Marketing Insider Group

SEPTEMBER 7, 2021

Long-form content and unique opinion pieces can showcase your brand’s expertise. In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. And you can be successful without burning through your heard-pitched funding. So we’re here to do it.

Top of Funnel 69

Top of Funnel Product Work Management Marketing & Strategy 69

Webbiquity

JUNE 10, 2020

According to analytical data , it takes 50 milliseconds for people to form an opinion of your website and 2.6 When designing product or download landing pages, there’s a lot to keep in mind. First, you need the page to be attractive. A great design will be eye-catching, engaging, and will drive action. Image credit: depositphotos.com.

Landing Pages 316

Landing Pages Design Practices Product 316

Influitive

APRIL 30, 2017

People often seek the opinions of their peers online before they make a purchase (including B2B buyers). Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will grow their reach and generate new leads in a (seemingly) organic way. And it makes sense in these digitally-connected times.

Peer-to-peer 191

Peer-to-peer Opinions Paid Search Agency Organic Leads 191

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. This practice is just wrong. It’s also wise to use only data your industry considers fresh.

Stats 322

Stats Advertising Agencies Paid Search Agency Work Management 322

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Marketing Insider Group

SEPTEMBER 25, 2020

They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task.

Thought Leadership 221

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 221

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 346

Paid Search Agency Content Marketing Companies Case Studies 346

Trade Press Services Newsletter

FEBRUARY 1, 2024

Reach out to colleagues, mentors and close clients for honest opinions about marketing campaigns. This could be a colleague in a related field, a peer, an outsourced expert or even a friend who is knowledgeable about your niche. Six Ways to Break the Groundhog Day Loop Are you stuck in a marketing rut and not sure how to escape?

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Marketing Insider Group

OCTOBER 10, 2023

It’s one thing to claim expertise, but being recognized by peers amplifies your credibility. (T)rustworthiness. It’s become a big deal for anyone who wants their content to perform well on Google SERPs. In 2018, it became even more important after Google’s Medic update. What is Google EEAT? E)xpertise. T)rustworthiness.

Guidelines 317

Guidelines Lead Ranking Lead Scoring SERP 317

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . A thought leader is an individual or company whose customers, peers and other stakeholders, recognize as a foremost authority in.

Thought Leadership 205

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 205

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Your best buyers are most active on social platforms. Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Marketing Insider Group

APRIL 19, 2021

Over time, attendees may forget specific details of the sessions they attended at an event, but they will continue to cherish the connections they made and the relationships they began building. This is why event organizers should make networking a top priority when planning virtual events. Create Users Profiles and Directory.

Enterprise Management 268

Enterprise Management Peer-to-peer Merchandising Network Marketing 268

Onalytica B2B

SEPTEMBER 12, 2017

But what every influencer has in common, is that their opinion and expertise carry weight and influence in the industry, with the brand’s and their competitors’ fate often falling into their hands. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Zoominfo

AUGUST 27, 2018

It removes all bias from the equation and offers thoughts and opinions other customers can relate to and trust. And, research shows UGC is far more effective at building trust than traditional marketing content ( source ): Two-thirds of consumers say they trust customer opinions posted online. We say, embrace user-generated content.

User-Generated Content 221

User-Generated Content Generation Zoominfo Peer-to-peer 221

Onalytica B2B

DECEMBER 6, 2016

With many consumers and buyers turning to social media to fuel their opinion on a brand or product, it is more important than ever to ensure you have a presence as large as possible across social- not just for your sake, but to also keep up with and shut out competition. 72% of B2B buyers look to industry peers to aid their decision process.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Branding 201

Biznology

JANUARY 6, 2017

It’s also good to gather information so you can eliminate opinions that others have when you present the facts. It is smart to ask around to get viewpoints beyond your own, so seek advice from your business peers and friends. Small business owners tend to do it all and wear all of the business hats when running their business.

Peer-to-peer 192

Peer-to-peer Tips Customer Satisfaction Business 192

Zoominfo

JUNE 27, 2018

90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. How popular is influencer marketing?

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Onalytica B2B

SEPTEMBER 27, 2017

The reason influencer marketing works, is that consumers have much greater trust in individuals than they do brands; they trust humble opinions from their peers more than they do advertising. We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Contently

OCTOBER 21, 2020

Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. It wasn’t based on the opinion of some analyst behind the emerald curtain —just the feedback of our customers. Think of the last time you went to buy something on Amazon. That’s quickly changing.

Peer-to-peer 165

Peer-to-peer Social Marketing Gartner Amazon 165

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. Thought leadership is about establishing yourself and your organization as an industry leader.

Thought Leadership 212

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 212

Zoominfo

MARCH 21, 2018

Utilize first person: Remember, B2B buyers value the opinions and advice of their peers far more than they value the opinions of an organization. In a few of our recent posts, we focused heavily on helping you craft the ‘what’ of your B2B blogs. Use the tenants of B2B brand storytelling to truly engage your audience.

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Zoominfo

APRIL 25, 2018

In fact, 78% of salespeople who use social media perform better than their peers who don’t use social media ( source ). Sales reps have looked for ways to use every platform possible to engage with and sell to their prospects– and in social media, they have found their perfect match. Let’s get into it. Use a professional headshot.

Ideal Customer Profiles 193

Ideal Customer Profiles Profiling Twitter Peer-to-peer 193

Contently

FEBRUARY 8, 2022

Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. Influencer marketing works because influencers build a loyal following with like-minded people who begin to trust them and their opinions. I can hear it now. “Oh,

Storytelling 216

Storytelling Branding Brand Identity Word of Mouth 216

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Innovative brands are activating employees to be storytellers. ” I call it participation marketing, and the reason is clear.

Social Media 146

Social Media Social Marketing Marketing & Strategy Peer-to-peer 146

Hubspot

APRIL 5, 2021

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Of course, I could've trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the "best, most effective" options available. However, as mentioned above, consumers still trust their own peers more than anyone else.

P2P 101

P2P Peer-to-peer Budget Programs Word of Mouth 101

Trade Press Services Newsletter

DECEMBER 7, 2023

Encourage engagement by asking questions and tagging peers who might have something to say about the topic. A press release is an effective way to promote newsworthy content, especially if it contains original research, a strong opinion or a new angle on an old topic. Here’s a quick overview of our 20 tips: 1. Add it to your website.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

Marketing Insider Group

NOVEMBER 18, 2020

It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Savanta

MAY 27, 2014

Last year less than half (43%) held this opinion. In this context your peers’ experience suggests that one thing matters far beyond anything else. The latest B2B Marketing Benchmark report produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity. Is yours? .

Top of Funnel 120

Top of Funnel Peer-to-peer B2B Case Studies 120

Zoominfo

NOVEMBER 1, 2018

Check out these statistics: 78% of salespeople using social media outperform their peers ( source ). B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. Your best buyers are most active on social platforms. Don’t believe us?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Convince & Convert

OCTOBER 28, 2015

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. highlight to tweet). Thanks to mobile apps, you no longer need to cater only local buyers.

Business 157

Business Peer-to-peer Mobile Marketing Impressions 157

Tomorrow People

NOVEMBER 12, 2018

Every modern marketer aims to understand the client’s challenges, needs, and opinions. Every modern marketer aims to understand the client’s challenges, needs, and opinions. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. We all know the value of listening to the customer.

Peer-to-peer 136

Peer-to-peer Ethics B2B Thought Leadership Product 136

Contently

AUGUST 30, 2024

When it comes down to it, consumers are skeptical of businesses, so it’s no surprise they trust social media influencers, peers, and celebrities to give them advice on new products. The reason influencer marketing is so effective is because influencers have already built a loyal following of people who trust their opinions.

Storytelling 123

Storytelling Marketing Mix Paid Content Word of Mouth 123

Sprout Social

APRIL 21, 2020

Showing your audience that you care about their opinions and circumstances goes a long way in building trust and loyalty. In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. Approach your strategy with an audience-first mindset.

Peer-to-peer 127

Peer-to-peer Work Management Marketing Management Budget Programs 127

Onalytica B2B

NOVEMBER 2, 2017

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. Our first huddle was focused around getting started, while yesterday was more geared around identifying and engaging with influencers – the make or break stage of influencer marketing that too many continue to get wrong.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Webbiquity

AUGUST 21, 2018

This is where an executive sponsor can be incredibly valuable—to understand the value of Lean, communicate that to their peers, and support the team in their transition. Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer.

Enterprise Management 153

Enterprise Management Peer-to-peer Work Management Marketing Management 153

The Point

SEPTEMBER 30, 2022

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. Can PESO do the same for demand generation ? Gini Dietrich originally introduced the PESO Model in her 2014 book, Spin Sucks.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130