Marketing Insider Group
MAY 26, 2020
In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. Share your opinions as long as they are informed, based on experience, and seek to help your customers. What do you feel strongly about?
Televerde
APRIL 9, 2020
If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. Fostering a positive company culture is not just a nice thing to do. What steps do you need to take to create and maintain a positive culture?
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ClearVoice
FEBRUARY 9, 2022
With the constant barrage of news and opinions on social media, it can be challenging for brands to know whether — and how — to speak up about controversial topics. How can your brand voice an opinion on something controversial without alienating your audience?
Hubspot
OCTOBER 29, 2020
This is where segmentation, targeting, and positioning come into play. STP allows you to take a large, anonymous audience and define how your different products (or different components of the same product) relate to specific consumer segments within that larger audience — thus understanding how to position your product(s) and messaging to grab the attention of each segment. Let’s unpack each part of the segmentation-targeting-positioning model. Positioning.
ADmantX
JUNE 21, 2019
This is a common error known as a ‘False-Positive’. This approach reduces and in a lot of cases completely removes the issue of ‘False-Positives’ and ‘False-Negatives’ that penalise publishers unfairly but also leave advertisers missing out on quality audiences and content. The end result of false positives thrown up by keyword checkers is that publishers are missing out on a huge amount of revenue by not being able to fully monetise a proportion of their inventory.
Biznology
JUNE 23, 2017
With any ad buy, Google lets you know the bid for a keyword that gets the best ad position. The stages of the Purchase Funnel are: awareness, opinion, consideration, preference, and purchase. Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ). Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( IAB ).
ClearVoice
JANUARY 20, 2020
There are different types of influencers , ranging from “micro-influencers” to Key Opinion Leaders (KOLs). Get the positive results you're seeking from #InfluencerMarketing: 1. The post Leveraging Data to See Positive Results With Influencer Marketing appeared first on ClearVoice.
Customer Experience Matrix
AUGUST 7, 2013
I haven’t formed a solid opinion yet on how NICE in particular or contact center vendors in general are likely to fare in this new arena. So, there I was around 7:30 Eastern time this morning, sending out reminder notices to vendors I need to interview for an upcoming report on Customer Data Platforms. I received an immediate response from the Kevin Nix of Causata , offering to talk that very morning. This seemed a bit odd – Causata is based in San Francisco, so it was 4:30 a.m.
Outgrow
AUGUST 22, 2022
Global automation trends: will campaign manager positions remain relevant in the future? Future-Proofing Your Position as a Successful Freelancer. Like, does the campaign manager position have a bright or bleak future? And in my opinion, it will not. Hey there!
Golden Spiral
APRIL 16, 2019
as an entrepreneur, this is a little side item, is learning how to position yourself, and all the weird things that go through your head when you do that. I got an opportunity to work for an association built around innovation, and being able to build messaging and positioning for a completely different demographic. The second milestone along the way when you were talking about the email list, and you said, "Positioning." Some people have different opinions of that.
Content Standard
JULY 3, 2018
” Yet it’s easier to find examples of brands expressing political and social opinions than opinions about their industry and what they do. Throughout my career as a brand journalist, I’ve tried to coax opinions out of subject matter experts, with most shying away for compliance reasons, claiming legal will never let them express certain sentiments. The post A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?
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Eric Mower + Associates
APRIL 9, 2019
The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. They’re highly skeptical of being sold to, and want to feel engaged by good content and personal opinions rather than told what to do. Other outside-the-box influencer types who would be well positioned to talk about savings include wedding planning (save for the big day), parenting (save for college) and travel influencers (save for a bucket-list trip).
Zoominfo
JULY 9, 2020
Their following opinions about data cleanliness were taken from ZoomInfo’s Twitter Chat about — you guessed it — data hygiene. . So marketing is better positioned to maintain clean data. Technologies are a ways away from meeting this need in my opinion.
Biznology
FEBRUARY 15, 2018
82% of consumers agreed that their impression of a brand positively changed as a direct result of receiving a promotional product. The key highlights of the report findings below are a great summary of some of the best statistics from the research report findings which provide an excellent insight into consumer opinions on advertising and promotional products. Advertisers have a challenging job of increasing recall and improving resonance with consumers.
Outbrain
FEBRUARY 15, 2023
Brands and publishers need to be able to match the right context to the situation and ensure audiences will have a positive experience. Events Insights & Opinion
Attendify
OCTOBER 23, 2017
Here are five strategies I’ve found that foster positive relationships and mutual respect with vendors and stakeholders. communicates your respect for their opinions and builds a sense of teamwork and partnership. This article was written by an industry contributor and does not necessarily reflect the position or opinions of Attendify. The post 5 Ways to Build Positive Relationships with Event Stakeholders appeared first on Attendify Blog.
Biznology
JUNE 9, 2017
If you want to drive leads and convert more sales, you should start by focusing on creating a positive online image and reputation. It takes 12 positive reviews to negate one negative review. No business is perfect and you’re bound to have unhappy customers or employees, but the voice of the few should not represent the opinion of the many. This activity can deflect negative opinion and also drive more traffic and leads to your website.
Biznology
NOVEMBER 29, 2017
Positive. More learning than ever: Students have taken to social media as a platform for fun and entertainment along with sharing views, opinions, and learning about what’s going on in the world. Social media is the new way of communication and it is everywhere; its influence is far-reaching and deep. While adults still have control over the use of social media, young minds find it more captivating. Let us look into the impact it has been showing on the students.
Stevens & Tate
MARCH 8, 2022
Not only are Generation Z members are likely to share their opinions about brands online, but they are highly engaged with social media influencers. Articles Brand Positioning Directors generations brand
Biznology
APRIL 13, 2018
A Nielsen survey in 2015 of 30,000 consumers worldwide revealed that 67% prefer to work for socially responsible companies, and 55% will pay extra for products and services from companies committed to a positive social and environmental impact. . The positive response from major companies has certainly benefited their brand image, even improving their stock prices. And social media has proven to be the ideal medium for sharing their opinions on CSR actions.
Biznology
APRIL 19, 2017
Instead, brand positions on social issues are being shaped by public opinion, and are responding to a situation that finds Americans more politically empowered than ever before. For example, a Twitter account called Sleeping Giants has pressured brands into removing ads that appear on Breitbart News, the conservative news and opinion website with close ties to the Trump administration.
Biznology
AUGUST 24, 2017
These recent demands for brands to take a clear position on social (primarily) and political issues are driven by three interrelated forces: Consumers, normally pretty quiet with their opinions, have become so frustrated with the lack of progress for correcting so many social challenges, and are now vocalizing their anguish, especially the millennials who are finally taking action. Can a brand use this platform for proactively turning a negative into a positive?
Marketing Craftmanship
MARCH 20, 2012
Rarely has an opinion piece on any topic, published in any major newspaper or periodical, attracted so much attention and controversy. The veracity of Mr. Smith’s opinion and the timeliness of his topic notwithstanding, is it ever appropriate for a publication as widely read and long-respected as The New York Times to provide a platform for one disgruntled employee? A Compromised Value Proposition?
Buffer
JULY 25, 2019
Where it can get tough to measure is how this all impacts the brand perception and positioning. Are they positive? Sentiment — Are people talking positively or negatively about your brand? Id love to learn from your experience and opinion. Opinion Social Media MarketingWhat if the most valuable data person on your team is your social media manager ? It certainly might not seem that way at first blush.
Heinz Marketing
JULY 5, 2021
And then, I mean, the formats for any of us to go and publish things and get reaction and response and other opinions about it from others, that’s… talk about the informal learning process, that’s part of it as well. By Matt Heinz , President of Heinz Marketing.
Biznology
MARCH 15, 2018
noteworthy brands taking a stand against NRA positions, and. And of course, every company brand must position itself to sustain their bond with their consumers and all other stakeholders, today and for the future. If successful, there will be a huge groundswell pressure for all government representatives, from local to national, to re-position their personal brand and promises.
Biznology
FEBRUARY 14, 2018
Today it is almost impossible to avoid taking a position on many political and socio-economic issues, especially with social media ready to spread news (and sometimes distort content) overnight. Trump tweets his brash opinions to more than 30 million followers almost daily which has politicized many issues and often disparages business leaders and brands. This exacerbates extreme positions.
Biznology
OCTOBER 21, 2016
If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. As Mike Weir (LinkedIn’s tech industry expert) mentioned in a recent audio interview, “You want buyers to feel: I like you, I like your opinions, I want to know more.
Ledger Bennett
FEBRUARY 24, 2020
Time would be better spent really understanding the data you’re capturing, the technology available to help you do that, and how that granular segmentation will positively impact your growth. Insights Opinion
Marketing Craftmanship
JANUARY 5, 2012
Learning to Live With Employee Opinion. Effective workforce management, however, does not ensure a positive outcome on the site. I don’t work for Glassdoor.com in any capacity, or receive compensation for promoting its products, but it’s a no-brainer to take advantage of an opportunity to provide credible, positive content that offsets misinformation, warts and shortcomings that others are sharing online.
Biznology
MARCH 23, 2017
Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. The favorite medium for expressing such controversial values and political positions is social media (e.g. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.
Heinz Marketing
JUNE 21, 2021
So it’s better in my opinion, to hire more senior resources to build a framework, than junior resources. By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m
Webbiquity
JULY 17, 2018
Since the content team focuses on your brand image and PR responds to current trends and conversation, you can strengthen your online and offline brand positioning. So, they know what’s popular, what resonates with people whose opinions matter, which stories get picked up. What will happen if the owned media doesn’t align with your brand positioning in the article? Guest post by Sphoorti Bhandare.
Hubspot
SEPTEMBER 1, 2011
I suspect that might be a bit of rationalization created by people getting lambasted by public opinion. Is it a positive tone or a negative one? If it’s negative you might want to compartmentalize the excitement bubbling up inside you that a major publication cares enough to write about you and wait for a positive story in which to participate. I suspect that might be a bit of rationalization created by people getting lambasted by public opinion.
B2B Lead Generation
MAY 20, 2005
« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry. Positioning: How To Test, Validate, And Bring Your Idea To Market
Hubspot
MAY 22, 2014
For most client-facing positions, experience isn’t everything. Zendesk recognizes how difficult it can be to hire for these external-facing position, so they created the infographic below to identify the specific challenges companies face in hiring for external-facing positions -- and what exactly you should look for during the hiring process to ensure you hire the best candidates. What do you look for when you''re hiring for external-facing positions?
Marketing Craftmanship
MARCH 16, 2012
As a marketing-savvy company, you must work backwards…by first defining what specific behavior or opinion you’re attempting to influence, and then by determining how you’ll apply media exposure to accomplish that goal. Publicity Must Be More Than Noise. Companies of all sizes believe that more publicity is always better, as a means to raise brand awareness and drive business results. But there are several reasons why this noisy carnival barker publicity is a losing game.
Biznology
JUNE 19, 2017
But now many big brands see these emotional reactions as an opportunity to more positively engage with their customers and strengthen their bond with them. The marketing ground rules have changed radically over the past few years, driven not only by recent controversial political decisions, but also by social media spreading individual opinions so quickly and exacerbating the extreme negativity by activists.
Ledger Bennett
SEPTEMBER 30, 2021
Keep everyone in the organization up to date on personas, positioning and messaging. Marketing Strategy Opinion“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy.
Chris Koch
JUNE 5, 2009
In the court of public opinion, customers make a decision about whether the company as a whole is to blame for the crisis or whether the crisis was the work of a few rogue individuals acting outside the norms of behavior. Industry and financial analysts will likely have differing opinions about the current and future prospects of the company. Create a new brand identity and position. I’m continuing the discussion I began in my last post about when a crisis hits a brand.
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