Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

What is word of mouth marketing? It claims to be the best of its class and will transform your business. Now take that same product, but instead of an ad, you hear about it from a trusted friend or colleague. That is the power of a good word of mouth marketing strategy. This kind of B2B marketing strategy is a strategic discipline that while around in an informal way for eons has surged thanks to the internet.

The Power of Online Word-of-Mouth Referrals (How to Get and Handle Them)

Outbound Engine

Online referrals are just like traditional word-of-mouth referrals, only better. For years, we’ve asked questions like these to our friends, family and coworkers: My car is in need of some major repairs. I’m in need of a plumber.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Is word-of-mouth best for business execs?

Integrated B2B

While all the attention these days seems to be on online marketing – and, sure, that’s where the excitement is, there are still plenty of B2B executives getting results from good ol’ fashioned face-to-face networking and word-of-mouth exchanges. This is all helping you create a picture of vendors, service and pricing levels, and credibility, much like it happens in the business world where B2B buyer behavior is moving online.

Everyone is Talking About Word of Mouth Marketing – Should You Too?

ClickDimensions

At any given time, do a little window shopping at clothing boutiques or browse the websites of fashion retailers and you’re sure to see clothes and accessories that harken back to a different time. That’s why you may have been hearing more about word of mouth marketing lately.

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service.

WOMM 40

Is Word-of-Mouth Marketing Still Worth Your Time?

Content Standard

The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels that have turned traditional advertising upside-down. It’s not just that word-of-mouth marketing is being sized up alongside digital strategies possessing unprecedented value. Word of Mouth’s Digital Evolution.

7 reasons why you need a social media marketing consultant

Biznology

In your opinion, social media marketing is a necessary evil. Some of us grow to love social media marketing, and others will resent it until the day they kick the bucket. Your business may be humming along just fine via word-of-mouth, and you don’t see why you even need Instagram (or God forbid, Snapchat !). Sure, it takes a bit of cash upfront to hire a marketer, but you’re willing to do so if you will get big returns. It’s launch day for your business.

What Is Buzz Marketing?

Single Grain

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Whether they want me to write the first ever blog post for their site that is so popular it’s syndicated on major publications all over the world or a video script that gets millions of social shares, it’s a common request. While most buzz campaigns don’t exactly “go viral,” this is about as close as plenty of businesses will get.

Buzz 59

31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Dive Deeper: Analysis of 1 Million Backlinks: Lyft. UPDATED!

Buzz Watch 2/5: Advocacy Marketing

Integrated B2B

In my previous post, in an effort to clear up some of the confusion in the way new terms are being used in the industry, I discussed what Account-based Marketing (ABM) was all about. Advocacy marketing generally describes the idea of promoting (advocating) a product or service, typically where people or brands act as a third party to encourage prospects to buy. Branding Customer advocacy Three Voices Strategy Voice of Customer Advocacy marketing Customer loyalty word-of-mouth

Buzz 40

Is Free Costing You Your Social Media Reputation?

Digital B2B Marketing

Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much. A number of tools and services are available for the cost of social promotion. I can imagine the mindset of those creating these tools: Create word of mouth support for our offering. The challenge is, required sharing does not create credible word of mouth. Advertised Price: Free.

The 6 Major Buying Influencers

Sales Intelligence View

In his book , Influence: The Psychology of Persuasion , Dr. Robert B. Big data spreads information, and once a prospect feels a little bit of pain, they can easily turn to the Internet in search of others experiencing similar problems. Before buying, a potential buyer has to do a lot of research. Research can come from word of mouth recommendations, it can come directly from sales reps at solution providers, or it can happen through online searches.

Buy 67

The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

Viral 96

B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry. Now you should have a pretty good map of the people you need to know.

What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement & Build a Better Culture

Influitive

Employee advocacy is when employees share positive opinions about your company through word of mouth, both online and in person. It boosts your brand as an employer because the voices of genuinely delighted employees are way more impactful than your company tooting its own horn. So why is employee advocacy such a big deal, and. The post What Is Employee Advocacy? 14 Tips To Inspire Employee Engagement & Build a Better Culture appeared first on Influitive.

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Regardless, teams with social media managers are sitting on a goldmine of data and information. At the end of the day, this group of people will drive results and progress for your brand. It’s this group of customers and audience where you want the strongest relationship. Opinion Social Media Marketing

The Ultimate Guide to level up your business with online reputation

Scoop.it

When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to buy from you.

What a Brand Advocate Is and Why Your Company Needs One

RockContent

Word of mouth has always been something important in marketing. We are in the age of influencers, after all. Brands are always looking to create a good perception of themselves, and nothing better than people who know them well reinforcing that.

8 Marketing Tactics That Will Boost Your B2B Strategy

B2B PR Sense

If you want to stay on top of your game, you need to regularly add new methods to your playbook. With that in mind, we’ve gathered 8 tactics from Influitive’s 2017 State of Customer Marketing Report to bring you up to speed on your marketing strategy. How can you break through this noise and earn the trust of B2B buyers in your industry? The unbiased voice of other buyers can make all the difference. Ever wish you could get inside the head of your B2B buyers?

Sales Lead Management Leads to the Most Efficient Media Buy

Pointclear

Few companies get by on their good looks—although the engineering department would like to think that the pure genius and word of mouth about your product is enough to sell it. In their opinions marketing is not needed. Well, I hate to break it to them, but without marketing the majority of companies will either fail or fail to reach their full potential.

Top 9 most visited websites of the United States

RockContent

What to learn: YouTube is the most influential case regarding the power of engagement. Having a lot of followers is cool, but content creators that stand out have to inspire them to act. That is the power of creating such a complete and cohesive environment.

Influencer Marketing 101: The Beginner’s Guide

Zoominfo

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic.

Why B2b marketers must leverage ratings and reviews for growth

Valasys

Buying is more of an emotional decision & an implicit one & the marketers need to tap into the emotional quotient of the prospects before they can entice them to purchase from them. According to research by Entrepreneur, Word of Mouth Marketing (WOMM) helps in getting the right message delivered to the right audiences in today’s hi-tech & fast-paced world. Creating user-generated content can boost the effectiveness of the ad campaigns.

WOMM 46

3 Ways Social Media Will Fail Marketers

Marketing Craftmanship

Social media will not increase word of mouth influence. Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites. Marketers are best served by focusing on improvement of their SEO capabilities. All communication channels have limitations.

How to Use Content Marketing for Customer Retention

Marketing Insider Group

Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. The Power of Customer Retention Marketing. It’s one of the most trusted channels today.

What is Buzz Marketing And How to Generate Buzz With Your Brand

RockContent

We don’t mean a couple of customers reaching out on social media. No, we’re talking about something bigger, like getting your business to the top of Twitter’s Trending Topics. If you want to understand all the aspects of Buzz Marketing, stay with us!

Buzz 136

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports).

9 Tips to Help Your Small Business Stand Out In Customer Service

BenchmarkONE

Whether customer service is your responsibility as the business owner or you have a team of ten, your small business has a duty to perform to a standard that your customers can appreciate. . Picture this: you board a taxi to one of your favorite restaurants in town.

Peace of Mind as a Key Dimension for Measuring Customer Experience

Vision Edge Marketing

All of us are customers, and as such, we all have buying experiences (good and bad) that shape our opinion of the company from which we are buying. This idea reflects the notions that how customers experience the process of acquiring and using a product/service and the exchanges along the way matters. More and more companies realize that they are competing on the basis of customer experience. But, it is not a measure of experience or the quality of experience.

Goodish Show [S1E4]: Building an Online Community in 2021

Goodish Agency

For the 4th episode of the Goodish Show we discussed the power of a strong online community. We were joined by Tom Norman , the CEO & founder of Kickstart Your Community. His company focuses on fostering brand loyalty and word of mouth marketing.

Building Trust in Sales: A Guide for Sales Professionals

Zoominfo

Trust is the foundation of any successful deal. In fact, only 3% of buyers trust sales reps ( source ). For the seasoned B2B sales rep, there’s no denying the power of referrals. In fact, asking for referrals is one of the easiest – and most effective – sales strategies at your disposal, with referral business closing and converting more than 70% of the time ( source ). Think of it this way: your prospect probably doesn’t care about Mike the account rep.

Trust 196

How to Build a Customer-Driven Marketing Strategy for 2020

Marketing Insider Group

I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were.

Influencer Marketing Strategy: 4 Influencer Outreach Steps

Markempa

Proactively building relationships with influencers and industry experts is a powerful way to generate demand and leads, and positive word of mouth (WOM). Most of us know this as influencer marketing or influencer development.

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Influence development is a practice of building relationships with key individuals who have influence over your buyers’ decisions. This will give you a pretty good map of the people you need to know.

The Marketer’s Guide to User-Generated Content

Zoominfo

It removes all bias from the equation and offers thoughts and opinions other customers can relate to and trust. Let’s review the primary benefits of UGC: 1. Marketers must plan, create, schedule, and distribute a variety of content that fits their overall strategy and reaches their target audience. If you want to publish a high volume of content on a consistent basis, you’ll need to devote a significant amount of time and manpower to your content strategy.

Why Social Proof Matters For Your Brand

Oracle

Social proof, in short, is a way of convincing people to adopt certain behaviors, opinions or actions by providing a form of “proof” that this is the correct or normal thing to do. Classic examples of social proof. It’s the reason why testimonials, case studies and examples of “people just like you who used this product” are so powerful. These are all examples of proof that can be used to get customers to try a product.

Brand 187

64% of Small Businesses Don't Consider Social Media Important [Data]

Hubspot

I ask this because, according to research released by eMarketer today , it seems like a lot of small businesses are confused about how engagement in social media can help achieve their business goals. The way we see it, participation in social media has a number of great business benefits. But ultimately and overall, social media is an extremely valuable tool for generating and increasing word-of-mouth buzz for your business.

The User-Driven Model for B2B Revenue Growth

Ledger Bennett

Both users and buyers will become advocates who champion your product through word of mouth, social media and professional reviews. Soon, a growing number of buyers will be prepared to spend significant budgets through entirely self-serve and remote sales processes.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Increase “shareability” of your marketing messages. This facilitates word of mouth marketing and expands your marketing reach. Frequent blogging – posting of short opinions with lively graphics – keep your site fresh and performing well in search results.

B2B 167

E-Commerce Email Marketing Guide for Seller

SendX

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? eCommerce email marketing is a big love of analytics - it is so easy to get data on who opened an email and which buttons they clicked.

Email 195