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Most Marketing Sucks: How a Culture of Empathy Can Save It

Marketing Insider Group

At the same time, marketing leaders are faced with colleagues across every function who have strong opinions about what marketing tactics we should deploy. For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. So we’re stuck between a rock and a very hard place.

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7 Strategies to Convert More Leads with Less Time and Money

Marketing Insider Group

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. The question is, how? Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. And that 17%?

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Study: Advocate Marketing Helps Brands Get 17.5X More Reviews

Influitive

Instead, they turn to their inner circle of peers when they need recommendations on new products or services. Nielsen’s “Consumer Trust in Advertising” study shows that, ‘recommendations from people I know’ remains the most trusted form of brand discovery, and ‘consumer opinions posted online’ comes in at third most trusted.

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The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. Loyal customers draw in more customers.

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

During that time, your content is doing the work of convincing them you’re the best opinion. During that time, your content is doing the work of convincing them you’re the best opinion. A great case study is like gold for marketing and sales teams looking to drive conversions. Quick Takeaways. Case studies are a big part of that.

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Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve

Marketing Insider Group

In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s. It means that for companies to succeed with online content marketing, they have to adapt. Company social media pages are slowly dying out. Here’s why. Their expectations have evolved.

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How to Help Your Employees Become Influencers

Onalytica B2B

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. Read on to learn how. DOWNLOAD EMPLOYEE ADVOCACY 2.0. This will not work.