B2B Memes
JULY 1, 2010
As explained in detail on Charles Apple’s blog , what I mistook for a real newspaper was in fact a four-page advertising wrap. In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them. Its modus operandi is deception, not transparency.
B2B Memes
AUGUST 10, 2012
As long-time readers of this blog know, I generally like the idea of content marketing. So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. True enough.
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B2B Memes
AUGUST 10, 2012
As long-time readers of this blog know, I generally like the idea of content marketing. So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. True enough.
Hubspot
JUNE 1, 2015
Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Advertorials are an advertisement disguised as an editorial; they are articles that appear to be informational but are actually intended to promote a product or service. 1) You’re a Blogging Cheerleader.
Hubspot
MARCH 25, 2021
In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.
BOP Design
JUNE 20, 2018
As you build out the editorial calendar for your B2B blogging and content marketing strategy , it’s important to understand who your target audience is and what they want to read. Get 10 great ideas for your next blog. . These are the types of blog posts your company should avoid creating: Advertorials.
Brandpoint
JANUARY 12, 2022
As you develop content for your website, sometimes you’ll get tired of writing yet another blog post. Infographics encompass many styles to get ideas across, combining fascinating data and statistics with eye-pleasing design, as explained by Val Turgeon in this article on the Brandpoint blog. What is an infographic?
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