Sword and the Script | B2B

MARCH 25, 2025

Thats not just my opinion either because the statistics prove it. Rather than measurement, the biggest reasons marketing leaders get fired tend to center around communication and collaboration Two of my favorite hobbies are SCUBA diving and skydiving. Usually, its a combination of several issues, some of which are preventable.

Peer-to-peer 78

Peer-to-peer CMO Paid Search Agency Gartner 78

Marketing Insider Group

SEPTEMBER 25, 2020

They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task.

Thought Leadership 257

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 257

Marketing Insider Group

SEPTEMBER 7, 2021

Long-form content and unique opinion pieces can showcase your brand’s expertise. In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. And you can be successful without burning through your heard-pitched funding. So we’re here to do it.

Top of Funnel 72

Top of Funnel Product Work Management Marketing & Strategy 72

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. This practice is just wrong. It’s also wise to use only data your industry considers fresh.

Stats 351

Stats Advertising Agencies Paid Search Agency Work Management 351

Webbiquity

NOVEMBER 8, 2022

Marketers can sponsor influencers or have them review a product and share their honest opinion of it. People generally trust the opinions of others they perceive to be like them, those they view as highly relatable. Our peers’ choices impact our decisions and actions, according to social proof research. Similarity.

Paid Content 352

Paid Content Social Marketing Paid Search Agency Advertising Agencies 352

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. Read on to learn how. DOWNLOAD EMPLOYEE ADVOCACY 2.0. This will not work.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Top of Funnel 279

Oktopost

OCTOBER 8, 2024

By sharing valuable insights and staying on top of trends, you strengthen your professional brand and build meaningful relationships with peers, prospects, and partners. While AI tools can generate text, the key to building trust is adding your own personal touch, your point of view and your opinion. This is where AI tools come in.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling B2B Thought Leadership Ad Building 118

Martech

OCTOBER 18, 2024

On LinkedIn, people can connect with colleagues, industry peers and potential employers. There are 17 million opinion leaders on LinkedIn. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn.

Linkedin 138

Linkedin B2B Thought Leadership Work Management Marketing Management 138

Webbiquity

JUNE 10, 2020

According to analytical data , it takes 50 milliseconds for people to form an opinion of your website and 2.6 When designing product or download landing pages, there’s a lot to keep in mind. First, you need the page to be attractive. A great design will be eye-catching, engaging, and will drive action. Image credit: depositphotos.com.

Landing Pages 317

Landing Pages Design Practices Product 317

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . A thought leader is an individual or company whose customers, peers and other stakeholders, recognize as a foremost authority in.

Thought Leadership 263

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 263

Influitive

APRIL 30, 2017

People often seek the opinions of their peers online before they make a purchase (including B2B buyers). Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will grow their reach and generate new leads in a (seemingly) organic way. And it makes sense in these digitally-connected times.

Peer-to-peer 191

Peer-to-peer Opinions Paid Search Agency Marketing & Strategy 191

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

SmartBrief - Marketing

MARCH 26, 2025

” Their research demonstrates that companies placing marketing at the core of their growth strategy consistently outperform their peers by 1.5-2x This widening “growth gap” emerges at a pivotal moment when CEOs are prioritizing growth more intensely than at any point in the past decade. 2x in revenue growth.

Peer-to-peer 92

Peer-to-peer CMO Gartner Paid Search Agency 92

KoMarketing Associates

OCTOBER 13, 2020

LinkedIn is one of the best places to attract and engage with a B2B audience. But it has a distinct culture. It’s not Facebook or Instagram. It’s not Twitter. If you want to do well on LinkedIn , you’ll need to customize the content you post so it appeals to a LinkedIn audience. Fortunately, that’s not hard to do. Video-based LinkedIn posts.

Linkedin 295

Linkedin Webinar Metrics B2B Thought Leadership B2B 295

Trade Press Services

SEPTEMBER 23, 2024

They have the unique ability to affect opinions, influence industry trends, and shift how people think about crucial issues. Instead of focusing on specific tasks, thought leaders strive to provide direction, inspiration, and high-level strategies for peers, industry leaders, and other stakeholders. Problem-solving abilities.

SME 103

SME Peer-to-peer Press Opinions 103

Litmus

AUGUST 1, 2024

Personalized email helps captivate audiences with true 1:1 experiences, leads to more engaged subscribers throughout the customer journey, and increases conversions, conversion rates, and, ultimately, revenue growth. The good news is that all of those complaints are totally fixable. The good news is that all of those complaints are totally fixable.

Email Marketing 103

Email Marketing Practices Personalization Best Practices 103

Marketing Insider Group

OCTOBER 10, 2023

It’s one thing to claim expertise, but being recognized by peers amplifies your credibility. (T)rustworthiness. It’s become a big deal for anyone who wants their content to perform well on Google SERPs. In 2018, it became even more important after Google’s Medic update. What is Google EEAT? E)xpertise. T)rustworthiness.

Guidelines 321

Guidelines Lead Scoring Lead Ranking SERP 321

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Your best buyers are most active on social platforms. Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Marketing Insider Group

APRIL 19, 2021

Over time, attendees may forget specific details of the sessions they attended at an event, but they will continue to cherish the connections they made and the relationships they began building. This is why event organizers should make networking a top priority when planning virtual events. Create Users Profiles and Directory.

Enterprise Management 268

Enterprise Management Peer-to-peer Merchandising Network Marketing 268

Oktopost

NOVEMBER 27, 2024

Use case studies, data-driven insights, and expert opinions to back up your messaging. People trust people, and the power of peer recommendations and endorsements can drive significant business results. These strategies work in tandem to enhance credibility, engage target audiences, and increase conversions.

B2B Marketing 77

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 77

Onalytica B2B

SEPTEMBER 12, 2017

But what every influencer has in common, is that their opinion and expertise carry weight and influence in the industry, with the brand’s and their competitors’ fate often falling into their hands. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Zoominfo

AUGUST 27, 2018

It removes all bias from the equation and offers thoughts and opinions other customers can relate to and trust. And, research shows UGC is far more effective at building trust than traditional marketing content ( source ): Two-thirds of consumers say they trust customer opinions posted online. We say, embrace user-generated content.

User-Generated Content 221

User-Generated Content Generation Zoominfo Peer-to-peer 221

Onalytica B2B

DECEMBER 6, 2016

With many consumers and buyers turning to social media to fuel their opinion on a brand or product, it is more important than ever to ensure you have a presence as large as possible across social- not just for your sake, but to also keep up with and shut out competition. 72% of B2B buyers look to industry peers to aid their decision process.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Branding 201

Martech

JANUARY 27, 2025

Opinions, assertions, plans and frameworks will be analyzed quickly and thoroughly, with a verdict delivered. Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. GTM is a series of bets, all inherently as probabilistic as any part of life.

Marketing Analytics Tools 103

Marketing Analytics Tools Lead Scoring Lead Ranking Peer-to-peer 103

B2BMarketing.net

MARCH 20, 2025

Entries were analyzed for mentions of influencer marketing using specific keywords related to influencers, ambassadors, thought leaders, key opinion leaders, and subject matter experts. But hype doesnt always equal reality. Except in this case, it does. And I was frankly staggered by the results. Example: The “ EY.ai

Allocation 121

Allocation B2B Thought Leadership B2B Marketing Thought Leadership 121

Trade Press Services Newsletter

FEBRUARY 1, 2024

Reach out to colleagues, mentors and close clients for honest opinions about marketing campaigns. This could be a colleague in a related field, a peer, an outsourced expert or even a friend who is knowledgeable about your niche. Six Ways to Break the Groundhog Day Loop Are you stuck in a marketing rut and not sure how to escape?

Tips 235

Tips Peer-to-peer Marketing & Strategy Marketing 235

Biznology

JANUARY 6, 2017

It’s also good to gather information so you can eliminate opinions that others have when you present the facts. It is smart to ask around to get viewpoints beyond your own, so seek advice from your business peers and friends. Small business owners tend to do it all and wear all of the business hats when running their business.

Peer-to-peer 192

Peer-to-peer Tips Business Customer Satisfaction 192

Zoominfo

JUNE 27, 2018

90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. How popular is influencer marketing?

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

SocialPilot

JANUARY 15, 2025

Ask for Reviews in Open-Ended Formats When starting a review conversation with a customer, encourage them to share their honest opinions on review platforms by asking them open-ended questions. Have you ever spent hours reading reviews before buying something online? You’re not alone. So, how can businesses get more online reviews?

Work Management 88

Work Management Marketing Management Peer-to-peer Lead Scoring 88

Hubspot

JANUARY 27, 2025

But thats swiftly changing, with AI making it increasingly easy for just about anyone to craft polished, personalized messages at scale. But therein lies the paradox. AI is turning sales prospecting into a commodity. As a result, traditional prospecting strategies lose their impact. As a result, traditional prospecting strategies lose their impact.

Peer-to-peer 71

Peer-to-peer Outreach Hubspot Broadcasting 71

Salesforce Marketing Cloud

MARCH 31, 2025

She has had her own consulting firm, Lux Commerce , since 2023, where she creates elegant online experiences for brands and partners in various industries, from fashion and retail to consumer healthcare. We caught up with Amy to chat about hot topics in ecommerce: AI (we know you saw this comin), personalization, and headless.

eCommerce 97

eCommerce Consulting Personalization Merchandising 97

Salesforce Marketing Cloud

JANUARY 7, 2025

Smarter interactions: Companies can gauge the opinions of an individual customer using individual sentiment analysis. As customers expect faster, more personal, and helpful service, businesses must invest in AI education to empower their teams with the skills and knowledge to harness this technology effectively.

Marketing AI 97

Marketing AI Education Peer-to-peer Training 97

Sword and the Script | B2B

DECEMBER 17, 2024

Often, Ill compile these into cliff notes that highlight the more interesting findings, along with analysis or advice for applying the findings to improve your own marketing efforts. Then at the end of the year, I go back through the findings to filter the best gems to highlight. Click any of the images below for a higher resolution.

Statistics 62

Statistics Work Management B2B Thought Leadership Marketing AI 62

Onalytica B2B

SEPTEMBER 27, 2017

The reason influencer marketing works, is that consumers have much greater trust in individuals than they do brands; they trust humble opinions from their peers more than they do advertising. We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Contently

OCTOBER 21, 2020

Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. It wasn’t based on the opinion of some analyst behind the emerald curtain —just the feedback of our customers. Think of the last time you went to buy something on Amazon. That’s quickly changing.

Peer-to-peer 167

Peer-to-peer Social Marketing Gartner Amazon 167

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. Thought leadership is about establishing yourself and your organization as an industry leader.

Thought Leadership 214

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 214

Oktopost

FEBRUARY 23, 2025

Stronger professional networks: Active participation can foster meaningful relationships with industry peers and colleagues. In 2023, approximately 73% of employees reported using social media during work hours for personal and professional purposes. Employees average time on social media during work hours increased from 1.7

Social Media 62

Social Media Media Peer-to-peer Ideal Customer Profiles 62