Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 84

Communities Peer-to-peer Thought Leadership Webinar Metrics 84

Webbiquity

NOVEMBER 8, 2022

Marketers can sponsor influencers or have them review a product and share their honest opinion of it. People generally trust the opinions of others they perceive to be like them, those they view as highly relatable. Our peers’ choices impact our decisions and actions, according to social proof research. Similarity.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . A thought leader is an individual or company whose customers, peers and other stakeholders, recognize as a foremost authority in.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. This practice is just wrong. It’s also wise to use only data your industry considers fresh.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

NOVEMBER 1, 2021

During that time, your content is doing the work of convincing them you’re the best opinion. During that time, your content is doing the work of convincing them you’re the best opinion. A great case study is like gold for marketing and sales teams looking to drive conversions. Quick Takeaways. Case studies are a big part of that.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Marketing Insider Group

JULY 20, 2021

In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s. It means that for companies to succeed with online content marketing, they have to adapt. Company social media pages are slowly dying out. Here’s why. Their expectations have evolved.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Marketing Insider Group

SEPTEMBER 25, 2020

They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Influitive

APRIL 30, 2017

People often seek the opinions of their peers online before they make a purchase (including B2B buyers). Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will grow their reach and generate new leads in a (seemingly) organic way. And it makes sense in these digitally-connected times.

Peer-to-peer 191

Peer-to-peer Opinions Paid Search Agency Organic Leads 191

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Litmus

OCTOBER 24, 2023

These ESPs are the best of the best, and all ranked highly in the opinions of you all, our dear audience. If you don’t see your favorite ESP listed here—or if it’s further down the list than you’d prefer—be sure to share your opinion in our latest survey on the State of Email Trends ! Basically, love ‘em or hate ‘em, we need our ESPs.

Service 95

Service Peer-to-peer Eloqua Opinions 95

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. Read on to learn how. DOWNLOAD EMPLOYEE ADVOCACY 2.0. This will not work.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. Thought leadership is about establishing yourself and your organization as an industry leader.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. In the B2B software world, it’s a buyer’s market. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Contently

OCTOBER 21, 2020

Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. It wasn’t based on the opinion of some analyst behind the emerald curtain —just the feedback of our customers. Think of the last time you went to buy something on Amazon. That’s quickly changing.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Your best buyers are most active on social platforms. Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Marketing Insider Group

APRIL 19, 2021

Over time, attendees may forget specific details of the sessions they attended at an event, but they will continue to cherish the connections they made and the relationships they began building. This is why event organizers should make networking a top priority when planning virtual events. Create Users Profiles and Directory.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

Adobe Experience Cloud Blog

JULY 18, 2013

At HR.com, human resources professionals can look up peer reviews on prospective service providers and get profiles from Glassdoor.com, which is where people rate the companies they work for. The inherent weaknesses of crowdsourced opinions has not stopped this trend from reshaping entire industries. But this is just the beginning.

Opinions 48

Opinions Peer-to-peer Work Management B2B Thought Leadership 48

Salesforce Marketing Cloud

DECEMBER 8, 2022

One interviewer even laughed when I incorrectly answered what was (in my opinion at the time) an utterly irrelevant question. One interviewer even laughed when I incorrectly answered what was (in my opinion at the time) an utterly irrelevant question. It was never my ambition to become Salesforce-certified. SIGN UP TODAY.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

Content Standard

JULY 3, 2018

” Yet it’s easier to find examples of brands expressing political and social opinions than opinions about their industry and what they do. I spoke with two brands that are opinionated about their industry to find out how they have the courage to put their head above the parapet. And there’s the key.

Opinions 57

Opinions Paid Search Agency Brand Identity Branding 57

EveryoneSocial

OCTOBER 25, 2023

In fact, after the company website, consumers and potential employees say they look to the CEO’s social media presence to inform their opinions on the company. In fact, after the company website, consumers and potential employees say they look to the CEO’s social media presence to inform their opinions on the company.

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Contently

FEBRUARY 8, 2022

Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. Influencer marketing works because influencers build a loyal following with like-minded people who begin to trust them and their opinions. I can hear it now. “Oh,

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

SmartBrief - Marketing

JANUARY 9, 2024

To that end, brands are shifting their focus toward loyalty programs that can connect communities of peers, curate meaningful cultural opportunities and foster authentic relationships within different cultural and economic ecosystems. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Zoominfo

NOVEMBER 1, 2018

Check out these statistics: 78% of salespeople using social media outperform their peers ( source ). B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. Your best buyers are most active on social platforms. Don’t believe us?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Marketing Insider Group

DECEMBER 1, 2023

We are among many who believe how you sell is a primary way to create value for prospective buyers, and to differentiate from competitors. Training programs provide the initial vehicles to “prepare sales for the fray” as one of my colleagues says. Training prepares sales reps to execute. What Are We Coaching For? But what does this really mean?

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

6sense

JANUARY 7, 2022

Highlights from Gartner Peer Insights reviews reveal the value and experience of customers using the 6sense platform: 6sense Is At The Center Of Our Martech Universe. Our vision is to provide the foundational data insights using AI for all members of the revenue team to create, convert and grow revenue.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Valasys

NOVEMBER 8, 2023

This not only helps in improving your products or services but also shows your clients that their opinions are valued and taken seriously. Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. After all, a company needs to keep growing to stay healthy.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Stevens & Tate

MARCH 8, 2022

Identifying traits of Generation Z include a desire to be unique among their peers and use technology for social good. Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. With that in mind, the following is a guide on marketing to different generations.

Generation 128

Generation Brand Identity Branding Peer-to-peer 128

Zoominfo

JUNE 27, 2018

90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. How popular is influencer marketing?

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Seismic

JANUARY 30, 2023

Competition foils complacency because it encourages sellers to outwork and outperform their peers. Healthy competition within your go-to-market (GTM) organization encourages your employees to go the extra mile, learn from one another, and celebrate success. Healthy competition not only inspires your employees, but it also strengthens teams.

Peer-to-peer 52

Peer-to-peer Marketing Analytics Tools Fulfillment Sales Cycle 52

Onalytica B2B

DECEMBER 6, 2016

With many consumers and buyers turning to social media to fuel their opinion on a brand or product, it is more important than ever to ensure you have a presence as large as possible across social- not just for your sake, but to also keep up with and shut out competition. 72% of B2B buyers look to industry peers to aid their decision process.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

6sense

OCTOBER 22, 2021

In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. B2B buyers are more empowered than ever.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Innovative brands are activating employees to be storytellers. ” I call it participation marketing, and the reason is clear.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Sprout Social

APRIL 21, 2020

Showing your audience that you care about their opinions and circumstances goes a long way in building trust and loyalty. In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. Approach your strategy with an audience-first mindset.

Peer-to-peer 124

Peer-to-peer Work Management Marketing Management Budget Programs 124

Biznology

JANUARY 6, 2017

It’s also good to gather information so you can eliminate opinions that others have when you present the facts. It is smart to ask around to get viewpoints beyond your own, so seek advice from your business peers and friends. Small business owners tend to do it all and wear all of the business hats when running their business.

Peer-to-peer 192

Peer-to-peer Customer Satisfaction Tips Business 192