What’s your opinion on thought leadership?

Champion Communications

PR business thought leadershipThought leadership is one of those hot phrases that you’ve heard, but perhaps never fully understood.

What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing.

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

Now businesses are seeing the benefit of using PR in SEO to get better results. While we don't recommend using just any SEO tool, there are agencies that offer reputable SEO PR services. These agencies can help you to establish valuable back links that will boost your PR efforts. Let’s look at a few key ways to amp up the SEO quality of your website with the PR tactics you already use. How to Use Your PR in SEO for Business. PR and Marketing Tools

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Are you making these common PR mistakes?


When you are done writing the release, go back and make sure to remove anything that is an opinion, sales forward, or wouldn’t appeal to a busy reporter. The post Are you making these common PR mistakes? Digital Marketing Social Media/PR headline PR Press releaseImage Credit: Isentia. Press releases are a popular tactic to gain media attention for your brand.

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Glassdoor.com: Social Media Tool or PR Nightmare?

Marketing Craftmanship

Learning to Live With Employee Opinion. For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. Unfortunately, some companies assign this role to their PR department, whose staff members pose as anonymous employees, pumping out false praise and motivating detractors to post additional rants.

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13 No-Fail B2B PR Methods to Promote Your Content

B2B PR Sense

To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips. From following you on Twitter and reading your blog, I know you have important, insightful opinions on the topic, and I'd like to include a brief quote from you in my piece. Click here for more great insight into leveraging social media while promoting your B2B PR content.). B2B PR b2b content marketingIs your content getting the reach it deserves?

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7 Killer B2B PR Trends That Will Ring In New Opportunities for 2017

B2B PR Sense

B2B PR constantly changes and evolves from year to year -- so it’s no surprise that on the brink of 2017 we find ourselves faced with new B2B PR trends that will shape our content and strategies for the upcoming year. A lot happened in 2016 in and out of the B2B PR sector. These PR tactics and trends are a great recipe to create stellar content, generate more B2B leads, and succeed in your B2B PR campaigns. So what are some up and coming B2B PR trends for 2017?

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How Content Marketing Can Help You Earn Digital PR

Marketing Insider Group

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. The good news is that anyone can get started with digital PR. What is Digital PR?

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid


A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Let’s discuss 10 of these myths so that you can confidently make decisions about your PR and execute it effectively. 10 Myths That Can Stand in the Way of a Profitable PR Campaign.

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5 Important Changes to the B2B PR Rule Book, and Why It Matters

B2B PR Sense

It's an exciting time to be involved in PR. Yet, the methods for B2B PR have recently changed. Find out how the new rules of PR affect your B2B company. Welcome to the new era of PR and B2B content marketing strategy. Good quality PR doesn’t just get attention -- it positions your company to: Change perceptions. Shape opinions. B2B PR is far more than creating press releases and throwing them into the reporter pool, waiting for a bite. B2B PR

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3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

Lately, I've been talking about how you can make your PR campaign more effective. The best PR campaigns contain clear-cut deliverables that ensure visibility, boost leads, and build thought leadership. Grab the checklist here: So today, let's talk about how to extend the life of your PR and, at the same time, use it to build thought leadership. In real life conversations, it's certainly bad manners to butt in and offer your opinion.

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5 Powerful Trends That Will Shape Your PR Tactics

B2B PR Sense

PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach. A new report from Cision sheds light on the important issues and changes of the PR profession in 2017. Let’s look at the 5 biggest trends that affect the PR industry as a whole, and how you can adapt your PR campaign to the new rules that emerge. 5 Trends That Will Affect Your PR Tactics, and How You Can Adapt. B2B PR Tips and Trends

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PR: Crisis Communications 101 for B2B Companies

Golden Spiral

I recently interviewed Matthew Stotts, partner at Tenor PR , which provides strategic communications for VC firms, private equity, and other financial entities. While their tendency is to shut down any and all communications, the court of public opinion will fill the information vacuum with conjecture and speculation that can be far more damaging to a company than what could occur in a court of law. “Losing your head in a crisis is a good way to become the crisis.” — C.J. Redwine.

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3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

What is the goal of your B2B PR? How can your PR efforts help you to consistently deliver high quality B2B leads? Let’s look at 3 tools that you can pull out of your PR toolkit to get the job done right. The Perfect B2B PR Toolkit to Getting B2B Leads. There are enough opinions flying around about press releases to confuse the heck out of you. To ignore press releases is to lose out on the power that they provide to PR efforts. B2B PR Leads

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PR Lesson from the Lolo Jones / New York Times Controversy

Marketing Craftmanship

Putting aside Longman’s opinion or Jones’ reaction, and discounting speculation that Jones’ spokesperson made a serious tactical error in declining to participate in the story, there is a simple but valuable PR lesson in the New York Times coverage of Lolo Jones, which is: MEDIA RELATIONS 101. Did Jere Kill Lolo’s Mojo?

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PR Lesson from a Twitter Flap

Marketing Craftmanship

When Shawnee Mission High School student Emma Sullivan jokingly tweeted her friend on November 21 st , expressing her opinion of Kansas Governor Sam Brownback’s education policy, she had no reason to suspect that her 87-character message would ignite a firestorm of national debate; generate media exposure from nearly every major news source; increase her Twitter followers to nearly 16,000 from 61; or make her the poster child de jour for the First Amendment. Emma Sullivan. emmakate988.

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10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

PR and thought leadership strategy go hand in hand. Let’s now take a look at 10 ways you can boost your thought leadership PR and build a truly phenomenal record of leadership within your industry. Open yourself up to thought leadership PR opportunities by leaving the lines open for journalists, bloggers, and even industry event organizers to contact you. How to Unlock Your Small Business PR Potential with Owned Content. Bylines are like fuel to your PR engine.

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Crowdfunding PR Tips for Kickstarter & Indiegogo

Altitude Branding

The opinion of a media list is very hit or miss because it can be construed as a waste of time and a way to spam every media outlet to get responses from anyone. The stakeholders in your company – The people that require evidence that your PR is working .

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Six PR Lessons from Game of Thrones (*Spoiler Alerts*)

SmartBug Media

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. If you ever wonder whether PR can give your company a boost, here are six reasons why you’ve GoT to have PR, with a little help from our friends in the Seven Kingdoms. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out.

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The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing


By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Scale your brand with these six PR + Content Marketing strategies. So, use PR to build your brand reputation and content marketing to sustain it. Upgrade content calendar with PR. Make PR a lead generation asset.

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B2B PR Trends: How to Give Journalists What They Really Want

B2B PR Sense

But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists. Within the Cision survey, 63% of respondents cited the press release as their most valuable piece of PR content. The Cision survey asked about press releases in general; the MuckRack-Zeno survey asked about press release distribution services, such as PR Newswire and Business Wire. 5 Top B2B PR Trends That Will Help You Create Press Release That Get Read.

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7 Digital PR and Earned Media Strategies that Give Your SEO a Boost

Hinge Marketing

I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. Articles featuring you, your business, your analysis, opinions, links to your website. You can generate earned media through digital PR. .

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

They look at what people are saying about a certain brand or topic and use that information to determine consumer opinions and preferences. This will give you an idea of which publications to focus on for your outreach and PR efforts.

Press Releases for SEO: How to Leverage PR for Search Engine Rankings


Furthermore, PR was also much less risky, especially compared to more manual link building services. We aren’t talking about the true PR professionals and big companies that have been doing this for many, many years. A well-known person in the SEO industry decided to give PR a test.

B2B PR measurement – time to get serious


Giles Peddy, SVP EMEA Corporate Development at LEWIS discusses the importance of measurement in B2B PR. Opinion

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Best Interactive PR Articles and Blog Posts of 2009


Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies.

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Eight media relations tips most PR pros totally miss


That’s a shame, since the tools PR professionals can use to be a resource and even an ally to reporters are richer than they’ve ever been. Nevertheless, the vast majority of PR pitches I receive today look about the same as they did in 1995. The expectation is that the journalist will do all the research, writing, and due diligence, with the PR person acting mainly as a meeting facilitator and delivery agent. This attitude sells PR short.

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Creating Topical Relevance in Digital PR


Laura Hampton, Head of Marketing & PR at multi-award winning digital agency Impression shares lessons in relevance to guide digital PR strategies. Opinion

Creative strategies to improve your brand’s online reputation


No business is perfect and you’re bound to have unhappy customers or employees, but the voice of the few should not represent the opinion of the many. Tip: Be proactive if you know a wave of negative PR is on the way. This activity can deflect negative opinion and also drive more traffic and leads to your website. Tip: Develop a safe communication channel for employees to voice their opinion anonymously and encourage frequent feedback from all departments.

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4 Media Relations Lessons…Learned the Hard Way

Marketing Craftmanship

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Tripped up again…by the “When did you stop beating your wife?”? ”? question.

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Is Content Marketing the New PR?


I’m interested to hear your opinion on these visualizations. This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency. PR Agencies blast it out to journalists, try to get some journalists on the phone, and hope they write an article about it.

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4 PR Lessons from the SharesPost / Wall Street Journal Fistfight

Marketing Craftmanship

Reporters Have Personal Agendas – Failure to recognize that reporters have opinions, prejudices, deadlines, career aspirations, overbearing bosses and overdue credit card bills often results in coverage that’s a big disappointment to those being written about. You Need To Suck It Up – SharesPost claimed that Berman’s column was one-sided and left out key facts, but CEOs are rarely objective and often thin-skinned with respect to the opinion of any outsider.

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The value of PR in a digital world


Ruth Barrows from The Marketing Pod discusses the latest challenges and trends in PR, including the role of digital and the impact it is having on the industry. Opinion

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How to Turn Your PR Disaster into a Marketing Opportunity

Altitude Branding

A PR disaster on social media spreads like wildfire, and you can expect a fierce backlash if you step on somebody’s toes. No matter how careful you are, such things happen even to the best of us, so here are a couple of tips on how to save your face and turn a PR blunder into a marketing opportunity. Some skeptics believe that the whole thing was staged, but in any case, it was an amazing example of how to deal with PR disasters. . Image via Pixabay.

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Review bots, fake news, and the misinformation age


Considering how well the movie did in the box office, some started speculating if the low audience ratings accurately reflected the opinions of moviegoers or it was the result of mass trolling, persistent angry fans logging in with different usernames or even a network of Facebook bots. This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over.

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Are media opportunities drying up for B2B tech PR?


Big Ideas Machine Director, James Kaye, investigates the current state of B2B PR and comments on the way forward. Opinion

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A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

Content Standard

” Yet it’s easier to find examples of brands expressing political and social opinions than opinions about their industry and what they do. Throughout my career as a brand journalist, I’ve tried to coax opinions out of subject matter experts, with most shying away for compliance reasons, claiming legal will never let them express certain sentiments. The post A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

5 Steps for Managing a PR Crisis

Digital Marketing World Forum

You want a PR crisis communication plan and team in place, BEFORE you need them. Influencers aren’t only useful for marketing campaigns, they can also sway public opinion during a crisis. This is where the role of PR in crisis management becomes clear.The sooner you communicate your apology, explanation, and solution, the sooner people will stop trashing your brand. Getting hit by a PR crisis is devastating.

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13 PR Blogs You Should Be Reading This Year


One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. From Media Royalty, Career Advice for PR Pros in the Margins. PR Daily.

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PR Link Earning Best Practices for Search Engine Optimization


Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. Whenever possible — as a story is being written or even after it is published — many PR offices reach out to the third-party organizations and let them know the piece is/will be posted. Contrary to popular opinion, link earning is not just still important—it’s more important than ever.