Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM).

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Exo B2B

AUGUST 24, 2017

Social media , email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Have you ever thought of using webinars in your B2B marketing strategy? Read what follows to find out what a webinar is, as well as what its objectives and benefits are, and how to exploit them.

Webinar Metrics 40

Webinar Metrics Marketing & Strategy B2B Adwords 40

Sprout Social

APRIL 26, 2022

Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Internally, this can look like emails, coffee talks, town halls and Slack chats with employees. Why should you have an executive communications strategy? and how to get started.

Webinar Metrics 84

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 84

Vision Edge Marketing

AUGUST 17, 2021

It’s vital for business leaders to make conducting research a habit. Research can reveal potential challenges. Invest time daily, aim for 1-2 hours a day, in research by reading articles, listening to podcasts, attending webinars, participating in a peer group, talking and meeting with customers and suppliers.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

InsightSquared

MARCH 9, 2020

What’s even more inspiring is that she works tirelessly to promote a more empowering working environment for female sales professionals – through corporate workshops, seminars and speaking engagements – so that they can continue to grow and develop their career even outside of the NAWSP. A down-to-earth, yet very inspiring goal!

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Optinmonster

OCTOBER 31, 2023

Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users. Articles with high click-through rates act as ranking factors for search engines , signaling that the content is valuable, potentially boosting its ranking in search results.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Salesforce Marketing Cloud

MAY 25, 2023

In fact, 89% of B2B marketers use an ABM strategy right now. By combining the two strategies, your marketing will span the entire customer journey. In addition, you use the data to build nurture campaigns — webinars, workshops, or exclusive events — that deepen your relationship and position your company as a trusted partner.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Parse.ly

DECEMBER 14, 2021

Backstage was certainly one of those who came out on top, growing their platform into the premier platform for staffing creative talent by using a data-driven content marketing strategy. In last week’s webinar , David Grossman, CMO of Backstage, walked us through how they used Parse.ly Watch the full webinar.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Onalytica B2B

OCTOBER 1, 2018

Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. I’m always happy to provide a few sentences to any article, anytime. Email interviews. Location: Chicago, IL.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

Sprout Social

SEPTEMBER 2, 2022

Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Additional resource: Webinar: Supercharge your marketing strategy with social. Leveraging Social Media and Your Leadership Team During a Crisis (Sprout Social-sponsored webinar).

Social Media 110

Social Media Training Course Resources 110

Sword and the Script | B2B

JUNE 15, 2021

A few years back I was at a workshop at a conference for legal technology. During a debate, one prominent CIO from one of the most prestigious law firms on Wall Street was in the audience. Go to the sessions and workshops where customers or prospective customers are presenting. Really dive into industry surveys.

Contact Marketing 77

Contact Marketing Customer Surveys Contacts B2B Marketing 77

Litmus

JUNE 24, 2022

Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. This year’s Litmus Certified grads will emerge with today’s most relevant email tips & tricks, mastery in the Litmus platform, and the confidence to take their email contributions to new heights.

Peer-to-peer 105

Peer-to-peer Case Study Case Studies FAQ 105

Optinmonster

JANUARY 19, 2023

In this article, we’ll show you some examples of membership websites that make money and break down just what makes them so successful. You may consider offering online courses, webinars, individual or group coaching, gated blog posts , downloads, podcasts and more in your membership. Let’s get started!

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Optinmonster

APRIL 29, 2022

Are you tired of the same boring lead generation strategies? In this article, we will show you new creative lead generation strategies that are actually fun for you and your customers. Likewise, if you optimize your Conversion strategies but neglect Awareness and Evaluation, you won’t have any leads to convert at all.

Lead Generation 100

Lead Generation Lead Ranking Generation Lead Scoring 100

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. The best and brightest in the B2B world came together to give talks, facilitate workshops, and network.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Webbiquity

SEPTEMBER 26, 2023

This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The company formerly helped clients produce conferences, corporate events, training workshops, and webinars. EDITOR’S NOTES: A version of this post was originally published on The Minneapolis Egotist.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

ClearVoice

AUGUST 14, 2023

Traditional vs. modern recruitment strategies Traditionally, talent acquisition primarily revolved around job listings and recruitment agencies. You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. This fall MonsterInsights did a webinar with OptinMonster. Reaching New Audiences Cross-promotion opens doors to new audiences. Conduct Your Own Research Know a brand that really complements your product?

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Vision6

DECEMBER 17, 2023

We’ll be running through why lead generation is vital to any marketing campaigns, but most importantly we’ll explore lead generating strategies that target quality over quantity. By the end of this article you’ll know how to attract and identify leads with the highest conversion potential. What makes a lead high-quality?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

FMG Suite

MAY 11, 2021

Our past webinar, Engaging Audiences Digitally , featured three great panelists; Rob Schultz, Founder of NFW Advisor y ; Christine Lazo, Director of Operations at Hedeker Wealth ; and Elizabeth Leventis, F ounder of Arrow & Bow Wealth Management. Learn what marketing strategies work for them to generate new leads.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Learn from the Pros

MARCH 11, 2024

As a B2B marketer, it’s crucial to understand the implications of this change and adapt your strategies accordingly. As B2B marketers, understanding these nuances and adapting to the shifting sands will ensure compliance with privacy laws and help build trust with your audience. Zoom Registration).

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

KoMarketing Associates

NOVEMBER 17, 2016

In an ideal world, your content and SEO strategy would align perfectly and you’d start seeing your content ranking for your target keywords overnight. Earlier this week, I had the opportunity to attend Andy Crestodina’s webinar, “The Future of SEO: 5 Ways to Adapt Your Content for 2017.”. An article on Ironman cat toys?

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Launch Marketing

JULY 8, 2020

Webinars are a great virtual tool to replace an event presence and capture your audience’s attention. Outgrow research finds that 20% to 40% of webinar attendees eventually turn into qualified leads. Did your event plans include team members presenting, being part of a panel, conducting a demo, or leading a workshop?

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Marketing Insider Group

AUGUST 1, 2023

This could mean: Creating engaging content Being active on social media Partnering with other brands to reach a wider audience Attending industry events Publishing thought leadership articles Offering webinars or workshops The goal is to show your expertise and build trust with your audience.

Social Media 205

Social Media Cost Per Click Cost Per Thousand CPM 205

Valasys

APRIL 9, 2024

LinkedIn Lead Generation Strategies: Do not leave LinkedIn without prospects; create an engagement machine using valuable content. Content Marketing: Share valuable content like articles and videos to establish yourself as a thought leader and attract your target audience. Here are 5 ways to do it: 1.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

SmartBug Media

OCTOBER 9, 2019

Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Whether you’re auditing specific conversion paths, or reviewing the full scope of your lead generation strategy, understanding your personas is critical to your success. Perform a Buyer’s Journey Workshop.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Vidyard

MARCH 30, 2022

He shares his insights on how to attract your ideal customer and book more meetings on his blog and podcast, Inside Selling , and posts helpful articles and tips for SDRs on LinkedIn weekly. KD generously shares tips and strategies for not only being a better seller but also, a better person. His Live Better. Sell Better.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI.

Marketing AI 123

Marketing AI Generation Work Management Marketing Management 123

Brandpoint

AUGUST 25, 2021

Employees are encouraged to continue learning and growing their skills by joining associations and attending workshops, seminars and/or webinars. Hopefully this article has brought clarity on what it’s like to interview and work at Brandpoint. Want to join our team?

Process 118

Process FAQ Guidelines Positioning 118

Act-On

MAY 7, 2024

The relaunch transformed what was previously a basic webinar series into custom landing pages, office hours, and hands-on workshops. Our refreshed Power-Up Series decided to tackle this challenge through a three-part framework: The high-level webinar. The workshop. Webinar participant surveys.

Planning 188

Planning Webinar Metrics Landing Pages Ad Exchange 188

Marketing Insider Group

JULY 28, 2020

Provide with sales with contextual content and commercial insights and a strategy on how to use the content to nurture relationships and transition buyers. Most of the people downloading white papers, registering for webinars, and giving their names and emails for other offerings are mostly at the operational level.

Top of Funnel 246

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 246

ConvertKit

NOVEMBER 20, 2020

No matter how awesome email marketing is, if you have only 12 people on your list, you won’t be seeing significant results. That’s why it’s crucial to focus on growing your email list in 2021. In this article, we’re showing you how. Why focus on growing your email list in 2021? Host a webinar, workshop, or masterclass.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Optinmonster

FEBRUARY 6, 2023

In this article, we’ll go through some of the best digital products to start selling today. Digital products are a useful lead generation strategy for service-based businesses. Customers who buy the template are most likely planning a wedding, and thus the target audience for the wedding planner’s services.

Examples 91

Examples Product Work Management Marketing Management 91

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. Does it work?

Youtube 125

Youtube Privacy Video Marketing Click Rate 125

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97