Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. Share your opinions as long as they are informed, based on experience, and seek to help your customers. What do you feel strongly about?

14 Ways to Improve Customer Loyalty During COVID-19

Single Grain

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. 14 Ways to Improve Customer Loyalty During COVID-19.


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The Relationship Between Customer Engagement, Loyalty And Revenue


Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. Marketers know that finding ways to increase customer engagement is good for the bottom line.

5 Ways Content Can Boost Customer Loyalty


Most people enjoy being asked for their opinions, and many customers welcome the opportunity to earn some positive public relations by putting their business front and center. There are lots more ways to beef up your customer retention, loyalty and advocacy programs. The post 5 Ways Content Can Boost Customer Loyalty appeared first on Content4Demand. Blog buyer feedback customer experience customer loyalty customer retention

How To Develop Content To Build Customer Loyalty

Stevens & Tate

But, did you know that it is also critical for building customer loyalty? Here is a step-by-step guide to creating content that will increase customer loyalty: Attract: Attracting new prospects is critical if you are hope to increase your online traffic in the future.

Regain Customer Loyalty With Content — an Interview With Jay Baer


What about the importance of customer loyalty? An interview with Jay Baer on creating customer loyalty through content. In my opinion, he is a marketing mastermind. Can you talk about the importance of customer loyalty as it relates to content creation?

Taking Your Customer Experience Strategy To The Next Level

Heinz Marketing

Customer experience (CX) is everything related to a business that affects a customer’s perception and opinion about it. A good customer experience can help drive competitive advantage, promote loyalty, help retain customers, and encourage brand advocacy.

How to Gain Customer Loyalty and Trust Through Design


So much so that they often direct their marketing and design efforts toward gaining customer loyalty. Even quick interactions enable your consumer to form their brand opinions – whether they believe in your messaging or not. Research shows that users form their opinion about a website they visit in just 50 milliseconds. Little things to consider as you’re developing trust and loyalty with your customers.

Did Millennials “Kill” Brand Loyalty? Not Really

Content Standard

We are also often accused of not having brand loyalty, making marketing to millennials a daunting task. While I cannot account for where we have hidden all the napkins, I can attest to our brand loyalty—but what we’re loyal to isn’t so much the brand itself but how well the brand reflects our core values. This has also made sharing reviews and opinions on brands more prevalent and much more difficult for marketers to keep tabs on.

“Better Customer Journey Analytics are Critical,” says Red Cross Loyalty Lead


Article by Ernan Roman Featured on CustomerThink.com Andrew George is the Lead for Loyalty and Retention at the Canadian Red Cross. Journey analytics removes any kind of bias or opinion and focusses solely on what actually happened and what is happening in the moment. He spent the last 3 years focused on customer experience initiatives and analysis and customer journey discovery.

Lessons from Sleep Number: Don’t Snooze on Your Brand Advocates


Before launching the new “InnerCircle”, online loyalty program, SleepNumber was creating champions out of clients by incentivizing customers with refer-a-friend initiatives and building leads from those referrals. In-store, video monitors play videos to promote the loyalty program.

5 Ways To Build Customer Loyalty (Beyond Exceptional Service)

Marketing Advisory Network

After cleaning out my purse I had a bemused thought — how do men hold all of their loyalty cards? Apparently men don’t carry loyalty cards unless it is for a hotel chain they visit for business regularly. How does a marketer create customer loyalty in a diverse customer base? By asking a customer to speak on your behalf, to review a product for you or to participate in a focus group, you are telling them loud and clear their opinion matters.

Relationship Advice That Will Help Increase Brand Loyalty

Sprout Social

Ask them for their opinions, find out what they need and offer relevant advice they can use–even if it doesn’t sell a product. Acknowledge the day a customer signed up for your loyalty club by sending an anniversary card or special offer. This post Relationship Advice That Will Help Increase Brand Loyalty originally appeared on Sprout Social. New customer relationships start out strong, don’t they?

How to turn your business blog into a publisher


When businesses can tap searchers at the top of the sales funnel, they can create brand loyalty and boost conversions down the road. Opinion : Take a hard stance on a controversial issue. Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. Take QuickSprout , for example.

3 Things My New Puppy Taught Me About Marketing

Heinz Marketing

There were so many opinions, options, and everything seemed to have some sort of bad review. Content Marketing Customer Retention & Loyalty Demand Generation Uncategorised brand marketing channel marketing content syndication learning lessons Social Media and SEO

Jeanne Bliss: how to build your customer-driven growth engine


Customer experience Customer loyalty Customer service Leadership Opinion CCO Chief Customer Officer Chief Customer Officer 2.0 In 2006 Jeanne Bliss published “Chief Customer Officer: Getting Past Lip Service to Passionate Action“ Since then she has been helping leadership teams and CCOs (Chief Customer Officers) to find their united voice and become customer leaders. As each business (and each market, customer, context, leader, etc.)

Should brands take a public stand on social or political issues?


Companies are beginning to realize that an authentic, relevant, and compelling point of view will help differentiate a brand from competition and define it in a way that can significantly enhance customer loyalty. Keep close tabs on your primary customers to recognize emerging risks, opinion changes, and related trends in society that can influence their attitudes, with constant research and monitoring.

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How to Upgrade Your B2B Customer Testimonials in 2021

Heinz Marketing

A commercial sign company cares about the opinions of another commercial sign company’s management. . Customer Buying Journey Customer Retention & Loyalty customer testimonials testimonialsBy Shannan Seely, B2B and Healthcare Copywriter.

6 Easy Ways to Build Social Proof and Incorporate It into Your Website

Single Grain

76% of consumers trust a stranger’s opinion on the Internet just as much as a personal recommendation from friends and family! Social proof is a psychological phenomenon that causes us to be naturally inclined to trust other people’s opinions and let this influence our behavior.

What Your Doctor Can Teach You About Business Growth

Marketing Craftmanship

Here are a four ways to improve your firm’s client communication strategy: Stop Guessing About What Clients Think: One of the most obvious yet overlooked ways to maintain and strengthen communication with clients is to ask them for their opinion. Online platforms like surveymonkey.com make it easy to design, conduct and evaluate a client opinion survey. As long as your efforts are genuine, clients will remember, appreciate and reciprocate in terms of loyalty.

Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time


Emotional connections can take your customers beyond loyalty to the ultimate goal of brand advocacy. Bottom line is that in my opinion and experience to do this well, we can and should spend more time knowing and appealing to our customer’s feelings before we ask his wallet to show us the love. Working on a CM project recently, I had the privilege of collaborating with one of the industry’s thought leaders.

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How to Influence Buyers Using the Power of Brand Personality


Pasting a tagline on top that says you’re “The Easy Way to Get the Job Done” isn’t going to change customers’ opinions of you. With a well-crafted brand personality, you’ll be able to influence buying decisions, build customer loyalty and leave your competitors in the dust. Influencer Marketing brand personality branding build customer loyalty building influence customer relationship marketing strategyWhen every option looks, sounds and acts the same, how do customers choose?

The emerging challenges for managing brand risk


Trump tweets his brash opinions to more than 30 million followers almost daily which has politicized many issues and often disparages business leaders and brands. The repercussion of such adverse reactions to the brand integrity is not only an undermining of customer loyalty, but also its financial performance.

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12 Types of Interactive Content to Drive Better Engagement

Single Grain

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. Increase Brand Loyalty.

Strategic Decision Making: Nuvi’s All- New Language Engine


Market research, which Nuvi’s tools strongly supports, results ultimately in a collection of facts and opinions. Yet many of those facts and opinions are often biased in some way and so are not entirely accurate. Subjectivity- Opinion vs Fact Again?

How Nordstrom Ruined Me

Heinz Marketing

Respect Their Opinions. Be Honest About Your Opinion. Customer Retention & Loyalty Customer Service NordstromBy Sheena McKinney , Executive Assistant at Heinz Marketing. I don’t think of myself as one of those fussy, needy customers ( you know the kind ), but when I experience poor customer service, sometimes mild indignation rears up in me… and I blame it all on Nordstrom.

What Companies Can Learn from Baby Yoda (Oh, Sorry. The Child.)


Another opinion Screen Rant shared in their article was that not having merchandise of The Child ready when The Mandalorian was released was a lost opportunity to promote the show and became a lost “golden merchandising opportunity.”. The Child immediately won the hearts of Star Wars fans.

What’s the Big Deal with Social Listening?


It’s common for people to publicly share their opinions — whether they be about the political state of our nation or about the latest meme — so it’s no surprise they do the same about the brands they interact with.” – Hubspot.

“The First Temptation of Christ”- Publicity or Customer Experience?


For example: Many have expressed similar opinions as Educating Liberals. The world has grown and become smaller all at the same time. Our technological advances have widened our horizons as well as shortened distances (in every way but mileage). .

The Challenger Sale: Trading Pitches for Insights

Heinz Marketing

Also, popular opinion states that The Challenger Sale method is most pivotal when used at the top of the sales funnel, since that’s when the prospect doesn’t yet realize they may have a problem. When used effectively, it leads to higher customer loyalty and improved revenue performance. Customer Retention & Loyalty Sales Strategy B2B sales better sales results challenger sales closing sales future of sales future of selling Selling Approach

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Why we fire clients (and why you might want to work here)

Heinz Marketing

We don’t always agree with a client’s opinion, and they certainly don’t always agree with ours. Customer Retention & Loyalty Thought LeadershipBy Matt Heinz , President of Heinz Marketing. In almost 11 years of running Heinz Marketing, we’ve had to fire 4 clients. I’m not happy about or proud of any of those situations, but each was the right thing to do.

As Publishers Look to Diversify, Google News Makes Meaningful Changes


Full Coverage allows users to explore a topic through multiple outlets, including other news sites, opinion pieces, and social commentary. How We Can Help Google's changes this year show a renewed priority toward user experience, a key component in building loyalty. Cleaning up After Cambridge Analytica. More than halfway into 2018, the dust has only begun to settle following the Cambridge Analytica scandal that rattled Facebook and its legions of users.

As Publishers Look to Diversify, Google News Makes Meaningful Changes


Full Coverage allows users to explore a topic through multiple outlets, including other news sites, opinion pieces, and social commentary. How We Can Help Google's changes this year show a renewed priority toward user experience, a key component in building loyalty. Cleaning up After Cambridge Analytica. More than halfway into 2018, the dust has only begun to settle following the Cambridge Analytica scandal that rattled Facebook and its legions of users.

Buzz Watch 2/5: Advocacy Marketing

Integrated B2B

The overarching aim is to create trust in your product and your brand, based on the principle that people tend to trust the opinions of those they perceive to be similar to themselves – or to be independent experts in a specific field. Advocacy marketing can be used both to acquire new customers and increase loyalty with existing ones. Branding Customer advocacy Three Voices Strategy Voice of Customer Advocacy marketing Customer loyalty word-of-mouth

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4 Tips for Commodity Selling in a Competitive Market

Heinz Marketing

In your opinion, how could this issue be resolved? Customer Retention & Loyalty Sales Management commodity sales commodity selling competitive market consultative sales approach consultative selling customer experience customer surveys intangible benefits sales management selling a commodity solutions selling A few days ago, I sat down to a delicious meal prepared by my parents (well, mostly prepared by my mom, but when dad is on the grill, he gets some credit too).

Sales Pipeline Radio, Episode 131: Q&A with Melissa Madian @MelissaMadian

Heinz Marketing

Melissa: My strong opinion is that the sales enablement function should report up into sales. But having said all that, from a traditional sales enablement perspective, my strong opinion is that it should report up into sales because that is who your customer is. My strong opinion about sales enablement sitting under sales, is not a slight on marketing. I’ve heard customer loyalty. By Matt Heinz, President of Heinz Marketing.

The Top 3 Components of Relationship Marketing

Heinz Marketing

Usually, it comes from questionnaires that ask for a customer’s attitude and opinion about a product or a store experience. Close your eyes and imagine walking into your favorite store. Maybe it’s your go-to boutique for stylish clothes, or the cozy cafe that’s like a second home. It could even be the megastore that serves as your one-stop shop. What is it that sets them apart from all the others? Why are they special to you? Is it the quality of the fabrics?

The Dos and Don’ts of Customer Appreciation Emails


It’s free publicity, and makes them feel connected to your brand and will likely grow their loyalty. In this holiday email, Leesa accomplishes two things: They provide details about a Black Friday sale and remind customers how their purchases and loyalty affect their communities.

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How Trump’s unpopular decisions can strengthen brand engagement


The marketing ground rules have changed radically over the past few years, driven not only by recent controversial political decisions, but also by social media spreading individual opinions so quickly and exacerbating the extreme negativity by activists. to encourage more positive engagement with their primary consumers, and in doing so, strengthen their connection (and hopefully loyalty) with them.

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What a Brand Advocate Is and Why Your Company Needs One


However, customer loyalty is stronger when someone supports a brand without incentives. From this social media monitoring, companies can spot potential brand advocates and start boosting and giving visibility to their opinion.