMBER 27, 2023

I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.) (I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.)

Peer-to-peer 117

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 117

Sprout Social

FEBRUARY 8, 2024

Examining your industry peers will help you better understand your customers’ needs and brand perception. Through tools like Sprout Social you can use social listening to help identify conversations involving your competitors and what your audiences are talking about. It’s like preparing for a championship game.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D., ” — Sander D., ” — Sander D., We highly recommend them!”

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52