Remove attitudes relationship
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Influencer Marketing in B2B: How to Collaborate with Industry Thought Leaders

Webbiquity

Image credit: Ivan Samkov on Pexels Influencer marketing in B2B is all about forming meaningful and often long-term relationships with industry thought leaders and leveraging their expertise and credibility to champion your brand’s message. Nurture these relationships beyond the confines of a campaign.

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5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. Customers are an important stakeholder to your company, so it’s key that their personal opinions are taken into account. With VoC, customers’ opinions have a direct pathway to your entire organisation. Focus groups.

Opinions 156
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A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

Content Standard

“Building a strong brand is about building relationships with customers and standing out from the crowd,” he says. ” Yet it’s easier to find examples of brands expressing political and social opinions than opinions about their industry and what they do. Image attribution: Steve Harvey. I call bull dust.

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AI in Action: Exploring 8 Key Ways Marketers Are Harnessing Artificial Intelligence

SmartBug Media

In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers. AI can also perform sentiment analysis on social media data, providing insights into consumers' perceptions and attitudes toward a brand or product.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Anticipating future market shifts involves analyzing economic forecasts , industry reports , and expert opinions. Social media listening tools provide real-time feedback, tapping into the pulse of public sentiment.

Business 107
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Emphasize Safe Innovation When Marketing to Millennial B2B Buyers

B2B Marketing Directions

A research report published last November by The B2B Institute and GWI provides a detailed and nuanced view of millennial attitudes and behaviors. The report focuses primarily on the attitudes and behaviors of survey respondents between the ages of 21 and 40.

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Quantitative vs. Qualitative Research: Choosing the Right Approach for B2B Marketing Success

Modern B2B

Even worse, choosing a creative concept based on the collective opinion of marketers – an office strawpoll! By making informed decisions based on the best-fit research approach, B2B marketers can create targeted campaigns and foster stronger customer relationships.